4 types of evergreen content that you need to start creating for your business

With every company keen to climb Google’s search rankings, it is easy to lose perspective by simply churning out fresh content that seizes on the zeitgeist or otherwise meets current demand It is difficult to overstate the importance of evergreen …..

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from Blog – Smart Insights https://www.smartinsights.com/content-management/evergreen-content-you-need-create/

Creating story-driven marketing messages: Interview with Bart Visser

"Brands have realized they need to create a compelling narrative that excites, surprises and inspires consumers, potentially through 'immersive' experiences" Bart Visser, Director of Brand Marketing Spark Networks SE In preparation for the Brand Marketing Summit Europe, we are continuing …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/creating-story-driven-marketing-messages-interview-with-bart-visser/

Product reviews have big impact on shopping behaviour

Chart of the week: 30% of shoppers believe that product reviews from people like them display understanding from retailers Shoppers now want brands that connect with them in a number of different ways, offering the best experience but also showing …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/product-reviews-impact-online-shopping-behaviour/

How to optimize your Google Ads conversion journey

Do you understand your ads conversion journey? As Ralph Waldo Emerson supposedly said, ‘Life is a journey, not a destination.’ When it comes to arriving at the right revenue destination for your paid media campaigns, the journey can mean everything. …..

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from Blog – Smart Insights https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/how-to-optimize-your-google-ads-conversion-journey/

Common video marketing mistakes to avoid

Video marketing is no longer something to 'dabble in' if there are extra resources available. It is essential for businesses, both small and large, across all industries to have video marketing as part of their overall digital marketing strategy because …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-platforms/video-marketing/common-video-marketing-mistakes-avoid/

Fortify an e-commerce business against potential cyber threats

Cyber attacks are becoming increasingly common, meaning that, if you're not prepared, your e-commerce business could be at risk from more than competitors The rate at which the e-commerce business is growing in India is remarkable. According to the Indian …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/e-commerce-potential-cyber-threats/

How to use traffic analytics for more hyper-targeted campaigns

When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate Just about every business is looking for better ways to …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/use-traffic-analytics-targeted-campaigns/

How to get new SEO clients

Knowing where to search for prospective clients and understanding how to pitch your SEO services, you'll be presented with opportunities to expand your client base and become a real big fish in your market In 2019, it may seem the …..

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from Blog – Smart Insights https://www.smartinsights.com/agency-marketing/how-to-get-new-seo-clients/

Stricter UK social media rules and Twitter abusive content – News roundup

UK government setting stricter social media rules for children, Twitter addressing abusive content, UK marketing budgets increased at the start of year, Ryanair offers ad space on boarding passes and Amazon fake reviews giving search boost There has been some …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/news-roundup-12-april-2019-2/

3 marketing timeline tips to crush your next product launch

Product launches are the perfect opportunity to develop multilayered marketing campaigns that deploy over extended periods of time. For example, you could begin by crafting a few press releases and blog posts that announce the new product. Then, immediately after, …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/product-launch/

Why AI has a growing influence on e-commerce [Infographic]

AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model From self-driving cars and voice-operated appliances to machine learning tools and smart virtual assistants, Artificial Intelligence (AI) …..

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from Blog – Smart Insights https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/why-ai-has-a-growing-influence-on-e-commerce-infographic/

8 essential components of a marketing business proposal

A great proposal can make a world of difference in closing a wobbly deal, while a poorly written proposal will lose even a rock solid client In the world marketing, proposals are one of those sales elements that most people …..

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from Blog – Smart Insights https://www.smartinsights.com/agency-marketing/8-essential-components-marketing-business-proposal/

Limited paid social budget? How to pick one platform

It’s not always easy to tell at a glance which social media platform will offer the most opportunities for your brand The past decade’s explosion in social media marketing has made it more important than ever to know how to …..

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from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/picking-one-social-media-platform/

3 content marketing videos every brand should create

Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition Everywhere you look these days, people are staring at screens. What they’re viewing …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-platforms/video-marketing/content-marketing-videos-every-brand-should-create/

6 influencer marketing predictions that will rule 2019

These influencer marketing predictions will help you make more informed choices this year With 2019 already roaring to a start, we want to give brands and influencers a leg up on the competition. So we've compiled a list of the …..

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from Blog – Smart Insights https://www.smartinsights.com/online-pr/influencer-marketing/6-influencer-marketing-predictions-2019/

How to leverage cold outreach to get more PR mentions

PR may seem like a throwback but it can still deliver if combined with new digital tactics We’re in the midst of a digital revolution, a golden age for tech innovation and disruption in virtually every industry. It's perhaps nowhere …..

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from Blog – Smart Insights https://www.smartinsights.com/online-pr/leverage-cold-outreach-pr-mentions/

What are the most important skills marketers need to develop?

87% of marketers state that AI & machine learning are already vital to their organization’s success, yet this has the largest skills gap present in the data and marketing industry. Tim Bond, Head of Insight at the DMA discusses why …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/important-skills-marketers-develop/