Top-Rated Live Sports Events on Indian TV: July 28 – August 4, 2023

Cricket is the King!! Nothing new but when Indian Cricket team plays then the TVRs numbers go up exponentially. And when India played West Indies recently, even though aired on DD Network, the TVRs reigned supreme alongside the average viewing time as well. Fans spent more than 22 mins per session in each of the 3 ODIs and a T20 match. For those who are not sure about the #2 Sport on Indian TV, let me tell you that WWE has ruled the game for years and Sony Pictures Networks India has been using it very effectively for their network. With more than 26 mins average session time, it is great value for money. Disney+ Hotstar has been holding the top position for some time when it comes to Cricket programming. Now it has challengers so they are looking at smaller or newer T20 leagues to boost its programming. LPL, GT20 Canada and Sher-e-Punjab are the new additions to their portfolio. Although the viewing time is far lesser as compared to International Cricket but still it gives Star Sports some leverage to add programs to the top list. But recently concluded Ashes series and newbie The Hundred are clearly showing how top quality Cricket and classy production still draws more eyeballs than anything else. Viewing session of more than 22 & 26 mins respectively, both the series are comparable to Indian cricket on that count. Heartening to see Football fans have picked Old horse Durand Cup and new found love for FIFA Women's World Cup Australia & New Zealand 2023™ . Will soon share the full event standings of these two for more detailed conversation later. New born MLC and Zim Afro T10 leagues had a few takers but worse was the time spent by each viewer. Ofcourse MLC is targeted for US local market and non-prime time in India, it still had a good start but other #Cricket leagues will have to do some out of the box thinking to make their business model work. Lastly but lovingly, I must congratulate Pro Panja League for having a good start and made it to the top 6 events beating some other Cricket programs in the week. The session time may be short but that’s perhaps to do with the format of the sport but I am sure the organisers would look at the ways to improve on that count. I will posting updates on the “Top Sports Events (Live) on Indian TV” and will invite discussions with experts on their views about the same. #tv #viewers #sports #football #fifawwc #ashes2023 #hundred #indiancricket