Final Animation

Rationale & Reflection

Over the last six weeks, I have been learning, understanding, developing and curating a Kinetic Type Animation of a Public speech by Greta Thunburg at the 2019 United Nations Climate Action Summit, using After Affect.

Overall, my rationale behind my Animation was to help bring out all the deep elements of this already very, direct, strong and formal speech to really get the viewer even more amerced and to keep the direct attention on the speech itself. Within this Kinetic Type animation I have used gradual colours and very significant illustrations to keep the audience intrenched. To help bring emphasis to the key elements of the speech I used a shaky blur effect called jiggy. Using this effect on key words helped to add emphasis to the speech and ground the overall feel of the influential speech. Amongst the first half of the half of Greta's speech I used a sky blue background play on a happy and light hearted feeling but very drastically midway through the speech I darken up the background with a gloomy, polluted blue to give off a deeper and darker play to the speech and she describes how she doesn't believe any significant change will be made. Throughout these areas for the speech where I have alluded to these differences I have also created some illustrations to help play on this effect, with an airplane to signify the unethical responses we have to this world and the factories polluting the skys.

This being the first time I have ever lay my hands on After Effect I have been very new to the software and very timid but this didn't make me shy away. Creating this Animation with Kinetic Type has been a very interesting learning experience with now a much greater knowledge on the software and how different aspects work. this has been a very experimental and interesting experience that has opened me up to a new form of design.

Outro - Credits

Intro

Next Steps - Adding illustrations

After I had put together all of my word sequencing with traditions and affects on the black default composition layer I decided it was to bland and not interesting enough for the viewer.

to this I decided to add a blue background tat slowly faded into an even darker gloomy bluey grey. This with the use of two illustrations helped to balance out my animation brining even more depth and development.

The illustrations I used were vectors from vecteezy.com and vhv.rs which were an airplane and a factory. using these to tie my animation together helped to bring overall cohesion and visual elements to it helping to tell the story

Kinetic Type Experimentation Update

over the last few weeks I have been experimenting with ways I could add effects and movement into my animation to create an more engaging output for the viewer. As many of my experimentations could have worked within I ended up changing and removing some of them, adapting and developing them to work more cohesively throughout my Kinetic Type.

Whilst I did remove a few my effects and transitions there were still a few that stuck and I am continuing with throughout my animation. One of them that I feel really bring together my animation is with using the blur and glitch effect 'Jiggy' which I am continuing to develop and use throughout the speech, bringing a visual enhancer to key words and aspects in her speech.

Kinetic Type Experimenting - Sliding Warp Effect

To add an extra visual representation to emphasis the idea of failing I created a slipping effect as the word failing warps and falls off the bottom of the screen to give movement to the idea of failing.

Animated Eyes

Kinetic Type Experimentation - Animated Illustration

to bring an added sense of fun into this very heavy handed speech I considered experimenting with an animated illustration to help enphasis 'No where in sight' this illustration was one that I thought would work well amongst my animation but at the same time was one that I wanted to experiment with as a learning phase for me to teach myself how to animate goofy but simple illustrations.

As I have finished creating and testing it I now look back on my rationale for it and wonder if adding the fun lighthearted animation takes away from my the heavy handed speech.

Kinetic Type Experimentation 3 - Blur Effect

To help make key words and elements on the screen stand out I needed to make them better pop on the screen. By using the text source path key frames I was able to do this with being able to manipulate each different word. After learning in week 11s class how to preview the different Effects and Presets in Adobe Bridge I took my time to carefully look through all the text effects to find the ones that would hold enough significance and stand out from this already strong and direct speech.

Finding this blur and glitch effect was my lucky charm. after trialing with many and finally stumbling across this one I knew I had found the perfect one to fit within my animation. 'Jiggy' the preset I have used below is what I am planning to stick with as throughout my animation. I can see myself using it throughout to help signify all the key elements spoken about within the speech

Kinetic Type Experimenting - Isolating

Using the learnings from our in class lectures and exercises in week 10 I went off on my own to use the knowledge gathered and try to format and create an interesting sequence of text which isolates and enhances the significant words from this section of her speech.

Using a new technique that I found interesting and unique was the drawn circle effect where I drew a circle around the word 'science' and used an effect from the effects and preset panel called radial wipe which helped to add more personalised sense of importance which then transitions after the other words fade out into an isolated empty screen emphasising the two most important words.

Kinetic Type Experimentation - Positioning and Scaling

To really emphasis this very iconic saying from Greta as she says 'How Dare You' I wanted to make it impactful and in the audiences face as I use the effects positioning and scaling with the use of time vary. The use of these really help to bring excitement and creativity into the sequence to make it look more visually interesting.

Effects & Presets Testing

Relax FM

Looking at a project by Relax FM I found an element within there Kinetic Typographic animation that helps to finish the overall animation, throughout the animation they add a bubble in the background that transforms into many shapes and emotion. this helps to connect the overall idea and concept of the project in a very cohesive way.

I am considering testing this effect within my work through as a malleable shape that moulds into different shapes and vectors.

Creative Type Transformations

Looking through Behance to find some creative typographic transitions and transformations I came across 'Kinetic Typography Experiments' by Vincenzo Marchese Ragona. He shows many different after effects transitions and effects to help uplift a typographic animation too new heights. I hope to use at least one of these effects in my own animation, but with the challenge of cohesively working these transitions into work with Greta Thunberg

Wire Frames - Initial Layout plan

I have created a simple but attaching layout plan for my animation as I go into it, I don't expect my final animation to turnout exactly as to what is shown below but I do hope at least a few of my layout frames do get used or experimented with throughout this process.

bouncing Objects