Role Of Digital Marketing In The Healthcare Industry
Digital Marketing has penetrated almost every industry today. No business can fathom surviving in today’s competitive world without leveraging the power of digital marketing.
Today, in this blog we are going to throw light on how healthcare businesses can skyrocket their growth with digital marketing.
But before the how first have a look at the why!
A study says, approximately 60% of consumers search over the internet before booking an appointment for specialists, physical therapists, nursing homes and optometrists.
Furthermore, 94% of healthcare patients prefer online reviews to compare and evaluate healthcare providers. Besides, 88% of medical appointments are scheduled by phone.
Mind-Boggling facts, isn’t it?
We live in a rapidly evolving digital world, and it is impossible to think about a consumer with no digital footprints.
The future is digital, and healthcare providers are leaving no stone unturned to keep up with the rising consumer demand.
Read: Case Study: How Did A Pharmaceutical Company In The UAE Leveraged Digital Marketing To Establish A Firm Ground In The Market!
The journey of a healthcare consumer begins with researching about the providers online, comparing who offers the better services, which eventually leads to a conversion.
So if you are just leveraging offline marketing, you are losing out on tonnes of business opportunities.
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The Hype About Us
We at TZS Digital believe in creating a seamless and delightful experience for our clients. A whole lot of thought and creativity goes behind each piece of work that we deliver efficiently to them.
TZS is a digital marketing agency that believes in genuine collaboration between creative nerds, innovators and some cool digital strategists. Common passion for creating unconventional digital marketing strategies and settling at nothing less than perfection got us all together.
Transparency, communication, competent project management and meticulous attention to detail are the cornerstones of our collaborations with clients and partners.
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TZS Digital has always brought something unique to the table. We combine a robust mix of digital marketing strategies with a big splash of creative juices to offer your brand with unlimited opportunities of growth.
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“Effective Search Engine Optimization Requires a Commitment, Not a Campaign.” -James Reynolds, SEO Sherpa
For marketers, SEO is everything.
Search Engine is the heart of digital marketing, and every business, big or small, wants to be the leader regarding search engine results.
Now businesses that offer services worldwide or want to expand internationally have to optimize their website according to the target countries and languages, and that’s what International SEO is all about.
65% of people prefer content in their language, and an estimated 42% won’t buy products/services in any language other than their own.
International SEO not only helps in building relevant traffic but also gives the customers a feel of their homegrown brand.
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What Is SEO?
SEO (Search Engine Optimization) is a process to increase the visibility of your website in search engines and get more traffic. Whether your business is big or small, SEO is necessary for every business to get online visibility and leads. To understand more, let’s deep dive more into the SEO for real estate clients.
The first goal of SEO here is to understand what home buyers are searching for online so that we can create high-quality SEO-friendly content for better reach. The second goal is to help create a website that search engines can find, index and understand its content.
Our formula to dominate the search rankings:
Performance-driven SEO strategy
Organic Growth
Lead Generation
Authority Building
Expert support from start to delivery
Encapsulated below are some of the strategies that can help you execute a successful SEO campaign for your real estate business:
Rank Higher
If your website is featured first among the top results on Google, that means the search engines consider your website as a relevant source of information. With our SEO experts at TZS Digital, we will help you optimize your real estate web pages, especially your homepage, for competitive keywords and phrases to boost your search rankings. Our on-page optimization strategy includes updating your web page’s title tags, meta description, image alt tags, snippets and meta tags.
Drive Traffic
Search Engine Optimization (SEO) helps you target a specific audience and bring quality traffic to your website. SEO is very customer-centric and can help you target a specific section of the online audience. Whether it’s a big or small business, SEO is a must-have for better results and traffic!
A smart organic SEO strategy can drive more and more traffic to your real estate company website over a period of time. With our SEO services, we will optimize your Google ‘My Business’ page to appear on local searches and Google Maps searches too. We will submit your business name on various business listing/property listing websites to generate more leads for you.
Get New Clients
Small and medium-sized businesses need to have their site optimized for the location they operate in. A perfectly optimized website helps you reach more target audiences and you get a higher chance to convert them into leads once they land on your website. Working with our real estate SEO experts is your ticket to claim that top spot in the search engine results pages.
Longevity
Search engine optimization (SEO) is a long-term digital marketing strategy that will help you outperform competitors in the long run. For a better ranking than your competitors, you will have to use “paid advertising”. With paid advertising, you get a better conversion rate. However, you don’t have to continuously pay for clicks to reach your target audience. A good SEO-optimized website can provide great results on a long-term basis and get you maximum clients.
Lead Generation Ads, Off-page SEO, On-page SEO, Organic Growth, Real Estate, Real Estate Business, Real Estate Marketing, SEO Strategies, Technical SEO
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