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7 Points to Check for Job Postings When Creating a Recruitment Website

Recruitment and manpower shortages are always a source of concern. Many people in charge of human resources, general affairs, and administration may be aware of these problems.

High recruitment costs for new graduates and mid-career hires

Chronic shortage of personnel due to dual roles

The company's appeal is not appealing enough.

If this is the case, you should definitely consider creating or renewing your recruiting website. In this article, we have picked up the advantages of creating a recruiting website and 7 points to keep in mind when creating a recruiting website.

In addition, NANAGO Inc. also has expertise in the contents of the following blog. We also have experience in production support and web consulting.

Incorporate your recruiting website into your recruiting methods

Recruitment methods should be selected according to the urgency of the recruitment and the budget.

Points to consider include your company's staffing plan, existing recruiting methods, recruiting budget, urgency of the position, difficulty of the position, corporate culture, and HR system.

Each recruiting method has its own advantages and disadvantages. Here, we will compare the following four recruitment methods: job search websites, scouting, recruiting firms, and in-house recruiting websites, in terms of posting costs, operating costs, and recruiting speed.

Job search websites

First of all, job search websites have high posting costs, but low operating costs. Job search sites attract a large number of job seekers, so they can generate a certain level of response. However, screening is necessary because it is not always possible to hire. Also, there may be many applications from outside the target group.

Scouting Service

Next, scouting service has low posting costs, but high operating costs. Scouting allows you to find and approach the target directly, which can lead to early hiring. However, if the desired candidate is not found, it may take time to secure the talent. In addition, the workload of recruiters often increases.

Recruitment agencies

Recruitment agencies can start with low posting and operating costs. Recruitment agencies can reduce the workload of recruiters by screening and coordinating interviews. They can also introduce positions to candidates who are not familiar with the company in a push-type manner. However, they are not suited for mass hiring, and it may take some time to be introduced to a candidate. Furthermore, they often charge a performance fee of 30-50% of the theoretical annual salary at the time of hire, so be aware of the increased costs.

in-house recruiting websites

Finally, while in-house recruiting websites are expensive to produce, the cost of posting and operating the site is limited to the internal labor costs of content management plus some outsourcing costs. The following are some of the advantages of creating a recruitment website

Reduced recruiting costs: Once a recruiting website is created, it is relatively easy to update and manage, and can be used for recruiting activities over the long term. Recruitment costs can be reduced because there is no need for performance-based fees or large posting fees as with recruiting firms.

Increase effectiveness by combining with other recruiting methods: If you create a recruiting website, you can post content such as company attractions, working environment, employee testimonials, etc. This content can be attached to scouts and used as a tool for recruiting. By attaching these contents to scouts or sending them to agents, you can increase applicants' interest and desire to apply. In other words, the recruiting website can be used as an information hub.

In other words, no matter what recruitment method you are currently using, there are advantages to creating a recruitment website. Of course, it is important to consider that a recruiting website alone may not attract as many applicants as a recruiting website alone, and that SEO, SNS, and other measures to attract customers are necessary.

What is the most important content for a recruiting website?

If you create a recruiting website, you can convey an attractive message to people who are interested in the company and the job. However, when creating a recruiting site, do not be overly concerned with the appearance of the site, such as design, video, and catchphrases.

In fact, the most important content in creating a recruiting website is the job posting. The content of the job posting conveys important information to applicants, such as what kind of people your company is looking for, what kind of work you do, and what kind of benefits you offer. If the job posting is clear and attractive, it will attract applicants' attention.

Continue to next article.

The original article in Japanese is here 「採用サイト制作時の求人票チェックポイント７選」 https://nanago.jp/1704693971

#recruitment #website #marketing #design #human resources

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