How to build your own SEO ‘second brain’ (and why you need it)
Whether you’re an internal SEO whiz or a digital agency pro, chances are you’ve experienced one or more of these all-too-familiar problems:
Feeling drowned in an ocean of ever-evolving industry trends.
Spending forever in the set-up phase, building deliverable trackers, audit sheets, keyword map templates, content briefs, and backlog grooming can feel like you’re on a never-ending treadmill.
Yes, I’ve been there too. I felt the relentless churn and knew that something had to shift dramatically if I wanted to continue growing as an SEO.
This realization led me to discover the game-changing concept of building a “second brain,” an idea popularized by Tiago Forte.
I’ve since applied this concept to my own SEO practices. Below, I’ll cover how you can build your own SEO second brain.
Why you should consider building an SEO second brain
Before building a second brain, let’s examine what an organic brain excels at and where it falls short. Here’s a quick snapshot:
Our brains are great at:
Generating original ideas.
Interconnecting ideas and spinning compelling narratives.
Fostering empathy with others.
But terrible at:
Retaining information over a prolonged period.
Segmenting and categorizing stored data.
Retrieving and applying stored information.
By delegating the latter tasks to an external database or a “second brain,” you can better store and retrieve crucial documentation, templates, and key learnings between websites.
Most importantly, never again will you forget crucial information when you most need it.
How to start building your own SEO second brain
Building your second brain may seem daunting initially, but take it one step at a time, and you’ll get there. Start with the following steps and tips:
Selecting the right tools to suit the way you work
Structuring your second brain with the PARA system
Operating your second brain: Start with idea capturing
A quick walkthrough of my own SEO second brain
You can use plenty of systems and platforms to build a second brain. It all comes down to your preference and which platform you’re most comfortable with.
I use Notion to build my SEO second brain (and operate most of my SEO projects), so I’ll use examples from Notion throughout this article.
A great way to identify which tool to use for building your SEO second brain is to get to know your style of information organization. Here are some examples Forte mentions:
The architect: Prefers systematizing information in a hierarchical manner, focusing on large-scale projects and using a systems mindset. They have to be careful not to force information into their system when it doesn’t fit. Apps like Notion and Craft are well-suited to this style.
The gardener: Thrives on cultivating many ideas at the same time, favoring relationships and connections. They must beware of getting easily distracted by new, unrelated information. Apps like Obsidian and Roam are well-suited to this style.
The librarian: Practical and project-oriented, they like to capture information from diverse sources and curate a collection of knowledge. Their pitfall might be amassing content without using it. Apps like Evernote and Microsoft OneNote are well-suited to this style.
The student: Usually new to knowledge management or focusing on a specific part of their life. They favor ease of use and avoid complexity. Apps like Apple Notes or Google Keep are well-suited to this style.
Structuring your second brain with the PARA system
The PARA system stands for:
Projects: Specific tasks linked to a goal or deadline.
Areas: Responsibilities that need to be maintained over time.
Resources: A topic or theme of ongoing interest.
Archives: Inactive items from the other three categories.
Here are some examples of which SEO tasks suit each category.
Projects: Your most important and time-sensitive tasks.
Example: Optimize the internal linking structure for a core landing page by the end of the week.
Areas: Your ongoing optimization efforts and routine tasks.
Example: Create monthly performance reports.
Resources: Shared credentials and background information.
Example: CMS logins and target personas.
Archives: Completed tasks and documentation
Example: Title tags updated over the past 24 months.
I’ve adopted some version of the PARA framework to manage SEO campaigns for 35+ websites.
It’s a game-changer to help me get the most impactful tasks done first and still deliver on smaller issues.
But how does this help me better manage SEO projects?
Traditionally, SEOs tend to structure our work into static categories like keyword research, technical audit, link building, and content production. However, this doesn’t mirror the dynamic nature of SEO projects.
This conventional and static way of organizing information is like categorizing your kitchen by individual ingredients rather than usage and priority (a fun analogy credited to Forte).
Wouldn’t it be odd to organize your kitchen by carrots, potatoes, and fruits rather than stovetop items, pantry goods, and fridge contents?
Like kitchens, static file structures can lead to “cross-contamination” between outdated and fresh documents, making it challenging to locate the most relevant information quickly.
Enter the PARA framework – a dynamic solution reflecting the shifting priorities of an SEO project:
Immediate concerns reside in the Project folder.
Ongoing work belongs to the Area folder.
Thematic and research material is kept in the Resources folder.
Completed tasks and old data go into the Archives folder.
This way, PARA keeps your SEO project fluid, organized, and current.
Operating your second brain: Start with idea capturing
Let’s say you’ve built an SEO second brain of your own. How do you go about using it in the best way possible?
For me, it’s all about idea capturing. This is the act of quickly and effortlessly storing information you’ve encountered throughout the day in a temporary repository.
It’s the single most important mechanism to master in operating a second brain.
That’s because it enables me to quickly and passively store new information in a temporary space of my second brain so that I can later revisit and move it to relevant sections of the brain.
These can include:
Important algorithm or industry updates.
Interesting articles on new tactics I can apply to my own websites.
Add meeting notes and recordings throughout the day.
Insightful conversations I’ve had with my colleagues.
I’ve built an empty page in my second brain called the Idea Capturing Station, meant to do just this, keeping it immediately accessible to me at all times on both desktop and mobile.
Here’s an example of how I quickly capture an interesting article on desktop:
And here’s how I quickly capture a new idea on mobile:
A quick walkthrough of my own SEO second brain
Here’s a quick snapshot of what my SEO second brain dashboard looks like.
Each of these individual areas, like Project Timeline, is then linked to separate databases where I store and organize information hierarchically. That’s right. I’m a classic architect when it comes to information organization.
In reality, however, I rarely use this dashboard. I use the tool’s internal search function to find specific areas of my second brain I want to navigate to.
For instance, if I’d like to find one of my project timelines, I can search for it and hop straight to it like so.
Building reusable templates
One of the most useful “powers” of this second brain is its ability to create reusable templates, giving me an almost instant set-up each time we onboard a new client at my agency.
With just a few clicks, I am able to populate a full SEO roadmap timeline, each broken into tickets with specified templates to be delegated to team members and shared with clients. Here are a few examples:
Keyword mapping
Content production
Documentation at hand
What about that time you forgot a key piece of information or statistic while meeting with stakeholders?
I have a database called the Knowledge Bank that allows me to pull up key information to reference at all times.
Let’s say I’m trying to convince some stakeholders that it can be worthwhile pursuing keywords with “zero search volume.”
In the middle of the conversation, I vaguely recall having read an article by Steve Toff on discovering zero search volume keywords, showing strong evidence of their ROI potential.
In this case, I can quickly search for the article on my second brain and reference the article almost instantly.
How to make the most of your second brain? Exercise it!
My second brain is far from complete and probably always will be (very much like our organic brains!).
The key here is to exercise our SEO second brain regularly so that we get better at using it to store, retrieve and synthesize information.
Once you’re familiar, extend your second brain to other domains of life!
Our second brain goes far beyond SEO at Criclabs, the digital agency I’m running. We use it to track new hires, document company processes, run employee portals and more.
The good news is many of us already have an SEO second brain in the works, whether we know it or not. If you have a shared drive to store information or occasionally take notes on your phone, your SEO second brain is already on its way.
What you can do now is what we SEOs know best, optimize it!
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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About the author
Toon is an organic growth expert and co-founder of Criclabs, a digital agency based in Bangkok. He's worked with global brands like Electrolux, Greenpeace, and a multitude of startups deliver organic growth to their digital products.
Read more here https://sites.google.com/view/gorilladigitalseo/home
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OneNETnews Investigates: A Young Pinay Teenager nab almost PHP3M worth of K-Pop Merch facing Degenerative Hate and colossal Cyberbullying on Social Media
QUEZON, MANILA – A suspected Pinay teen from Cubao, Quezon City, Manila after she illegally demands PHP2.7M (U$D49,335.34), in exchange for buying collection & merchandise, with a best and biggest names of Korean Pop (excluding Pinoy Pop or P-Pop for SB19, BGYO, HORI7ON, LAPILUS, etc.).
During a news magazine programme of “Kapuso Mo, Jessica Soho” aired last Sunday night (March 5th, 2023 – Manila local time), a Senior High School student named “Bea” (not the actual real name) said, they believe to stole money from her grandmother to secretly buy K-Pop albums and photo cards online.
According to an exclusive report of GMA News, Bea’s grandmother Agnes tried to help her with her money allowance for purchasing something in connection for K-Pop, but her family is at serious risk due to low income and can be found in the Cubao market.
Bea’s allowance cost PHP450 (U$D8.23) a day or PHP13,500 (U$D246.84) per month. Because of a popular demand, she is planning to buy K-Pop merch and memorabilia online with a disclosed e-wallet payment methods. Not only that, she bought a VIP ticket worth PHP13,250 (U$D242.27) to ENHYPEN’s concert last February 3rd to 5th, 2023 during “Manifesto” concert tour at the ShoeMart Mall of Asia Arena in Pasay City, Manila. Before that… She was the only 5th Grader with a consistent graduation because classmates and friends refers to a music scene and culture under the school subject of Music, Arts, Physical Education, and Health (MAPEH).
Anne Savisa Boonchuy, former Disney XD News Intern and herpetologist for The Aquatic of the Pacific, who is also an avid Thai fan of K-Pop dives with us on our investigative news team for OneNETnews.
Dr. Camille Garcia, psychologist at the Garcia General Hospital (GGH) in Marikina told GMA News that her symptoms of K-Pop merchs and collection puts her at risk for an Impulse Control Disorder (ICD).
Bea’s family tries to get back some of the money by selling some of the items online via mobile broadcasting, but its sadly cut short to 0.51% out of PHP2.7M.
The communities of K-Pop are in toxic beast mode of cyberbullying attack, with a dark side of harassment, massive profanations and excessive trolls, in violation of the Republic Act #10627 or the Anti-Bullying Act of 2013, Article #353 or The Revised Penal Code (known as the Cyber Libel) and The 1987 Philippine Constitution: Article 3 - Section 4. Despite a controversial prime time episode aside to ignoring toxicity, offensive & political comments on social media against Bea and her family, television viewers and streaming online are in hatred peril for a mass boycott and dislikes of KMJS.
Few days ago from last Tuesday (March 7, 2023), Boonchuy obtained the exclusive statement via Facebook post as Jessica Aspiras Soho defending viewers on DZBB-TV’s GMA 7: Manila with a bite-sized and rough translation in Tagalog dialect: “It has now emerged that someone claimed to have stolen K-Pop merchandise from MRT-Cubao (Metro Rail Transit), but local police and the station say no one has reported anything. The ‘Bea’ family, who have been featured on KMJS for stealing millions to buy K-Pop stuff are asking for their privacy. KMJS condemns trolling and bullying of its employees and made this story in total caution, nor offend”.
In the pursuant of House Bill #129: Section 4 or “The Online and Social Media Membership Accountability Act”, signed by Negros Oriental Representative named Arnolfo “Arnie” Alipit Teves Jr., illegal activities of cyberbullying in any kind against “Bea” and her family if possibly proven guilty on all social media platforms online, most of the Philippine laws are subject for fines, community service in jail or probably both. OneNETnews and Disney XD News cannot independently determine on its said sentence or charges in a nearest regional trial court.
The international showcase of K-Pop collection and merchandise are in big trouble like “Bea”, which was soon becomes a trauma star without any public apology in anti-socialism and leads to be a worldwide online protest from bashers, brazenly negative haters, political degenerates and the consequences of social media.
As of this writing, there is no actual remedy to address the issue aside the Korean Pop collection and merch. The management and staff of KMJS will soon terminate its televised programme and a broadcast contract of GMA 7: Manila if the ratings continue to hit a new low.
SCREENGRAB COURTESY: GMA Public Affairs via YT Video
BACKGROUND PROVIDED BY: Tegna
SOURCE:
*https://www.youtube.com/watch?v=7JuOjLd5dZ8 [Referenced YT Video from GMA Public Affairs]
*https://www.cnnphilippines.com/entertainment/2023/2/2/enhypen-manifesto-concert-manila.html [Referenced News Article from DZKB-TV 9’s CNN Philippines: Manila]
*https://www.pep.ph/guide/tv/171969/kmjs-k-pop-photocard-a5132-20230308 [Referenced News Article from the Philippine Entertainment Portal]
*https://www.koreaboo.com/news/filipino-kpop-fans-call-local-tv-show-feel-unsafe-misinformation-photocards/ [Referenced News Article from Koreaboo]
*https://www.gmanetwork.com/news/lifestyle/hobbiesandactivities/862959/k-pop-fever-gone-wrong-teenager-steals-from-grandma-to-buy-p2-7-million-worth-of-merchandi/story/ [Referenced News Article from GMA News]
*https://villagepipol.com/filipino-k-pop-fans-voice-prejudice-safety-concerns-after-kmjs-aired-merch-addiction-episode/ [Referenced News Article from Village Pipol News]
*https://www.rappler.com/life-and-style/arts-culture/filipino-kpop-fans-reaction-portrayal-photocard-culture-kapuso-mo-jessica-soho-episode/ [Referenced News Article from Rappler]
*https://www.khaleejtimes.com/offbeat/philippines-teenage-k-pop-fan-steals-nearly-2-million-pesos-from-grandma-to-buy-merch [Referenced News Article from the Khaleej Times]
*https://www.facebook.com/155466171025/posts/10160739543891026 [Referenced FB Statement Post from KMJS]
*https://hrep-website.s3.ap-southeast-1.amazonaws.com/legisdocs/basic_19/HB00129.pdf
*https://lawphil.net/statutes/acts/act_3815_1930.html
*https://lawphil.net/statutes/repacts/ra2013/ra_10627_2013.html
and
*https://lawphil.net/consti/cons1987.html
– OneNETnews Team
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