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The Ad Book Blog
A Blog about Marketing, Advertising and the "social" of media in T.O.
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The Passion from a Superfan: An Evening with Nav Bhatia
Last month, I had the pleasure of meeting Nav Bhatia, the Toronto Raptors Superfan at North York Central Library. From growing up in India to immigrating to Canada, Nav’s story is one of passion, determination and dedication.
Nav was accompanied by broadcaster, Paul Jones, and Tamara Baluja, award-winning Canadian journalist at CBC for an inspiring evening of passionate storytelling. Many…
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#BookSigning#BrandAmbassador#NavBhatia#PaulJones#PersonalBranding#SuccessStory#TamaraBaluja#TorontoRaptors
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Career Stop: IMS, Servicing McDonald's Canada!
I am happy to announce that I have recently joined IMS Integrated Merchandising Solutions as a National Account Manager, servicing the McDonald’s Canada account. A strategic restaurant experience is crucial to the customer journey and it requires both patience and persistence to create a seamless path to purchase. This is where IMS comes in. IMS is a fully integrated marketing execution agency…
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#Dedication#Account Manager#Career#IMS#McDonald&039;s Canada#National#Passion#Point of Purchase#Point of Sale
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How To Build Your Mental Toughness
The pandemic has changed our perspective on the definition of being “mentally tough”. Back when restrictions were in place, we all had to adapt through the uncertainty in our healthcare system. Family dynamics were turned upside down, as many people had to wait extended periods of time to see their relatives. The workplace meeting format also changed from predominantly in-person meetings to…
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Blade Success Story: Evolving, Enhancing and Engaging Benzagel Canada for Young Canadians
Blade Success Story: Evolving, Enhancing and Engaging Benzagel Canada for Young Canadians
Published On: blog.bladecreativebranding.com Original Publish Date: August 13, 2021 Views: 224 Views Categories: Advertising, Benzagel, Branding, Client Work, Success Story
The Challenge: Elevating a Proven Skincare Leader
2021 marks the 10th consecutive year Benzagel has been awarded the #1 Pharmacist Recommended Acne Treatment brand in Canada.
This ongoing honour is the result of…
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PFU Canada: Document Scanning Kingpins
PFU Canada: Document Scanning Kingpins
*The following blog was posted on the Blade Creative Branding blog in April 2021
New Product Innovation Leads The Way for Fujitsu in 2021
Back in June 2020, we shared a success story from our client, PFU Canada, (a Fujitsu company). The article highlighted their dominance in the tech industry and the success that derived from our collaborative client-agency partnership.
It is clear that in…
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An Adspiring Interview with Andrew & Yash
An Adspiring Interview with Andrew & Yash
Image by Tumisu from Pixabay
Informational interviews are the gateway to building your industry knowledge through a network of professionals. Prior to beginning my advertising career, I booked a number of informational interviews with industry professionals in both creative and account management advertising positions. These professionals provided a plethora of inspiration, encouraging my…
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#AdBook#Advertising#AdvertisingIndustry#Blog#Branding#Experiences#InformationalInterview#Inspiration#Marketing#Q&ASession#StudentofAdvertising
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3 Ways To Create Positive Mindfulness In 2021
3 Ways To Create Positive Mindfulness In 2021
Preparing your mindset to embrace more positivity is what we all need to strive for
2020 certainly flew by didn’t it?
While COVID-19 will still be prominent in the first half of 2021, there is light at the end of the tunnel. How long it will take to truly relinquish the pandemic is another factor entirely, but at least hope in the form of a vaccine has been set in motion.
Even with the…
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My Top 8 Pandemic Reads of 2020
My Top 8 Pandemic Reads of 2020
What more can be said about 2020, a year of chaos – yet a year we can all learn so much from.
Throughout the year, reading has provided me with an escape from the stress. Ultimately, the books I dove into have helped me to clear my mind and invest time in some of my favourite topics of interest.
Here are my top 8 recommended reads of 2020:
1. “Movies (And Other Things)” by Shea Serrano
I’ve…
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Choose Your Next Agency to Move Your Brand Up
Choose Your Next Agency to Move Your Brand Up
Choose Your Next Agency to Move Your Brand Up
Hiring an agency, whether it’s your first or a replacement for your existing partner can be daunting. In either case, you’re in the situation because something has changed at your end or at theirs … and to keep growing your brand community – and your business – you need a new partner. Fact is, Brand Communities are built on trust. Hence, a key…
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#AdAgencyReady#Advertising#AgencyBlog#BladeCreativeBranding#Blog#Branding#BrandStrategy#BusinessPlanning#Collaboration#Insights#Marketing
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How To Command Your Brand During COVID-19
How To Command Your Brand During COVID-19
Human Behaviour During COVID-19
In a world of uncertainty – reliability and truth are more important now than ever before. COVID-19 has impacted our deepest relationships and we’ve witnessed the true pain points of humanity’s own infrastructure. Hackers have taken advantage of video conference interfaces, street racers have invaded empty city streets and young adults have broken social…
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#Branding#BrandNarrative#Content#COVID19#Engagement#Hope#Humanity#Marketers#Marketing#NonProfit#Pandemic#Positivity#SocialMedia#Trust
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Rebranding Humanity: Stop The Panic-demic
COVID-19 Is Here. How Will You React?
The “Coronavirus” – (“COVID-19”) has taken the world on quite an emotional rollercoaster throughout the last few months. Originating from Wuhan, China, COVID-19 was initially a local crisis. As more people began to travel, the virus found ways to migrate into and impact other parts of the world. According to CNN, more than 60 million people in Italy are…
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Client Success Story: How Fujitsu Dominates The Document Scanning Marketplace
Client Success Story: How Fujitsu Dominates The Document Scanning Marketplace
Building an Office Tech Brand Community with Purpose
Successful brands connect the core values of their brand community with the mission and purpose of their organization. “Shaping tomorrow with you” is Fujitsu Canada’s mission that they fulfill throughout their product offerings.
By combining digital technology and market-savvy product evolution, Fujitsu Canada creates value and opportunities…
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#AccountManagement#Advertising#BladeBranding#FujitsuCanada#Inspiring#Marketing#MediaPlanning#Teamwork#TechBrand
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Super Bowl LIV - The Ad Teaser Ratings Are In!
Super Bowl LIV – The Ad Teaser Ratings Are In!
Advertisers have begun to release their teaser ads for Super Bowl LIV, and some intriguing spots have emerged.
Here are my top 7 ad teaser ratings in anticipation for the big game!
TAX SOFTWARE: 1. TurboTax – “All People Are Tax People” 5/5
The “All People Are Tax People”spot from TurboTax is by far my favourite pre-Super Bowl ad – even if it isn’t necessarily a “teaser spot”. TurboTax…
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#AdTeasers#Blog#Brands#Brandvertising#Cheetos#Hyundai#MountainDew#Olay#SuperBowlAds#SuperBowlLIV#TeaserAds#TurboTax#Verizon
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How to Become a Student of Marketing in 2020 and Beyond
How to Become a Student of Marketing in 2020 and Beyond
Defining a “Marketing Student”&
a “Student of Marketing” A “Marketing Student”
In my view, a “Marketing Student” strives to be successful in the classroom to develop on-the-job skills. They see value in learning and growing their skills, but only when it is convenient for them to do so. This is because they lack the direction and motivation to learn outside of the classroom, and…
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#Dedication#Knowledge#Learning#Tips#AdBook#Advertising#Blog#Colleges#Education#Inspiration#Marketing#Networking#Passion#ProfessionalDevelopment#Reflection#Students#Toronto
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How To Become A Student of Marketing In 2020 & Beyond
How To Become A Student of Marketing In 2020 & Beyond
Defining a “Marketing Student”&
a “Student of Marketing” A “Marketing Student”
In my view, a “Marketing Student” strives to be successful in the classroom to develop on-the-job skills. They see value in learning and growing their skills, but only when it is convenient for them to do so. This is because they lack the direction and motivation to learn outside of the classroom, and…
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#Dedication#Knowledge#Learning#Tips#AdBook#Advertising#Blog#Colleges#Education#Inspiration#Marketing#Networking#Passion#ProfessionalDevelopment#Reflection#Students#Toronto
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Thinking, Doing, Saying & Laughing: An Evening with Ad Man, Ron Tite
Thinking, Doing, Saying & Laughing: An Evening with Ad Man, Ron Tite
On October 16th, I had the pleasure of attending Ron Tite’s book launch of “Think, Do, Say – How to seize attention and build trust in a busy, busy world.” I last met Ron at the DX3 event back in 2017, when I was selected as a DX3 Ambassador by Boost Agents. This event was appropriately titled: “How to launch a book with a comedy show” and was filled with passion, inspiration and many moments of…
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#Advertising#Blog#BookLaunch#BoostAgents#BrandBuilding#BrandNarrative#Comedy#Emotion#Event#Insights#Inspiration#Marketing#MonkeyToast#Networking#PitchSlapping#RonTite#TorontoEvent#Trust
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The Toronto Raptors: A Brand Of Champions
The Toronto Raptors: A Brand Of Champions
My Journey As A Raptors Fan
When the Toronto Raptors won the NBA championship on June 13th, 2019, I was ecstatic. As a Toronto sports fan, I’ve never experienced the feeling of one of my favourite teams winning a championship before, let alone an extensive run to the finals.
The Raptors organization have been through some rough times throughout their 24-year history, so this championship felt…
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