The Beginning And History of Jo Malone

Who is Jo Malone? She is a founder of Jo Malone perfume brand. This brand is Britain's most famous brand in the last decade. The background of Jo Malone is a girl who grew up in a small town in Kent, named Bexleyheath. She has been interested in perfume since she was young. In the morning, she worked as a florist with her mother, and made her perfumes with flowers from the garden and grated Camay soap in the night. 

The beginning of the Jo Malone brand was founded when she met her husband when she was 19 years old. She had the idea to open a business that sells handmade scents and products. In 1994, this was the first time that the Jo Malone brand had the official store on the street in London. In 1999, the Jo Malone brand was taken over by Estée Lauder with Jo still being a developer and chairwoman. In 2006, she decided to sell the whole business to Estée Lauder completely, and founded the new business, named Jo Loves that still sells her perfume.

The reason that I made a decision to write about Jo Malone is the signature of this brand. She is the first woman that brings two smells and mixes them together. The best seller perfume is the smell of lime basil and mandarin. 

written by Chinaphat Singyoo

Reference

Phillip, L. (2008). Jo Malone Candles, Biography and History. British Vogue. Retrieved form https://www.vogue.co.uk/article/jo-malone-biography.

Perfume Is Important for the First Impression

The Perfume will respond to the smell to each other in different ways because everyone will release your own smell that will mix with the perfume and occur your unique smell. Therefore, you must know how to select scents that match with your smell. The first step is selecting from the price because perfume is an expensive item, you should choose perfume which is affordable. Next step is selecting a concentration because other concentrations have different roles. Finally, the most important step is testing the perfume. You should know what perfume can match with your skin.

I believe that everyone wants to have the best first impression in other events, such as interviews, dates, parties or even meetings at work. Wearing Perfume not only makes you fragrant and attractive, but it also is able to boost your confidence and readiness immediately. Furthermore, you can show “what feeling or emotion do you have in daily life”, through wearing Perfumes. One day, you may want to smell like roses because you are happy, and the next day , when your mood is changed, you can match your perfume with your mood.  Due to a significant amount of smells, people are able to have their own unique smell that can make other people remember you forever.