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her-work · 7 years
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HP x 360
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The Problem:
Millennials are always busy and they want to keep it that way. They have jobs or school stuffs to go after, trains and buses to catch after, dream to achieve, and so on. They somehow need everything compact in one hand and smartphones actually have helped them so much. Somehow, smartphones can’t do any work stuffs or the monitor is too small to catch up with long videos or texts.
The Solution:
HP x360 can answer their consumers always wanted, thats is compact everything in one product. HP x360 can be a laptop, tablet, monitor to watch movies, play video games, and so on. Another thing is they can access everything with the wireless WAN everywhere or you can call it built-in sim card just like a smartphone. So, we came up with HP x360 Any Thing, Any Time as the positioning.
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her-work · 7 years
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SAMSUNG SMART TV
Radio Spot
(SFX: Spaceship sound)
Male VO 1: Armada satu, stand by!
Male VO 2: Armada dua, stand by!
Male VO 3: Armada tiga, stand by!
(SFX: Spaceship sound)
Male VO 2: Musuh mulai datang ke arah kalian armada satu dan tiga!
Male VO 3: Saya tidak melihat apa-apa.
(SFX: Gun shot sound)
Male VO 1: Ah! Armada dua tertembak poke di facebook!
Male VO 3: Mulai menembak dengan e-mail!
(SFX: Gun shot sound)
Male VO 2: Saya tidak apa-apa! Ayo hajar 50 notifikasi twitter ini!
(SFX: Explosion sound)
Male VO 1: Retweet, retweet! Armada dua retweet!
(SFX: Clicking sound)
Male VO 3: Aramada tiga mendownload scene konflik.
(SFX: Spaceship sound)
FVO: Pernah menonton film action dan internetan di satu layar? Hanya bisa di Samsung Smart TV
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her-work · 7 years
Audio
Be the Sun
When the sun rises up
Don’t watch them linger in the cup
Nothing there is trying to break your heart
Though you’ve come to an end
It’s just a story in a tale
It reminds yourself that you can’t stop right there
Now fly up to the sky
Lift your dream up high
And be the sun
Shining all the way through the days
As it’s dark around
In the covered ground
Nothing there can ever break your heart
Now fly up to the sky
Lift your dream up high
And be the sun
Shining all the way through the days
(written by: Kiara Riz, Nisa Aqila) Music Director: Agung Munthe
Keyboard, Hammond: Marthin Siahaan Guitar: Alvin Ghazalie Bass: Jundy Salut Anis Drums: Grady Boanerges
Sound Design: Agung Munthe & Canggar Krisnatry
Strings Arranged and Programmed by: Ivan Tangkulung .
Mixed by Harmoko Aguswan Mastered by Indra Q
Supported by: @mldjazzproject @shoemakermusic @mldspot
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her-work · 7 years
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UNILEVER INDONESIA - FUTURE LEADER LEAGUE WEBSITE
Unilever Future Leaders’ League is a global business case competition where you get the chance to gain firsthand insights into the dynamic world of consumer goods, collaborate with Unilever business leaders, land your first business trip abroad and meet fellow bright young minds from over 30 countries at the global round.
The local round in Indonesia will select top 3 individuals to represent the country in the Global Round of Future Leaders’ League in London, UK.
As they were aiming to target university students audience, they needed a fresh yet professional perspective. I created 7 sections in one page that was informational, educational, and persuasive, yet also warm, friendly, and knowledgeable.
See more on www.unileverfll.id
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Art Direction and Copywriting by Nisa Aqila
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her-work · 7 years
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INDONESIA MUN
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IndonesiaMUN is the premier varsity level Model United Nations in Indonesia. IndonesiaMUN 2015 itself has eight councils be the discussions. Those eight councils are ECOFIN, ASEAN, IOC, SOCHUM, UNFCCC, Special Summit on Technology, UNESCO, and UNSC. IndonesiaMUN had their identity that was be original, be creative, so the councils’ also had their own identity through colors in IndonesiaMUN.
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Related to the identity, the cover of IndonesiaMUN’s proposal, booklets, and posters also showed IndonesiaMUN’s identity.
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Design, video, and copywriting by Nisa Aqila
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her-work · 7 years
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SABU SALAD BUAH INDONESIA
In 2015, SABU Salad stepped up their game by adding flavours to the dressing that became original yoghurt, strawberry, chocolate, and orange. SABU Salad aimed high schoolers and university students around Jabodetabek. SABU Salad was using ambassadors to attract their audience.
Solution
Digital campaign that speaks to their daily life, using ambassadors that represent each characters.
Impact
SABU appears to be on the go food that resonates target’s life.
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SABU Salad was offering their freshness and healthiness of their products. Showing what inside their salad is the first photography project to use on social media as branding.
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Creative Direction by Nisa Aqila
Photography by Marvi Sitepu and Nisa Aqila
Graphic Design by Nisa Aqila
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her-work · 7 years
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UNILEVER INDONESIA - QUALITY DAY 2017
at Grha Unilever, 4-8 September 2017
Big Ideas
Quality is one of the brand equity’s pillar, so quality has such a big impact to the business from consumer’s experiences. To always give the best experience to consumers, every employee of Unilever need to know and also give their attention to the product’s quality. A small assessment at Tunnel of Quality will get their awareness and concern about Quality.
Objectives
Get awareness and engagement from employees, board members, and leaders at Head Office about Quality of products.
To get insights from the audience about products’ quality.
Get their attention about the importance of quality and have the future improvements to the products.
Impact
Over 500 people at Head office joined the series of Quality Day event.
Future improvement topics from board members and marketing leaders.
Quality is now a concern at Head Office through the word of mouth.
Phase 1
Tagline Voting
Get people to think about quality department itself and what are their opinion about the importance of quality in Unilever’s product, then they voted for the related tagline that were given.
Engagement built was 50 employees.
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Phase 2
QUALITY ASSESSMENT MEETING - workshop
Attended by Board Members and Marketing Leaders of Unilever; a workshop to assess Unilever’s products by benchmarking to competitors.
Engagement built was future prodict improvement for next quarter and joined by all board members and CCBT Leaders.
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Phase 3
TUNNEL OF QUALITY
Every employees of Unilever needed to be educated about how to assess the products, so they can always deliver the highest quality of products to consumers. Also for them, as consumer, can be more conscious about what they are consuming.
Then, we delivered the education through entertainment, a tunnel of quality. There, they had to play the game in order to win the prizes. There were two games in the tunnel, the left side was where they should test the products through sensory and the right side was to find defect products that challenged their accuracy.
Engagement built was over 500 employee at Unilever.
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The Tunnel
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Product Sensory Test
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Product Defect Finding
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Publication
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Article
Copywriting, Art Direction, Design by Nisa Aqila
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her-work · 7 years
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UNILEVER INDONESIA - EMPLOYER BRANDING CONTENT PLAN
Unilever is one of the biggest FMCG Company in Indonesia. Through their facebook career page, they want to spread the value of Unilever that is applied through the work life.
August Content Plan
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On the month of August, Unilever Indonesia employer brand was focused on introducing the life at Unilever also communicate about the impact after working at Unilever. So, we chose employees that have the most interesting journey at Unilever to tell their stories.
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Content Edit by Nisa Aqila
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her-work · 7 years
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BANK DANAMON
Empowering Challenger in Life
Insights
Empowering means, it always backs you up, believe in what you’re capable of and it lets you be the driver of your own choice.
1. People love to give opinions and let it be heard.
2. People love the ideas that greater than himself.
3. Nationalism still drives big impact.
Solution
A campaign that drives conversation, highly interactive, and challenges people to take control of their life.
Impact
Danamon appear as one who inspire and facilitate people to live their challenger spirit using it’s products.
Phase 1 : Invitation
Awaking challenger spirits within the customers by providing provoking choices in OOH and Digital medium.
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Phase 2 : Activation
Letting customers choose and create conversation in social medias (Twitter and Facebook).
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Phase 3 : Amplification
Celebrating the result and an action call to turn the spirit into real action by showing Danamon Products that will help them to achieve it.
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Copywriter: Swastika Ramadani and Nisa Aqila
Art Director: Faldi Wahyudi
Creative Director: Billy Andrea
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her-work · 7 years
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SAMSUNG MESIN CUCI BEBAS
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Advertisement for Samsung Washing Machine
Agency: Mullenlowe Group Indonesia
I was involved in developing the storyline and execution, that wanted to show how Samsung can solve all washing machine problems.
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her-work · 7 years
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BESTE PROJECT
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Volume 07 // Philocaly
The love of beauty When you can freely express you Become you And more of you
Photographed by: @catiahasan Storyline and Video by: @nisaqila (Me) Brushed by: @fanikirana Muse: @strangerlin_ Styled by: @arishiarizka Necklace by: @massicot_
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her-work · 7 years
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Protecal Solid Content Plan
Protecal Solid is a vitamin brand that want to support people’s daily activity. Through its website, they want to communicate how people can develop their health from facts and tips that hopefully can be useful for their consumers.
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Through these articles, Protecal Solid wanted to relate to their consumers daily activity, so Protecal Solid can be the solution for their consumers.
Boys, Jangan Menyimpan Dompetmu di Kantong Belakang Celana
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Laki-laki sudah memiliki kebiasaan menyimpan dompet pada saku belakang celananya, namun ternyata hal ini berpengaruh buruk pada kesehatan tubuh. Pemandangan laki-laki menyimpan dompetnya di saku belakang ini sudah sangat biasa sampai adanya julukan khusus, di antaranya hip-pocket syndrome atau wallet-neuropathy.
Ternyata kebiasaan ini memberikan dampak kurang baik kepada saraf-saraf yang ada di tubuh. Seorang ahli fisioterapi mengungkapkan bahwa, dengan kebiasaan ini dilakukan saat duduk, seperti ketika menyetir atau bekerja, ternyata memberi banyak tekanan pada saraf. Sehingga, hal ini dapat memicu rasa sakit atau mati rasa pada pergelangan kaki dan kaki bagian bawah.
Tekanan pada saraf ini juga mengakibatkan rasa sakit ketika melakukan aktivitas apapun, seperti berjalan hingga tiduran atau berbaring. Selain itu, tekanan saraf ini ternyata memberikan dampak posisi tidak sejajar tulang belakang. Tidak sejajarnya tulang belakang dapat memberikan efek seperti kemiringan saat duduk, yang menyebabkan pusat keseimbangan menjadi di panggul.
Dampak pada tulang belakang ini juga dapat menyebabkan nyeri pada leher, bahu, dan punggung. Ternyata, dari tekanan pada saraf juga berpengaruh pada tulang, jadi coba hindari kebiasaan ini ya untuk kesehatan tubuh Anda di masa depan!
Tidak Disangka, Liburan Bisa Mencegah Tulang Keropos
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Liburan adalah kegiatan yang sangat menyenangkan. Mencari  waktu untuk menghilangkan stres dari rutinitas yang padat adalah hal yang sangat berharga. Tapi, tahukah Anda jika kegiatan berlibur dapat mencegah tulang keropos?
Berlibur ternyata dapat mencegah terjadinya osteoporosis atau tulang keropos, hal ini berhubungan erat dengan kegiatan yang dilakukan selama liburan. Misalnya saja, saat  Anda berada di sebuah objek wisata, tanpa sadar Anda rela untuk berjalan untuk mengelilingi  objek wisata yang ada, dan bertujuan menikmati segala sesuatu yang ada di sana.
Di samping itu, pada saat liburan, banyak juga yang cenderung menggunakan transportasi umum dan berjalan kaki. Kegiatan berjalan kaki di kala berlibur akan sangat baik bagi tulang, karena banyak berjalan dan paparan sinar matahari dapat membangun tulang yang kuat pada saat usia muda. Selain itu, banyak berjalan juga turut meningkatkan kekuatan otot dan tulang sepanjang hidup Anda, serta mengurangi risiko patah tulang yang rapuh.
Perlu diketahui, ketika Anda banyak berjalan ternyata dapat menguatkan tulang secara langsung. Selain itu, juga mampu meningkatkan keseimbangan, sehingga tubuh tidak mudah terjatuh. Bagi penderita osteoporosis, adanya kegiatan berjalan pada saat berlibur juga dapat meningkatkan kepercayaan diri Anda dan mengurangi risiko terjadinya patah tulang.
Jadi, kesimpulannya adalah berlibur dapat mencegah tulang keropos karena ketika liburan Anda akan secara tidak langsung melakukan beberapa kegiatan olahraga yang tentunya sangat baik bagi kesehatan tulang.
Sudahkah Anda menyempatkan waktu untuk berlibur bersama keluarga serta teman, jika belum, segeralah menyusun waktu untuk berlibur. Jangan lupa juga manfaatkan waktu berlibur Anda dengan baik. Jangan lupa terapkan pola hidup sehat, dengan minum juga Protecal Solid untuk menunjang kegiatan berlibur Anda.
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her-work · 7 years
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Brand(O)n
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Brand(O)n or pronounced Brand On is a short movie based of advertising issue. Advertising has so many issues, one of them is puffery. We wanted to represent this issue that people can easily understand through an analogy from a love story between Brandon and Audi. Brandon means the “brand” and Audi means “Audience”, they met through Ajen whom is their friends that his name means “Agency”.
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Credits:
Alrio Gaputra as Brandon Febby Rastanty as Audi Yuko Akbar as Ajen
Story by:
Chintamy Dwi Noviani, Dalila Putri Paramadani, IGAA Natasha Lupita, Irsalina Permatasari , and Nisa Aqila.
Video and Poster by:
Nisa Aqila
Music by:
Esta - Feathers (ft. JBird) Dean Martin - On an Evening in Roma Ella Fitzgerald & Louis Armstrong - Dream A Little Dream Of Me Kehlani - The Letter
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her-work · 7 years
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CommArtFest 2015
CommArtFest is an art festival that held by communications students of Universitas Indonesia. In 2015, CommArtFest came up with “artpocalypse” theme where art was being destroyed by one person that hated art so much and thought that artists didn’t deserve live in the world.
The trailers will tell how the backstory went and be revealed in the day of the event.
Part 1
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Part 2
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Part 3
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Story by: Nisa Aqila
Video Edited by: Nisa Aqila and Astati
Videography by: Nisa Aqila, Astati, Bagus Syahrian, and Jasmine Alifa
Cast: Desmonda, Bagus Syahrian, and Isfarial Reihan
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her-work · 7 years
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Sudut Ruang Rindu
Ketika malam, di sudut ruang rindu
aku bertanya-tanya
adakah kasih untukku?
yang rapuh ini,
yang lemah ini.
Ketika malam, di sudut ruang rindu itu
bintang bersinar
menatap sinis cinta yang terangan-angan
terbias awan
terbasuh ombak
di dalam kalbu.
Ketika malam, di sudut ruang rindu
aku bertanya lagi
adakah ruang yang bisa ku singgahi
untuk menetap
sampai fajarpun
datang bertahan.
lyrics by Nisa Aqila
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her-work · 7 years
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Kita
Cinta kita seperti butir hujan.
Terpisah menjadi berkeping-keping. Harus jatuh berdebam.
Lalu dipertemukan oleh aliran sungai.
Bersatu di lautan.
Cinta kita seperti cahaya matahari.
Berjalan begitu jauh hingga kesela-sela dinding kamar.
Dibiaskan lautan.
Diceraikan oleh gelap malam.
Cinta kita seperti rumput ilalang.
Tampak membosankan dan dibiarkan.
Siapa sangka ia senantiasa berdiri pada akarnya meski hujan badai.
Cinta kita seperti lautan.
Tampak begitu luas dan dalam.
Begitu banyak gelombang.
Mereka hanya tidak tahu, bagaimana tenangnya kita di kedalaman.
Rahasia.
Dan, kesempatan kita seperti butir debu.
Perlu mengumpulkannya agar menjadi tanah, perlu menanaminya dengan pepohonan.
Perlu kesabaran soal waktu.
Dan waktu kita seperti musim.
Selalu berakhir.
a poetry by Nisa Aqila
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