Build strong online presence

How to build strong online presence for your business? Building strong online presence always seems a daunting task and most of the startups fails in achieving what they thought of. This lead the startups end up having a website created on the idea of website development firms. These types of website do not help businesses to grow rather they increase the expenses and even take up a large chunk of marketing budget. Thus, it is always advisable for companiesNot to completely rely on web developersWhat is online presence? The term online presence is quite ambiguous and marketers are using this term as per their needs. Online presence is not limited to having a website rather it’s related to the visibility of web content in SERPs. Precisely, online presence denotes the brands’ appearance in front of targeted audience which invokes them to take certain actions. There are two major elements of online presence: 1.    Appearance in front of prospects 2.    Invoke prospects to purchase Marketers should always keep it into their mind that it’s not the brand’s products/ services that people are looking for rather it’s their problem which push them to explore internet. People search for the solutions of their problem, not the products This simple concept led marketers to create a message that addresses the problem and increases the conversion.What are the benefits of online presence for businesses? No one can deny the role of online platforms in supercharging the revenue generation mechanism. Thus, it can be said that Online presence is an asset to company and there is no doubt about that.There are so many direct and indirect benefits of having strong online presence for brands/ individuals. Few of them are:Visibility Marketing Availability Re-targeting Marketers needs to come up with different messages for different stages of customer buying cycle to get more out of re-targeting campaign.More sales Automation Customer service What is the best way to create online presence?Website Social networking pages Blogs Directories Forums Freebies

We at BrandEducer, give a great emphasis on the user perspective of a website. This can be done by simply putting yourself in the shoes of a user. This helps in creating websites free of all the distraction, unclear value proposition and anxiety triggers on a given page.

Identification of such elements makes the page user friendly and helps in strategic placement of call to actions, pop-ups, form fields and lead magnets. All these factors collaborate to better performance of Landing Pages.

We at BrandEducer, give a great emphasis on the user perspective of a website. This can be done by simply putting yourself in the shoes of a user. This helps in creating websites free of all the distraction, unclear value proposition and anxiety triggers on a given page.

Identification of such elements makes the page user friendly and helps in strategic placement of call to actions, pop-ups, form fields and lead magnets. All these factors collaborate to better performance of Landing Pages.

A user goes through multiple mental stages in the customer buying cycle before s/he actually becomes a customer. An effective marketing strategy acknowledges this and hence, the entire sales funnel is built by understanding customer’s needs and user psychology.

Effective sales funnel takes latest industry trends, experimentation, customer profiling, personalization and data analysis into account to convert users effectively. As people employ both rational and emotional faculties of mind at different stages of buying cycle, the best and the easiest way to address both faculties of mind is to put customer’s needs and your services in coherence with each other. By doing so, we will be able to provide a solution for the pain point of the user. This will in turn creates a Product Market Fit where the user is highly motivated to use our services.

digital marketing company in Delhi

At BrandEducer we believe in data driven constant research and development to help you meet your goals.

-Research -Page/Element Design -A/B/n testing -Feedback -Analysis

We at BrandEducer, give a great emphasis on the user perspective of a website. This can be done by simply putting yourself in the shoes of a user. This helps in creating websites free of all the distraction, unclear value proposition and anxiety triggers on a given page.

Identification of such elements makes the page user friendly and helps in strategic placement of call to actions, pop-ups, form fields and lead magnets. All these factors collaborate to better performance of Landing Pages.

A user goes through multiple mental stages in the customer buying cycle before s/he actually becomes a customer. An effective marketing strategy acknowledges this and hence, the entire sales funnel is built by understanding customer’s needs and user psychology.

Effective sales funnel takes latest industry trends, experimentation, customer profiling, personalization and data analysis into account to convert users effectively. As people employ both rational and emotional faculties of mind at different stages of buying cycle, the best and the easiest way to address both faculties of mind is to put customer’s needs and your services in coherence with each other. By doing so, we will be able to provide a solution for the pain point of the user. This will in turn creates a Product Market Fit where the user is highly motivated to use our services.

Today the advertising platforms have emerged in different shapes and forms. Facebook, YouTube, Google Search, Bing Search, LinkedIn and all other platforms have diverse demographics and user profile. Users of different platforms engage differently with different kind of media.

We help our clients to perform better at every advertising platform by improvising ad creatives for each platform for better engagement and conversions.

Today the advertising platforms have emerged in different shapes and forms. Facebook, YouTube, Google Search, Bing Search, Linkedin and all other platforms have diverse demographics and user profile. Users of different platforms engage differently with different kind of media.

We help our clients to perform better at every advertising platform by improvising ad creatives for each platform for better engagement and conversions.