A few years ago I was asked to #design an agenda for a conference with an absurdly long name: Aqua Foundation for Women’s L.B.T. Emerging Leaders Conference. catches breath
After some time messing around with symbols and acronyms, I found myself accidentally laying out what appeared to be a word search and BAM! This was the finished piece. A happy little accident as Bob Ross would say.
As a #nonprofit, the Foundation didn’t really have a budget for fancy swag or giveaways but this simple #creativesolution delighted just about every attendee. Sometimes it’s less about what you gift and more about how you frame it.
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I am best described with a /slash. /Relationship Cultivator /Marketer /Strategic Thinker /Designer /I’m a Doer
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Came across these Tinder “Matches” I mocked up nearly 10 years ago… 😂 For me, the lines between work and play have always been a bit blurred. These were made just for fun but are not all that different from the #Ideation / #strategy work I do all these years later.
As more companies continue to digitize their #storytelling efforts, cutting through the noise is important! Finding products to bring your campaigns to the physical world is a great way to stand out.
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I’m happy to share that I’ve been named the Advertising Specialty Institute's (ASI) Up-and-Comer Salesperson of the Year! Founded in 1950, #ASI connects promo product suppliers and distributors through its robust network.
It’s a true honor but I must admit I’ve never considered myself a salesperson per se. I’m a creative advisor my clients can rely on (as was the case with most salespeople prior to the advent of the Internet). We were viewed as educators then and when we form strong partnerships, respected as guides today.
So much of my success relies on good storytelling too! Clients and suppliers, alike, rely on me to help tell their stories. Whether that is of a supplier (like Denik) whose journal proceeds benefit schools around the globe or Handshake, who honors college recruiters using their platform to launch careers.
Many of my friends think I just sell pens and mugs and while I do sell those things (and more), I care deeply about every stakeholder involved in all projects and feel an immense responsibility as a participant in our industry. I believe this sentiment has led me to form strong partnerships with some pretty cool brands. Also, here’s a photo of me with a bunch of mugs…
ASI members can read/view my interview and learn about the other honorees, here: https://lnkd.in/e3PPCzqk
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If you’re in NYC this week, swing by the newly renovated Tiffany & Co. flagship on 5th Avenue! Brilliant had the honor of producing these passport booklets to help guide visitors to the iconic landmark.
The store was re-imagined by OMA, by the way. They also designed the Park Grove towers here in Miami which I am very fond of. Congrats to their team!
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Check out the sick plaid shirts Brilliant produced for the team at Plaid! The garment features a hidden Easter egg message under the collar, a treatment I had been obsessing over for some time.
I’m grateful to this client for allowing me the opportunity to make it happen.
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Sometimes I look to my past for a little inspiration... I came across this photo of me coloring and decided to bring the shirt back.
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I drove an hour north to Delray Beach to see these for myself. Nothing brings me more joy than seeing my work in person. These pins are available while supplies last at select Capital One Cafe locations nationwide.
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It’s #pridemonth here in Miami and I can’t help but reminisce on this party I dreamt up for #ThisFreeLife, the FDA’s tobacco-free campaign targeting #LGBTQ communities across the US.
Part of a series, the event (Pajama) toured nine cities and was meant to feel like, well, a pajama party! Guests showed up ready for bed and were greeted with colorful sleeping masks, branded pillows (for fighting), and encouraged to “wake up” and resist #tobaccouse.
Shoutout to C.J. Stermer, MBA, William Perrotta, William Evans, Barry Brandon, Shawn Schand, and everyone else who helped make it a reality. I miss you all!
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