ISTD 2019: PORTSMOUTH’S LOST PUBS

This is my submission for the 2019 International Society Typographic of Designers competition for the ‘Lost’ brief. I focussed my project on the lost pubs of Portsmouth. Pubs are a quintessential part of British culture and always will be. My book celebrates the history and stories of these pubs.

PERSONAL BRANDING

This was my own personal branding and identity I have created. This pattern was inspired by classic Graphic Design and clean lines and shapes. 

I SWEAR: A STUDY OF SOCIETAL PERCEPTIONS OF PROFANITY.

To swear or not to swear? Swearing is one of the most divisive areas of our spoken language. Many people believe that swearing is an indispensable and natural element of our language.

Whether you agree with swearing or not, the main function of swear words are to express emotion; something that uniquely defines us as human beings. Swearing can occur with any level of emotion and yields both positive and negative outcomes. Swearing can be used to offend, emphasise or just simply to add humour. So let’s explore the common perceptions around swearing, in an effort to provoke thoughts about your own use of this colourful language.

POSTER FOR TOMORROW 2018

This is my submission for the 2018 Poster for Tomorrow competition. The brief was to create a poster that creates awareness of the Paris Agreement. My design focussed on people coming together in agreement. My entry was short listed for the final 400 designs out of 4,000 entries.

FLORA 

By David Rose

Hand bound book using Japanese stitch binding. Screen printed dust jacket. Photography and inside pages all hand designed. 

AXA #NoLimits Integrated Campaign YCN 2018

“I want to engage young professionals who seek thrill and adventure with my integrated AXA travel insurance campaign, AXA No Limits. The concept is all around the idea of having ‘no limits’ and pushing yourself whilst on trips. From researching AXA I have gained a whole new understanding of the brand and its goals. From my research I gained insights into the human side of AXA, a side I was unaware of before undertaking this brief. I really wanted to delve into this idea of the customers being the forefront of the campaign to unleash this human connection of the brand. AXA is an aspirational, premium product so the idea of ‘no limits’ pushes this further by stepping away from comfort zones but remaining within the structured brand guidelines.

The idea of limitations could have negative connotations that I do understand. The imagery I have chosen is adrenaline inducing combined with the inspirational, powerful language of the copy are all focussed around beating any limitations.”

#AXANoLimits

PORTSMOUTH PASSPORT

An A1 folded booklet with a timeline of the Portsmouth airport and a full size A1 poster.

Portsmouth Airport dates back to 1931 and it was one of the last remaining commercial grass runway airports left in the UK. Inland Flying Services moved from the Isle of Wight to Portsmouth Airport in 1932 and became Portsmouth, Southsea and Isle of Wight Aviation Ltd (PSIOWA).

Due to the increasing popularity of air travel in the 1930’s, PSIOWA started operating the rst ever air ferry service between Portsmouth and Ryde on the Isle of Wight.

This became a very popular service that famous female pilot, Amy Johnson, (who was the rst female pilot to y from England to Australia) began flying the ferry service regularly.

Neville Shute Norway’s company Airspeed Ltd moved to a factory at the airport in 1933 and were based there until the 1950’s. Airspeed and Norway had a massive impact on the aviation industry at the time even building the Portsmouth Aerocar.

‘ITS COOL TO CARE’ 2017 Commended poster for Bite the Ballot’s Political Animal campaign. Removing the taboo around voting and engaging with politics.

SMART SHOP

Smart Shop is an ethical information barcode scanning app. The app works when the user scans their se-lected products during their supermarket shop. Smart Shop generates ethical data for each item that is scanned. For example, data relating to environmental impact, animal cruelty and Fairtrade issues. This is provided in a bid toin uence the consumer to change their shoppinghabits and choose more ethical brands. The SmartShop app will be promoted in health and tnessmagazines and also through urban ad-vertising in towns and cities. Each advert location will carry its own QR code, encouraging the user to download Smart Shop and check in their location.

BUTTER

We are butter, and we spread great design. 

We are a group of 5 individuals who have combined our personalities, skills and experience to form this quirky and fun design studio. We all have 1 thing in common which is a passion for spreading great design.

We created a presentation client pack containing a business cards, letterhead, an A2 poster, a personalised branded knife and a lookbook with examples of the in house designers work. 

We also created a working website and social media pages for our brand.