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Clan Connect Leading Influencer Marketing Platform
India's only smart platform for influencer marketing. Find the right brands and put your social skills to good use. Boost your campaigns with precise parameters, perfect algorithms and scientific metrics.
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Impact of Short-Form Video Platforms on Influencer Campaigns
In an era defined by constant connectivity and digital saturation, the decline of attention spans has become a stark reality. Research reveals how people's attention span has reduced over the past decade. While the root cause of the shrunk attention span is yet to be confirmed, the proliferation of internet usage and electronic devices do play a significant role in this. To captivate the attention of mass, short-form videos have emerged as a game changer for brands to break the clutter and stay ahead of the curve.
Short-form marketing videos, typically less than 60 seconds in length, have become a staple tool for businesses across all industries. These bite-sized videos are not only easy to consume but also highly shareable on various social media platforms, making them an ideal medium for influencer marketing campaigns.
How short-form video is driving influencer marketing?
From TikTok to Instagram Reels, YouTube Shorts to Snapchat, short-form videos have revolutionised the social media landscape. Their popularity can be attributed to factors such as ease of interest consumption and the rise of mobile usage. The rapidly evolving nature of digital media has made it mandatory for brands to harness the power of short-form videos through influencer marketing to reach the target audience.
According to a recent report, a staggering 85% of marketers assert videos have the power to garner the attention of online audiences. The report further reveals that customers retain 95% of information conveyed through videos, solidifying their indispensable role in marketing endeavours and strengthening brand identity.
Power of short-form videos in business
Influencers play a pivotal role in leveraging short-form video content to promote brands and drive engagement. With their established credibility and a huge following, influencers have the power to influence consumer behaviour through authentic and relatable content. Unlike traditional marketing approaches, influencer marketing strategies can be used to create content that resonates with their audience on a personal level.
One of the key advantages of short-form videos is their ability to appeal to multiple generations within a target audience. By tailoring content to specific demographics and utilising platform-specific features, brands can use influencer marketing to engage with diverse consumer segments. Moreover, influencers are adept at crafting short-form videos that are optimized for conversion. Whether it's showcasing product features or sharing personal experiences, influencers leverage their creativity to develop compelling content that drives conversions and sales.
Future of short-form videos for influencer marketing
As the demand for influencer marketing in the digital landscape continues to soar, the role of influencer marketing agency becomes increasingly important. These agencies bridge the gap between brands and influencers, facilitating collaborations and ensuring that marketing campaigns are executed seamlessly. With their expertise in identifying the right influencers and crafting compelling content strategies, these agencies play a crucial role in maximizing the impact of influencer marketing campaigns on short-form video platforms.
Short-form video platforms offer brands a unique opportunity to engage with their target audience authentically. There are many influencer marketing platforms in the market that help brands connect with influencers who can help them drive sales. These platforms provide insightful data that helps brands choose influencers aligned with their thought process and work towards a shared goal.
As short-form video platforms continue to evolve, the future of influencer marketing looks promising. With their ability to capture attention and initiate authentic connections, short-form videos have become indispensable tools for brands looking to cut through the noise and make a lasting impression on consumers. By partnering with influencer marketing company, brands can unlock new opportunities for growth and success in today’s digital marketing landscape.
#influencer marketing platform#influencer marketing company#influencer marketing#influencer marketing agencies#influencer marketing agency
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3 Questions you might be afraid to ask about influencer marketing agency
In the digitally-driven world where a robust online presence has become imperative, associating with content creators and conceptualizing influencer marketing campaigns cannot be ruled out. Such campaigns are a powerful tactic that can generate significant ROI. Yet, it comes with real risks that must be taken seriously by brands, creators, and even influencer marketing agencies. Some of them are fake followers and engagement, influencers posting inauthentic content, and, worst of all, associating with creators whose past collaborations or content and views led to controversies.
The hack to bridge these lies in asking the right set of questions to the agencies. Here are three important questions that you must enquire about before associating with them or developing a campaign strategy.
Details about the agency
As their client, you should ask the agency about their USP and campaign management experience. Since you are trusting them with this huge responsibility, you can ask the agency about what distinguishes them from the others. You must also ask them about their influencer database, their operational processes, intricacies of campaign conceptualization and metric evaluation, knowledge of the recent technologies and solutions, and campaigns that fared well, etc. The right agency will be able to answer all your queries through its industry experience and clear communication on its successful campaigns.
How do they ensure the credibility and legitimacy of an influencer?
Today, it’s pretty easy for people to forge personalities in the digital space. Hence, it is crucial not only to gauge the integrity of the influencers, their audience and engagement but also to ensure that the creator is not involved in unethical practices to create a fake image of their lifestyle that is far from reality.
You should certainly ask the agency about their connections, and strategies, and tools they leverage to gather facts on the influencers’ portfolio regarding their legitimacy, engagement, content, etc., before starting the partnership.
How do we narrow down to the right set of influencers?
Even if there is authenticity, sudden events of racist, sexist, biased comments, controversial political views, or associations with criminals, lawbreakers, etc., in the influencer’s past can cause issues in the present. It can damage your brand image and impact the campaign’s performance.
You can probe your influencer marketing agency to search for the right set with a clean track record. You have the right to seek answers about the influencers’ brand collaborations in the past, potentially damaging content curated earlier related to drugs, violence, racism, etc. Another factor is whether the creators’ reputation aligns with the brand’s image and core values.
To sum up
When it comes to influencer marketing where one influencer has the power to reach to the masses, ensuring that we are walking on the authentic and genuine path is essential for our brand reputation. Since your association with the influencer marketing agency is going to be long-term, it is imperative that you trust them. This faith can only be built on the foundation of honest communication, a dialogue between you and the agency where you openly ask your questions and they clarify your doubts.
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Top Influencer Marketing Agencies Leading the Micro-Influencer Movement
Micro-influencer marketing is the newest discovery made by influencer marketing agencies always looking for fresh, more effective ways of growing their client brand’s business. Micro-influencers are influencers on a relatively smaller scale, typically with between 1,000 and 10,000 followers on social media. They are not celebrities or public figures, but are specialists who create or share content in a specific category (say fashion or fitness) to an interested and active focused set of followers.
Micro-Influencers and Conventional Influencers: A David and Goliath Story
Micro-influencers are the Davids to the Goliaths of giant influencers. Their smallness is their advantage. Influencer marketing agencies have awakened to this fact.
A recent study by Markerly has shown how micro-influencers, who have a more moderate following, have a higher rate of engagement among a big enough audience. Their study found that on Instagram in particular, the more the number of followers, the less the number of likes and comments from the followers. This perhaps surprising fact has opened up new strategies for influencer marketing agencies that strive to be on the cutting edge of the science of sales.
Higher Engagement Rates
Among the top influencer marketing agencies in India is Clan Connect. Clan Connect understands how micro-influencer marketing is now an indispensable part of the influencer marketing strategy. This indispensability is due to the nature of micro-influencers and their relationship with their audience. Because micro-influencers are not celebrities or public figures, their engagement with their audience is more attentive and intimate and they are seen by their followers as more authentic, relatable and trustworthy. Another recent study has found out that micro-influencers have made brands 22 times more talked about than other types of influencers. The same study also found that 82% of customers were likely to take up a micro-influencer on their recommendation. Clan Connect is an influencer marketing agency that intuitively understands this.
Higher Conversion Rate at Economical Cost
Clan Connect is an influencer marketing agency that has extensive experience with brands of a diverse variety of categories and scales, so it also understands the affordability of micro-influencer marketing as a deciding asset for some brands. It has been shown that collaborating with 30-40 micro-influencers that take less fee can achieve a higher conversion rate than a few bigger influencers with significantly more fee.
Finding the Right Micro-Influencer Network
An influencer marketing agency’s grasp of a brand’s overall marketing campaign strategy and of the new micro-influencer marketing space are a deciding factor in the brand’s success with this sales approach. Clan Connect is research driven. It processes data real time to tell a brand’s story. Its network of micro-influencers is as diverse as its client brands. It understands the brand’s story and matches them with the most suitable set of micro-influencers to execute a successful campaign.
#Influencer marketing agencies#Best Influencer marketing agencies#Influencer marketing agencies in India
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How to Get Your Influencer Marketing and Product Seeding Right?
One of the best tactics of influencer marketing is product seeding. As you all know, influencer marketing is the up-and-coming marketing strategy for many brands as it involves product endorsements and placements from experts in the field. One of the most crucial aspects of influencer marketing is product seeding.
What is Product Seeding?
When a brand sends its products to a select group of influencers who then create content featuring these products, it is called product seeding. Through product seeding, influencers are able to deliver authentic content based on their own experience with the product(s), giving it that genuine touch which is often missing in other areas of marketing and advertising. Product seeding is an effective, economical, and time-efficient way to generate leads and increase brand awareness through influencer marketing.
How to Effectively Use Product Seeding?
● Find the right influencers
The most important step is to find the right influencers to market your product/brand. They are the ones who organically use your products, are aware of your target audience, and are experts in the field. Finding the right influencers is time-consuming, but essential before moving to the next step of product seeding. In this case, an influencer marketing company will be able to reduce your hassle majorly as they are repositories of influencers with all the relevant information.
● Get to know them better
Before you begin your collaboration with the influencer, spend some time on their social media profile. Analyze their content to have a better understanding of what they are about and what are the main audiences that they cater to. This will also help you send warm and personalised outreach emails to the influencers which will encourage them to collaborate with your brand. Your influencer marketing company can further help you make this analysis.
● Make an authentic connection
Continuing from the previous point, a personalised outreach message goes a long way in making a genuine connection. It always helps if you can show them that you have done your homework on the influencer. For this step as well, an influencer marketing company will be able to help you draft the right message for a particular influencer as they have a better understanding of the influencer.
● Gift the right product to the influencer
The next important step is to find the right product for an influencer. Just because it’s free doesn’t mean that everyone wants it. Take the extra step to personalise the gifts and ask them if you can send free products before you actually do so. Small steps like these show that you are not just about growing your brand; you also care about making meaningful connections.
● Don't ask for a return right away
Once you send your products, don’t ask the influencer for something in return immediately. Give them some time to understand your product and fall in love with it. This way, you can also build long-term relationships with influencers.
● Enhance your relationship
Continue building your relationship with the influencer even after you’ve sent them the gift. Ask them for their thoughts on the product, how they felt when they used it, or if they have any questions about the product. Ensure that your exchanges with them are genuine and not run-of-the-mill.
● Subtly ask for content
Once you’ve made a genuine connection with the influencer, you can ask them for content. Based on your requirements, it could be a tag, a mention, or a post with your product in feature. If you have invested enough time and effort in building your relationship with the influencer, then they will give their best without even being asked.
● Initiate a collaboration
When the influencer shares content about your product, you can begin working towards a long-term collaboration. This is the point where the relationship evolves to a partnership that can include swipe-ups, affiliate links, brand mentions, etc. Maintaining long-term relationships can be difficult, and here your influencer marketing company can once again help you retain your connections.
Does product seeding work for all brands?
Another crucial aspect you need to consider is how your products are being shown. They should appear in the influencer’s content without hinting at the fact that your brand has done a collaboration with the influencer. Product seeding, when done right, is a very effective influencer marketing strategy, but it also means that you need to invest in the right resources to guarantee success. An influencer marketing company can help you devise your influencer marketing strategy, find the right influencers for your brand, and create collaborations with the influencers, hence reducing your workload but ensuring that your influencer marketing is carried out in the right way.
#influencer marketing company#influencer marketing#influencer marketing platform#influencer marketing Agency
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Debunking Myths About Influencer Marketing
Let’s begin with who is an influencer and what do they do?
Influencers, influencer marketing, influencer marketing agencies are some standard terms we hear on social media these days. But, who is an influencer? “A person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.” Though the definition focuses primarily on products, it is fair to say that they take the extra mile and contribute to feelings, ethos, and brand awareness among the audience.
Though the industry is booming and content creators are replacing actors for commercials and promotions, there is a certain stigma attached to the profile of “influencers.” So, let’s take a look at some of the common myths about influencer marketing which are still dominant and cognizable.
Anyone can be an Influencer and endorse products
Not anyone can become an influencer. It isn’t a 10 minute job where an Instagram account is created, and you are there. You will first need to identify your area of specialisation, then put in hours of solid research, networking, data, and analytical insights before you can begin creating engaging and unique content, much less endorsing.
Influencer marketing is all about relishing the freebies
As the famous saying goes, there ain’t no such things as free lunch. Nothing in life is free.
This is one of the common myths that influencers get everything for free, which is an advantage in this industry. But in reality, even though influencer marketing involves receiving products without paying for them, a lot of effort goes into creating content with requirements for editing, producing, and promoting the brand, which consumes several hours of labour. In this highly competitive field, exclusive creativity and content expectations from the brand must be met with excellent results.
Audience size – The number of followers is all that matters for Influencer marketing
Though the number of followers can be increased in many different ways, the real trick lies in the engagement rate. That cannot be faked, and it is not an easy task to achieve. Organic increase of engagement rate edifies the brand as to what the audience wants and their response to the promotion.
Influencers focus on the pros of the brand they are marketing
Authentic, sincere, and attractively created content is precious to the brands, and they are shifting towards long-term brand recognition and not immediate cause and effect.
Citing the defects and challenges of the brand creates a sense of trust and influence with the audience and surges the engagement rate.
Influencer marketing aims to sell products and services to diverse audiences across nations. Still, they also play the part to encourage and empower people to be their authentic selves and give an ardent sense of belonging in society.
#influencer marketing#Influencer Marketing platform#Influencer Marketing Agency#influencer Marketing company
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Activating Brand Purpose Through Influencer Marketing
People's shopping and browsing habits have changed due to social media. Brand marketers can make the most of social media platforms to promote their products and services.
Every brand is on social media, which means the competition is fierce, and it takes more than flawless captions and photographs to stand out! Influencer marketing efforts are the solution to this problem. Influencer marketing is a type of digital marketing in which firms collaborate with influencers to promote their products. A well-executed influencer marketing strategy may readily help you achieve your brand objectives.
Before we get into the details of influencer marketing activation, let's look at why brands need influencer marketing campaigns to grow their social media following.
● To raise brand awareness
● Improve brand reach
● Generate leads
● Engage with potential customers
● To increase sales
The reasons listed above are some of the most prevalent reasons brands choose to use influencer marketing.
Contrary to popular opinion, influencer marketing isn't only about enlisting influencers with a large following. This marketing approach now has various components that need to be addressed. Working with influencers is another layer that requires attention because the campaign's effectiveness is dependent on it.
Influencer marketing encompasses everything from identifying the relevant social media influencers to putting the strategy into action. We'll start with the necessity for brand influencers in this article.
Let's review why influencer marketing agencies are so crucial for your business.
Brand influencers have a better understanding of their target market
Influencers on social media platforms like Instagram and Facebook, for example, are well-known for generating content that resonates with their following. This gives firms a leg up on their competition when it comes to interacting with their target market. The challenge is identifying the right influencers for your brand, which is where an influencer marketing agency comes in. With their resources, they will be able to help you find the right influencers for your brand.
Influencer marketing agencies on social media might spark a dialogue about your company
Using influencers to increase your brand's social media presence is what an influencer marketing strategy entails. Your target audience must be aware of your brand and begin to talk about it. Influencers may create a dialogue about your company using a range of content tactics, which can be beneficial in a number of ways. An influencer marketing agency becomes crucial when it comes to formulating an effective influencer marketing strategy.
You may get a sense of your audience's pulse by using an influencer marketing agency
Through an influencer marketing agency, you'll be able to see what your target audience thinks about your company. Brand managers can analyze the audience's response using the likes, comments, and reactions received on the influencer's branded material. This research will also show which strategy works best for your brand and target demographic.
Influencer marketing agencies aid in the development of brand reputation
Because millennials have the highest purchasing power, the bulk of brands target them. Moreover, a number of brands are betting on Generation Z. Marketers must work with social media influencers since millennials and Generation Z are largely reliant on social media. Once again, it is an influencer marketing agency that will help you connect with the right influencers for your brand.
Influencer marketing agencies aid in the framing of brand perception
Every brand has its unique identity, which influencers may help communicate to the audience. Furthermore, marketers can work effectively with influencers to impact brand perception. With the support of influencer marketing agencies and social media influencers, you can do everything from targeting a new audience to making your business more relatable.
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How to Tap India’s Influencer Market?
With the devastating impact of Covid and subsequent lockdowns, something interesting has taken place in India and across the globe. Being completely locked up in their homes due to safety measures, people have turned to social media to pass this difficult time. The entire business marketing strategy, which previously relied heavily on the traditional medium, of reaching out to the audience and coughing up a heavy amount of money for celebrities, has now found a magic pill to engage with the audience in a much better and more cost-effective way.
Influencer Marketing - A Thriving Sector:
As there is a tectonic shift in marketing strategies for brands, they are looking for a new avenue to effectively reach out to the target audience and promote their products. Influencer marketing is the silver platter, to present exactly what brands need right now. Within 2025, it is projected to grow, at a rate of a staggering 32% and is to be worth $24.1 billion. Influencers from all sizes and domains are trying to leverage this to the fullest of their potential.
In 2020 alone, surprisingly 71% of consumers preferred to make purchases due to social media references. Marketers have ramped up their ante by increasing the spending on influencer marketing agencies and finding the right influencers, who resonate with their brands’ personalities. Though there are certain challenges due to high cases of treachery and the rise of vanity metrics, brands are still showcasing their faith and trust, by investing heavily in the influencers, given their wide reach and connection to the target audience.
Tapping the untapped market in India
India has been quite vocal when it comes to social media usage. As per the data, India has 400 million-plus internet users and 200 million-plus active social media users, out of which 60% are college-going students. With such a massive scale of internet penetrations, the world has certainly become a smaller place for Indians to stay connected. Brands are exploring different options and strategies, to position themselves in the best way possible to engage with their target audiences. Few trends that are constantly rising in the Indian subcontinent context are:
Rise of Authentic Content Creators: Brands are relying more and more on genuine content creators. They are revolutionizing the marketing world with content creation, setting up a knowledge base, and engaging end customers like never before. Brands are not shying away from bestowing their faith in them, with incessantly growing sponsorship with the influencers. According to research by Clan Connect, more than 52% of chief marketing officers are in favor of increasing spending on influencer marketing compared to last year. Also, 90% of them are thinking of having a long-term strategy in place, with 25% steadily allocated towards influencer marketing campaigning.
Enterprises are also leveraging Influencer Marketing: Enterprise-level brands are also tapping the huge potential of influencer marketing and influencer marketing agencies. The best part is influencers are not just another medium for increasing the sales revenue, but they are the unsaid brand ambassadors and educators who are holding the key to the customers’ mindset. They are coming up with equity deals to assure content creators and influencers of their seriousness about content creation so that influencers can devote themselves to producing interesting content for the brands and share their suggestions.
Micro and Nano Influencers are gaining traction: Brands are now steering clear more and more from the traditional mediums and relying on the influencers to make focused and tailor-made content to reach out to the target audience. They are looking for long-term involvement here and it has already started yielding results for them. $1 invested can provide $6.50 when it comes to delivering ROI. Micro (< 100,000 followers) to Nano (<10,000 followers) influencers are generating high-quality content, for endorsing the brands and providing customized and emotionally connected reach-outs to the targeted audience.
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Looking for the perfect influencer? Here’s how you can leverage data analytics with Clan Connect
We all can invariably agree that marketing today has taken a different turn and social media is an imperative reason for it. Due to the explosion of internet usage, with the pandemic as a catalyst, online marketing has truly ramped up and one of its crucial aspects is influencer marketing. Brands are leveraging influencers and content creators across fields to reach out directly to their end consumers rather than following the traditional models of marketing.
Why is there so much buzz about influencer marketing?
Influencer marketing has kicked off exponentially due to the high-level consumption of social media. With a plethora of platforms like Facebook, YouTube, LinkedIn, Twitch, etc. the audience is hooked \ and spending an average of 2-3 hours per day on social media. Brands have witnessed a tectonic shift in consumer behavior, and they certainly don’t want to be left out of the social media revolution. Influencers are those people who are the content creators or educators or prominent social media personalities who have a set of followers ranging from a few thousand to a whopping few million!
Influencers promote and endorse brands on their respective channels and mediums, and also educate the audience and review the products. They build an emotional bond and connect with their audience so that people trust their opinion before making any purchasing decision. Influencer marketing, as per the research by Influencer marketing hub, is poised to be worth a staggering $13.8 billion in 2021 itself.
If this is not baffling enough, then this would be intriguing – 86% of women prefer checking social media reviews before making any purchasing decision; 60% of millennials prefer reviews and advice from YouTube influencers before going for a product. With such a wide reach, it is needless to say that influencer marketing is the next gold mine for a marketing strategy.
How can Clan Connect be of Help?
Influencer marketing has grown exponentially over the years and people have started accepting social media as the predominant marketing hub. However, finding the right influencer at the right time for the right content is the most difficult and daunting task for brands. 22% of brands find it quite difficult to find the appropriate influencers , while 56% have termed it as moderately tough when it comes to hooking up with the right influencers. Just as a knowledgeable influencer can increase the ROI multifold, in the same manner, a wrong message sent by an influencer can batter the reputation of a brand.
Not only this, but brands also find it hard to churn out genuine influencers. Many influencers for the sake of fame, are into buying followers and paid promotions for themselves. 1% of Instagram accounts are fake accounts or bots. With this level of fraud and imposters lurking around, brands need a helping hand in making the right decision.
Clan Connect is an influencer marketing agency bringing brands and influencers/content creators together, and helping them increase their revenue margin with tailor-made content reaching out to the target audience. It has made its mark in this fiercely competitive industry with its unique value proposition as a tech-enabled influencer marketing agency. Combining the 3 pillars of people, creativity, and technology, it has built the perfect go-to platform for all types of influencers and brands. Analyzing the vast pool of data and churning out insights out of the data, places Clan Connect in a unique position where brands and influencers can agree on the right set of KPIs rather than relying on the vanity metrics. It helps and enables brands to curate their customized campaign solutions and have a targeted reach for their respective audience.
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Carry out discovery, management, tracking, and performance analytics for your brand at one place with Clan Connect. India’s first AI-based influencer marketing agency, Clan Connect helps you achieve the results you and your clients expect.
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Various Ways of Leveraging Influencer Marketing Apart From Just Content Creation
Various influencer marketing platforms and agencies are coming up with a host of services promising to boost your sales. This has left most of us thinking as to why influencer marketing has become such a necessity.
In the current times when people are locked in their homes, are working from home, and are resorting to online stores for making purchases, influencer marketing is being seen as a handy marketing strategy. Consumers these days are more interested in listening to influencers and trying the products suggested or reviewed by them. Thus, most of the brands including the ones already well-established are heading towards influencers for promoting their products among the target audiences.
Well if a brand thinks that influencer marketing can only be used for creating content that draws the users’ attention, they are wrong. It is much more than simply creating content for social media.
How to Leverage Influencer Marketing Apart From Content Creation?
Here are some ways to leverage influencer marketing:
· Making Influencers Part of Product Development: Brands, with the help of an influencer marketing agency, can collaborate with the right influencers for promoting themselves. These influencers can be involved in the product development process for creating original products that will appeal to the target audience. They can collaborate with micro-influencers who enjoy a decent following but are true to their audience and hence have higher authenticity.
· Putting Cause Marketing To Work: Influencers can help brands in promoting a cause that resonates with the target audience on various influencer marketing platforms. Cause marketing helps in serving the dual purpose of increasing the brand’s reach and popularity among the audience and in bettering society. For instance, Mahindra’s #SeedTheRise crowdfunding campaign in collaboration with actor Nawazuddin Siddiqui for enhancing the lives of farmers was a huge success.
· For Testing Your Narratives: Influencers can act as an important resource for firms when finding the best narrative or message for a particular campaign. You can test various narratives with the help of influencers and find out the ones that work the best for achieving the desired outcome. Different influencers can be tested with different narratives and to access which one works the best.
· For Running Giveaways and Contests: It is quite common to come across a giveaway post on Instagram these days. These giveaways and contests are organized by influencers in collaboration with the brands. By following some simple instructions like commenting, reposting, and tagging, people can participate easily participate. These giveaways and contests help in increasing brand awareness and visibility among the audience.
Leveraging Influencer marketing in the right way can lead to significant changes in marketing campaigns. It works in tandem with content marketing and social media marketing for curating highly engaging content and sharing it strategically. Organizations must keep in mind that the one-size-fits-all strategy doesn’t work here and hence should seek the assistance of an experienced influencer marketing agency for connecting with the right influencers on suitable platforms.
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Technology and Influencer Marketing- How Technology is Changing Influencer Marketing
Digital marketing is the new favorite when it comes to promoting products, services, and brands among the target audience. An area of digital marketing that is growing with leaps and bounds is influencer marketing.
Technology has changed our way of doing things, and just like any other sphere of life, it is affecting how influencer marketing is being used. If you still don’t know what influencer marketing is, it is a digital marketing strategy wherein the brands collaborate with social media influencers for promoting themselves.
Let’s understand how technology is integrated with influencer marketing and is proving to be a game-changer.
⮚ A larger part of the audience is interested in video content over blogs and pictures. Technology is helping social media with video content and newer updates every passing moment.
⮚ Integration of Artificial Intelligence is helping brands in setting up personalized algorithms to find out exactly who the target group is. It is also helping brands in finding out the best social media influencer meeting the brands’ requirements.
⮚ Technology integration by influencer marketing agencies is making it easier for both influencers and brands to measure the success of their content and campaigns.
⮚ It helps firms in finding out which influencer is better able to reach the audience, the post or the piece of content that received most traction, and what content underperformed and needs to be changed.
⮚ Data-driven, advanced technology is being used by brands for effortlessly analyzing their campaign’s success. Brands, while associating with an influencer marketing agency, ensure that the agency can share useful data insights for stepping up their marketing game.
⮚ The new-age technology offers instant information regarding consumer behavior and perceptions that proves useful in the value chain. These crucial data points also help brands in choosing the right influencer marketing platform for promoting their brand among the target consumers.
⮚ The real-time information shared by influencer marketing agencies like Clan Connect helps the organization in optimizing their campaigns and gauging the campaign’s success beyond impressions.
⮚ Integration of advanced technology by influencer marketing agency is helping brands in screening real influencers making brands mindful of the influencers they are collaborating with.
⮚ Technology is not only helping brands in reaching a large group of audience but is also making it possible for influencers to explore various new influencer marketing platforms. A host of these social media platforms is beneficial for both brands and influencers.
⮚ A crucial part of marketing is finding out what the consumer wants and is looking for in the market. Technology is affecting consumer behavior to a great extent. A large chunk of unlimited data available on the internet affects a buyer’s decision-making process. Technology, therefore, is helping firms in increasing their online presence and reputation via influencer marketing. It is also customizing the needs of both brands and consumers.
A business that is easily accessible and can satisfy consumer needs is bound to grow manifolds. Influencer marketing is making it easier for brands to spread awareness among the users. While, at the same time, technology is helping in improving and measuring the brand’s performance of various influencer marketing platform .
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5 Actionable Tips on Influencer Marketing
The internet persona of your audience is way different from what they are in real life. Hence, as a marketer, you need to be cautious when converting your audience into customers. A bad influencer marketing campaign can do more damage to your brand than profits. Thus, big brands are harnessing the power of peers and experts for building trust and creating authentic opportunities using influencer marketing platforms.
Here are 5 actionable tips and expert advice to help you avoid any mistakes when promoting your brands through an influencer.
· Defining the Target Audience: Before you move on to searching for the right influencer and the right platform to reach your audience, there is one crucial step you need to complete. Yes, you got it right! Defining your target audience. This is one of the most basic yet vital marketing tips. You will fail at hiring the right influencer if you are not clear about who your target audience is. You need to consider several factors while developing your target audience. Consider their demographics, age, income, location, interests, and more. This ensures that your campaign reaches the right set of audiences you wish to entertain.
· Move beyond Demographics: People on social media platforms are smart. To create an influence on social media, you need to think beyond demographics. Instead of targeting a target generic group produce and share content that excites your audience by serving their passions and interests.
· Create Targeted Campaigns: Yet another effective marketing strategy is creating highly targeted campaigns. Running a campaign doesn’t mean partnering with influencers. It is always better to create highly concentrated campaigns especially if you are reaching out to a small segment of the audience. This needs to be done so that your target audience sees your brand and content more often. This in turn will help you increase your exposure among the targeted people.
· Focus on Creating Experience: Social media influencers these days have powers and reach similar to that of a traditional journalist. However, they aren’t motivated in the same way. Instead of pushing your products or services to an influencer, create experiences that force them to react and share them with the target audience. Influencer marketing done with this strategy makes it look more natural and personalized making it easier for potential customers to connect with you.
· Strive for Building Relationships: Influencer marketing is all about building relationships. As a brand, you need to build relations with the influencers promoting your products and services and with the audience, you are trying to convert. An experienced influencer marketing company like Clan Connect will connect you with the right influencer who has the potential of convincing the audience about your products thereby creating brand awareness. You can hire the right platform and leverage their expertise and relationships for scaling up your sales.
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Clan Connect is India's largest AI-based platform for influencer marketing. Find the right brands and put your social skills to good use. Boost your campaigns with precise parameters, perfect algorithms and scientific metrics.
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Instagram is going to hide likes: Is that a threat to influencer marketing?
Instagram has been the home ground for influencers who aspire and create perspective about brands in the mind of potential customers. Their sole responsibility is to engage the customers in quality content and brand alignment to add value to the brand. But did you know? One of the biggest factors that can influence this level of engagement is the number of likes a post gets.
Instagram last year decided to hide the number of likes on a post and announced it in Facebook’s F8 conference in California. Instagram had implemented this action back in November 2019. Their intent behind this was to stop cyberbullying. Online bullying is one of the biggest virtual threats to the millennials and the younger generation. By hiding the like button, the viewer will solely focus on the content before forming an opinion about a brand.
But, the question was, won’t this action spell doom to the influencers and the companies that hire them to influence their brands?
After all, more the number of likes, the better would be their growth and the company’s too. Moreover, the number of likes act as a validation of their work.
Actually, no! With this action, Instagram will gain in two ways. One, they can put a stop to cyberbullying and second, the content quality will become better. Without the like button, the influencers will have to create superior-quality content to stand out among its competitors. And this exactly could be the key to their success. After all, it will also encourage organic growth towards a brand.
If we believe the market pundits, the marketing influencer industry is expected to go from $4.6 billion to $6.5 billion in 2021. Now, that’s a huge figure to predict. And a major part of the growth comes from the participation of influencers across the Instagram community. So, the industry fanatics are putting on their thinking caps to streamline the platform for influencers.
Instagram is not the only social media platform today. Many competitors are gearing up every second to overtake the other in this popularity competition. One of the greatest examples is TikTok, which offered a more flexible platform for influencers to show off their individualism. This app made influencers shift their gears towards a better reach. But with TikTok banned today, Instagram has once again gained its touch.
The hiding of the like button was not to discourage the growth of online professionals and career bees like influencers. This was merely an attempt to shift the perspective from you being influenced by the content, rather than the likes. This will offer a chance for entrepreneurs, start-ups, and other businesses to grow and create their brand value.
Measuring your success based on the number of likes is a vanity metric. Many other factors also determine the success of an influencer. Yes, likes are important, but they are not currency. If you are looking for success as an influencer, then focus on the other metrics of social media and optimise your opportunities. You can also make use of an Influencer Marketing Platform such as ClanConnect, which utilises the power of AI & 30+ metrics to analyse, track & measure the success of your influencer marketing campaigns.
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