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creativedigestt · 2 months

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Behind the Designs: Exploring the Artistry of Joel

Brief Introduction

We interviewed Joel Balat, a 20 year-old college student from Mapua Malayan Colleges Laguna, currently studying Multimedia arts specializing in graphic design. Joel is well-versed expert in the world of design, with over seven years of personal experience and over a year as a Student Assistant Graphic Designer for the Corporate Communications Office in MMCL.

Joel’s Key Experiences in the field

| Could you describe a particularly challenging project you've worked on during your college years? How did you approach it?

The most difficult project I've worked on was not really related to graphic design, but it was in the realm of multimedia arts. We created an animated film for our college project. Even though we completed the course, it almost devastated me. I never want to touch any animated films again.

| Can you share a project that you're particularly proud of and explain why it's significant to you?

One of the best works I have done is a project I finished a couple of months before I enrolled in college. It is a motion graphic lyric video of a song by a vocaloid artist named “Miku”. This is a very important project for me because it is where I learned how to start with motion graphics and design. It was the pioneer, “the mother of all motion graphics that I’ve done until now”.

I used Adobe After Effects and Blender 3D. It was challenging because I had to learn everything by myself, I did not rely on video tutorials. This project became very important to me because whenever I rewatch it, I get to compare my current work and see how much improvement I have gained over the years.

Joel’s Insights

| In your opinion, what sets apart great graphic design from mediocre or average work?

In my perspective as a designer, the factor that distinguishes exceptional graphic design from the ordinary is personalization. It's more than adhering to design principles; it's about creating visuals that reflect who I am. This idea emphasizes the power of adding a personal touch, elevating graphic design from merely looking good to a form of personal expression.

| As you've progressed in your journey, have you noticed any shifts in your design style or approach? How do you balance experimentation and staying true to your artistic identity?

Yes. Initially, my design style started in a very “weird” manner. I used to design in a way where if it looks good with my eyes, then it’s good. There was no consideration with readability and legibility. Then I started to learn more about designing for an e-sports organization. As I got more knowledgeable in the field I started to lean towards a more minimalist approach, which is my current design style.

As I got more experienced, I slowly found my secret recipe; Research, Production, and Feedback. I made sure that every element in my design had a meaning. How everything was put into place had a reason. In terms of feedback, I learned that instead of asking “Does this look good?” I asked “What’s wrong with my design?”.

When it comes to staying true to my identity, I have a tactic that I use, and that is knowing yourself. It’s really about maintaining your core identity as an individual and a designer.

Joel’s valuable lessons

| What advice would you give to fellow students who are considering pursuing graphic design and multimedia arts as a career path?

I personally recommend that you should discover and seek artists, designers, and directors who inspire you and use their work as a springboard for your own creativity and your portfolio. I encourage collaboration because it not only develops your skills but also provides valuable experience.

| Can you share a specific mistake or setback you encountered during your journey, and what you learned from it?

I have two mistakes that come to mind. Number one is not being able to trust my peers. I found myself doubting the skills and reliability of the people I work with. A second mistake is not being able to effectively communicate, especially with clients. There have been numerous times where a client would reach out to me, and I fail to put into words what I want to say.

| Reflecting on your college experience thus far, what are some key lessons you've learned about time management, creativity, or professional growth?

One crucial lesson I’ve learned is to practice and research continually. Secondly, manage your time efficiently by prioritizing routines and balancing professional and personal interests, while emphasizing effective communication and professionalism contributes to overall development.

In summary: Our final thoughts

Our interview with Joel proved to be one of the most valuable conversations we’ve had with a fellow creative. Within a matter of 30 minutes, not only did we learn about his background and experience, but also gained advice on how to traverse through our artistic paths. His expertise in the world of graphic design shined through the confidence that he gave with each of his answers. We are grateful to Joel for giving such helpful thoughts.

#graphic design #motion graphics #photoshop #film #cinematography #photography #poster

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creativedigestt · 2 months

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SORA and its potential impacts in the stock video market

| On February 15, 2024, OpenAI released their newest technology, Sora, an AI text-to-video model. Although the model is currently not available publicly, OpenAI is sharing research efforts early to begin collaborating with and receiving comments from people outside of OpenAI, as well as to provide the public with an idea of Sora’s capabilities. Currently, the model is only available to red teamers and to a number of visual artists, designers, and filmmakers.

What is Sora?

Sora is a text-to-video model capable of generating videos up to a minute long while retaining visual quality and following the user's instructions. It is able to create complicated scenes with several people, specific types of motion, precise details, and background elements. The model understands not only what the user requested in the prompt but also how those items exist in the real world. Sora is based on a diffusion model that creates a video by starting with what appears to be static noise and progressively transforming it by reducing the noise in multiple steps.

The Potential Threats of Sora

One of the fields that is in danger if Sora becomes publicly available is stock video licensing. If Sora’s quality gets to a level in which it’s on par with the quality of real video footage, then people wouldn’t have a reason to rely on purchasing stock videos. Marques Brownlee, a popular tech YouTuber, stated that “stock video generation is absolutely going to take a dent out of video licensing. I can basically guarantee that.”. It wouldn’t be difficult to imagine this scenario taking place. Sora’s flexibility alone makes it a far superior choice than traditional stock websites. Its efficiency is simply unparalleled.

Firstly, Sora has the potential to offer significantly more flexibility compared to stock videos. A video of a dog wearing a red wizard hat running at the beach would be difficult to find even on the most comprehensive stock video websites, but with Sora, all you have to do is type the prompt and you will get exactly what you were describing. With Sora's advancement climbing at such a high rate, it is highly likely to be superior in terms of flexibility.

Another advantage that Sora might have is time and cost efficiency. Typically, when working on projects especially at a bigger scale, the cost of licensing stock videos can quickly add up. But with Sora, all you have to do is subscribe to a monthly fee and you can generate unlimited videos. For individuals looking for the perfect clip for their project, this could be a huge advantage, but for the stock video licensing industry and the people involved in it, this is bad news.

Lastly, Text-to-video AI models have the capability to enable real-time updates and revisions. Unlike stock videos, which is basically fixed in form and would require extra effort for alterations, users can easily make changes to the text or content and regenerate the video without having to start from scratch or incur additional costs.

Conclusion

In conclusion, Sora poses a significant challenge to the stock video licensing market. With what we’ve seen so far, the potential threats that it poses wouldn’t be a far-fetched idea. With its remarkable ability to generate high-quality videos based on textual prompts, Sora offers unparalleled flexibility, time efficiency, and revision capabilities compared to traditional stock video sources.

The threat Sora poses to the stock video licensing industry is clear. As users slowly turn to AI-generated videos for their content needs, the demand for licensed stock footage may diminish significantly. The ease of access, cost efficiency, and customization options provided by Sora make it a formidable competitor in the world of video content creation.

#graphic design #ai art #cinematography #photography #film #chatgpt

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creativedigestt · 2 months

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In Focus: The Sony A6400

Background Information:

The Sony A6400 is a flexible and compact mirrorless camera designed for both amateur enthusiasts and professionals in the world of photography and videography. Released in February 2019, it quickly garnered popularity due to its new specifications and impressive performance for the price. Building upon the success of its predecessors like the A6300, the A6400 brings several upgrades to the table. One of the most notable advancements is the implementation of S-Log Curves for motion pictures, enabling cinematographers to maximize the performance of the image sensor.

Features and Details:

The Sony A6400 features a 24MP APS-C sensor, proving itself to be a compact yet powerful pick. This sensor is perfect for photographers looking for a device that enables easy post-processing, cropping flexibility, and one that offers versatility. Another notable feature of the A6400 is its impressive autofocus system, boasting 425 phase-detection and contrast-detection AF points that employs a high-speed tracking for fast movements. We all know that not every subject you capture is stationary, and motion is a key part of photography. The A6400 enables you to capture fast-moving objects with ease.

Its compact design enhances ease of portability and convenience, making it an ideal companion for those on the go. The 24MP APS-C image sensor consistently delivers high-quality shots, while the addition of a selfie LCD facilitates effortless self-portraits and vlogging convenience. Equipped with a built-in flash and hot shoe, this camera offers versatile lighting options for diverse situations.

This camera is a dependable option for rising photographers and filmmakers because of its user-friendly design. Its time-limited 4K video recording capability makes it an ideal choice for novices stepping into the worlds of photography and filmmaking. This camera is a great tool for those starting their creative journeys because of its feature set.

The Review:

After thoroughly testing the Sony A6400, we can say that this minimal, 24MP mirrorless interchangeable lens camera has impressed us greatly. It caters to a diverse range of photographers, from professional shooters searching for a lightweight device to avid hobbyists.

A standout feature of the A6400 is its excellent focusing mechanism, which borrows advances from Sony's most current full-frame series. Fast focus acquisition in under 0.02 seconds is made possible by the camera's high-speed tracking AF technology, which includes 425 phase-detection and 425 contrast-detection AF points tightly packed over about 84% of the image area. Even with the rapid motions, the camera truly enables precise subject tracking. The camera's overall attractiveness is enhanced by its added features, which include the hot shoe, built-in flash, and selfie LCD. Its ability to capture 4K video without a limit adds to its adaptability and makes the A6400 an attractive option for content makers.

We did see certain limitations with this camera, though. The absence of external restrictions might cause issues for those who need quick access to certain areas. The complicated menu system makes it challenging for us to navigate, and the limited battery life necessitates careful handling during extended shooting sessions. Additionally, the screen and viewfinder were smaller than typical and more difficult to use, reducing the display's quality. The absence of in-body image stabilization, which affects performance in particular shooting situations, is another major drawback. Furthermore, vloggers seeking a more customizable screen configuration could find that the flip-up screen is not the greatest choice, despite its usefulness in various situations.

Why you should consider purchasing the Sony A6400 Mirrorless Camera:

If you are a person who is looking for a mid-range camera that is capable of shooting 4K images and video, then you should highly consider the A6400. Whether you are a content creator, an enthusiast, or professional photographer, the A6400 has a plethora of tools and features that can allow you to unleash your creativity to your heart’s content.

Conclusion:

To summarize, the Sony A6400 is a reliable and versatile camera that excels in areas such as focus, portability, and video capabilities. It proves to be an excellent pick, especially for beginners and those looking for a compact yet powerful camera. Despite its shortcomings such as lack of in-body stabilization and restricted external controls, The A6400 is a reliable alternative for a wide range of photographers and filmmakers due to its remarkable focusing characteristics, 4K video recording, and user-friendly design.

#graphic design #film #photography #poster #camera

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