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Architect Marketing Tips
Some Great Marketing Ideas For Architects
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434: Managing Firm Perpetuity with Jenna Knudsen
This week I’m speaking with Jenna Knudsen, the managing principal of CO Architects based in Los Angeles.
Whilst working at CO Architects she has led award-winning, large-scale academic, laboratory and healthcare projects on university and healthcare campuses across the country.
Since 1998 apart from a with a brief stint at Rafael Viñoly Architects, she has been with CO Architects and progressed her career from project designer to managing principal. Within both the practice and the profession, Jenna has been a long-time advocate for equal representation, spearheading initiatives to support and encourage women in architecture
In this episode we discuss
What it takes to manage a firm into perpetuity
The characteristics of a great leader in 2022
How Co develop new business relationships and moves into new sectors
To learn more about Jenna, visit her:
Website: https://coarchitects.com/
LinkedIn: https://www.linkedin.com/in/jenna-knudsen-05b30038/
Instagram: https://www.instagram.com/coarchitects/
► Feedback? Email us at [email protected]
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Carpe Diem!
Another Behind the Scenes Interview with Business of Architecture
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433: Prospering an Architectural Practice (Even Through Recessions) with Walter Marin
Walter Marin was born in Latin America but raised in the heart of New York.
The son of an immigrant cabinetmaker, he was raised with an appreciation for craftsmanship that led to his life-long love of the built environment.
He completed a BS/BA in Architecture in 1982 and worked with well-known architectural design firms including the Howard Golden firm prior to establishing Marin Associates in 1985.
Upon obtaining his architectural certification, Walter converted his growing firm into Marin Architects.
Supported by Walter’s keen business sense and creative aptitude, the firm has since developed a strong roster of repeat clientele and a sterling reputation.
Ever community-minded, Walter gives back by serving as the Vice Chair of The National Hispanic Business Group and the Bronx Community College Foundation Board.
In this episode, you’ll discover:
Common misconceptions about working with developers
How Marin became a valued problem solver instead of simply a vendor
How Marin carved out a niche in various sectors including hospitality and multi-family
Learn more about Walter at his:
Website: https://marinarchitects.com/
LinkedIn: https://www.linkedin.com/company/marin-architects/
Instagram: https://www.instagram.com/marinarchitects/
► Feedback? Email us at [email protected]
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Carpe Diem!
Another Behind the Scenes Interview with Business of Architecture
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432: Preparing for the Next Recession (Part 3) with Patrick MacLeamy
Today you’ll also hear from Patrick MacLeamy, the former CEO of HOK.
During his 50-year tenure at HOK, MacLeamy witnessed the firm’s growth from a single midwestern office to 27 locations across the globe offering architecture, interiors, engineering, planning and more.
MacLeamy joined HOK St. Louis in 1967, after which he helped establish the firm’s San Francisco outpost in 1970 - later becoming managing principal of that office. He joined HOK’s executive committee in 1995 and was named COO five years later. In 2003, HOK shareholders elected MacLeamy Chief Executive Officer.
He led the firm for 13 years. In 2016, MacLeamy chose a new CEO for HOK, remaining as Chairman for one more year before retiring —or as he likes to say, “repurposing.”
MacLeamy is also the Chairman of buildingSMART International, which works to achieve open standards for the exchange of digital information in the building and infrastructure industries. He was a founding member of buildingSMART, in 1994.
In today’s episode, we discuss how your practice can prepare for the next recession. You’ll discover the 4 pillars of a successful firm, and more.
To learn more about Patrick, visit his
Website at: https://macleamy.com/
LinkedIn at: https://www.linkedin.com/in/patrick-macleamy/
Book at: https://www.wiley.com/en-us/Designing+a+World+Class+Architecture+Firm%3A+The+People%2C+Stories%2C+and+Strategies+Behind+HOK-p-9781119685432
Build Smart Podcast Series at: https://gablmedia.com/show/buildsmart/
► Feedback? Email us at [email protected]
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at: https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Carpe Diem!
Another Behind the Scenes Interview with Business of Architecture
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431: Preparing for the Next Recession (Part 2) with Herbert Cannon
Herbert M. Cannon is one of the nation's leading experts in the management of A/E firms.
He is a former longtime consultant to Robert A. M. Stern Architects where he helped the firm grow from 150 employees and 8 partners to 350 employees and 16 partners. He founded AEC Management Solutions in 2000 with the simple goal of helping A/E firms of all sizes earn and keep the money they deserve by focusing on specific topics of Strategic Planning, Incentive Compensation, Project Management, Ownership Transition, Financial Management and Firm Valuation.
In today’s episode, we discuss how your practice can prepare for the next recession.
To learn more about Herb, visit his
Website at: http://www.aecmanagementsolutions.com/
LinkedIn at: https://www.linkedin.com/in/herbcannon/
► Feedback? Email us at [email protected]
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at: https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Carpe Diem!
Another Behind the Scenes Interview with Business of Architecture
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Text
430: Preparing for the Next Recession (Part 1) with Karen Compton
Karen Compton is Principal of A3K Consulting, a consortium of business management consultants specializing in the AEC environment. In this capacity, Ms. Compton oversees a team of professionals focused on the development of transformative business strategies and solutions that reflect an organization’s long- and short-term goals.
Ms. Compton has more than 20 years of experience in business management including business development (sales), marketing and strategic planning; and more than five years in the public sector, where she served as the director of the small business program for a major water utility. A nationally featured speaker for several organizations including the AIA Knowledge Practice Community, American Institute of Architects, the Society of Design Administration, the American Society of Landscape Architects and PSMJ Resources, Ms. Compton is regularly featured on the subjects of business development and business planning.
Additionally, she is the Executive Producer and co-host of Breaking the Silence of Design with her lauded friend, Gabrielle Bullock, FAIA—a vodcast you can check out on YouTube that focuses on the issues of justice, equity, diversity and inclusion in the design and construction profession.
In today’s episode, we discuss how your practice can prepare for the next recession.
To learn more about Karen visit her
Website at: https://www.a3kconsulting.com/
LinkedIn at: https://www.linkedin.com/in/karen-compton-0964312/
► Feedback? Email us at [email protected]
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates:
https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Come to my next live, in-person event: https://www.businessofarchitecture.com/live
Carpe Diem!
Another Behind the Scenes Interview with Business of Architecture
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429: Leading with Love - Balancing Art and Business with Paul Arad of Acrylicize
Today's episode is a replay from our Business of Architecture UK podcast. It was so great, we wanted to share it here as well.
Acrylicize, a multidisciplinary design studio in Hackney, has cornered a niche market which occupies a number of different territories, from fine art and interior design, to architecture. They are masterful at creating brand experience and awareness in corporate and commercial environments.
Rion spoke with Global Managing Director, Paul Arad. They discussed the firm's early days, how they found clients, negotiated contracts, and nurtured relationships to grow the business to an international firm with offices in London, New York, and Seattle.
They've done this by following principles of developing client relationships, attracting talent, and nurturing a team so talent sticks around for a long time.
Enjoy this fascinating conversation and let us know your thoughts.
THIS WEEK'S RESOURCES:
Access your free training at: http://SmartPracticeMethod.com/
If you want to speak directly to our advisors, book a call atL https://www.businessofarchitecture.com/call/
Paul's LinkedIn: https://www.linkedin.com/in/paularad/
Acrylicize Website: https://www.acrylicize.com/
► Feedback? Email us at [email protected]
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/
iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Carpe Diem!
Another Behind the Scenes Interview with Business of Architecture
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428: On Fees, Business Development and Leading a Team in an Architectural Practice with Kenneth Lewis
Kenneth Lewis is a Managing Partner in SOM's New York studio office.
Kenneth knows New York's development world like the back of his hand, having managed some of the most complex building projects in the city's recent history.
In his 35 plus years in building in New York City and beyond. Ken's work includes One World Trade Center, the tallest building in the Western Hemisphere, and its neighbor Seven World Trade Center; both built under extraordinary circumstances.
Ken led SOM's work at 35 Hudson Yards, an undulating residential tower and home to the first Equinox Hotel.
More recently, Ken led construction and development of Manhattan West, a 7 million square foot, mixed-use, master plan development built above active railroad tracks, encompassing four new towers and reuse of an existing loft building.
Today, Ken is leading the most significant renovation and reuse project in New York's history, the complete transformation and ground up renovation of the landmark Waldorf Astoria.
Ken is also the president of AIA in New York, charged with leading the organization with optimism and pride through this very difficult and challenging time for the AEC industry.
He also serves on the Urban Green Council Board of Directors, the Center for Architecture Board of Trustees, and the Architectural Review Board of Irvington, New York.
In today's episode, you'll hear a conversation covering fees, business development, and leading a team.
Check out more about Kenneth Lewis here:
SOM: https://www.som.com/person/kenneth-lewis/
LinkedIn: https://www.linkedin.com/in/kenneth-a-lewis-aia-1b361949/
► Feedback? Email us at [email protected]
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Carpe Diem!
Another Behind the Scenes Interview with Business of Architecture
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427: Top 3 Hiring Challenges (and How to Overcome Them) with Lance Cayko
As we’ve researched and worked with firm after firm, a common thread stands out from those firms who have more success than others - the caliber and experience of people working at the firm.
This is why the People Playbook is one of the four pillars of the SMART Practice Method.
On today’s episode you’ll hear from Lance Cayko, co-founder of F9 Productions, an architectural and design-build practice based in Colorado.
Lance and his business partner, Alex Gore, have built their practice from just themselves to over 10 employees in the past seven years.
So I asked, "Lance - what has been the hardest part about growing a firm from no employees to 10 employees?"
In today’s episode, you’ll discover Lance’s answer, and sage advice.
To learn more about Lance Cayko, visit: https://www.f9productions.com/
Lance's podcast: https://www.insidethefirmpodcast.com/
► Feedback? Email us at [email protected]
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Come to my next live, in-person event: https://www.businessofarchitecture.com/live
Carpe Diem!
Another Behind the Scenes Interview with Business of Architecture
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426: The Purpose-Based Practice with Alex Gore
What is the key to having a successful architecture practice? There are many ways to answer this question, and everyone defines success differently.
What does success mean to you? Consider this question for a moment.
What does success mean to you?
I’ll guess that your definition of success isn’t being financially stretched, burned out or unfulfilled.
Recently, I heard an interview with Oprah Winfrey where she said, “no one succeeds alone.”
And she repeated it twice. “No one succeeds alone.”
So however you define success, consider that you can’t have success alone - as an island.
What is the key to building a team of people around you - of team members, clients and associates?
That’s one of the things we touch on in this interview. Alex Gore, co-host of the “Inside the Firm” podcast interviewed me for the Inside the Firm podcast, and I thought you’d want to hear it also, so I’m reposting it here.
If you’re a podcast listener, you’ll definitely want to check out the “Inside the Firm” podcast with Lance Cayko and Alex Gore where they share the behind-the-scenes story as they build their Design-Build firm F9 Productions.
*******
► Feedback? Email us at [email protected]
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Carpe Diem!
Another Behind the Scenes Interview with Business of Architecture
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425: Overcoming Challenges as Architect Developer with Drew Lang
Drew Lang, founding principal of LANG Studio in New York, shares the challenges of being an architect developer and how many of those challenges were solved with a unique approach to the award-winning development in the Catskills, Hudson Woods.
Drew is an active advocate for positive collaboration in community and getting more readily to a place of joy in our work within the industry. With this philosophy in mind, Drew launched the newly reimagined social-media platform Brick & Wonder in 2020, to provide an online community where real estate and design professionals can go to connect, support, and network.
As an architect, Drew has been tapped to bring his design sensibility to even more new homes in the works in upstate New York. He can speak to trends in the housing market, as well as to the power of design and community-building in this new pandemic-shaped era.
To see more about Drew, visit his website at: https://langarchitecture.com/
LinkedIn: https://www.linkedin.com/in/drew-lang-0655b16
Instagram: https://www.instagram.com/langarchitecture/?hl=en
► Feedback? Email us at [email protected]
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Carpe Diem!
Another Behind the Scenes Interview with Business of Architecture
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424: Attracting Your Ideal Client with Pamela Durkin
Pamela Durkin, ASID, LEED AP, has quite the trifecta of expertise as an Interior Designer, Business Coach, and Marketing Consultant.
With 30 years of experience running her own Florida based practice, she has earned her some very hard-won business lessons, some of which she shares with us on this episode.
She knows how to be magnetic in attracting ideal clients, not simply waiting around for them to show up.
Her program "In Demand DESIGNER" fuels her mission to empower other designers do the same: create businesses they love and magnetize their dream clients.
Check out her book Elevate on Amazon, where she goes into much more depth around today's topics.
THIS WEEK'S RESOURCES:
Pamela's LinkedIn: https://www.linkedin.com/in/pamdurkin/
Pamela's Instagram: https://www.instagram.com/pameladurkin
Pamela's Website: https://pamela-durkin.com/
Pamela's book Elevate: https://www.amazon.com/Elevate-design-business-basement-Penthouse/dp/1080736301/ref=sr_1_1?crid=3514Q456LIPUD&keywords=elevate+pamela+durkin&qid=1659059902&sprefix=elevate+pamela+durkin%2Caps%2C141&sr=8-1
► Feedback? Email us at [email protected]
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Carpe Diem!
Another Behind the Scenes Interview with Business of Architecture
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423: Creating Unforgettability with Matthias Hollwich
Today we welcome Matthias Hollwich, principal and founder of New York architecture firm HWKN.
Learn about the inception of HWKN and it's growth, how Architizer led to a deep understanding of how media and publishing relate to the world of running an architectural practice, and so much more.
Matthias gives us insights on how he approaches working with developer clients in order to deliver innovative solutions in a competitive commercial environment, what it's like to balance having a Research & Development arm in the company, along with other entrepreneurial activities.
Matthias Hollwich is not just a great architect, but an entrepreneur, published author, and co-founder of Architizer.com.
He has worked for a number of internationally acclaimed architectural firms and urban design studios, including design of the McCormick Tribune Campus Center at the Illinois Institute of Technology, the Dutch Embassy in Berlin, and Casa da Musica in Porto.
Enjoy this inspiring episode and let us know what you think.
THIS WEEK'S RESOURCES:
Matthias Hollwich LinkedIn: https://www.linkedin.com/in/matthias-hollwich-91859b/
HWKN Website: https://hwkn.com/
Matthias Hollwich Instagram: https://www.instagram.com/hollwich/
► Feedback? Email us at [email protected]
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Come to my next live, in-person event: https://www.businessofarchitecture.com/live
Carpe Diem!
Another Behind the Scenes Interview with Business of Architecture
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422: Why Do Architects Give Away Free Work? with Bryon McCartney
Why is it so common to give away free work in the architecture industry?
Doctors don't work for free. Attorneys don’t work for free.
Yet it has become so common in the architecture industry to give away work for free, that many clients now expect it.
Today I speak with Bryon McCartney. As a graphic designer by training, Bryon runs a branding and communications agency for architectural practices.
In this episode you’ll discover the 3 “Rs” of getting better Recognition, increasing your practice’s Reputation, and building significant Relationships.
We also discuss the root causes of why we feel pressured to give away free work, and strategies to overcome this trend.
► Feedback? Email us at [email protected]
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Come to my next live, in-person event: https://www.businessofarchitecture.com/live
Carpe Diem!
Another Behind the Scenes Interview with Business of Architecture
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421: Build Your Firm with Your Values with Ibrahim Greenidge
Have you ever been in a place you felt you weren't supposed to be within your career or business? Or like you're not doing what you feel like you're supposed to be doing?
I certainly have. It's easy to get caught in this, to keep doing what you're doing, ignoring that voice inside, fearing the risk.
Yet listening to our fear keeps us small, it keeps the world from getting the gift we could be giving.
Architect Ibrahim Greenidge came to this place in his career, where he decided he needed to make a shift.
In today's episode, you'll discover how Greenidge started his practice and grew it to a team of five. Greenidge shares his number one challenge running an architectural practice today and the three top principles that have been his guiding stars for success.
Greenidge is the co-founder of BOLT Architecture, a Brooklyn-based architectural practice.
In 2017, he was appointed to serve as President of the New York Coalition of Black Architects. He won the 2015 Jumaane Stewart Recognition Award, his designs have been featured in the UN's Remembering Slavery Exhibit as well as the Center for Architecture's "Say It Loud: Distinguished Black Designers of New York Coalition of Black Architects". In 2017, Greenidge was acknowledged among the Top 20 Distinguished Minority Architects and Designers by Architizer.
► Feedback? Email us at [email protected]
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Come to my next live, in-person event: https://www.businessofarchitecture.com/live
Carpe Diem!
Another Behind the Scenes Interview with Business of Architecture
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420: Social Media for Architects with Enoch Sears and Bryan Toepfer
With the right strategy and context, your approach to social media presence can do much more than show off your design. Enoch Sears and Bryan Toepfer discuss timeless principles for using social media in a business context for your architectural firm.
Bryan is the Principal Architect for TOEPFER Architecture, an Architecture firm specializing in Residential Architecture and Virtual Reality. He has authored two books, “Contractors CANNOT Build Your House,” and “Six Months Now, ARCHITECT for Life.” He is an Assistant Professor at Alfred State College and has served as the Director of Education for the AIA Rochester Board of Directors. His passion is to help anyone understand the world of Architecture.
He can be reached at btoepfer@toepferarchitecture.
Social Media for Architects by Enoch Sears is available at https://bit.ly/3ypnFBl.
► Feedback? Email us at [email protected]
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Come to my next live, in-person event: https://www.businessofarchitecture.com/live
Carpe Diem!
Another Behind the Scenes Interview with Business of Architecture
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419: Resilience In The Face of Crisis with James Smiros
Classical design leader James Smiros joins us in discussing how his firm survived repeated crises, how diversifying can work in your favor, and the importance of keeping strong relationships with industry partners. He offers great business tips on growth, resilience, and remaining fluid, all while staying true to your design.
Smiros graduated from the School of Architecture and Design at New York Tech. He has now served as a member of the FRIENDS Executive Committee for 10 years.
He began Smiros & Smiros almost 30 years ago, with a focus on timeless, luxury, residential design concepts, serving clients worldwide.
They were recently awarded the Addison Mizner for Master Planning Mixed Program and have been published in many renowned venues such as Architectural Digest, Robb Report, Luxury Magazine, The Wall Street Journal, and The New York Times.
Their classical site is an true representation of their classical design. Check it out at www.smiros.com.
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates:
https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Come to my next live, in-person event: https://www.businessofarchitecture.com/live
Carpe Diem!
Another Behind the Scenes Interview with Business of Architecture
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418: Putting Architecture at the Forefront of Development with Philip Kafka & Ishtiaq Rafiuddin
Philip Kafka, President of Prince Concepts in Detroit, is known for the award-winning ground-up development project True North. Kafka also serves on the board of MoCAD in Detroit, and has frequently been a guest critic and lecturer in university architecture departments worldwide.
Architect and designer Ishtiaq Rafiuddin is Principal of design studio UNDECORATED. He also co-founded New York City's co-working space Based In, and Istanbul's visualization studio Mimaj.
In addition to co-creating design-led developments like Caterpillar, these brilliant minds have excelled at leveraging constraints that would typically be seen as limitations, to improve and restore Detroit.
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Come to my next live, in-person event: https://www.businessofarchitecture.com/live
Carpe Diem!
Another Behind the Scenes Interview with Business of Architecture
0 notes