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Reason Your Product Needs Sustainable Labeling
In this era, it has become highly important for the companies to ensure sustainable packaging of their products for the good of the environment. Good thing is that the consumers are also having this awareness about the impact of packaging waste on environment. This is the reason that they demand companies to focus on sustainable packaging.
If we look at the benefits of sustainable packaging from the viewpoint of companies packaging the products, the major one to discuss is that this type of packaging can provide greater branding edge. The reason is mentioned above that people are now demanding companies to use sustainable packaging.
If you, as a company, want to take full advantage of the sustainable packaging, you will need to focus on the sustainable labeling. This labeling is going to tell the customers about what they need to do in order to discard the package.
In this article, we are going to discuss what you can do to make the sustainable labeling of your products the information your consumers must get about the package.
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The label accuracy
The major purpose of labeling is to make sure that your products ends up reaching at the right place. And since we now have more conscious consumers receiving the packages, you need to make sure that you are providing accurate information about how they can dispose the package in an appropriate way.
When we talk about packaging while ensuring no harm to the environment, one of the most important things to take into consideration is the recyclability. Yes, you will have to create recyclable packages for the good of environment. On-package recycle information is quite necessary in this regard.
According to a survey, 86% of respondents expect food and beverage companies to provide complete information about the recycling of product packages. The matter of fact is that inaccurate or incomplete information leads to the loss in consumer’s trust.
What’s in it for you to gain?
Generally, people now like to go for the purchase of a product which has the characteristics to be classified as green. A few things are worth mentioning in this regard.
About 55% of the customers from 60 countries say that they are willing to pay more for the products whose packaging can contribute to the improvement of environment.
52% of the customers worldwide consider sustainability of the product as a secondary thing. However, they still read to labels to make sure that the product’s packaging is not hazardous for environment.
Half of the people who take into consideration the sustainability factor are millennial.
The last point mentions that millennial people take into consideration the sustainability. Let’s not forget the number of people from this age group is growing. And hence, the demand for sustainable packaging may rise. This is the reason that companies need to focus on sustainable labeling along with the packaging.
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