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Lunch today with four of the most amazing minds in finance, property, and financial IT. Lucky to be working with these guys on a *major* project this year. M.

What makes a great creative brief? Tom Kenny, Chief Strategy Officer, Ogilvy Canada shares his advice on developing those first steps in the advertising journey. Via Ogilvy.

Volkswagon's "Forest" - "For any Business". A brilliant advert from Ogilvy, 2010.

If you give up one thing this year, make it plastic. Campaign from National Geographic.

If you give up one thing this year, make it plastic. Campaign from National Geographic.

If you give up one thing this year, make it plastic. Campaign from National Geographic.

If you give up one thing this year, make it plastic. Campaign from National Geographic.

If you give up one thing this year, make it plastic. Campaign from National Geographic.

If you give up one thing this year, make it plastic. Campaign from National Geographic.

The Colonel's 'Holiday Three-Way: Twice the beats, thighs, & Legs. A funky KFC advert from December 1971.

Happy Festivus.

An Elizabeth Montgomery Christmas wish, 1964.

Hungry Jacks has purportedly been placing a McDonald’s Big Mac behind each of its ads featuring a Whopper, the idea being that the latter covers up the former due to its size. Image: Adweek.

The model for, and painting of, Norman Rockwell's "Tired Salesgirl on Christmas Eve", 1947.

"CokeSanta", from Ogilvy for Coke in 2013. Creative Matters!