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darcyfarber · 3 years

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How To Be Safe in Businesses Where Manual Labour Is Required

The world today is full of challenges. Some threats can be serious, others less so. But one challenge that continues to grow in businesses is the risk of occupational injury or illness present in many forms of manual labor. This includes jobs like construction, manufacturing, hospitals, and many other places where physical work is needed.

Here are things to do to ensure the safety of yourself and your employees, especially those that are involved in manual labor.

Inspect Your Workplace

If you are an owner or manager of a business that requires manual labor from its employees, you must ensure they are working in a safe environment.

This doesn’t just apply to construction worksites but also to factories, shipyards, warehouses, and even retail businesses like restaurants and fast-food joints. If you don’t do this, not only could you get injured, you also might face a wrongful death lawsuit.

Train Your Employees

Training your employees on proper workplace health and safety practices is critical when you run a business with higher risks of injury. Start by having an open and honest conversation with your employees and give them the real reasons you’re training them. Then, take whatever measures are necessary to have those employees trained on proper health and safety protocol.

Create a Plan for Safe Manual Handling

The health and safety of your employees are your responsibility. But there is nothing to prevent your business from suffering a workplace accident caused by your negligence. That’s why you should always have a guide to safe manual handling in the workplace that your employees can follow.

Investigate Accidents

Have you ever wondered how many work-related injuries are suffered in Britain each year? If so, you should investigate this very seriously. Many businesses fail to properly investigate accidents that occur on their premises. This is very dangerous because it can lead to huge liabilities.

Put up Health and Safety Posters

Health and safety posters (HSPs) are an important part of any business owner’s health and safety toolkit. Put up posters in factories, construction sites, restaurants, retail stores and anywhere else where manual labor is required to remind employees of the various health and safety regulations they must comply with.

This will ensure you have a very low injury rate. It also makes your business look like it cares about its workers.

Conclusion

Safety should not be an afterthought; it is just as essential as customer service, inventory management, and financial planning for a successful company.

It is smart business to prioritize health and safety since it’s the only way to safeguard your most valuable asset: your employees. Use the tips in this article well, put them into practice sooner rather than later, and you’re business – and your employees – will thank you.

The post How To Be Safe in Businesses Where Manual Labour Is Required first appeared on No Passive Income.

How To Be Safe in Businesses Where Manual Labour Is Required published first on https://mysingaporepools.weebly.com/

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darcyfarber · 3 years

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Designhill Logo Maker: How to Create Your Own Logo in Minutes

A logo is much more than a cocktail of letters, shapes, and colors. It is the symbol that conveys the personality of your brand, the values you care about, and the objectives of your business to your audience, helping you to create a connection with your potential customers.

In other words, your logo will do most of the hard work in your business if you know how to make one that stands out.

This may seem like an excessive task, but don’t worry!

In this post, I’m going to introduce Designhill logo maker, a tool you can use to easily create an eye-catching logo for your business in a matter of minutes.

How to Get Started With Designhill’s Logo Maker

First thing, you have to enter your company name:

On the next page, pick five or more design styles you like.

This will help Designhill’s logo maker understand which types you prefer.

Once you have chosen the design styles you want more, click on the Continue button.

On the next page, you will be asked to pick the three colors you prefer:

In the following step, enter your company name and, if you have one, your slogan.

Together with your industry and your current budget (you can set this to zero if you don’t want to break the bank):

Now, you will be asked to search and add up to 5 symbols.

This is an optional step, but it will be helpful to narrow down the process by selecting the symbols that are more appropriate to your business.

For example, I added the following keywords that are relevant to my niche:

Money

Business

Internet

Laptop

Work

And that’s it. Your job is done.

Now, Designhill’s tool will offer you a selection of logos created with artificial intelligence based on your preferences.

Here’s a screenshot as an example:

Also, you can click the load more button to get more logos generated.

Or edit the colors, add or change the symbols, to narrow down the process.

If you want, you can sign up to Designhill to save your progress. You may use your email or your social accounts (Facebook or Google).

Choosing and Editing Your Favorite Logo

Now it’s time to choose your favorite logo!

Designhill artificial intelligence will offer different solutions, so you can directly pick your favorite one or make some edits.

There will be a full page of logos, so if you don’t like any of the ones created, you will simply need to press the load more button to get more results.

During my experience of creating a logo with Designhill’s AI tool, I really liked this one:

I wanted to change the colors, so I’ve selected to edit it.

Like I did, if you click on your favorite graphic on the following page, you will have lots of options. For example, you can edit your name & slogan by changing:

Company name

Name fonts

Slogan

Slogan fonts

You can change the colors of the company name, slogan, and symbol. You may also want to directly change the symbol by choosing one in the list offered.

Or, you can add a container, which is something that will be placed around your logo. Like a nice circle, a catching square, or any other kind of beautiful decorations.

Finally, you can change symbol size, symbol distance, text distance, and container size.

Once you’re done, and you are sure of all the edits, the final logo will be shown on different objects and merchandise, such as business cards, bags, and signs:

Also, if you own a company and you want to get your logo on various objects used in your business, you can get a nice preview.

See the following screenshot as an example for a restaurant, barber, or bar:

Designhill’s Logo Maker Packages

Once you have selected and edited your logo, it’s time to download it!

Choose a package between Basic, Premium, and Enterprise options.

For example, with the Basic package, you get a low-resolution logo file for just a one-time payment of 15$. This is the best solution for those who are low on budget and are just starting out.

Or, you may want to choose the Premium plan, which is now priced at just $50 (instead of $100). Save 50% and get the high-resolution logo files for your website, social media, print, packaging & branding. Including:

High-resolution logo (SVG, EPS, PNG, and JPEG file formats)

Vector EPS and SVG files

Transparent background

Lifetime phone support

Black / White versions

Full Ownership

Print-ready

Font names & colors

For those looking for a custom-designed solution created by an expert logo designer, choose the Enterprise package at $115.

There’s 24×7 live support with quick answers to your questions via priority phone, email, and live chat.

Final Words

Designhill’s logo maker uses machine learning and artificial intelligence to create beautiful logos. It also constantly learns which designs work well together, so it only gets better every time anyone uses the tool. More than 100,000 customers have successfully used this tool, with a more than 98% satisfaction rate.

Check one of the testimonials from genuine customers:

I love Designhill as it has good gazillion choices. I love having choices, even though it’s a bit overwhelming sometimes, but they make a logo look professional. You can make one pretty quickly and get it out into the world. Also, you can always go back and change it if you want, but they are beautiful logos. I’m kind of impressed with the designers and team.”

Janine Olmos, from Janine Olmos LLC (United STated)

I liked the idea of building a logo with an AI tool based on my choices. Based on my experience, the interface was user-friendly and super easy to understand, making it a convenient way of getting a quality design in minutes.

I loved the whole concept of a platform based on artificial intelligence. And I noticed competitive prices too. Priced at $15, I think it’s a fair price that comes with a bundle of options and benefits.

Now, it’s over to you.

Are you going to try Designhill’s logo maker?

Have you ever heard of an AI tool to create logos?

Please share your thoughts in the comments below. Thanks!

The post Designhill Logo Maker: How to Create Your Own Logo in Minutes first appeared on No Passive Income.

Designhill Logo Maker: How to Create Your Own Logo in Minutes published first on https://mysingaporepools.weebly.com/

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darcyfarber · 3 years

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Email Marketing Remain Vital in Social Media Age

Despite the rise of social media marketing, email should remain a key element of any effective digital marketing strategy, delivering your brand’s message directly to your target audience.

A direct line to a users’ inbox is a special privilege—abuse will easily cause a cut-off you can ill-afford—a potentially loyal customer lost forever.

1. Personalized emails generate a median ROI of 122%

Nearly 20% of Americans receive more than 50 emails to their personal email addresses a day, so how can businesses stand out in these crowded inboxes and achieve those desired connections?

It pays to start by planning, designing and executing an engaging email campaign with a trusted email service platform such as https://www.12handz.com/ —get all the elements just right, and email will likely become the backbone of your marketing outreach process.

Data published by Litmus shows that personalization increases conversion in emails and that marketers are taking note of email personalization stats like these:

Almost three-quarters of the marketers surveyed by Litmus say personalization in email increases engagement. Personalized emails generate a median return of investment (ROI) of 122%, birthday emails generate 3.42 times more revenue per message than a standard promotional email, and emails with personalized subject lines are 50% more likely to be opened.

83% of survey respondents are personalizing email in some way—there’s a large desire to make emails more relevant to recipients. In fact, 6 out of 10 respondents say boosting email personalization is a priority.

Personalization is a bigger priority for respondents working in ecommerce, retail, and consumer goods—nearly 70% of respondents in those industries make it a focus. Personalization is less important for government agencies, non-profits, and small companies with 20 employees or fewer.

2. Increased personalization in retail, e-commerce, consumer goods

Some of the biggest shifts in personalization have occurred within specific industries. For example, there have been significant increases within retail, eCommerce, and consumer goods and services companies.

The most common form of personalization is altering the text in the email subject line and in the primary content block of the email. Three-quarters of respondents personalize these areas.

Adoption of these techniques varies by business type, however:

80% of financial services companies personalize email body copy;

55% of retail, eCommerce, consumers goods and services companies;

77% of retail, eCommerce, consumers goods, and services companies personalize email subject lines.

Other behavioral attributes are being tapped more often for email personalization, these include past interactions with products and services, past interactions with emails, and past purchases.

3. Email Academy helps marketers “think outside the inbox”

Meanwhile, Campaign Monitor announced the launch of an email academy offering online email marketing training to help anyone using an email marketing platform take their strategy to the next level.

On-demand courses and tutorials to follow at any pace, with no expiration date, are the core of Email Academy, created to help email marketers, small business owners, and newsletter publishers “think outside the inbox”.

Among the tutorials on offer is an outline of personalization tactics covering basic personalization to more sophisticated techniques such as using dynamic content or behavioral data. The other components of the offering include:

Email marketing fundamentals, covering beginner techniques and start-up processes

Design best practices, sharing effective techniques and design principles to increase email engagement and accessibility.

Subscriber data management, which explains how data can be used to send targeted messages and drive email engagement.

List growth tactics offer insight into simple, ethical, and powerful approaches to building an audience.

Email data and reporting, focusing on key metrics presented in email marketing reports, including how each relates to email lists and content, as well as what trends can uncover about the overall database.

Email automation and triggers review the types of email automation available to modern marketers, with a focus on implementation strategy and key benefits.

Deliverability best practices outline the causes of deliverability problems and best practice requirements to help ensure your emails are received.

So far, the course has seen 4,000+ registrations and nearly 1,000 hours of tuition undertaken, as many marketers are expected to do more with ever-declining budgets. Marketing teams can use the content to improve their marketing fundamentals and email best practices, and businesses can take advantage of a variety of strategic email programs to ensure there is no revenue left on the table.

“We’re excited to launch Email Academy, which can help users take their career to the next level, or train their team with free courses, helping marketers become email experts while learning at their own pace,” said Ros Hodgekiss, Customer Experience Programs Manager at Campaign Monitor in a press release.

“Email Academy makes it easy for a wide variety of marketers to elevate their business’s email programs and strategies so there is no revenue left on the table.”

4. Email marketing generates the highest ROI of all digital marketing channels

Florida-based eTargetMedia says that for over 10 years, email marketing has generated the highest ROI of all digital marketing channels and offers the broadest and most targeted reach.

In a freely available report delivered via a press release, the company says that there are some specific reasons why email marketing can help “skyrocket” ROI and why email marketing is highly recommended in a digital marketing strategy. Among the reasons given are:

Email marketing, in general, has a median ROI of 145%, according to the “ANA / DMA Response Rate Report”, which claims that email’s median ROI is higher than direct mail (41%), paid search (50%), online display advertising (20%), and social media (50%).

There are over 4 billion email users worldwide and over 3 million emails are sent every second—more consumers use email than all the top social media sites combined. Email, therefore, has the largest and most targeted reach.

When it comes to sales conversions, email is very powerful: over 4.2% of visitors from email marketing links make a purchase, compared to only 3% of visitors from search engines, and 1.8% from social media sources.

The post Email Marketing Remain Vital in Social Media Age first appeared on No Passive Income.

Email Marketing Remain Vital in Social Media Age published first on https://mysingaporepools.weebly.com/

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darcyfarber · 3 years

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Episode 172: Help! I’m in Trouble with the IRS…with Ben Golden

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Do you have IRS problems or maybe worried that your tax situation may not be as good as you thought?

Or, are you a victim of identity theft and the IRS is telling you owe money you really don’t owe?

Today on the show I am bringing on IRS and tax expert Ben Golden to walk us through his own personal story with IRS troubles and what he learned along the way.

First off — you’re not alone. Whether you owe the IRS or you are trying to prove you don’t owe the IRS, what are your options?

What can you do right now?

What should you be doing right now?

And what are your rights when it comes to managing a situation with the IRS?

I will be asking our IRS expert Ben Golden all of this and more when it comes to dealing with the IRS.

IRS Trouble Solvers

Thanks so much for listening to the show and if you feel the content of this podcast was helpful, please subscribe to the podcast where you listen and leave a review!

Today’s show was brought to you by OneAZ Credit Union — my very own credit union I have been proud a member of since 2011.

If you live in Arizona and are looking for a large credit union with a local, customer-focused feel for your personal or business banking needs, look no further than OneAZ Credit Union.

Episode 172: Help! I’m in Trouble with the IRS…with Ben Golden published first on https://mysingaporepools.weebly.com/

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darcyfarber · 3 years

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7 Effective Digital Marketing Tools for your Business: 2021

Executing a lucrative marketing strategy is an essential component to expand your business. To build a business, amidst the high competition, implementing a good marketing strategy can be possible using the best marketing tools available online.

This blog pens down the 7 most impressive online marketing tools that you can use to plan a successful marketing strategy for your business.

Before we begin, let’s understand what marketing tools are.

What are Digital Marketing Tools?

The word “tools” here implies strategies and techniques. Digital Marketing Tools are the tools that companies make use of to promote their product and services and develop their business.

Digital Marketing tools help businesses to achieve primary goals and objectives. Companies use several marketing tools focused on increasing sales and gathering customer information. These tools are used to communicate company information, spark customer interest and motivate action.

Let’s now look at the 7 effective digital marketing tools that you can use for your business in detail.

7 Effective Digital Marketing Tools in 2021

1. Google Analytics

Source

Google Analytics is one of the most powerful marketing tools on the web. It is the tool that should be there on any marketer’s list.

Google Analytics is a free tool offered by Google. It is used by more than 60% of website owners.

It provides valuable insights enabling you to track every action taken by the visitor on your website. A few actions that Google Analytics enables you to track are:

The number of visitors on your website, by day, month or any other time period.

The keywords used by people to search for your site on Google

The demographics of the users

Where the visitors are from – outreach websites, ads, searches, direct.

The amount of time spent by each user on your website.

Setting up the analytics tools takes just a couple of minutes, but can have a great impact on your business. Learning Google Analytics can help you to build future strategies and can prove to be extremely valuable.

2. Google Search Console

Google Search Console is another free tool offered by Google. It enables you to improve your website’s overall performance, optimize traffic and rank higher on Google.

Google Search Console shows you the top 1000 backlinks and 1000 organic keywords, enabling you to notice and cover the content that you lack. It also notifies you of alerts and errors and fixes technical issues if any, on your website.

A few more Search Engine Optimization data that you can analyze on your website using Google Search Console are:

The number of clicks your website received

Impression: How often people saw your link on the web

Average Position: The ranking of your site on google relative to other sites

Click-Through Rate (CTR): It is the number of clicks divided by the Impressions

Source: https://kimscotland.com/google-search-console-dashboard/

3. Google PageSpeed Insights

Google PageSpeed Insights is a tool that enables you to easily test the speed of your web page. It is an important factor to consider to enhance user experience. Longer loading times tend to have higher bounce-off rates and lower average time on your page. Hence, this negatively impacts your conversions.

Google PageSpeed Insights measures the performance of a page for both mobile and desktop devices and gives you a detailed report on what factor is slowing your site’s loading time.

Google Page Insights prepares a detailed report on what is slowing your web page based on 2 parameters.

Time to above-the-fold load – It refers to the time taken by the page to fully load the first sight that the visitor encounter on your website.

Time to full-page load – It refers to the time taken for the page to fully load.

The PageSpeed Insight score ranges from 0 to 100. A score above 85 indicates that your website is performing well.

Red and Yellow points on the report indicate that your site has obtrusive loading issues. Whereas, Green points are indicative of no significant issues.

Source

4. Hootsuite

Social Media Marketing plays an essential part in the expansion of any business. Hootsuite is a central management platform that helps you schedule your social media posts for each platform in advance, saving loads of time.

The tool enables you to schedule and manages your social media profiles for more than 30 platforms. It allows you to schedule posts on a 24/7 cycle, helping you expand your reach to international audiences.

Source: https://www.g2.com/articles/content-curation

A few features offered by Hootsuite to grow your business are:

Track which social media campaigns are working most effectively

Calculate your Return on Investment based on the above data

Track mentions of your brand

Enables you to reply to comments and mentions through the dashboard

Schedule posts for active hours to receive more engagement

Hootsuite has a free version available. You can also use the paid version which starts at $49 per month.

5. Canva

Canva is a graphic design tool offering a wide range of design options. The platform enables you to design images, posts, make videos, create PDFs, logos, certificates, brochures, invitations and more.

It also allows you to customize your creations using a variety of color palettes, font options and effects. You need not have any prior knowledge of graphic design. Canva’s easy drag and drop function will help you create original and visually appealing content in just a few minutes!

Canva offers a free, pro and enterprise membership. The free templates offered by Canva are highly attractive too! However, the pro and enterprise memberships are suitable for bigger organizations as they offer more than 4 lakh templates to the users.

6. Ubersuggest

Ubersugguest is a useful tool for keyword research. It offers you keyword ideas and suggestions relevant to your niche and helps you develop your content marketing plan.

Ubersuggest offers you up to 3 free searches per day and you can upgrade it to a paid software as well.

Source: https://neilpatel.com/blog/ubersuggest-guide/

The tool offers you useful keyword information such as total search volume, paid difficulty, cost per click, the trend of the keywords and other historical data.

Ubersuggest is a tool simple to understand and is worth using as a digital marketing tool.

7. Grammarly

Grammarly is a Google Chrome extension that helps you eliminate writing errors by pointing them out to you and finding the perfect words to express yourself.

It is a free tool offered by Google to its users. You can also use the premium version to meet the highest standards of writing.

A few features that Grammarly offers to its users are:

Detects grammatical, punctuation and spelling errors

Revises sentences that are grammatically correct but unclear

Detects tone of your writing

Helps multilingual users to express themselves properly in English

Can be used on all platforms like Gmail, Google Docs, Linkedin, Twitter and more

Source

Conclusion

These were the 7 most effective digital marketing tools that you can use to expand your business in 2021. To know about a bunch of other digital marketing tools, here’s a guide to the top 34 digital marketing tools that you can use for your business.

Creating an impactful marketing strategy and ensuring that your business succeeds requires powerful digital marketing tools. One needs to be social-media savvy and persistent when it comes to marketing.

Learning digital marketing tools in depth can prove to be highly efficient and save cost and time. Digital marketing training can be extremely beneficial and can help you master several digital marketing techniques and tools in depth.

We hope you enjoyed reading the blog! Will you be using any of the digital marketing tools? Please leave your views in the comments section below.

Author’s Bio

Karan Shah

Founder and CEO at IIDE

An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.

He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specializing in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.

The post 7 Effective Digital Marketing Tools for your Business: 2021 first appeared on No Passive Income.

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darcyfarber · 3 years

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How to Find Good Web Hosting Services for WordPress

Finding a reliable web hosting company can be hectic and time-consuming, but it is important for your online success.

Do not make the mistake of choosing web-hosting services that offer the best deals in terms of disk space or price. Although these things are essential, they are not the only things to consider.

In this article, you will learn how to find a hosting web service for WordPress.

1. Research

The first thing you do when searching for hosting services is thorough research. You can start by searching for the Reddit WordPress web hosting list on Google.

You will get a detailed guide where you can learn about how to choose a reliable hosting service. You will also get a list of the best hosting companies that you can try out.

2. Understand Your Speed Needs

A small business website with less than 1,000 visitors does not require the same speed as a media site that publishes new videos and content with a million visitors. Therefore, it is vital to evaluate your site’s speed needs before you start looking for specific plans.

You can start by determining the following:

The number of web pages.

Do you intend to publish lots of videos and audio?

Do you want to have e-commerce functionality?

How often do you intend to be publishing new content?

3. Know Server Tech

When choosing a hosting service for your WordPress website, learning about server technology is important. This is because the quality of server hardware plays a major role in your website’s performance.

Therefore, it is important to go for a reputable web-hosting company that invests in up-to-date, high-quality web server technology.

4. Infrastructure

Most providers who offer shared hosting services use traditional web server racks. In most cases, they use older and slower mechanical drives.

So choose a WordPress hosting service provider who has invested in solid-state disks (SSDs). These disks boost the loading speed of a page since it is faster to read and write data than mechanical drives.

5. Security

Security is critical, like any other criteria, given that hackers can do anything to get sensitive information. You may have heard how many companies have lost millions of dollars and acquired bad reputations due to cyber security attacks.

A reliable hosting service provider should have DDoS protection, encryption, and firewall in place to keep the hackers away.

6. Know The Server Load

Unless you intend to host your WordPress website on a dedicated server, you will share a server with other websites. So, ask your host provider how many websites are on each server.

A cheap web-hosting plan has more websites on a single server to keep the costs down. On the other hand, a bit expensive shared hosting has few websites on a server. The number of websites in a single server affects how fast your web pages will load since they share resources.

Finding the right hosting service provider for your WordPress website is critical as it affects the performance of your website. Therefore, consider the above things while finding a reputable WordPress hosting company.

The post How to Find Good Web Hosting Services for WordPress first appeared on No Passive Income.

How to Find Good Web Hosting Services for WordPress published first on https://mysingaporepools.weebly.com/

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darcyfarber · 3 years

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5 Types of Marketing That Will Help Your Business Grow

Marketing is always focused on encouraging a target population to buy a specific product or service. A strategy should be analyzed and updated to suit the constantly evolving technological current and social trends.

It is important to understand which marketing strategies are relevant in today’s economic setting. A company should try and test the techniques they want to impose on their firm to incorporate the concept that works for the company’s growth.

Marketing revolves around what the consumer exactly wants. Marketers should be keen on the change of surroundings, as this will directly affect the consumption sequence. There are various strategies available, and firms should pick on the most effective ones to get ahead of the competition.

How Do You Draw a Successful Marketing Strategy?

Effective marketing begins with describing your business and what role your product plays in the market. It would help if you built a market plan, prove that it is the most appropriate tactic to appeal your product to the customers, and then finally profile your customers and competitors.

As time goes by, test your ideas to ensure that they fit well in the current industry. Keep on researching to implement your marketing plan based on the wave of changes that occur. Eventually, make sure you meet your customer’s needs because that is the whole procedure’s sole purpose.

Types of Marketing That Will Help Your Business Grow

1. Transactional Marketing

Transactional marketing targets the point of sale to maximize efficiency and increase the number of sales other than building a relationship with the buyer of your product. This type of marketing encourages customers to buy by giving them discounts and shopping coupons.

It is very hard to sell large volumes of products most of the time, especially with the focus on high volume. If you can barely purchase sales, it is advisable to put other strategies to work hand in hand with transactional marketing for a better outcome.

2. Social Media Marketing

Social Media Marketing is one of the most effective marketing types that most people use these days. There are sites created, such as WeAreSocial, to improve the level of engagement with customers.

Social media creates a platform that influencers use to promote businesses. It is not easy to use social media marketing, but with consistency and appropriate tools for photography, you will reach your target audience. Consider interacting with them from time to time by answering their questions to feel involved and appreciated.

3. SEO Marketing

The strategy entails obtaining organic traffic to your website through backlinks and the words that potential customers tend to use while searching for a product or service online.

SEO marketing works best for corporate businesses, like insurance companies. In this case, state what services you offer and know whether the service sells in your region. For example, If you are an auto insurance company in Nevada, a no-fault state, learn the game’s rules and what people look for online in case of a car accident to establish a site that will receive a ton of visitors in search of your service.

4. Stealth Marketing

Also known as undercover marketing, the technique entails advertising something to someone without them realizing they are being advertised to the product. Stealth marketing can extremely be valuable to a business, but the issue revolves around the practice’s ethics.

An example of undercover marketing is watching a vlog and spotting a branded product placed in the background strategically.

5. Email Marketing

Email marketing blends well in the digital world, despite being a traditional form of marketing. This marketing style’s cost is quite low and can reach a large mass of people at a time. Another added advantage is that it is easy to make the customers feel appreciated by approaching customers by their names.

Companies Should Implement Marketing Strategies that Satisfy Customers Needs

Marketing aims to make the customer aware of a product or service that will deeply cater to their needs. Therefore, marketers should not only focus on maximizing profit but also on satisfying customer needs.

The post 5 Types of Marketing That Will Help Your Business Grow first appeared on No Passive Income.

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darcyfarber · 3 years

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Episode 171: Car Lease vs Auto Loan: Which is Better and Why?

Listen on the Podcast

When it comes to driving a new car, you have three basic options. You can purchase the car outright, you can purchase the car through an auto loan or you can lease the car. But, with the average price of new cars hitting $40,857 in January 2021, most people don’t have the ability to plop down the whopping forty grand for a new car.

Therefore, car shoppers are driving off the car lot with either an auto loan or a lease. But before you start shopping around for your next car, it’s important to understand the difference between the two options so you make the best decision.

Car Lease vs Auto Loan?

The simplest way to separate an auto loan and a lease is by understanding that an auto lease allows you to DRIVE the new car, whereas an auto loan allows you to DRIVE and BUY the car.

Of course there’s a lot more to it and to tell the whole story let’s start off with the auto loan.

The Auto Loan Payment

Since an auto loan is created to buy the vehicle, the loan payment is based on the following:

Vehicle Price

Sales Tax

Additional Fees

Down Payment

Interest Rate (APR)

Loan Term

Let’s break down an example of a typical auto loan and then the auto loan payment:

The Auto Loan Breakdown

Add the following together:

Vehicle Price = $40,000

Fees at Closing = $1,500

Taxes = $3596

Subtract Down Payment

Down Payment (20%) = $8,000

Total Loan Amount: $37,069

Next the Monthly Loan Payment

After taking the auto loan makeup from above, we will assume a 4% APR over a 60-month loan term.

Monthly Payment: $693

Total Interest: $3,891

Total Cost Including Interest: $48,960

The Lease Payment

The factors that make up a lease payment are different than an auto loan. If you remember, you make a monthly lease payment to drive the vehicle and a monthly car payment to drive and own the vehicle.

Therefore, the total monthly lease payment will be made up of three different monthly payments:

The monthly depreciation

The monthly interest

The monthly taxes

The Auto Lease Breakdown

To start off with the monthly car lease payment, let’s first begin with the monthly depreciation.

The Depreciation

The value of the vehicle that is lost during the lease term is known as the depreciation.

To calculate, simply subtract the residual value by the capitalized cost.

Lease Terms: The capitalized cost is the cost of the vehicle minus the down payment. The residual value is the value of the car at the end of the lease term.

To get the monthly depreciation amount, divide the difference between the capitalized cost and the residual value, by the months in the lease term.

(Capitalized Cost — Residual Value) ÷ Lease Term in Months

($37,000 — $23,000) ÷ 36 months = $389 monthly depreciation

The Interest

When factoring the interest, a car lease uses something different than what you might be used to. Instead of an interest rate expressed as a percentage, the lease payment uses a money factor.

Money Factor: The money factor is used to calculate the total interest on the lease. You can convert the money factor into the actual percentage by multiplying the money factor by 2,400.

To get the interest payment, you will need to add the capitalized cost and the residual value together. Then simply multiply by that by the moneyh factor to get the monthly interest amount.

(Capitalized Cost + Residual Value) X Money Factor = Monthly Interest Payment

($37,000 + $23,000) X 0.00167 = $100

Note: In the above example, you can get the interest rate of 4% by multiplying the money factor (0.00167) by 2,400.

The Taxes

Lastly, we will need to add in the taxes. This will vary depending on where you live, but for this example we will use a tax rate of 8.6% (Phoenix, Arizona).

To get the monthly tax payment, you will need to add together the monthly depreciation and the monthly interest amount. Then simply multiply this by the tax rate to get the monthly tax amount.

(Monthly Depreciation + Interest) X Local Sales Tax Rate = Monthly Tax Payment

($389 + $100) X 8.6% = $42

The Total Lease Payment

Now that we have figured out the three separate payments, lets add them together to get the total lease payment.

Monthly Depreciation: $389

Monthly Interest: $100

Monthly Taxes: $42

Total Monthly Lease Payment: $531

The Verdict?

The reason drivers lease cars is because they compare only the initial down payment and the monthly payment. When doing this, the lease will appear to be the automatic winner.

However, there are some downsides to leasing a car that not many realize.

The biggest drawback is you never actually own a car. This means you always have a monthly payment.

Another drawback to leasing is at the end of the lease there are added fees that can sneak up on you. These fees include excessive mileage fees, wear and tear fees, and dipsostion fees.

Disposition Fee: This is a fee charged by the lease owner when you return the vehicle. This fee covers costs for cleaning, reconditioning and getting your leased vehicle ready to sell.

Generally speaking, the most expensive way to drive a vehicle is through an auto lease. As you can see, the majority of the lease payment is made up of the depreciation and this is because depreciation happens rapidly through the first 3-4 years of the car’s lifespan and then levels out.

When leasing a new car, you are paying the highest depreciation amount and once you’re done with the vehicle, you will return it without having any ownership of the vehicle.

In the end, the lease owner comes out ahead by having the leasee pay down the majority of the depreciation and then selling the vehicle after you are done with it.

I leave you with this: “Poor people tend to ask how much now and how much per month. Wealthy people tend to just ask how much?”

Thanks so much for listening to the show and if you feel the content of this podcast was helpful, please subscribe to the podcast where you listen and leave a review!

Today’s show was brought to you by OneAZ Credit Union — my very own credit union I have been proud a member of since 2011.

If you live in Arizona and are looking for a large credit union with a local, customer-focused feel for your personal or business banking needs, look no further than OneAZ Credit Union.

Episode 171: Car Lease vs Auto Loan: Which is Better and Why? published first on https://mysingaporepools.weebly.com/

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darcyfarber · 3 years

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Do I Really Need Life Insurance?

Is Life Insurance a Good Idea?

Hannah Boykin’s parents didn’t think so.

And tragically, both of them passed away within 14 months of each other, leaving 6 kids behind (mostly teenagers) with no financial support.

The children were devastated, not just because they lost both of their parents, but also because they had to be split up. No one in the family could afford to take all of them at once.

Term Life Insurance is extremely affordable. I recommend 10-12x your income over 20-30 years. Get a real-time quote here.

I heard about Hannah’s tragic story from a friend who writes for a life insurance blog. My friend (Chris) had told me although Hannah faced the unthinkable, she still managed to graduate at the top of her class in high school and start a nursing program.

…but after being split up from her brothers and sisters, and suffering the effects of zero financial support in college, I can’t help but wonder how things would have been different for her family if life insurance had been in the picture.

I tell that story not to scare you into buying life insurance but to show that death can not only be unexpected, but it can also have a lasting impact beyond the loss of a loved one.

Fortunately, there’s a simple and affordable way to prevent Hanna’s story from EVER becoming your family’s story… term life insurance.

Do you really need life insurance?

The short answer is, most likely yes.

…let me explain.

If you rent or own a home, and can’t answer the question, “Where would my family be living 1 year from today if I suddenly died,” you need life insurance. (HINT: The answer should be in the exact same place they are living now.)

In fact, if anyone in your family relies on the income (or services) you provide, and would be impacted financially by your death, you need life insurance.

According to popular insurance blog Lifehappens.org, the top four reasons people buy life insurance are as follows:

Cover burial and other final expenses

Replace lost income

Pay Off Debt

College Planning

Between all of these, most people are covered. Let’s take a look at each one in turn:

1 – Help replace lost income

At the outset, I asked, “If you were to die tomorrow, where would your family live a year from now?“

How about 3 years? Will your spouse still be able to make rent or mortgage payments? Will your kids still be able to do sports or other extracurricular activities?

If you’re the breadwinner in your relationship, losing your income could limit your family’s future, especially if you still have 2 or 3 decades left in your working career.

Term life insurance is the best way to cover lost income. It’s cheap and flexible. For example, a 35-year-old male in good health could get a 25-year $1,000,000 term policy for as little as $48 per month.

…you’re not stuck with 25 years either. You can typically choose between a 10-, 20-, 30- or even 40-year term.

2 – Cover burial and other final expenses

Whether or not you have people depending on you financially, you can’t escape these expenses.

…funerals and burial aren’t cheap either, running about $15,000 on average.

With over 70% of people living paycheck to paycheck and 6 out of 10 people unable to write a check for $1,000 in an emergency, a funeral expense would be a major blow.

The average family would be facing the loss of a loved one and the sobering reality that the only option to honor your loved one at the funeral is to go deep in debt or set up a GoFundMe account.

With term life insurance, you can easily cover the burial and other final expenses for pennies per month. I of course would recommend you get much more life insurance than just $15,000 and we will see why in our next example.

3 – Pay off debt

Debt can weigh you down in any financial situation, but more so when you’ve just lost a loved one.

That’s why a lot of people get life insurance to help their spouse pay off debt — including their credit cards, student loans, auto loans, or any type of debt that would burden a family if you were to die prematurely.

…but what about the mortgage?

Basically, you might want to consider getting enough coverage to pay off all debt — including your mortgage. Again, it’s not about getting rich. It’s about preserving your family’s way of life.

4 – College planning

Planning for college is a huge obstacle for most families. The never-ending rise in college tuition, paying for room and board, and everything else that goes along with college planning can seem daunting.

Now, imagine if you were left to plan for this alone and without help from your partner’s income? How much harder does college planning become now? Term life insurance solves this problem for your loved ones who are left behind after you’re gone.

By getting term life insurance now, the burden of paying for college goes away if something were to happen to you. The last thing your loved ones should have to worry about is how to pay for college when you’re gone. This is just another reason why life insurance is so valuable.

3 tips to help you get started

As you can see, there aren’t many situations where you don’t need life insurance.

So, to help you get started on the right foot, here are three tips:

1 – How to buy life insurance

I recommend finding the best life insurance company and at the best price. Instead of visiting 20 different websites, I would use a search engine dedicated to only searching for life insurance companies.

Policygenius will take your information such as age, gender, health habits, and where you live and search for you. In just a few minutes, you will be given dozens of quotes from some of the largest and most reputable life insurance companies in the industry.

Also, I use and recommend Policygenius because I know they will only show offers from the top life insurance companies, they are able to provide extremely accurate real-time quotes, and most importantly — they do all of this without requiring your contact information.

2 – Choose the Right Amount and Term

The number one question I receive about life insurance is how much coverage they should have. A good rule of thumb is to have 10x – 12x your current gross income in coverage.

If you earn $80,000 per year, then a good rule of thumb would be to have $800,000 �� $1,000,000 in coverage. This amount helps not only replace your income for years to come, but also pay for things like burial expenses, pay off debt, and plan for college.

As far as how long you should have coverage (the term), I would recommend no less than 20 years and no more than 40 years. To narrow that range down, I would start thinking long-term and decide how long you will need a policy in place. A great question to ask yourself is how long will it take me to be worth my coverage amount.

If you elect to get $ 1,00,000 think it will take you 25 years to be worth that amount, then a 25-year Term is a great start.

3 – Use these ways to save

There are several ways to save on life insurance, but here are the top three:

Lose a few pounds – There’s a 25% price difference between health classes, and in many cases, they’re separated by only a few pounds or a few cholesterol or blood pressure points. Take a week to exercise and eat well to improve your health prior to applying for coverage, and you could save 25% to 50%.

Do the medical exam – No-exam life insurance sounds tempting — who else hates needles? But these policies cost 10% to 40% more because the insurance company can’t assess your health risk as well. So, unless you have major health problems or have an urgent need for the coverage to take effect, take the exam.

Eliminate Tobacco – I recently saw someone get a quote for $1,000,000 in Term Life for 25 years. The cost in the quote was $48/month. However, once they did the medical exam there were traces of tobacco found in their blood work. This caused his new quote to increase to 396% to $190/month!

Why Life Insurance is so Important (to me)

In 2014 I was talking to a friend and his wife about all the reasons to buy term life insurance above. He was a firefighter and his wife stayed home with their three daughters.

Chris had asked me why he needed life insurance if he already had it through his employer as a firefighter. I agreed the job of a firefighter was extremely dangerous, but my question for Chris and his wife was what if he lost his life off-duty?

Two years after that conversation, I received a call that Chris was killed in an ATV accident. He left behind his high-school sweetheart and his three young daughters. We were all devastated — Chris was the absolute best.

A few months after Chris’s passing, I met with his wife Kerry to help her answer some of the challenges of handling all of the finances on her own. During our conversation I finally had the courage to ask her — did Chris ever get Term Life Insurance?

I am so happy to tell you Chris did get coverage after we spoke that day.

Because he chose to take the initiative and get life insurance then, his family doesn’t have to worry about the finances today. Of course hey will never get back what matters most to them, but I know Chris is smiling down from above knowing he didn’t leave his family with a financial burden after his sudden passing. He protected them.

I tell this story with his wife’s blessing. She told me she doesn’t know what would have happened or how they would have survived without Chris getting life insurance when he did. When I asked her if I could share this story with the public, she told me I better.

Her words: “Please tell as many people as you can about what Chris did for us before he left us — ”

Covid-19 Update to this Post

Since the start of COVID-19, many people have been asking about the effects of COVID-19, the vaccine, and the ability qualify for life insurance if you have been infected with COVID-19.

Here is what we know as of right now:

Will the COVID-19 Vaccine Void My Current Life Insurance?

The short answer is NO.

According to the American Council of Life Insurers, they state the following:

“The fact is that life insurers do not consider whether or not a policyholder has received a COVID vaccine when deciding whether to pay a claim.”

“Life insurance policy contracts are very clear on how policies work, and what cause, if any, might lead to the denial of a benefit. A vaccine for COVID-19 is not one of them.

“Policyholders should rest assured that nothing has changed in the claims-paying process as a result of COVID-19 vaccinations.”

Will the Unvaccinated Still Qualify for Life Insurance or for the Death Benefit?

The short answer is YES.

As of right now, if you are unvaccinated and die as a result of COVID-19, your beneficiary will still get the death benefit.

Yes, I know that sounded a little morbid…

Also, rest assured if you are unvaccinated you can still qualify for life insurance.

Betsy Hoylman, a spokesperson from one of the largest life insurers (Northwestern Mutual) said in a recent interview:

“…while vaccination status is not a concern for the majority of its applicants, the company is asking for vaccine status from a small number of people who have high risk conditions”, says spokeswoman Betsy Hoylman.

With that said, she also added that people can be unvaccinated and still qualify for the best rates.

Can I get Life Insurance if I have had COVID-19?

The short answer is YES, but it may cost you more.

According to ValuePenguin, a site dedicated to gathering facts and data on financial products including life insurance, recently posted this:

“If you’ve been infected with the coronavirus or have recently traveled to a region with a heavy outbreak, applying for life insurance could take longer and be much more expensive. More recently, some insurers have stopped selling policies to customers older than a certain age. Terms and rates may change as life insurance providers continue adjusting to the situation.”

Now, this is eye opening because this wasn’t the case prior to COVID.

But it also makes perfect sense.

You see, life insurance rates are for the most part based on your age and gender. A third factor to creating life insurance rates are based off of the actuarial statistics used to determine your life expectancy.

With that said, it’s understandable why life insurance companies may start increasing their rates for those who have already had COVID.

If data supports that COVID-19 is lowering the life expectancy, then you can expect rates to increase.

Remember, life insurance companies don’t go off what “feels right”.

They go off the data and the number from that data (actuarial statistics).

The Takeaway

We all believe we’re invincible, but the fact of the matter is that unexpected deaths happen all the time. What’s more, life insurance gets more expensive as you get older.

So it’s time to make a choice…and I really hope you do.

If you want to be able to protect and provide for your family (even if you’re not here), you can click here to start with a free quote right now — It literally takes less than 1 minute!

I know… that’s some bigtime superhero, life-after-death talk right there, but I’m being serious.

The alternative is to leave your family’s well-being in the hands of chance, who could face serious obstacles without you.

To achieve instant “hero” status, make sure your loved ones are protected, and punch death in the face, get a quick and easy quote now!

Term Life Quote

Do I Really Need Life Insurance? published first on https://mysingaporepools.weebly.com/

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darcyfarber · 3 years

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Episode 170: What is a Cash-Out Refi and How Does it Work?

Listen on the Podcast

On the show today I am breaking down the Cash-Out Refinance strategy.

Many people are noticing a high uptick in the value of their homes, and with this uptick in value comes an increase in home equity.

So what can you do with the equity in your home, how does it work, and what are the risks?

In this episode I am going to break down:

How to calculate your home’s equity

How much of the equity you can actually tap into

The process of of a cash-out refinance

Reasons for going with a cash-out refi

The risks the banks forge to tell you about

How to Determine Home Equity

The equity you have in your home is equal to the appraised value of your home minus any first or second mortgage, or any other liens you have on your home.

Example of Home Equity Calculation

Current Appraised Value

$400,000 –

Current Home Mortgage

$215,000 =

Home Equity Amount

$185,000

Example of Cash-Out Refinance

Appraised Value

$400,000 X

Loan to Value

80% =

New Mortgage Amount

$320,000 –

Current Mortgage

$215,000 =

Cash Out Refinance

$105,000

Thanks so much for listening to the show and if you feel the content of this podcast was helpful, please subscribe to the podcast where you listen and leave a review!

Today’s show was brought to you by OneAZ Credit Union — my very own credit union I have been proud a member of since 2011.

If you live in Arizona and are looking for a large credit union with a local, customer-focused feel for your personal or business banking needs, look no further than OneAZ Credit Union.

Episode 170: What is a Cash-Out Refi and How Does it Work? published first on https://mysingaporepools.weebly.com/

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darcyfarber · 3 years

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How to Make Money With Affiliate Marketing – A 7 Minute Guide

Affiliate marketing is one of the most known (and most lucrative) ways to earn money online.

However, not every blogger can generate a good income from affiliate commissions.

I tell you more, with almost 2 billion websites out there (source “internet live stats“), many will not even be able to generate a single sale.

But let’s look at the glass half full.

Indeed, many bloggers have taken affiliate marketing a step further and have devoted their entire professional lives to working online.

I’m sure it’s the dream of many of you.

But what turns a good affiliate into a great affiliate?

In truth, there is no easy answer, as the range of potential products and services that can be promoted through affiliate marketing means that there has been an equally diverse range of practices and methods used to exploit it.

If you’re completely in the dark about this whole affiliate marketing, though, let me fill you in.

You need to consider some points when choosing the path of making money online with affiliate marketing (this post contains circa 1500 words and takes around 7 minutes to read).

What is Affiliate Marketing and How It Works?

It’s a relatively modern form of marketing with its roots in the early nineties when companies would hire members of the general public to direct people to their stores.

The reasoning is that people are more likely to trust ‘one of their own than a company drone.

The affiliate marketing of today is essentially the same practice, only online.

Essentially everything boils down to uploading links that direct your viewers to your affiliate partner’s site.

If some of them are going to purchase that product or service, you’ll get a commission out of it.

Generally, the standard is 10-20%, but the commission can be up to 50% or even 70% for specific products.

So basically, the commission amount can fluctuate from as low as $1 up to greater sums, like $1.000, $2.000, or even $10.000, depending on what product or service you are recommending.

With this regard, check this post: 4-Step Plan You Need to Make $2,000/Month with High-Ticket Offers

Now, when you register to affiliate programs, you will get a unique affiliate link that you will use when promoting that specific product.

This is a tracking URL, which companies (or affiliate networks) use to record if your referral generated the sale.

Every affiliate program you are going to register to has its own terms of service, like, for example, the cookie period.

If this time is set to 30 days, if your visitor uses your affiliate link to check a product web page but decides to buy it within the next 30 days, you will still receive the affiliate commission.

Here are some important affiliate marketing terms you should read about.

Affiliates: people (webmasters, bloggers) who will use affiliate programs to generate an income.

Affiliate Marketplace: You can sign in to find different affiliate programs in a specific niche (for example, ShareASale, ClickBank, Amazon, etc.).

Affiliate Link: the unique tracking link you will receive when signing up for an affiliate program.

Commission: it’s the amount of money you will get for each sale of the specific product or service you promote.

Basically, if you recommend registering to an affiliate program and some of your readers will do, you will get a percentage of the commissions this user will generate (for a certain amount of time – generally one year). Some examples? SeedingUp, ValuedVoice. 2 Tier Affiliate Marketing: another source of income for you.

The above mentioned are just the basic terms you need to know to start your journey as affiliate marketing.

Soon, you will learn about coupons code, URL shorteners, landing pages, and so on.

Choose the Right Partners

Obviously, if your blog adheres to a specific niche, you’ll want to use partners whose products reflect that market.

For example, if you’re running a blog that deals with health and fitness, you should be looking for affiliates that deal with products such as health supplements and gym equipment and services such as personal training. Maybe you even love skincare and have a routine you want to share with millions of people. Direct sales for organic skincare companies have been increasing recently with the trends toward organic healthcare products. If you already know about skincare, then it makes selling much easier.

If your blog is less focused, of course, you’ll have potential options, but it’s always best to have a clear, defined focus.

Also, try not to focus on affiliates that only sell small ticket (inexpensive) items and services.

For bloggers who write about WordPress or websites creation, the BlueHost affiliate program gives a $60 commission for each sale.

And when you receive an email in your inbox announcing that you made a sale, you can party!

Find a Balance

As a blogger, affiliate marketing can potentially create an enormous amount of revenue for you and whomever it is you’re partnering with. Still, if you’re too heavy-handed with it, your blog could lose its credibility.

As your blog loses credibility, it will lose viewers, and that will send it spiraling down the search engine results ranking, leading your partners feeling like they’ve backed a lame horse.

Be sure to keep your blog stocked with content that isn’t affiliate marketing based, or people will soon see through you, and you’ll lose not only your blog but also any potential revenue you could earn through it.

If your content is not worth reading, then nobody will read it; it really is that simple.

Research Affiliate Companies

Unfortunately, as an affiliate, there’s very little chance you’ll be going it alone.

If you really want to make a decent amount of revenue, you’ll need to use an affiliate program.

The company that runs the program will be the ones paying you, so make sure that you do as much research as possible into the companies rates compared to their competitors and ask around to see if the company you’re considering has a good track record with their users.

Most affiliate programs will operate on a ‘pay per click’ or ‘pay per sale’ basis.

With PPC, you’ll get a commission for every person who visits your site and is referred to your affiliate partners’ site through your links. With PPS, you’ll only get your commission if the visitor eventually purchases an item or service from your partner’s site.

Obviously, you’ll generally gain more commission from a PPS system, but the commission will be far more infrequent.

Whether you decide you prefer PPC or PPS depends very much on your own personal preferences but make sure that the company you choose to work for uses the payment arrangement you’re most comfortable with.

Produce HIGH-QUALITY Content

Do you know your audience?

Be sure to promote just those specific products or services relevant to your users and strive to create content that solves their problems or needs.

This is a good article from MarketingLand, that explains 7 big mistakes that new affiliate marketers make.

The first mistake is “Selling rather than helping.”

Be sure to write genuine posts to help your audience solving one of their needs or issues, and you will be right on your way to finally generate an income with affiliate marketing.

Use the Right Tools

When it comes to affiliate marketing, like any other task online, if you are going to use the right tools, everything becomes much simpler.

First of all, you want to have a blog.

Do you need a completely FREE guide to help you create your first blog and make money with it? How to Start a Blog (And Make Money With It) – Step by Step Guide

If you use WordPress, I have a tool to suggest to you.

It’s called the Pretty Links plugin, which will make your affiliate marketing work much easier.

Basically, it helps manage all your affiliate links under one dashboard, making it easy to add them every time you create new content.

Also, you can create groups for your links, cloak, and customize them.

Conclusion

I hope this small guide to affiliate marketing is going to help you to get started.

There are many possibilities to earn money on the web. Most of them have in common that you need high-quality content. In fact, check these residual income business opportunities.

To generate truly high-class journalistic content, education is the best way. Open School of Journalism offers a distance education program in journalism with many electives, including online journalism, content marketing, etc.

And you, are you making money with affiliate marketing?

Do you have any other suggestions to add?

Please share your experience in the comments below. Thanks!

The post How to Make Money With Affiliate Marketing – A 7 Minute Guide first appeared on No Passive Income.

How to Make Money With Affiliate Marketing – A 7 Minute Guide published first on https://mysingaporepools.weebly.com/

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darcyfarber · 3 years

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How to Handle Property Damages to Your Small Business

Managing a small business involves inherent risks. Employee injuries, customer slips and falls, and damage to your property are all possible risks you take when starting a business, no matter the size. Property damage does not discriminate.

Your business can sustain many types of commercial property damage. Any damage will negatively affect your business, so it’s crucial to take preventive measures to lessen your business owner’s risks. It’s essential to protect your business in the event of an injury, fire, or any other natural disaster.

Handling property damage can seem like a strenuous task, but ensuring you’re reducing risk and protecting your assets will pay off in the long run.

Let’s dive into some ways you can protect your business and handle property damage if the situation ever presents itself.

Types of Property Damage

You must understand what types of property damage can impact your business to take the necessary steps to take care of insurance claims in the future. Here are some common property damage issues that arise for small businesses:

Roof damage

Damage to outdoor signs and lighting fixtures

Foundation damage

Interior damage

Window damage

Exterior siding damage

Burglary or theft

Fire or water damage

Customers and employees are usually careful not to cause damage, but accidents do happen, and some wear and tear are challenging to avoid. One of the simplest ways to prevent property damage is to make necessary repairs as soon as you see damage to any part of the building you’re operating in.

If there’s a bad rainstorm and you notice a leaky roof, be sure to hire a contractor to fix the damage before it creates an unsafe environment for you, your employees, and your customers. Once you fix the roof, be sure to take preventive measures to ensure your roof is sturdy and durable. Being proactive in these circumstances will only help you and protect your business from experiencing further damage.

Types of Business Insurance Coverage

Because it’s common for businesses to sustain property damage, it’s crucial to research various types of insurance coverage. Protecting your business with insurance is a guaranteed way to avoid paying for future expenses due to property damage. Every business owner should have insurance coverage, regardless of the industry or size of the business.

Two essential types of insurance a small business should have are commercial property insurance and general public liability insurance:

Commercial Property Insurance

This type of insurance protects anything you own that could potentially be damaged. Unexpected events like fires, natural disasters, and theft are examples of what is covered when you invest in commercial property insurance.

General Liability Insurance

If someone is injured on your property, you could be held liable. Say a customer trips over a misplaced item. In that case, they may choose to sue you for negligence. General liability coverage will protect you from any unavoidable accidents that happen on your premises.

Dealing With Property Damage

It may be overwhelming the first time you encounter property damage at your place of work. You must handle these situations promptly so you can file a claim with your insurance company as soon as possible.

Step 1: Protect Undamaged Items

The first thing to do if any area of your property has been damaged is to prevent further damage. For example, if there’s a flood, remove any undamaged equipment or furniture. Use common sense in these types of situations — the goal is to keep a bad situation from getting worse.

Step 2: Contact Your Insurance Company

After isolating the damage, the next step you should take is to contact your insurance agent. Share all of the necessary details with them, and be sure to take photos to document the damage. Filing a claim with your insurance company will protect your business and keep you from paying repair expenses upfront.

Step 3: Take Inventory of Your Damage

Your insurance agent and adjuster will likely want documentation and a list of all the damaged items you’ve encountered. Creating a complete list of these items will help you file a claim with your insurance company.

Step 4: Wait for Your Claim to Be Paid

The last thing you want is for your claim processing to take longer than expected, but it may happen. Try to remain patient as your insurance company works on handling your case.

In the meantime, contact your insurance agent and get a brief overview of what you are entitled to based on your other coverage. You may be able to rent specific equipment if it falls within your coverage, which will get you back up and running until your claim is paid.

You may realize after the fact that you need to upgrade your insurance coverage. Maybe it didn’t meet all of your needs, or you found there were more risks to your business than you initially thought. Be sure to assess your coverage and see where improvements can be made to protect you from any property damage instances that could happen in the future.

Preventing Damage in the First Place

It’s no secret that property damage can occur through acts of nature, and most damage cannot be anticipated. However, educating yourself on the risks that come with operating a commercial property will leave you better prepared to handle instances of damage. Documentation can mean the difference between your claim being accepted or denied.

The post How to Handle Property Damages to Your Small Business first appeared on No Passive Income.

How to Handle Property Damages to Your Small Business published first on https://mysingaporepools.weebly.com/

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darcyfarber · 3 years

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Role Of Risk Management In The Currency Trading Business

It is common for new traders to focus on making money and becoming wealthy as quickly as possible. As a result of this mindset, they learn about various strategies and approaches that come with the promise of making a quick fortune.

The majority of these amateurs are unaware of the greatest irony in the exchange market. That is, the more they chase after money, the more vulnerable they become to losses.

Instead of concentrating on making money, they should instead concentrate on the various components of the exchange market. They should learn how to understand and use these parts.

One such skill is risk management, which assists sellers and buyers in understanding and mitigating various risks. Now let’s learn some advanced techniques by which we can scale down our risk exposure and trade the market in a disciplined way.

Raises awareness of the amount of money you have on hand

After you have executed a trade, your remaining account balance determines whether or not you are in business. The amount of money a trader has already invested in trading does not count that much compared to his reserved balance.

The two most common reasons for trading failure are a lack of concern for your existing funds and a lack of caution in deciding when and where to invest the remnant. To overcome such issues, you should study money management or conduct online research to delve as deeply as possible into the subject.

Winners assess their current assets and plan the best way to use them. So, think about the experienced investors in the stocks trading business. They are always more concerned about their investment rather than they are about their returns. They know very well that protecting the trading capital is the first priority for an investor.

Estimates the risk before getting engaged

Reading various charts regularly, predicting future moves, anticipating the next trend, and developing hunches may help you make some lucky gains. However, there is no substitute for the ability to assess risks and their nature to thrive in today’s competitive business environment.

Exploiting massive leverage regularly and taking foolish risks can be self-destructive for a trader. Even experts can make a mistake and go bankrupt if they fail to assess the projected cost of their failure.

Many hedge funds and collaborative funds fail simply because they go all-in without taking precautions. They lose control of their managerial sense because they are expecting to make a massive profit.

So, no matter what, analyzing risks before investing and adhering to management guidelines will always save the day.

Keeps track of your spreads

As an exchange market influencer, you must understand various potential risks and how spreads trace these risks. You can bet your spreads on any platform; in most cases, you will get two prices for your instrument- buying and selling prices.

A cautious buyer only buys when the market price is rising, and he sells when a price drop is imminent. The spread delineates the difference between an instrument’s two prices. Brokers will encircle the total cost in the spread they offer you.

You should be aware that a wider spread results in higher trading costs and vice versa.

Sustains proper ratio of risk & reward

The size of the reward in the trading market is determined by the size of the risks. You will never experience a situation in which a low risk yields a high reward. Finding the best risk-reward ratio is frequently difficult. You may have to go through several losses before you find the right one for you.

A 1:1 or 1:2 ratio may be best for a newcomer or a medium-level trader. After experimenting with the ups and downs of these primary level leverage ratios, he can move on to the larger ones.

When most investors approach the currency exchange market incorrectly, they almost always fail. To trade in the Forex market, strategies, technical analysis, and trade entries are all important. They ensure growth and long-term survival. This is impossible if you don’t possess significant risk management skills.

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darcyfarber · 3 years

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10 Things All Startups Need

As a startup company, many aspects of our business require paying close attention to.

To make things easier, I want to shed some light on 10 of the most important things that any startup company needs if they want to be successful.

A great product/service

For most startups, the most important thing is a product or service that solves a problem.

Products or services that solve problems have a ready-made customer base for their products or services.

A great team

A great team is one of the most important things for a startup to succeed. A lot of people start companies with great ideas, but the execution is often poor with a poor team.

Apart from talented people, a startup also requires an incredible atmosphere of collaboration in order to achieve and maintain success. Always remember that great teamwork makes the dream work.

Funding

Startups need money to get started, hire staff, and build products. This funding can be obtained from grants, investors, loans or personal funds. No matter the type of funding utilized, having a means of generating funds when needed is crucial to a startup

Legal Support

Many startups overlook the need for legal support at the initial stage, but that is a huge mistake. Legal support is important to the well-being of every startup. There are lots of startup legal issues that need to be worked out—and solved. They include advice on how to handle taxes, how to protect your business, privacy laws and many more

Monitoring and evaluation

For a startup to be successful, a system to monitor and evaluate the company’s performance needs to be established.

This is crucial to measuring ongoing successes and complications.

Budgeting/Accounting

Most founders think they can handle the extra workload of creating a budget and making sure that the budget is followed.

Every startup founder must learn how to create a budget if they hope to be successful. This will help in managing both present and incoming funds to reduce wastage and improve productivity.

Media Presence

Startups need to build a robust media presence from day one. A strong media plan includes an even distribution of content across multiple mediums.

Content is key; having a clear message from the start will help set your company apart from competitors and increase brand awareness which helps generate leads and engages customers in your product or service.

Passion

Startups will most likely get into very difficult times. Most successful startups are passion-driven. Having a passionate founder and team will ensure that the drive to achieve the goals are maintained despite the circumstances.

Mentors

Startups need mentors. They are very much needed to provide honest and unbiased criticism. Discussions with other successful entrepreneurs are vital, and we help new startups build on their experience.

Customer Feedback

Startups don’t just need investors, lawyers, and team members. They also need customers.

The importance of customer feedback can not be overemphasized. It helps startups understand what their customers want and need before deciding on any part of their product or service to adjust or push on with. Startups should collect customer feedback from the very beginning so they can make the right decisions for their customers.

Conclusion

Making a startup successful is not easy. In fact, it is one of the most difficult things you can ever do. You have to put in a lot of hard work, and the odds will many times be against you.

Nevertheless, many have walked this path and come out very successful and fulfilled. You, too, can. Following these steps will surely make that startup dream a reality.

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darcyfarber · 3 years

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6 Ways to Completely Blow Your Online Advertising Budget

When you’re spending money on ads, you need to be fully aware of where that money is going, and more importantly what return you are getting for it.

The number one rule of digital advertising is: Facebook, Instagram, Google and YouTube will spend your money if you don’t stop them.

It is your job as a marketer to stay on top of your budget and make sure that you are getting a return on investment for your money. This post explores the 6 mistakes you should never make when setting up your digital campaigns.

They are:

Not setting a defined goal

Spending money on the wrong channels

Using the wrong messaging

Not using the right targeting strategy

Not tracking the right data

Not setting a budget

Let’s explore each of them further.

1. Not setting a defined goal

The most important step of any marketing (not only online marketing!) campaign is setting a strategy. Your strategy is what is going to define your success. Without a strategy, you will never know whether your efforts have paid off or not.

When working out how to advertise online, this is one of the most common mistakes business owners and marketers make – don’t be one of the statistics!

Here’s some steps you can take to set your online advertising strategy:

Understand what your primary goal is

Reach/exposure

Brand awareness

Conversions

How long do you have to execute

What are the outcomes which would define a good and bad result of your campaign.

Making sure you have a clearly defined strategy is the first and most important step in making sure your advertising budget doesn’t go to waste.

2. Spending money on the wrong channels

With so many digital advertising channels available, it can be difficult to know which ones to focus on.

For example, if you are an eCommerce store selling men’s clothing, it’s highly unlikely that the best platform for you is LinkedIn. Understand where your customers hang out, and whether you can reach them efficiently where they are.

Here are some example’s of what each of the big online advertising channels are great for:

Facebook/Instagram: eCommerce, Crowdfunding

LinkedIn: B2B

TikTok: Gen-Z

YouTube: Very targeted options, with high matching

Choose your channels wisely. Understand where your customers are. Understand what the ballpark cost per acquisition figures are going to be.

3. Using the wrong messaging

Again, this step comes down to knowing your customer thoroughly. If you don’t have a proper <link>customer persona</link> planned out, you won’t know how to craft your messaging to target them specifically.

Here are 3 ways to write effective advertising copy:

Be specific

Solve a problem

Tell a story.

4. Not using the right targeting strategy

Not using the right targeting strategy is an easy way to waste your digital advertising budget. This is especially true if you’re using social media advertising.

For Google Ads in particular, It’s not enough to just use the demographics that you want to target. You also need to use the right keywords, and understand what part of the customer journey the person you’re targeting is at.

Here are a few tips to help you use the right keywords when targeting your ads:

Use the same keywords that customers would use to find you.

Check on your competitors keywords.

Use the keywords that people look for when they search for an answer to their problem.

Use the keywords that people use when they’re ready to buy.

Get inside the head of the buyer and try and imagine what they might be searching for.

5. Not tracking the right data

Another thing that a lot of marketers do wrong is not tracking the right data. You need to track the data that will tell you if your campaign is a success or not.

You may see a big spike in sales, but if your conversion rate isn’t high enough, it may not be worth continuing the campaign.

Here are some metrics that you should be tracking:

Conversions

New likes/subscribers/registrations

Reach/exposure

Cost per acquisition

Cost per click

Cost per lead/sale

Use these along with your budget (coming up in the next tip) and strategy to define whether your campaigns are working or not.

6. Not setting a budget

The biggest mistake most people make when setting a budget is starting too big.

Even if you’ve got, or been given, a large online advertising budget, you should start off small and then scale up as you have got control over your metrics (discussed above).

On the flip side, the worst thing you can do for your overall digital ads success is not setting a budget at all. Without a fixed budget, your costs can run out of control in no time at all. Remember, the default setting for Facebook, YouTube, Google etc. is to spend your budget as fast as possible.

All of these online tools have max budget settings – use them!

Wrapping Up

In this post, we discussed 6 ways to blow a digital advertising budget.

If you’re new to digital advertising, make sure you avoid these common mistakes!

The post 6 Ways to Completely Blow Your Online Advertising Budget first appeared on No Passive Income.

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darcyfarber · 3 years

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Twitter Analytics: Understand Data and Learn to Use It

Anyone who works with Twitter knows that the use of Twitter Analytics, the free tool made available to all those who work with and on this social network, is one of the essential aspects to be able to achieve their business goals, together with listening to your Twitter followers.

Your activities cannot ignore constant monitoring of performance data. Twitter Analytics is the most essential tool, as well as free and immediate, that Twitter makes available to allow to measure your results. It is a tool that provides data on the performance of the contents you share and extrapolates statistics on them but also on your followers.

So, let’s take a closer look at what kind of useful information you can extrapolate from Twitter Analytics statistics.

To access the data, you need to connect to the site https://analytics.twitter.com/about and log in with the Twitter account data you wish to analyze.

Once logged in, what will appear will be a superficial but still interesting overview of the general performance of your account.

The data presented here refer to a precise time frame: the last 28 days.

At the top, you will find the summary of the performances with the changes compared to the previous period.

In other words, you already have a first vision of the direction that your account is taking. You can see the number of tweets, views, visits to the profile mentions, followers you gained and tweets linking to your account and how that data has changed from the previous month.

Already these data, taken alone, can be useful within a strategy, because you can see in which of the main aspects of your account you are strong or weak and start making assumptions to improve.

For example, a low tweets display value could be an indication of an error in sharing; often it can be timing issues. The time you tweet is generally important to get a good number of views.

Further down, you find a more specific summary with all the best of the month:

Most popular tweet. The one with the best performance (retweets, likes, total views and clicks on the link).

Most popular mention. It’s the best mention in terms of total performance.

Top Follower. This is the most popular follower you managed to gain.

Tweet with the most popular multimedia content. The tweet that achieved the best performances (thanks, for example, to an animated gif).

Most popular card. The card with the best performance.

Going down, you can find the same performances but from the previous month with quick summaries on the right, to quickly compare the performance of your business from month to month.

With this data, you can make a lot of things. Two sections to consider, for example, are the:

Top follower (it is the account with the most followers who started following you over the last 28 days).

Most popular mention (it is the account that, by mentioning you, generated the most interactions).

What can you do with this data?

For example, you can begin to collect the top followers and start building Twitter lists of popular accounts for your network, which could be involved in your daily activity (for example by mentioning them or involving them in real digital PR activities).

Tweets and Performances

If, on the other hand, you want to undertake an analysis more closely, you can analyze the Twitter Analytics statistics relating to the individual Tweets made in the last 28 days.

To view them, just click on the Tweet section, also in the strip at the top:

At the top, you will have the graph with the statistics of the total views over the last 28 days.

At the bottom instead, you find various grids. In the first one, the history of all the tweets we have published from the editorial plan. Therefore, the tweets replies or the tweets with multiple recipients mentioned do not appear.

The grid that appears is very simple to read. For each tweet the number of views is calculated, together with the number of interactions, but also the general rate of interaction, which is counted by taking the total number of interactions (clicks, RT, replies, new followers and likes) divided by the total number of views.

The interaction rate is one of the most important data because it measures engagement. To see the trend of the last 28 days, just move your gaze to the right (blue graph):

The same views and engagement rate statistics are also available for the popular tweets (those with the highest engagement rate), tweets and replies (those that mention other users) and sponsored tweets sections.

What Can You Do With This Data?

Here are some ideas. Measuring the performance of the individual tweets allows you to understand, all things being equal, which ones work best and based on what. I happened to manage communities that were easily involved thanks to the calls to action inserted in the individual tweets. Still, others were impressed by the images and videos.

Another hint on the use of this data. If, for example, your change of strategy on Twitter involves adopting a different mood and an approach that you did not have before, with new languages you can observe how it is received by the community, measuring reactions.

In addition, if your editorial plan includes the content of various kinds, such as columns, tweets with certain hashtags or specific recurring topics, you can check which ones work the most by using this hashtag tracking tool.

As mentioned before, even the views per single Tweet are an index to be taken into consideration if you want to optimize the performance of your content: poor views are often an indication of a copy that is too flat and not very attractive or a lack of attention to publication times.

Conclusion

What you have seen so far is only a part of the resources offered by Twitter Analytics, but it is enough to know to start managing your accounts more productively.

How do you make the best use of this data? Like all situations where you have a lot of information and don’t know where to start, my advice is to start with your goals.

Like all tools that provide a lot of raw information, Twitter Analytics needs to be understood and to understand something, you need to ask yourself the right questions.

And you, have you already used Twitter Analytics for your web marketing strategy?

How did you use the available data?

I’d love to know, write it in the comments!

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darcyfarber · 3 years

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Google Drive ‘Security Update’ Bringing Changes in Link Share Settings

Believe it or not, Google is changing the way of generating Drive links for sharing purposes. With this, the technological giant Google claims that most of the Google Drive links may not be accessible by mid-September this year.

Google announced an update that claims to tighten the security of drive files. According to some news reports, the update is all set to go live on September 13. Once the update is applicable on Google Drive, all the generated links will be safeguarded with a resource key for more secured sharing purposes.

So, what about the previously created and shared links?

That’s a common question in everyone’s mind who has plenty of crucial links lying in their Google Drive. Well, people will be able to view those links even after the new updates. But when talking about creating new ones after September 13, you will need a resource key to share files.

In this context, the workspace admins will have enough time till July 23 to decide how they are going to apply the security update in an organization that creates and exchanges a good number of links regularly. Meanwhile, the individual users will receive a notification about the changes. This process will begin from July 26 until September 13. These notifications will give Google account users ample time to decide if they wish to continue with the same settings or want to upgrade it.

Many people are getting concerned about the duplicate files stored in their Google Drive for years now. Google users need to learn the process of evaluating the duplicate files in the Drive. You can check the process here and give it a try for real. As of now, the giant suggests not to apply the updates only to the files posted with a ‘publicly’ permission tag.

Furthermore, the changes are likely to bring some differences in the YouTube video links as well. After the update, the videos uploaded before January 1, 2017, will be marked as ‘unlisted’ on the platform. For those who don’t know, unlisted is a video setting that permits the users to upload a video. These videos can be shared and played by anyone in the world using a link. The significant difference is that people won’t be able to view those videos using the search option.

All in all, this security measure will make it harder for people to access old YouTube videos with the ‘search’ option. Here, the video creators can have a sigh of relief as Google will give them the chance to opt-out to keep their videos in the current state forever. This means the new security measures will not change the outlook or status of the old videos even after the upcoming update.

Quick overview

Google has announced some revolutionary changes to be done in Google Drive soon. These amendments will change accessing files on the Drive while strengthening the security measures for all Google Drive users. The initiative is innovative and good but only when people will get used to the same.

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