iPhone users look foolish once again in latest Samsung commercial. 

hillary clinton.

The Selfie matters. 

What does plagiarized advice from the 16th century have to do with marketing copy in the 21st? Everything. Because simplicity sells.

http://www.copyblogger.com/simple-copy-sells

Whatever tone you choose, the more you can make your copy sound like one person talking to another, the better. This helps to disarm and engage the reader. Perhaps pick a friend, neighbor, or relative who might be a typical consumer. This will help you to get under their skin and talk their language.

Advertising Concept Book (Second Edition) by Pete Barry (via hum4nbehavi0r)

There you half it folks…..

Puddles wanted. (Taken with instagram)

jaymug:

New technology, vintage ads - Kindle

"I know a thing or two about marriage. Maybe three, maybe four. Some of us can get married again and again, and others can’t get married at all. Can’t figure that out."

Larry King

First night in the new (very warm) apartment. :) Cheers! (Taken with instagram)

New York magazine's fall fashion issue features a lengthy profile on J. Crew president, Jenna Lyons. When I started reading it I thought I couldn't admire Lyons any more than I already do - she worked her way up in a national company and revitalized J. Crew from a fuddy-duddy lady brand into the coolest thing for ladies of all ages. But lo and behold, there were a slew of facts about the California native that even the most obsessed Lyons follower wouldn't have known. So click through to find out more about Jenna Lyons. (Bonus fact: Her workspace is cooler than yours... and ours too.)

My new home--from the John Hancock--beginning Friday. (Taken with instagram)

This afternoon's festivities: (Taken with instagram)

On Tuesday, I attended Katy Perry's concert in Detroit. She was fantastic! Dynamic is the proper word. It was the perfect journey of performances. Just when it got a little theatrical, she'd come out with something intimate--like an acoustic version of "Big Pimpin'."

(Photo courtesy of Elle)