autobahnofbo4 - Tumblr blog

autobahnofbo4 · 2 years

Text

Looking to Get More Customer Referrals for Your Auto Service Shop? Here's How

Sure it's great when customers are referred to your auto repair business. But how do you get more of them? When you create a 'Referral Culture' in your shop, you will start to get more referrals.

Just like anything else you want to accomplish in your auto repair shop, you have to 'set the pace' and let everyone know what's expected. That means you really have to create a culture. That is, a 'Referral Culture'.

Be Sure Employees Understand:

Creating the culture is going to start from the top, but that will also mean that all employees understand the goal. Every employee in your auto service shop should understand the importance of customer referrals and how they can help.

You should also consider that if you don't 'track and count', typically things don't get done. Therefore, a great strategy would be to implement a system where you track employee referrals each month.

Tied to your 'referral tracking' should be rewards for employees. Make your employee rewards something that they want. It shouldn't be tied to your business (like time off or monetary incentives). Using actual gifts or gift cards means that they will all work harder to achieve the expected results.

Customer Education and Training:

Customers don't refer their friends, family and associates to you because they don't really know you expect it. Besides, they are not trained sales people. They don't have the tools needed to send you referrals.

That means you have to start with separate cards. You need 'Customer Referral Cards'. They should be provided to each customer (multiple cards) with a brief explanation. Be sure to include a spot on the card where a customer can fill in his or her name and phone number. That way, you will know who sent you the referral.

Top if off by making sure that customers understand the rewards for their referrals. It's really difficult to get people to act without a reward.

One of the best rewards you can provide is recognition. In fact, most claim that recognition is worth more than any other 'monetary' type reward. Be sure that you include a 'Customer of the Month' section in your company newsletter and feature the customer who provided the most referrals Mercedes Service & Repair in Boca Raton .

Be Sure Your Service is "Top-Notch-Second-to-None":

Ask yourself these questions. How many auto repair shops send out thank you cards after service?. How many auto repair shops make 'follow up' phone calls to be sure everything was completed as expected? How many auto service shops send out 'Thank You' gifts to customers who spend a 'predetermined' amount of money?

Yeah. I got the same answers. None! If for no other reason, that's why you should be doing all of those 'follow ups' and 'thank you' gestures to be sure that every customer understand you've got the best service and that you care about their business.

Following those 3 simple steps will help you create the 'Referral Culture' you need in your auto service business. Doing that will generate far more referrals, more happy customers (ready to refer even more people) and increase your car counts in ways you never thought possible.

1 note · View note