belwilson
Bel Wilson
Hi! I'm a creative freelancer who works solo or in a team. Maybe you need help with your project from the beginning to the end, or you just need that killer idea for a pitch. In both cases I can help and I'm the right person to call. I'm a self starter...
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Nothing To Lose.
A Planet to Save
Lil-Lets
Role: Creative Director, Creative Strategy, Videographer, Illustration
Challenge: Launch Lil-Lets new reusable tampon applicators to help reduce period plastic waste and drive awareness of the issue.
Insight: Every woman, using disposable tampons, throws away about 286 applicators a year.
Solution: We created a series of ads that visualise the problem, by building the number 286 out of disposable tampon applicators to illustrate the magnitude of the issue. We also created a series of assets which demonstrate how simple reusable tampon applicators are to use, as well as showing the product's benefit for both women and the planet.
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Amazon Prime Spain
Role: Copywriting (in Spanish) and transcreation ES>EN
⬅️ ⬅️ ⬅️ CLICK ON THE VIDEO CC (bottom right) to view the proposed English subtitles
Hernán S1 was launching as an Amazon Exclusive globally on 21th November 2019. The idea of the series was to reveal who was the man behind the conqueror, and how did he manage to overpower the legendary Aztec empire, made up of 8 million people, with only 500 Spanish soldiers?
My task was to help position Hernán S1 as a premium and epic historical drama, set apart from other series in the genre for its stunning cinematography, poly vocal narrative (the practice that many points-of-view and ideas can coexist to shape and drive a narrative) and historical accuracy.
It was a delicate subject matter, Hernán Cortés is a polarising character, political relevance. It needed appropriate consideration in tone of voice across creative, PR and social.
The tag line we proposed was “Olvida el mito. Descubre al hombre” and “Descubre la historia detrás de las historias” for other promotion material.
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Virgin Media Business VOOM Campaign
Role: Creative Lead
As a creative lead, I worked on everything social media and digital for the VOOM tour. This was a bus that toured the UK, stopping on 12 main cities to meet, give advice and select the most innovative startups and entrepreneurs. I was responsible for generating strong, strategy-based concepts and brainstorm content for each city bus stop and overall campaign. Overseeing, creating and art directing photo, video, and a variety of campaign assets for the different locations.
I also introduced live feed broadcast to Facebook and Twitter from the Pitch competition as it happened.
I also introduced live feed broadcast to Facebook and Twitter from the Pitch competition as it happened.
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Trinny London
Role: Creative Lead, Concepts and UX/UI
Working with leading professionals, Trinny Woodall has invented a revolutionary colour cosmetics range uniquely positioned in the market,
The innovative stacking system offers a highly tailored colour range advice solution. The same philosophy needed it to be applied to its comms and eCom website.
I conceived and helped to position the brand as a modern, ageless beauty brand supported by key brand pillars of innovation, luxury, personalisation, ease and truthfulness.
Creatively lead a team of UX and UI designers for this highly customised product to launch.
https://trinnylondon.com/
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Orange EMEA
Digital & DM campaign
Role: Creative
At the end of every year, Orange provides its employees and board members with a greeting card to send to their corporate commercial contacts. And this year, that meant greeting people in over 140 countries.
We wanted the sender to feel delighted about the card they were sending. It needed to be easy to use, easy to personalise and easy to send out. We wanted the recipients to feel surprised and delighted to have received it, be engaged with the message and share it through social media.
Based on traditional sky lanterns, Orange Wishes allowed people to send personalised, virtual lanterns all around the world. The more the wish on the lantern was shared, the more fuel the lantern received to travel.
Powered by accurate weather reports and the amount of fuel in the lantern, the lantern could be tracked on its own unique route around the world.
Bespoke lanterns were also sent out to board members creating a unique cohesion between the physical and digital elements of the campaign.
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Sainsbury's
Buzz Wall
Role: Creative
Sainsbury’s wanted to develop a social dashboard, otherwise known as the Sainsbury’s Buzz Wall. They wanted a way of aggregating all their social media content, Twitter, Facebook, Instagram and Pinterest. They had a blank wall on the 5th floor of their HQ in London to showcase such a project. I came up with the main concept for it and look and feel. The Buzz Wall shows tweets, posts, pictures, etc. and their associated replies, along with some sophisticated rules to ensure only the latest activity is shown.
Sainsbury’s are delighted with the outcome and continue to develop it as an excellent internal communications tool.
A bespoke social media integration.
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ORANGE EMEA
SHARE
Role: Creative Direction, Art Direction, Copywriting
An internal video to introduce the idea of Orange Share to HR, so they could relate to it, see their role in it and sell it on to other Orange employees.
It needed to be emotive, easy to understand, something HR would want to be part of, and something they would be happy to share with their teams and employees.
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Virgin Media
Social Media
Role: Creative
I was hired by RAPP to work on the Virgin Media account. My role was to come up with engaging social media daily for the newly created Virgin Media Newsroom. As a team of creatives, we created and developed mainly reactive social media content with a fast turnaround. All were published live in a matter of hours after sign off that same day. Most of the content was hugely successful in the competitive world of social media.
#MondayMashUp
Virgin Media was also looking to own a day of the week in social media. We came up with the hashtag #MondayMashUp. The aim of any post created for a #MondayMashUp was to mix two different TV shows or subjects in a fun and engaging way.
We reacted to the day’s news or came up with strategic content to promote a program or specific channel. Always a quick turnaround from concept to a delivered idea. All very hands-on as budgets were small. My photoshop and illustration skills came handy.
Nominated for a 2015 Mashie Award.
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Strategy Days
Role: Creative Direction, Art Direction
A series of posters and video to explain the current Orange Consumer cloud technology and strategy to clients and partners from France, Europe and EMEA markets.
We transformed consumer non-friendly language to communications that clarify what the technology benefits were and the impact on consumers.
We used QTR technology to give a further dimension to the posters and to deliver more in detail information with great success.
Watch the video
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Belvita
Spot the Biscuit Competition
Role: Creative, Art Director, Illustrator
A Facebook-based game to engage with costumes and potential costumers. The game aimed to tag an area of a picture to win the prize: a trip to Miami (USA).
Miami was the inspiration for the look and feel and illustrations. My role was to come up with the idea for the game, the mechanics to engage the user on Facebook and to produce the illustrations.
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Ski Andorra
Role: Localization Spanish/Catalan to English
I have translated Ski Andorra’s winter and summer catalogues for the UK market from the Spanish/Catalan source document, as well as translating part of their website since 2011. Also worked for them as marketing consultant for their events in the UK and in other English-speaking markets.
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Old Spice Spain
Role: EN to SP Transcreation
I was approached as freelance creative to transcreate a series of lines that would be adapted and used as headlines in different assets and media. The campaign promoted a range of deodorants, body spray, aftershave, shower gel and fragrances in Spain, targeting males aged 25-45.
The tongue-in-cheek tone of voice of Old Spice needed to be preserved and translated into the Spanish sense of humour. So I also translated the brand sign offline, ‘Smell like a man, man’ in Spanish.
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Max Factor
Briefed to come up with concepts to strengthen the brand presence across different touchpoints. The ideas need it to reach a younger target audience without alienating the older more loyal customers.l.
Working as a creative team, we came up with two campaign ideas:
Idea 1. XLooks
An online crowdsourced style selector application.
The app allows women of different age groups and demographics to find and discover the latest make-up techniques being used by famous makeup artists, semi-professionals and fans of the XLooks app.
Each new style uploaded to the XLooks database was tagged by the author, but it is the collective opinions of Max Factor’s professional partners as well as the XLooks fans that will help propel the right styles to the right women.
The tools available to XLooks fans make it straightforward and easy to find a style that inspires them.
IDEA 2. Virtual Make up bag
Upload the contents of your make-up bag. Get your face scanned and analysed in a MaxFactor pod in store and find out what will suit you Also you will get product recommendations tailored to you.
You can carry this information wherever you go on your mobile
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Philadelphia
Social Media Campaign
Role: Creative, Art Director
A social media campaign to target women that are in more or less degree social media users are into cooking from scratch and also have a family.
We proposed The Philadelphia Taste Exchange and Local Heroes idea. Both intended as a place for people who love taste and flavour in their cooking. It is a new sensory-led way to find and exchange recipes and cooking ideas while also highlighting the versatility of the Philadelphia product (using it for main meals and dessert recipes).
In The Philadelphia Taste Exchange cooking fans are invited to choose a side – do they prefer sweet or savoury food? They can then access a bank of recipes and upload their suggestions for the best sweet or savoury ingredients.
It’s a fun battle of taste and fans of either side can swap at any point.
Local Heroes was a collection of diverse, simple recipes that unlike in previous campaigns came from non-professional cooks that reflected the diverse target market.
#social media#_facebook#_competition#_fmcg#_MRM#_creative#_ArtDirector#_Philadelphia#_featured-img#social#_left-media
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Video
youtube
Morrisons
Spring Lamb Campaign
Role: Creative Director, Art Director
The first of three films to support Morrisons’ Spring Lamb campaign. The video was specially created for the Fresh Food section on the Morrisons website. It was planned and filmed to communicate the supplier and buyer story. It needed it to convey two primary messages:
That Morrisons was one of the top 4 supermarkets to commit to selling only 100% British fresh lamb.
We need it to show that the close working relationship with British farmers meant customers got high quality and good value spring lamb.
We filmed near Skipton in the farmers land for three full days at the beginning of April. This was the farmers busiest time of the year. The farmer had to assist many deliveries while filming which alongside the weather been less than sympathetic to the task in front of us made this shoot particularly challenging.
More videos for Morrissons here.
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Great Ormond Street Hospital
"Keep the Magic Alive" Campaign
Role: Creative, Art Director
Great Ormond Street Children’s Hospital in London was facing a huge challenge: it needed to raise £50 million over five years to pay for vital equipment and building expansion. Without this money, they just cannot operate as they need to and do the incredible work which they are famous for. They wanted a hard-hitting campaign to convince people to donate money.
Following a competitive pitch, we secured the business with “Keeping the magic alive” execution. The campaign focused on the magical aspect of the work done at GOSH. The doctors, nurses and GOSH staff were performing a bit of magic every day.
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Nivea
Pearl and Beauty Deodorant
Launch Campaign
Role: Art Director
A nationwide TTL campaign for this deodorant targeted to young women. The client wanted to position Nivea Pearl and Beauty as a fashion must-have.
The concept we came up with celebrates getting ready and everything about it.
The insight is that all women love this part of the day, (sometimes even more than going out of the house). Nivea Pearl and Beauty is an essential part of the getting ready ritual.
It was a nationwide poster campaign (Ad shells) and a press campaign (weekly and monthly women magazines) over the summer of 2007.
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