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AppMySite WooCommerce mobile app plugin: The ultimate mCommerce solution
WordPress is the most popular choice of people when it comes to creating websites. It has plenty of options when it comes to plugins, themes, and more.
It offers immense customizability and is suitable for all kinds of individuals, brands, businesses, and organizations. For instance, the WooCommerce plugin by WordPress makes it easy to set up an online store.
However, as the world is shifting to a mobile-first approach, websites are not enough anymore. One must have a mobile-friendly solution for such buyers and consumers of the smartphone generation.
Hence, eCommerce businesses are thinking beyond mobile websites and creating WooCommerce apps to offer a more holistic experience to their buyers.
This feat has become easier to accomplish with the launch of AppMySite WooCommerce mobile app plugin. Stay tuned with us and know more about this ultimate mCommerce solution.
An introduction to the AppMySite mobile app plugin
AppMySite is one of the most efficient and widely trusted app building solutions for WordPress and WooCommerce. It offers an absolutely code-free and DIY environment to customers willing to create apps.
The WooCommerce mobile app plugin by AppMySite is easy to install, activate and manage, and connects your website to the DIY app you build on the platform, with just one click.
Thus, the app remains in sync with the website and the data gets populated automatically. You can offer an ideal and multi-channel experience to your buyers, that remains consistent throughout their journey.
Suggested Read: Confused about choosing an app builder? Here are the features you should look for
Salient features of AppMySite free app maker
Before you proceed to check out the app maker, let us share some more details with you. Discover the salient features of AppMySite free app maker and make a more informed decision:
#1: Most efficient in the league:
AppMySite is not like any other DIY app maker that just enables you to create a banal app. In fact, it is at par with the custom app development techniques, only simpler and more viable.
Anyone can sign up for the platform and start building an app. It is absolutely free to use and works on the “build first, pay later” principle.
#2: Easy to use and affordable:
AppMySite WooCommerce mobile app plugin is absolutely effortless to use. You can create an app on the app builder with ease and proceed to download and activate the plugin.
Your website will get connected with your app immediately. The app builder comes with multiple pricing plans that suit all kinds of businesses.
#3: Endless features and benefits:
AppMySite enables you to offer a holistic shopping experience to your customers. You can set up a complete store on mobile app and inspire more sales and conversions.
Attract mobile friendly buyers with an app that makes it easy to navigate through the products and shop for them. Automated features make the process even more seamless and enriched.
#4: Native Android and iOS apps:
As discussed above, AppMySite lets users create premium yet affordable apps. In fact, it is the only DIY platform that enables users to build native Android and iOS apps.
From design to layout, the customers get absolute control over many aspects of the app. Thus, you can make sure that your users enjoy a seamless app browsing experience without any glitches.
#5: Multiple add-on solutions:
Not just the app builder, but even the add-on solutions by AppMySite are chiseled to perfection. Each add-on has been designed keeping the needs of the users in mind.
The bouquet of the perfect solutions makes the app building experience wholesome and rewarding. It powers up the subscription of the customers and makes their journey even more effortless.
Suggested Read: Five outstanding features of AppMySite that make it the best app builderÂ
Create your mCommerce app for free!
Intrigued by the idea of the fascinating mobile app plugin? Try it out now! Just subscribe to the platforms and start building your app immediately.
Go through the tutorial below and learn how to build a premium native app with AppMySite online maker. You can create just one app build and publish it for both, Android, and iOS.
DIY App Making Tutorial: How to make an app for free without coding
It is absolutely easy and effortless! Anyone can create, customize, and test apps for free. So, go ahead and build your own app. Take your business to your consumers' mobile phones and grow your reach.
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Five app engagement KPIs to know more about your userbase
Engagement has become the primary currency in the mobile app space. Attention is a rare commodity these days with millions of apps trying to compete for downloads and attention.
A simple and straightforward to improve app engagement is to first understand what your audience wants. For this, you need to study app engagement on your own mobile app.
Let’s assume you build a WooCommerce app and sell exotic fruits on it. One simple way of increasing engagement and sales is enhancing the visibility of products that fetch more sales.
Customers in a niche generally overlap when it comes to product preferences.
Thus, enhancing engagement is a simple matter of knowing the specific parts of your app that customers love.
It is simple to make apps using free Android and iOS app makers like AppMySite. The main challenge is tracking and growing app engagement.
To evaluate app engagement and customer interest on a deeper level, five discuss five app KPIs you should track.
#1: User heat map
A heat map highlights the sections of a webpage or app screen that receive maximum engagement from your users.
                   Source: Usability Geek
These are generally specific parts of a screen that users touch most often. On a music player app, the area tapped most often is probably the pause and play button.
How does this help in studying app engagement?
By finding the areas your app users touch most often, you essentially isolate the most engaging parts of your mobile app.
This will give you a much deeper understanding of what your users really like and want. You can use this information while promoting your app as well.
Heatmap tracking is a direct engagement KPI. You can track it with any trusted mobile app analytic tool.
#2: Stickiness ratio
Stickiness ratio simply evaluates how frequently your users visit your mobile app.
This is an important metric for a number of reasons. Apps that are able to muster regular engagement tend to survive the most.
Glance over your smartphone and look at the apps you have downloaded. The most popular apps generally get regular engagement from their users and have a stickiness ratio.
By definition, stickiness ratio is the percentage of daily users you get over your monthly users. This metric essentially identifies people visiting your app every day compared to your overall monthly traffic.
Your ideal goal should be to bring the stickiness ratio closer to 100%. This may be more difficult if daily engagement doesn’t quite fit your niche. In this case, you can calculate stickiness ratio by calculating the percentage of monthly users you get over your quarterly or annual traffic.
If you introduce a new tactic to enhance app engagement, it will be reflected in your stickiness ratio eventually. You can thus use stickiness ratio as a reliable engagement KPI.
#3: User retention rate
User retention is a very popular app metric. Generally, we use retention numbers to evaluate user experience.
A deeper look will help you see that user retention and app engagement are deeply interlinked.  People who don’t engage with your app won’t stay on it for a long time. A drop in engagement is often a precursor to a sharp fall in user retention as well.
A fall in user retention should immediately tell you that your app is failing to engage users. As an engagement KPI, it is fairly straightforward and gives you the exact mandate you need to make changes.
There are many ways to optimize retention rate through engagement-driven tactics. Sending push notifications is one of them. However, you must think of making deeper changes to your app structure to ensure that users feel obliged to come back.
#4: Feature adoption
Feature adoption is generally used as a SaaS metric. However, it can be extended to other segments of the app space as well.
The entire point is this - how do your users react when you introduce a new feature or product on your mobile app?
The feature adoption rate is the simple percentage of people using your new feature over your entire userbase.
A low feature adoption rate doesn’t necessarily mean the new addition is bad.
There are some features and products that are more suitable for early adopters. What you should really look for is the number of people who consider buying the new product or using the new feature.
Even simple consideration is a good sign, as it shows the number of people willing to engage with new additions to your app.
Complete indifference and zero engagement with new additions is a very bad sign and shows your app users don’t care about anything new you do.
#5: Activation rate
Activation rate is a metric that helps you evaluate the percentage of people who understand the value your app delivers.
Let’s say a prospect downloaded your ecommerce app but never made a purchase. Such app users are referred to as inactive because they never redeem the value your mobile app provides.
Every app has a specific value point. For an ecommerce app, the value point is generally making a purchase. Thus, the activation rate is the number of people who have purchased a product on your app over your total userbase.
A high activate rate shows the level of valuable engagement that happens on your app.
Your app may have decent engagement, but all activities must eventually lead to a desired outcome. You can thus use activation rate to measure the quality of your app engagement.
In conclusion
Engagement is the bread and butter of mobile apps. You can easily make your own app with an app builder software like AppMySite.
The main challenge is creating the infrastructure necessary for ushering regular app engagement.
This piece discusses five main app engagement KPIs that help you evaluate your app audience on a deep level. Enhancing engagement is a simple matter of knowing what your users want and like.
The metrics covered here signal the specific interests and preferences of your app users. Make sure you see reliable analytic tools to measure these KPIs.
#Make your own app#mobile app builder#App maker#App Builder Online#online app maker#woocommerce app#wordpress mobile app#Mobile App Builder for WooCommerce
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Five reasons to integrate a WooCommerce store to your WordPress blog
Let’s assume you are a WordPress blogger running a reasonably successful blog. You have a decent reader base and retain the trust of your community at large.
Why then should you start an ecommerce store within your blog? Why do you want to get into the quagmire of ecommerce?
Ecommerce is a competitive vertical where making actual sales is very challenging. You will have to spend additional hours and days figuring out ways to improve your sales.
Why indeed should you shake up your comfy WordPress blog by adding a WooCommerce store to it?
#1 - It is easy and free
The first reason is the most obvious. Integrating a WooCommerce store to a WordPress blog is very simple.
All you need to do is install the WooCommerce plugin on your WordPress blog. You can then keep making custom changes to your store and slowly build a great store to complement your blog.
Setting up a store is simple. However, making custom changes to ensure the store is just right for your customers takes time. You can keep updating your store design based on the feedback of your customers.
The second part is even more alluring. Integrating a WooCommerce store to your WordPress blog is completely free. You don’t have to pay any additional amount to start a WooCommerce store.
Cost and complexity cannot be excuses to avoid starting a WooCommerce store.
#2 - Creating a brand for your blog
The second big reason to start a WooCommerce store for your blog is branding. Content can help you create your own unique brand.
However, there is a glass ceiling when it comes to reaching your brand potential.
Your readers may checkout your blog content regularly, but they have no other channel to connect with your brand.
Let’s look at the digital marketing space to understand the need for products. Moz is a well-known name in the online marketing world. You can find peerless resources on SEO on Moz that are truly unique and informative.
However, Moz is still best-known for the tools it provides. Domain authority (DA) is a very popular SEO metric used by the industry at large, and it comes from Moz.
As a brand, Moz leans on its online tools & metrics as well as the content they constantly push out.
Relying on content alone is a bad move. You are missing out on a major branding opportunity by not selling any kind of product on your blog.
#3 -Â Â Alternative stream of revenue
It is important to find a way to make a blog monetizable. Generally, bloggers go with ad monetization. It is straightforward and easy to implement for an average blogger.
You can sit back and earn a lot of money through ads if your traffic reaches a high threshold.
The problem with ads is that it is no longer a reliable medium anymore.
Ads are essentially a form of interruption marketing. Consumers today are bombarded with too many ads on a daily basis. This is a big reason behind phenomena like banner blindness and ad fatigue.
As ads become less effective and their CTR falls, your ad revenue will also decline.
Starting a WooCommerce store is a very effective alternative to ad monetization.
Firstly, you are selling directly to your customers in an uninterrupted environment. Secondly, ecommerce is a big vertical in the online space. You can open yourself up to a world of possibilities by delving into ecommerce.
#4 - Turning regular readers into loyal customers
Loyalty is hard to inspire in this day and age. People have a multitude of options at their disposal in every segment, from blogs to online stores.
If you manage to sell your merchandise to blog readers, you forge a unique bond that goes beyond simple readership.
Loyalty marketing is all about establishing different layers of trust. The first layer is a reader coming to your blog and reading your content.
The second layer is a reader trusting your blog and brand enough to make a purchase and buy a product from your platform.
Starting an online store is thus a very sound decision if you wish to create a base of loyal customers. Writing great content can only help you create a limited sense of trust and engagement.
Selling your own branded merchandise will take you in a different plane, especially if you manage to make it a roaring success.
#5 - Starting a mobile app
The last reason you should integrate WooCommerce to your blog is the overall increase in simplicity of app development.
App making has become very simple now. Anyone can make an app online using a free online app maker.
Where does the question of WooCommerce integration come in?
Ecommerce today is dominated by mobile users. You can easily refer to ecommerce as mcommerce without missing a beat.
Tools like AppMySite enable you to build an app for your WordPress blog without coding. If you integrate WooCommerce to your blog, you can easily sell products on a live native mobile app as well.
You can thus leverage a great opportunity to sell products on a mobile app. AppMySite enables you to seamlessly integrate WooCommerce to your WordPress app. You can check out the guide below on starting a mobile app for your WordPress website.
Read: How to create an app in ten simple steps?
In conclusion
It is not easy to break out of the WordPress blog-bubble. Ecommerce is a tough vertical and a far cry from the rosy world of running a simple blog.
And yet, starting a WooCommerce store in your WordPress blog is an opportunity you should not miss. Ecommerce may be a challenging segment, but it is highly rewarding as well.
This piece covers five main reasons you should integrate WooCommerce to your WordPress blog. There are many other reasons you can think of as well. The points covered here should nevertheless set you on the right track.
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Mobile App Typography: Tips to enhance text design and appearance
Mobile app design and UI (User Interface) play an important and instrumental role in determining the success of your mCommerce initiative.
It goes without saying that the right UI providing a seamless user experience can increase conversions while a poor one can increase abandonments.
Whether you get an app built by a custom app developer or you build your own app with an online app maker, focusing on the design is really important and crucial.
However, when it comes to app design and aesthetics, many people end up focusing all their attention on graphics. People often forget that text plays an equally significant role in the app UI.
So, stay tuned with us and get some tips about mobile app typography. Enhance the text design and appearance in your mobile app and boost conversions.
Suggested Read: Mobile app navigation: Best practices to enhance your UI and UX
Tips to enhance the aesthetics of text in your mobile app
Follow the tips listed below and make your app UI more user-friendly:
#1: Use standard and consistent fonts
The right approach towards picking the correct fonts is to take the standard route and do minimum experiments. If you use multiple fonts, they will start competing with each other for attention.
Hence, your choice of fonts should not vary much and remain consistent throughout the app. Besides, it should remain legible and likeable in different sizes and across different kinds of screens.
#2: Focus on line length and occupancy
The length of the in-app sentences and the amount of space it occupies on the screen, can affect the cognitive reception of the content. Hence, you should be cautious about it.
Optimal number of characters in a line should remain between 30-40. It should not run beyond borders and be easily scrollable when the content is viewed on mobile devices with smaller screens.
#3: Use the proper size and colors
If the font you use turns out to be too large it can make the content appear outrageous. On the other hand, exceedingly small font can have challenging legibility. Hence, the best way to tackle it is to choose the size sensibly.
The size and color should also depend upon the choice of the statement you wish to make. Avoid using color combinations that are not visible to color-blind people. Take other similar precautions when picking your app theme.
Suggested Read: The significance of colors in mobile app development and marketing
#4:Â Â Include more white spaces
White spaces can help any text look elegant and make the significant content stand out. Hence, you should keep ample white space on the screen and not stuff it with too much graphics or text.
Just include the information that conveys your message in a simple and concise manner. For more elaborate and explanatory descriptions, you can use infographics or videos.
#5: Use complimenting images
The typography alone cannot make your app look ravishing and enticing. The choice of other elements on the screen like color theme, images, videos, buttons, etc., should together paint a coherent picture.
Use images and other visuals that offer an aid to the textual content on the app. In fact, try to convey with images, as much as you can. This will reduce the cognitive load on users and boost interactions.
Suggested Read:Â Call-to-Action buttons - All you need to know about high conversion CTAs
Design your own app with ease!
Why depend upon someone else to design your app when you can do it yourself? Build and customize your own app with AppMySite and get rid of the long and tedious process of app design submissions and corrections.
Checkout AppMySite’s free Android app maker that suits individuals, brands and businesses of all kinds. The quick, effortless and code-free DIY app builder comes with “easy to design” features.
You will be able to easily modify your app graphics and text, and offer the perfect experience to your Android and iOS customers. Enter the mCommerce industry with ease and grow your brand!
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