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techhub100 · 3 years
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Eliminate Canon Printer Issues on Mac
Canon is a Japan-based printer manufacturer that has been making the best quality printers for over 80 years. Canon printer is a machine, so it may malfunction whenever it encounters a technical problem. If you are a Mac user who has a Canon printer, this article is essential to you. A Mac user may often face technical issues with their Canon printer. To resolve the Canon printer issues on Mac, we have explained some of the effective methods. If you want to fix the problems, let’s take a look at these methods.
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Easy Methods to Resolve Canon Printer Issues on Mac
We have described the issues that may occur on your Mac system and cause a nuisance to you. The provided solutions will help you a lot to resolve the problems. Keep in mind that the solutions in the article will fix almost all Canon printer issues on your Mac.
Solution 1
Here is the first solution to put Canon printer issues to an end on Mac. Follow the steps:First and foremost, you have to turn off your Canon printer and disconnect it entirely from the primary power supply.
Wait for about 10 – 15 minutes.Turn it back on by reconnecting it to the power supply.If your Canon printer is not responding and malfunctioning, the error may be prevalent.If you have gone through the step-by-step procedure explained above but couldn’t succeed in resolving the issue, you may try out the methods described below.
Solution 2
Follow the steps:
First, you need to click on the “Apple” drop-down menu.Then, select System Preferences from the appearing options.When you see Hardware, choose Print and Fax and then click on the same.Click on the + sign and highlight the printer in the Bonjour option.After that, you need to click the “Add” option.This will fix any software-related issue on your Canon printer.
Note: It is recommended to connect the Mac system and the Canon printer properly via USB cable. You should use a USB 2.0 cable for a better connection. If you have carried out the same procedure above, try out this one.
Solution 3
Follow the Procedure:
First, a Canon printer user needs to ensure the proper connectivity between both the printer and your Mac system.From the Apple down-down, you will see System Preferences.From the Hardware section, choose Print and Fax.Connect the USB cable to the Mac system.Check if your Mac can detect the printer. If not, reconnect the USB cable properly.Having the step-by-step process given above, you will see the problem disappear.
Note: If there is any software issue, you can rectify it by applying the tips given above. If you find the matter complicated, avoid taking a risk. In such a case, contact the Canon support team.
Conclusion
Canon is a great and reliable printer manufacturer. Some Canon printer users may feel frustrated when they face issues on their Mac system. One can troubleshoot these issues by putting the provided steps into action. We hope the article resolves your problem.
Source: Eliminate Canon Printer Issues on Mac
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techhub100 · 3 years
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Facing the Error Code P22 500 on Canon Printer? Fix It Quickly
Canon printers measure up to almost every user’s expectations. Canon has established an outstanding reputation among its customers. The thing that may cause a nuisance to some is that Canon printers are prone to error codes. Error codes may appear on any Canon printer model. They are not easy to get rid of. To get rid of the error codes, you need to have some technical knowledge. One of the most common and stubborn error codes that Canon printer users mostly encounter is P22 500. Below are helpful ways to eliminate it. Let’s get started.
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Why Does a Canon Printer User Encounter the Error?
A Canon printer user can face the error when the scanner of his/her printer is malfunctioning. This can be because your printer may have been dropped down. It may be that your Canon printer may have something stuck inside it. These are the common causes that may cause the error code to emerge on your Canon printer. To get rid of this issue, we have explained the helpful solutions below.
Surefire Ways to Get Rid of the Error Code
We have introduced you to the main reasons behind the error. Now, we will discuss the quick and easy solutions to the error code. You can easily solve the issue with the help of the provided steps. To put this issue to an end, let’s get started.
Unplug the Canon Printer
The error may frighten any Canon printer user. There is no need to worry if you ever face it. We have shared the effective ways to shoo it away. Follow these steps:
Turn off the Canon printer.
Detach all the USB cables from the printer.
Make sure to disconnect the Canon printer from the main power supply also.
Wait for at least 7-8 minutes.
Then, connect all the USB cables and power cables properly.
Turn on your printer. Carrying out these easy steps will fix this error.
Align Papers While Loading Them
When you load the papers into your Canon printer’s paper tray, make sure you align the papers correctly. If you make the same mistake, you will face the error code P22 500. Check the paper type before you load them. This won’t cause you any trouble later.
Clean the Canon Printer
It is essential to keep your printer clean as dirt and dust can cause significant damage to it. To remove the dust and dirt inside your printer, follow the steps:
Open the rear cover of your printer.
Look if there is any foreign object lying inside it.
Remove it.
Now, clean the rear cover using a soft cloth.
Then, close the cover properly.
This may fix the problem.
Fix the Issue by Resetting Your Printer to Default Settings
Resetting the Canon printer is a great solution when the error code appears. We have given the step-step procedure to fix the issue. Follow these steps:
First and foremost, you need to press the Setup.
Then, hit the arrow buttons until you see the “Device Settings.”
When you see the same, you need to press OK.
Click on the arrow buttons to go to the Reset Setting option and then click OK.
You will now see the arrow buttons until you see the Reset all and press OK.
Now, you need to select Yes.
Then select OK.
Note: Resetting your Canon printer is a great solution to several error codes. If you reset your printer to default settings, you may have to set it up from scratch.
Conclusion
By following the instructions mentioned above, one can fix the above-mentioned error in just a few minutes. We hope you find the solutions perfect for you.
Source: Canon Printer
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techhub100 · 3 years
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How to Restore Deleted Posts on Instagram
In this article, we have discussed the ways using which you can restore your deleted Instagram posts. In the past few updates, Instagram has come up with various new features like Co-watching, Vanish Mode, and more. No doubt, these features are really cool and exciting to use, but when you ask us to pick one among the newly added features that have proved to be of great help, then it would be the “Recently Deleted” feature. The newly introduced feature lets users recover the deleted contents of their Instagram account with just a few clicks. So, now you don’t need to worry about the content which has been deleted accidentally, as Instagram lets you quickly restore it. So, with all that said, let’s proceed further to the steps to recover the deleted content on Instagram.
Restore Deleted Posts on Instagram
Before we head over to the initial instructions to restore the deleted Instagram posts, please be noted that you will only be able to restore the deleted contents within 30 days of deletion, post that, your data will get deleted automatically. This rule applies to IGTV videos, reels, and posts. However, the case with Instagram Stories is a bit different, and they need to be restored within 24 hours of deletion. But if the Stories Archive feature is enabled, the 30-day window rule will apply to the Instagram Stories as well. Having said that, let’s proceed further to the instructions to recover the deleted Instagram posts.Launch the Instagram app on your device.
Open the profile page and head over to the hamburger menu appearing on the upper-right corner, and tap on it.
Now launch “Settings.”
Head over to “Account” and open the menu “Recently Deleted.”
The list of all the deleted items, including IGTV videos, reels, stories, and posts, will appear on your screen. For instance, if you want to restore any specific post, open it from the list and click on the 3-dot menu.
Then, click on the “Restore” button and give a confirmation about it in the dialog box.You will be redirected to the authentication page, where your identity needs to be authenticated. You need to enter the OTP that you would have received on your email ID or phone number. After the verification process, your deleted Instagram post will get restored on your profile page.
So, these were the instructions on how to recover deleted images, reels, stories, and IGTV videos on Instagram. With this method, you can bring the items within 30 days of their deletion. This feature will be of great help to the individuals who might have deleted the content inadvertently and later want to recover it.
With all that said, you need to noted that the data restoration time is limited to 30 days, post that the items will get deleted from your account permanently. So make sure to restore the required content before the window closes.
Anyway, that’s all from us for now. Do let us know in the comment section if you face any queries.
Source: How to Restore Deleted Posts on Instagram
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techhub100 · 3 years
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How to Reinstall DirectX 12
DirectX is an essential component of a Windows 10 PC. So, you need to look for its recent version on your system. If the DirectX 12 (the latest version) installed on your system is corrupted, try fixing it using a built-in tool. Meanwhile, you also need to check for the latest updates on your system. In case DirectX 12 is still not working on your system, track what programs are preventing it from functioning.
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DirectX 12 is the most recent version of DirectX. Its updated version will be installed automatically every time Windows checks for the updates. However, your PC might skip the update due to some factors and continue to run on the previous DirectX version.
The most significant cause for this might be specific programs that might be restricting the installation of the latest version, or the upgrading process might have failed while reinstalling Windows 10.
So, first, you need to check for the DirectX version your operating system is currently using. You can use the shortcut Windows + R key, input “dxdiag” in the dialog box, and press enter. Further, if you don’t see DirectX 12 listed there, we recommend you to follow the solutions mentioned below:
How do I reinstall DirectX 12?
So, how to reinstall DirectX12? Well, the method is easy and straightforward. Simply follow the steps mentioned below for the same:
Check for Updates
You need to follow these steps to check for the latest updates:
Launch the Start menu.
Tap on the “Settings.”
Choose “Update & Security.”
Further, click on the option “Check for updates.”
Generally, Windows gets updated on its own. However, in some cases, if you found an update that has not been applied yet, then do it manually. Allow the procedure to finish and give another attempt to check for your DirectX version.
Run the DirectX End-User Runtime Installer
Try reinstalling DirectX with the help of DirectX End-User Runtime Web Installer. You can access it from the Download Center of Microsoft to try restoring the missing file if there’s any.
Recheck for the updates to see if the problem has been fixed or not.
Use the SFC tool for missing files
To use the SFC tools for missing files, you need to follow these steps:
On the taskbar, input “cmd” and right-click on it.
Further tap on “Run as administrator.”
Input “sfc /scannow” and press Enter.
Allow the results to appear on your screen.
The scan may take a while. SFC will most probably repair the corrupted files if any is there in the system. It will also install the files that might have gone missing due to the faulty OS installation.
Perform a Clean Boot
You can perform clean boot using the instructions listed below:
In the taskbar appearing below, input “System Configuration” and click on “Run as administrator.”
Choose “Hide all Microsoft services” on the “Services” tab, and further, choose “Disable all.”
Open the Task Manager on the Startup tab, and click on “Disable.”
Now, exit the Task Manager window, and tap “OK” in the window related to System Configuration.
Reboot your system and reinstall DirectX using the download link of End-User Runtime Web Installer mentioned in the steps above. This should probably work now.
Any other program, if installed and preventing DirectX 12 from running, would be shown on your screen. You can uninstall it from your system’s Control Panel. Further, you need to set your system to restart normally using the System Configuration. You need to head over to the “General: tab, and checkmark “Normal startup,” and press “OK” to continue. You can also use third-party uninstallers to make sure you don’t have anything related to the uninstalled programs leftover on your system.
So, these were the instructions to install the most recent version of DirectX on your PC. Do let us know in the comment section if you have any suggestions or queries.
Source: How to Reinstall DirectX 12
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techhub100 · 3 years
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The Best Ultra-Wide Monitors to Spend Your Money On
An ultra-wide monitor can impact your work positively; you can do several pieces of work on the screen simultaneously. You can keep complementary applications open side by side and perform your work. There are plenty of good reasons to get an ultra-wide monitor, and it’s a wise investment. Here are some of the best ultra-wide monitors that you can get now.
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LG 34WN750
LG 34WN750 is an excellent ultra-wide monitor with a 34-inch QHD IPS panel, a 3,440 × 1440 display resolution, and AMD FreeSync compatibility. The monitor includes HDMI and DisplayPort. The device is compatible with HDR10. It produces great color and has fantastic brightness. The monitor doesn’t offer a USB-C connectivity option and has no pivot. However, it’s a great monitor, and it works fantastically.
Asus Designo Curve MX38VC
Asus Designo Curve MX38VC is an outstanding ultra-wide monitor for creatives; it features a 37.5-inch 4K display. The monitor offers built-in Qi wireless charging, excellent color accuracy, decent connectivity options, and fantastic resolution. It’s quite an expensive monitor, but if you are a creator and want a monitor to edit your photos or videos, this monitor will be an excellent pick for you.
Dell U3419W
Dell U3419W is another excellent ultra-wide monitor that comes with a 34-inch high-resolution display, a bunch of connectivity options, and more. The monitor offers a USB-C port, high color accuracy, superb picture quality, two HDMI ports, and great build quality. The monitor’s overall performance is outstanding, and it’s even available at a lower price than its predecessor.
Phillips 499P9H
Phillips 499P9H is a fantastic ultra-wide monitor. It boasts a 49-inch curved display. The monitor basically has two screens with 16:9 aspect ratios. Besides that, it offers great connectivity options, fantastic color range, decent brightness, a KVM switch, and many more. You can connect two computers with this monitor to utilize the whole display more effectively if you want. Additionally, it boasts dual HDMI ports, DisplayPort, a Gigabit Ethernet port, and a USB-C port. The display of the monitor is very solid and produces quite accurate colors.
MSI Prestige PS341WU
MSI Prestige PS341WU is another excellent ultra-wide monitor that comes with a 34-inch 5K display, two HDMI 2.0 ports, DisplayPort, and a wide 21:9 aspect ratio. The monitor doesn’t have a very solid build quality, but it’s not too bad either. Additionally, it has DCI-P3 color gamut support for stunning display quality. It works flawlessly, and you should consider buying it.
These are all our picks for the best ultra-wide monitors that you can get now. Please consider buying one of the above-mentioned monitors, they all work fantastically. I hope you liked the article. Thank you for reading it. Have a nice day!
Source: The Best Ultra-Wide Monitors to Spend Your Money On
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techhub100 · 3 years
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Tips and Tricks to Use Windows 10 Effectively
If you are a Windows 10 user, then you shall use these tips and tricks in order to get the most out of your system. These tips surely will surprise you and give you an improved work experience. So without wasting much more time, let’s take a look at the tips. Here we go!
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Shortcuts
Windows 10 comes with a bunch of shortcuts that you can use to do a variety of things; here they are: To open a new tab in a browser, press Ctrl + T. To turn off the browser, press Ctrl + Q. To italicize in Microsoft Word, press Ctrl + I. To switch back and forth between the browser pages in order from right to left, press Ctrl + Tab. To switch between the browser tabs in order from right to left, press Ctrl + Shift + Tab. To start a conversation with Cortana press Windows + C. To open task bar press Ctrl + Shift + Esc. To reopen the page you just closed, press Ctrl + Shift + T. To close the window of the currently displayed application, press Ctrl + F4. To open a new incognito tab, press Ctrl + Shift + N. To open the Start Menu, click Ctrl + Esc. To switch between open apps, click Ctrl + Alt + Tab buttons. To check the properties of a file, press Alt + Enter. To close the current page, press Alt + F4. You can switch between running programs by clicking Alt + Tab. To display the password on the login screen, press Alt + F8.
In order to return to the previous page, press the Alt + left arrow key, and go to the back page, press the Alt + right arrow key.
You can open the shortcut menu in the current application by pressing Alt + spacebar.
Click backspace to go back to the previous category; it’s similar to undo.
Clean Your Device
If you are a heavy user, you shall clean your system continuously. Well, there are plenty of things to take care of, but I suggest you clean your Disk every day. Simply go to the Windows search bar and enter Disk clean-up, now press Enter. You will get a new tab with a bunch of options in it, mark them all, and press enter. Your disk has been cleaned now. This step will make your device a bit faster and smoother.
Quick Shutdown
To shutdown Windows 10, you need to go to the start menu and then select the shutdown option to turn off your device. But there is a way to shutdown Windows without going through all these steps. You just need to right-click on the desktop, select the New option, and then click on Shortcut. Now enter % windir% System32SlideToShutDown.exe. It will create a shortcut on your desktop that you can use to shut down Windows 10.
Turn Off Background Software
Background Software consumes too much battery and makes your device slower, so it’s a great idea to turn them off. You can disable background apps in the Settings, open Windows Settings, and go to the Privacy section. Here you will see a Background Apps section, open it and disable the apps that you don’t want to run in the background.
Advanced Search Features
Sometimes we keep a file in Windows 10, and we forget where we kept it. Well, you can easily find it; you just need to go to the Settings, click the Search option, now open Searching Windows, and then click on Classic or Enhanced. If you open the Classic Mode, it will allow you to search in Desktop and Library, but if you select the Enhanced Mode, you will be able to search across the entire device.
These are all the tips and tricks that we recommend you use on Windows 10 in order to use your device more effectively. That’s all for this article. I hope you liked it. Thank you!
Source: Tips and Tricks to Use Windows 10 Effectively
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techhub100 · 3 years
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Instagram Stories: How To Use it to Get More Followers
Marketers spend hours outlining strategies to increase followers on Instagram. They research hashtags and many other things. Their work becomes challenging every day with discerning trends and new features that the social media platform introduces every month. Keeping up with Shop Tabs, Guides and Reels can spin your head. All such things make it difficult for content marketers to keep and maintain their presence on Instagram. However, the best thing among all these is Instagram Stories never change. Introduced in the year 2016, Instagram Stories are the most popular feature on this social media platform that offers the easiest way to bring in new followers and stay connected. The best and most significant thing about the feature is that it shows up at the top of your explore and news feed page.
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More than half a billion users use Instagram Stories every day. Your brand can’t afford to ignore this platform. You should and must include Instagram Stories as a vital part of your marketing strategy. But, the most crucial question is what you should post on Instagram Stories to get more followers. Learning how to drive traffic and more followers with Instagram Stories can become powerful tools for your brand and business. Here are some of the fresh and new ideas for you.
Use Highlights
The Highlights feature offers you the perfect opportunity to show your viewers what your brand is all about. You can use this feature to give them a sense of your brand’s products and services. Whenever new users visit your profile on Instagram, they don’t know anything about your brand. When you introduce a significant and eye-catching bio on Instagram, quickly explaining what your brand is all about and what it does, it convinces new users and attracts more clicks on the following option. It further helps you to get more followers and drive direct traffic to your sales page.
Stories Takeovers
Stories takeovers are widespread; however, not that trendy yet. In this feature, an influencer of your choice takes over your brand account for a day and creates exclusive content. Stories takeover has several benefits, such as creating exclusive content for the followers, cross-directing followers, networking with relevant and powerful influencers, and many more.
Take Quizzes and Polls
Polls and quizzes are the most excellent tools when it comes to engaging your audience. But, you can utilize polls and quizzes for audience research also. You can find out about the content that your followers want to see on your account. For example, if your Instagram account focuses on tourism, ask your audience what destinations they wish to travel and visit. Their choices give you an insight into the audience and let you know whether you should share stories about more destinations or not.
Make Stickers, Fonts, and GIFs.
Become a trendsetter by using GIFs in your Instagram Stories. Also, don’t forget to use fonts and stickers. If you don’t get enough fonts on Instagram, you can turn to various other apps like Design Kit from A Color Story. It offers more than 30 modern fonts, over 120 designs, and tons of stickers to give your brand a distinctive look and attract followers in huge numbers.
Shout out Your Competitors
No one on Instagram is your competitor; instead, everyone on this platform is your friend. The fastest growing and highly competitive platform is known for its vast community. However, the harsh truth is that only a few people wanted to help others. Brands willing to be featured often need to pay for their every shout-out or every single mention. But, helping each other can be useful in changing the mindset of the people.
At first, sight, shout-outs on Stories to some other user, or urging your brand followers to follow someone else’s content seems dangerous. Still, it is useful in building relationships and making them strong on social media. You will also get back a shout-out. Additionally, it gives you access to free content for Instagram Stories.
Use Your Reels Again and Again
You can use the feature Reels introduced in IGTV for your video content and other long-form content. The feature invites its users to create exciting and fun videos with your family members, friends, and others on Instagram.
Use Unique and Interesting Templates
Using questionnaire templates provides a great way to entice your audience and engage them. You can easily create templates online. Questionnaire and quizzes are the most entertaining source to keep your audience and attracted and engaged. Their power increases when you offer them a free template to use.
Apart from these, you can follow some other best practices to drive more traffic and followers with Instagram Stories. Ensure that your website is optimized for mobile as most followers use a mobile device to view social media networks. Use UTM codes or other tools to help you track the links you have used in your Instagram Stories. Keep your shared links professional and visually tidy.Whether you are looking to raise your brand awareness or increase sales, Instagram Stories are the most powerful tool to help you achieve your organizational and business goals conveniently and smoothly.
Instagram tweaks in its algorithm often, making it challenging for humble beginners and established brands to grow their followers on this platform. Here, Instagram Stories is a big rescue for all who want to expand their brands using this social media platform. These simple tricks will help you to drive more followers, conversions, and clicks.
Source: Instagram Stories: How To Use it to Get More Followers
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techhub100 · 3 years
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Make Your Online Shopping Easy With ECommerce Filters for Products
Online stores sell thousands of products. If your online shop sells products in such a vast number, then offering your customers a filtering option will be extremely helpful. You must do everything you can conveniently to help your customers get the preferred or desired products. Here, eCommerce filters will help you solve the problem.
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Product Filters: Why You Should Use it in Your Online Store
Faceted navigation and eCommerce filters help you break down your long lists of products into a manageable way. It will help your clients to improve their conversion rates when you implement them correctly. To develop a proper filter system, you will need to tag your various range of products accurately. Online stores are growing and becoming sophisticated every day, making it essential for store owners to find new ways to guide their customers. Here, a simple product filter may not work.
In such cases, faceted navigation can help you the best as it appears much like a filter system incorporating many facets or aspects. These can help users to find out whatever they want. You can generate these facets on the fly. It may be different for your different products. Shopify or WooCommerce stores can use a variety of options to set up product options conveniently. However, if these products will be implemented or developed incorrectly, it may harm your SEO.
How Do People Navigate Your Ecommerce Store
What kind of product filters you want to choose entirely depends on the type of online store you run and the type of products you sell. For example, an online store selling electronics will need to provide many specifications in the filter. On the contrary, an online store selling handmade scarf need to use a product filter providing details about the style and the materials used in the product. Flawless user experience and usability play an essential role in SEO. If you optimize your website to function without any fault, your online store’s visitors will find it easy to explore various products. It will reduce the bounce rate and enhance your conversion rates.
How You Can Use eCommerce Filters
When you develop an improved filter system, it can save enormous frustration and time for the customers. Don’t place a site-wide product filter. Placing such filters can be alright if you have a few products in a similar category, but if you have a wide variety of products to offer like Amazon, refrain from doing this. Instead, you have to introduce filters for each category specifically. Place these filters on your category pages at front and center.
Ecommerce Filters for Products: Here are the examples
If you want to know how you should introduce a filter system for your products, then studying Amazon will really help you. This eCommerce giant helps customers find out whatever product they want in the least possible time using faceted navigation. Here are examples of some great eCommerce websites that have introduced the best product filters.
Nike.com
The eCommerce store allows its customers to filter various types of products quickly based on their exact questions. Whether you want new sportswear or something that can help you to stay dry during your morning run, you can find everything using the thematic filter on this online store. Here, you will need to choose the product category, choose sports, then a fit, a color, and the size. You will provide a couple of product options matching your filters precisely.
Amazon.com
On the Amazon page, when you choose the type of headphones you are searching for, the website will immediately present a list of suggestions. Further, you can narrow down your selection by filtering on the wireless type, features, and price. You will find a list of headphones in a couple of seconds
BHPhotoVideo.com
You can use product filtering effectively to find the most suitable camera bag that can fit your specifications on this online store. The only thing you need to do is choose the camera category, mention your brand, and add some specifications.
Wayfair.com
The online store offers a beautiful filter system for its customers to make their selection for couch easy. Wayfair.com can be considered the king of the product filtering system as the eCommerce site uses every type of filter known to the world and still keeps it manageable. While visiting the couch section, you can use the filter system on your popular options and handy ones like back style, style, finish, frame, application, print, etc. However, when offering so wide range of filters, make sure it should be usable. If there are loads of filter options, then reduce it to a functional limit. The eCommerce site uses the big+button option to hide sections that no longer usable to customers.
Risks That You May Face With Filters on Your Products
Faceted navigation can cause many issues, most significantly of duplicate content. The system can make a new URL with every filter action, which can multiply quickly. If you do not handle it properly, it may lead to various similar URLs, confusing search engines to what to show or what to not. To prevent issues related to duplicate content, you need to prevent your website from indexing such URLs. Allow it to index only the primary and original URL.
At last, faceted navigation and filtration help your customers to find whatever they want quickly and conveniently. It further leaves a good impression about your eCommerce store in customers’ minds, and they start visiting your site again and again. These activities help you to improve conversions rate, increase sales, and then profit. There are lots of ways to introduce a product filter system to your online store. You can choose the suitable one and enhance your online store’s visibility.
Source: Make Your Online Shopping Easy With ECommerce Filters for Products
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techhub100 · 3 years
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Why You Need Digital Marketing: The Topmost Reasons
A few years ago, nobody knew much about digital marketing and how it can accelerate their business growth. It was only a different and new way to peddle goods and services to market. But, with time, digital marketing has become an integral part of the business. Business owners and organizations started understanding and implementing digital marketing’s importance to acquire new customers and retain them. Digital marketing is all about achieving marketing goals through applying digital media and technologies.
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With the increasing influence of the internet and digital marketing, it becomes crucial for you to tap its potential to grow and thrive your business. Regardless of, you have a small business or a large one, you can use digital marketing tactics effectively and make your business a huge success. Here’s why you need digital marketing for your business.
People Don’t Need to Reach it; It Reaches People Of All Ages and Groups.
An average user on the internet keeps at least seven accounts on different social media platforms. It was just 3 to 5 years ago. More than 97 percent of adult users in the USA under the age of 65 use social media at least once every month, and a vast majority of users use it every day. Social media can be preferred as the best means of customer care. However, most businesses ignore over 87 percent of messages sent by customers. Look at some of the interesting facts about social media that play an essential role in digital marketing.
More than 25 percent of the world population uses Facebook.
More than 62 percent of the US population is on Facebook.
More than 75 percent of Facebook users use it every day.
More than 50 percent of users active on Instagram use the platform every day.
More than 30 percent of users active on social media mention a particular brand when they refer to milestones in their lives.
Gen X seems to interact with brands on different social media platforms than millennials.
According to the latest trend, ordinary people spend more than 2 hours every day on social media, and the spending time is more than 9 hours.
More than 56 percent of millennials admit that they find the ads on social media more relevant.
Looking at this data, it is crystal clear that social media has been assimilated into our everyday life. Whether it is school, college, entertainment, or hanging out with colleagues and friends, social media is everywhere in people’s lives. You don’t need to make much effort to reach people. They are available everywhere, and you need to tap only their potential with your digital marketing strategies.
Opens Up New Opportunities for Small Businesses
Digital marketing has established itself as the beacon of hope for small businesses. It is the same for almost every small business, whether it is personal brands, e-commerce, brick & mortar, etc. Digital marketing allows small businesses to hold top rankings in the search engine result pages and increase their website visibility. It exposes you to a broader audience, even on a much smaller budget spent on advertising.
Target Oriented
Digital marketing can dissect a vast and wide range of demographics. Whittling down digital marketing tactics into your targeted groups can help you focus on the specific segment of people who can further purchase your product. When you reach this level, you can create a highly relevant ad to your target market, thus connecting on a level that often more general advertisements fail. You can target people with a specific education level, goal, challenge, profession, and many more.
Can be Highly Personalized
Digital marketing has various aspects. Email marketing is one of them. When marketers use emails to target people at the individual level, it is called segmentation. In some cases, when you strictly reach the individual groups, it is called personalization. More than 72 percent of customers prefer email communication to be used by businesses with them. In this way, they get a sense of control and comfort to sign up for your emails and buy products from you. They can unsubscribe you if they don’t like whatever you have sent to them. So, whenever you send content, it should be relevant to your users. When you send them relevant content, they prefer to stay on your list and buy your products repeatedly. You can use a more advanced approach to reach your customers, and that has proved its ability by providing various advantages such as.
Increase in sales, customer satisfaction, and open rate.
Higher email click-through rate
Lowering Down unsubscribe rate
Increase in returning traffic on websites.
The advanced approach of digital marketing includes email automation, segmentation, and personalization. Segmentation includes collecting data about every email subscriber and using it to categorize your list based on some specific behaviors and traits that analytics has identified. Automation tells you about the optimal time to send your content and achieve the desired result. Finally, personalization involves recognizing a customer on an individual level and recommending the best and most suitable products to home as you know that individual’s purchase history.
The Power of Automation, Segmentation, and Personalization
No doubt, automation, and segmentation are much more powerful to get you higher conversions. Businesses that use automation and segmentation got advantages in various ways like
Automation increases the chances of over 133 percent to send highly relevant content.
More than 75 percent of revenues came out from the campaigns based on segmentation.
More than 70 percent of customers prefer to open automated emails.
Automated emails achieve click-through rates of over 50 percent.
Segmentation increases by 11 percent.
Customers who receive segmented emails spend much more.
Marketers have seen revenue boost over 760 percent due to segmentation.
Advanced Analytics
You can track many things about your viewers and customers using Google analytics. It gives you an insight into who is interested the most in your ads, what people like about your ads, and what compels them to take quick action. You will also get to know what your audience does when online, which segment of your audience is easy to convert, what terms your audience use to find you online, and many more.
Easy to Adapt & Scale
Digital marketing is easy to adapt, even for small businesses. You can quickly scale your business growth with its various tactics. With search ads, display ads, and social media campaigns, you can easily choose your budget daily and get to know how much the particular campaign will cost you.
To get the best results from digital marketing, you need to remain relevant online. To stay relevant online, you need to
Have at least one active profile on any social media network to engage with your customers.
Have a user-friendly and well-designed website.
Have investment in SEO to make you appear in search engine result pages
Have some paid advertising such as Promoted Tweets, Instagram, or AdWords.
Have Integrated touchpoints and reputation management.
Besides, transactions on mobile are increasing every day. So, you need to integrate your marketing efforts with mobile technology. Your business needs digital marketing to compete with the modern economy. You know customers are everywhere on social media platforms and the internet. The only thing you need to do is to gear your efforts towards implementing digital marketing strategies.
Source: Why You Need Digital Marketing: The Topmost Reasons
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techhub100 · 3 years
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Get More Traffic With these B2B SEO Techniques
B2B companies have overlooked the potential of search engine optimization for a long time. They underrated the powerful search engine optimization techniques that can bring them more and more new clients and customers. However, you can see many of these companies don’t give search engine optimization the topmost priority. SEO techniques and optimization can bring the most remarkable change in how these companies market their products and services, ultimately helping them gain an edge over the competition.
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If your e-commerce website is not ranking well for your chosen keywords, no doubt you are losing your customers and chances of business growth every day. But why does it happen? It happens because more than 70 percent of people do not buy anything unless they perform online research about things well in advance. These people are the potential customers you can, being the B2B company, may lose if not paying attention to implementing SEO strategies in their B2B company.
SEO can help you in every specific region, situation, and niche in selling your products and services, i.e., it can cater to the wide range of markets you have targeted. Even if you have concentrated your resources on various traditional marketing channels, search engine optimization techniques can help you get more leads at the lowest price. The only thing you will need to do is implement SEO strategies in your B2B company effectively either do it yourself or hire an SEO agency with a good reputation for it. Once you do it, you can see the best results yourself.
Business to Business SEO: What Exactly is it?
Everyone knows that SEO is the overall method of optimizing your web pages. It is all about increasing your website’s chances of appearing at the top of search engine result pages whenever people search for the specific keyword relevant to your niche. Here, you need to understand that SEO for B2B is all about optimizing your business website’s key pages so that your potential customers or clients can see it easily in search engines when looking for work-related things.
B2B SEO Vs. B2B SEO: The Key Differences
A B2B company differs from a B2C company in many ways ranging from the targeted customers to marketing methods to budgets. In simple terms, it means you have to implement SEO in different ways in both. Generally, the SEO campaigns for B2B companies have the larger goals to achieve with the purchase and sales process, which is often larger than B2C purchase or sale. Your approach for B2B SEO depends on various factors likeThe type of the products and services that you offer.The requirements or needs of your potential customers or prospective clients.The lifecycle of your every product or service.
Here are some of the critical differences between B2C and B2B SEO.
Product Tangibility
The products and services that both B2B and B2C companies offer are different. Before launching an SEO campaign for your B2B company, keep a good understanding of your products and services. It is just because your SEO campaign will focus on promoting or selling intangible products and services that cater to the customers’ business.
Indicators of Performance
The indicators of both B2B and B2C companies are quite different. For example, the quality of the leads is more critical for B2B companies than B2C companies.
Lifecycle of Sales
The B2B prospects have multiple considerations to make. So, it advisable to seek advice from your fellow executives and take enough time before making any decision. It will no doubt help you to increase the sales cycle of your products.
Target Keywords
The keyword research for B2B is highly intensive and requires a high level and knowledge related to the specific industry.
The Four Important Areas Where You Can Apply B2B SEO
The Homepage
Your website homepage is the most significant opportunity that can give you the chance to convert more and more prospects for your business. So, optimize your website homepage to allow your users to know how and why your company is capable and qualified.
Features Page
Features page help your customers and prospects to know about products and services in detail. Besides, the page should offer them an instant solution to every problem related to your business.
Comparison Page
Your potential customers will indeed check and compare your products and services with your closest competitors. It’s because they look for an alternative or a new solution to their issues. You will need to target such keywords and rank them to be approached by your potential customers.
Company Blog
Optimize your company blog for the search engine. It is crucial to attract the right kind of leads for your business that you can do in this way.
The Most Important SEO Techniques That You Need to Apply in Your Business Today
Making and implementing SEO strategies for your B2B company is not rocket science. As long as you will keep applying authentic techniques and consistently improve your website’s performance to rank in search engines, you will need to work for the right keywords.
Don’t Rely Only on Keyword Targets, Think Beyond It
You need to change the way you research keywords and apply them. Google has become smarter than it was before. Building topical authority becomes essential for you. No one can question the importance of keywords for your business, but your content topic should also be relevant. Here is how you can do it.Spend enough time to research, analyze, and learn more about your target audience.Look into your recent websites to understand how to approach the topics associated with your keywords.Create user-specific content that can answer their queries and rank your website for the target keywords.
Pay Attention to Make Personalized Content
Always pay attention to create personalized content that can touch the pain points of your prospects. It will help you in your research for high-quality and correct keywords and producing the right kind of content.
You can follow these three key points that can help you to create personalized content and connect with your business to the business audience. The key points are:Use mobile and email surveys to collect data.Analyze the data you have collected to understand the requirements and needs of your audience.Use the pain points to create engaging content pieces like blog posts, industry news articles, etc. that can target your audience.
Connect Your Content With Your User Intent
You will need to understand the user intent and research various content rankings for the keywords you want to target. You should analyze the factors like:-Types of various content pieces ranking on the search enginesThe way they are answering the users’ queries.The number of ranking pages matching their content effectively to the user intent.
Don’t Ignore Voice Search
Voice search is gaining popularity and obtaining an important place in the SEO strategies for B2B companies. These days, more and more customers use voice search for their daily searches like finding the nearest restaurant, shoe store, etc. So, you should research voice search-specific keywords.
Understand the Importance of Schema Markup
Schema markup will help in numerous ways for B2B companies to achieve their business and marketing goals and optimize their website. It offers more rich snippets, giving you insight into the search results, answer boxes helping users find the correct answers for their queries, and AMP reviews and customer results.
Meta Description Optimization
Meta descriptions are the most important place where you can weave your essential keywords. It will help you to get more visitors to your website. When optimizing meta descriptions, you need to keep your meta description up to 160 characters to get the best results.
Keep Your SEO Strategy Mobile Friendly
Looking at the increasing uses of mobiles everywhere, you need to place an SEO strategy for your B2B company that can aggravate its reach to the wide range of customers, clients, and users anytime and anywhere, i.e., even on the go. To make a strong SEO strategy for mobile-friendly B2B companies, you need to consider a responsive web design, standalone pages for mobile, dynamic serving, and accelerated AMP or mobile pages.
These are the proven strategies that can accelerate the growth of your B2B company. Meanwhile, you should also keep a watch on the changes that Google often makes. Apart from these, you should be persistent in implementing your strategies.
Source: Get More Traffic With these B2B SEO Techniques
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techhub100 · 3 years
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Facebook Advertising: The Topmost Benefits & How Facebook Ads Help
You often see ads when online and browsing your social media networks. These ads appear ineffective and annoying at first sight. But, these can do wonders for your business. Honestly, there are tons of benefits that the users and business owners can reap from advertising on Facebook. Like most ads that you place on various social media platforms, Facebook ads also help. These benefits can be from building better and fast awareness for your brand to acquiring new leads and customers to many more. Besides, it is even helpful in growing your small business online too.
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Aside from flawless and interactive web design, email marketing, organic social media, and SEO, Facebook ads are crucial. With billions of people using Facebook every day, you can tap the enormous potential of this platform to reach your target audience and amplify your sales and revenue. To make your vision and understanding clearer about Facebook advertising and Facebook Ads help, we have brought an entire list of benefits that it provides to its users.
The Benefits of Facebook Advertising and Facebook Ads for Your Business
More than 80 percent of users use Facebook
Facebook has billions of users who spend most of their time on this platform. More than 80 percent of the users and 65 percent of adults above the age of 65 years use Facebook. Most of these billions of users check their pages on Facebook multiple times in a single day. So, it is clear they offer you a vast range of audiences to target and turn them into your customers.
The Most Targeted Form of Advertising
Facebook advertising allows you to reach the exact audience showing interest in your products and services. It is one of the most popular and appealing types of online advertising. You can advertise to your audience and people by interests, location, age, and behavior and engage them.
The Cheapest Form of Advertising
Facebook advertising is considered the cheapest form of advertising. You can spend only $5 and reach more than 15,00 people. This data does not make sense to spend huge money on television commercials, billboards, radio ads, and other traditional sources to reach the exact audience.
It is Result-Oriented and Fast
Facebook advertising drives results immediately and relatively fast in comparison to many other sources. It will take you only minutes to reach thousands of people.
Amplify Website Traffic and Brand Awareness
Facebook advertising is an excellent way to build awareness about your brand in people. It can be used to make people aware of what you are selling to help them purchase your products. Similarly, the users can run a click campaign to target their audience and send them to their websites. Besides, you can use various other ways to increase your website traffic on the platform.
It Increases Your Leads, Sales, and Revenue
Facebook advertising increases your revenue, leads, and sales. Several types of market research have proved it. However, it requires experience and takes time to amplify sales, leads, and revenue through Facebook advertising. You may waste huge money and don’t get any return on your investment. Here, it is better to invest in hiring a specialist in Facebook advertising or a social media advertising service.
Facebook Advertising Results are Measurable
You can easily measure the results that you are getting through Facebook advertising. For example, you can conveniently view the data of clicks, conversions, and impressions you have received. If you want to track conversions, then you need to install Facebook ads pixel.
It Lowers Your Cost on Every Acquisition and Increases Your Customer Attribution
Customer attribution refers to the number of times your audience has seen your brand. Facebook advertising is beneficial in increasing customer attribution. The more times your audience will interact with your business, the more chances there are of conversion. It also helps you to decrease your acquisition cost.
Facebook Advertising Can Engage Visitors on Your Website & Drive Off-line Sales
Many customers reach the business store to purchase the particular product about which they have seen the ad on Facebook. It helps businesses to drive off-line sales. Remarketing advertisements through Facebook allow the users to advertise to those people who have recently visited your website. It often increases the conversions.
Drive Repeat Business & Build Engagement
Facebook advertising helps drive repeat business from those customers who have made any purchases in the past from you. You can use the audiences feature to import the emails of your customers visited previously to use into your advertising campaign. Apart from these, it is also helpful in building engagement with a vast audience. Engagement includes interactions, likes, and comments on your advertisements and signifies a stronger connection and interaction with your audience. investing in social media management is also a great way to increase your engagement with your audience.
It Increases Your SEO Rankings, Build Your Email List, and Grow Your Blog Traffic
You can use Facebook advertising effectively to reach the masses and expose your blog to generate colossal traffic instantly. When you advertise your blog, it helps you to gain more credibility and trust with your customers. Further, it allows you to increase your websites’ social signals, ultimately influencing your SEO rankings. Facebook advertising can also fuel your efforts that you have put into email marketing.
It is Real-Time and Helps You Break Into New Markets
If you want to reach new markets and make your strong impression, then Facebook advertising will help you expand your markets. You can look at the various points of your campaign and make adjustments to them in real-time. Apart from these, there are various other benefits of using Facebook advertising, such as giving your business an edge over other larger companies. Plus, it is budget-friendly and more effective than organic. Facebook advertising becomes highly effective due to its mobile-friendliness feature that allows its users to access the social media network anywhere and anytime. You can invest in the Facebook advertisement, and you can see its benefits if you are a business owner.
Source: Facebook Advertising: The Topmost Benefits & How Facebook Ads Help
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techhub100 · 3 years
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Best WordPress Image Gallery Plugins: A Brief Comparison
Almost every website uses images to give it an attractive look. Using WordPress image gallery plugins allow users to use images in a more customized and with a lot more options. When you choose photos from WordPress Image Gallery plugins, it helps you take your website design to the next level. A gallery plugin also ensures the optimization of your images. Here are the best WordPress image gallery plugins that can help you make your web design compelling and engaging to the prospects and visitors.
Envira Gallery
The WordPress image gallery comes with a bunch of powerful and useful features. You can use its drag-and-drop feature and pre-made templates to add your images and publish your gallery. Its integration with WooCommerce allows the users to sell their photos from their WordPress website. The photo proofing add-on enables people to choose the quantity and size of the images they want to order. Videographers can get fun using the video add-on of the extension. It allows them to upload videos to YouTube and Vimeo and showcase self-hosted videos.
Modula
You can use the drag-and-drop builder of this plugin to organize the media files you want to display in your image gallery. Also, it allows the users to choose from various layouts of the gallery to every device, making it easy for you to browse your favorite content conveniently. The extension keeps your work secure. It prevents people from stealing your precious work by using password protection and right-click extensions. The SpeedUp feature of the extension compresses the size of your image file without compromising its quality.
Photo Gallery by 10Web
The image gallery plugin allows you to choose from 15 effects of lightbox transition and ten views of the premium gallery to create responsive and beautiful galleries that can compel your prospective customers. It provides users the option to tag images to help people find accurate images across several galleries. From here, you can use slideshow, gallery widgets, or WordPress sidebar to display your works. The photo gallery extension optimizes existing or newly uploaded images in the media folder. You can choose among pictures of different compression modes ensuring the fast loading of images in your gallery. Plus, it allows its users to keep track of the customizations made in their galleries, create file backups, and restore them without compromising your site’s performance.
NextGEN Gallery
If you want to sell your art, then it is the best image gallery plugin for you. It allows you to display your images in different layouts of the gallery-like blog style, masonry, film strip, and mosaic. You can make the pricelist appear when an individual clicks on any image from the image gallery. Plus, it allows you to accept payment using the PayPal or Stripe gateways from within the WordPress image gallery extension.
Jetpack
The WordPress gallery extension allows its users to create more than one gallery to showcase images on their website. People can get an excellent way from the extension to view your images through carousels, galleries, and full-screen slideshows. It comes with a premium and starter theme that you can use according to your profession, whether you are a designer, photographer, or others. You can connect Google photos with the WordPress extension to manage your media files. Since the plugin uploads all images on its content delivery network and so you can view the pictures at high resolutions and load them at the fastest speeds.
Gmedia Photo Gallery
The WordPress image gallery extension allows its users to choose from more than ten pre-made templates, so you will need to worry about only publishing your gallery and adding images. You can use module presets to save the gallery settings and build grid galleries quicker and faster. All galleries that you create using this extension are mobile-friendly and responsive.
FooGallery 
The premium version of this WordPress image gallery extension comes with nine stunning templates of galleries to help you create your gallery. You can organize the images according to categories and tags to help people find them across your different galleries easily. While doing so, you will need to implement filtering at multi-levels in the front end, which is the plugin’s best feature. Suppose the users are hosting content from other sources like Adobe Lightroom, server folders, Instagram, etc. In that case, they can create dynamic galleries and compile them in a single gallery on their website
WP Photo Album Plus
It allows users to create slideshows and albums instead of image galleries to showcase their videos and images. The WordPress image gallery extension gives its users full control over the metadata like IPTC< EXIF, links from any image, display size, and many more. The users can comment on existing images that you can moderate before publishing and upload their content. You can introduce a rating system allowing the viewers to rate your pictures from the best to good. If you want to improve and optimize your WordPress site’s loading speed, then upload your content to your Cloudinary account and then connect it with your extension.
Everest Gallery
It offers the largest selection of gallery layouts to choose from, i.e., more than 30 designs and 35 hover animation. You can use it to mix and match the best animation and format for your gallery’s content to impress visitors. Plus, you will get paginations and pre-designed layouts for filters to help you build your galleries without knowing to code. Apart from using videos and photos, you can also include mixed media in your galleries like posts, Instagram, and audio. 
The users can use its drag-and-drop feature to organize the media in their galleries. You can finally configure several masonry layouts and columns for the grid when viewed on various devices. It will help you make your galleries more engaging and appealing on mobile, desktop, and tablet.
When it comes to which WordPress plugin is the most suitable for you, it can be said that Modula is the best suited for most cases of use. It has a security feature, i.e., watermarking, that helps users to protect their images. The users can use its extension password-protect to allow their clients to close deals and view your work from there. Plus, its in-built optimization feature helps improve the galleries’ viewing experience by faster loading of images.
Envira Gallery is also useful in making image gallery creation a breeze. Thanks to its WooCommerce integration, the plugin can showcase your work to attract clients, ultimately helping you sell your work. You can consider NextGEN Gallery if selling your images and various other artwork is your first and foremost goal. You can showcase the list of prices, accept payment using multiple payment gateways, and prove images.
Source: Best WordPress Image Gallery Plugins: A Brief Comparison
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techhub100 · 3 years
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Best Free Photoshop Plugins in 2021
Photoshop plugin is an exciting feature that often remains hidden. Even many designers fail to notice this feature. We have a list of some of the best Photoshop plugins that are available for free.
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In graphics design, a well-planned workflow and an organized photoshop app interface play a vital role in enhancing the productivity and efficiency of the professionals. Looking at this scenario, it becomes essential for every graphic designer to experiment with the wide range of available photoshop plugins. These will no doubt permanently improve the workflow of professionals. By using a single plugin, graphic designers can sharpen a photo and create gradients quickly. Moreover, they can find stock photos of high quality without switching to Chrome.
Here’s the list of some of the best photoshop plugins for you.
Layers Control 2
Photoshop management comes in handy when it comes to layer management. You can easily manage a sea of layers by organizing them. It allows the users to clean their layer palette conveniently and in a simple way.
Pexels Photoshop Plugin
It is one of the most prominent sites of stock photos available for free. You can use its massive collection of stock photos in your designs, and that too for free. The photoshop plugin allows users to use images by accessing its entire database of photos. The users can do it without leaving Photoshop.
EasyMockups
With exceptional quality, the photoshop extension allows its users to create mockups in a stylish way for showcasing their app designs and screens. It is compatible with Photoshop CC 2015 and other higher models. Besides, it allows its users to select from almost ten mockup designs, and that too with plenty of options for customization.
HDR Sharpener
Every designer knows how tough it is to add HDR effects into images. But, this photoshop extension available for free can help you to add HDR effects. You can do it with only one click instantly. You can also use its slider to adjust the strength of the HDR effect if you want it to match your images.
Seamless Textures Generator
Graphic designers use textures and patterns the most in Photoshop. Usually, they need to download these most-used resources from third-party extensions and marketplaces. But, this photoshop plugin allows its users to create their seamless textures and patterns. You can also generate textures and patterns seamlessly from your images with this plugin with just a few simple clicks.
Skeuomorphism.it
If you use photoshop to design user interfaces, this extension will help you immensely. It allows its users to transform the look of the designs of their user interfaces and objects quickly. You can give them a glimpse of flat design using the design concept in the photoshop plugin.
Highpass Sharpen
The photoshop plugin allows its users to sharpen images easily and that too without going through hundreds of adjustment tools. It offers a wide range of advanced options for customizing and adjusting the sharpening effect.
Pixel2Vector Converter
The free photoshop plugin is a must-have for every professional active in graphics designing. It is a handy plugin allowing its users to generate vector shapes from ordinary pixel images. For example, the users can use this plugin to copy text from the image and then resize it without pixelation.
Ink
It is a useful Photoshop plugin available for free and can be used to organize the PSD files. The plugin is specifically helpful for designers selling PSD templates. It allows the users to organize the layers of templates and PSD files, so you will find it easy to discover their uses while sharing them.
Lens FX
It is a handy plugin that comes with a set of various effects. You can use the effects to add a wide range of distortions to your images.
Tych Panel 2
The free photoshop extension can be used for creating triptychs and diptychs quickly and automatically. In other words, it can be used for creating photo collages. The extension also has more advanced systems of composition that you can use to create images for social media and photo albums.
Griddify
The lightweight photoshop extension has been made to help the designers who work with grids. It allows them to design custom grids so they can manage their workspace and canvas conveniently and easily.
If you want to install these extraordinary photoshop extensions but a beginner in this field and don’t know how to install them, here are the steps to installing photoshop plugins.
You will need to download the preferred plugin file, which comes as a ZIP file.
Then, you have to extract the ZIP file’s contents.
Further, you have to store all photoshop plugins in a folder. So, create a folder on your computer desktop.
You can copy your downloaded plugin files over to the folder for new files.
On Photoshop, you will need to click on the Edit menu, then go to Preferences and then click on Plugins.
Check the box saying “Additional Plugins Folder.”
Then, search for your new folder for photoshop plugins on your computer.
After then, tap on Ok.
To enable the new photoshop plugin, you will need to Restart the Photoshop app.
You will need to search for the Filters menu to enable some plugins. Many other photoshop plugins are equally helpful for the users, as listed above. For example, you can use Free Retouch Panel for processing portrait images, Comic Kit for generating creative patterns, and Slimming File to handle large files. Some other essential photoshop plugins include QuickOut, Halftone, SuperPNG, Channel Modifier, Swatchy, etc. You can choose any of these photoshop plugins and can improve your productivity, efficiency, and workflow.
Source: Best Free Photoshop Plugins in 2021
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techhub100 · 3 years
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Important Link Building Strategies For Professionals in 2021
We all know how important link building is for ranking. It helps you to achieve higher rankings, but when you do it wrongly, your rankings disappear. Link building is not so easy. Several strategies vary in terms of their expertise, required resources, and efficiency. If you don’t know anything about link building and new to it, it becomes crucial for you to get insight into what you should do, what you should not, and what available strategies you should follow.
Most Effective Strategies for Link Building
We all possess different skills, but we all have the same requirement to promote our content, services, and products. According to a survey, it has been revealed that marketers and professionals use various strategies of link building to enhance the positioning of their websites on search engines and drive more and more traffic. To make your link building smooth, we have brought a few high-level strategies that may take more resources, effort, and time. Some of the skills include detailed research for keywords, content creation, and PR. You need to promote your content actively and stick to these skills.
Guest Posting
Guest is at the top of several strategies preferred for link building. It is considered the most effective one to increase your website’s visibility on someone’s blog by just placing a link on it. You can set the link either in the section “About Author” or in the text body with a No-Follow attribute. In turn, you can also place a link on your website directing to that blog, so the blogger increases the visibility of their blogs.
Links & Resource List Pages
This is the other most crucial strategy for link building. It involves providing high-quality content to someone as a resource page for a specific niche. You can use various combinations to find the most relevant websites like keyword+” resources,” keyword+” helpful resources, keyword+” links,” etc.
Public Release and Content Submission
The submission of press releases, news, guides, opinions, research, and other content on dedicated platforms is the most effective strategy for link building. You can submit free or paid info on your services on various platforms like marketplaces, aggregators, blog platforms, news portals, online magazines, websites for article promotion, Wikis, etc.
Social Media Backlinks
If you want to promote your brand or present yourself as an expert, then social media backlinks are the most effective strategy. When you create dedicated communities and a personal profile, it can help you gain trust and enhance your brand’s position.
Skyscraper Technique
It refers to picking up the most famous content already loaded with backlinks and making it much better. However, it is not easy as it requires you to perform research in detail on the niche you want to create content for and pinpoint all the omissions and spots of the latest content that targets your audience. It includes specifying visual components, text structure, keyword density, and readability.
Collaboration with Opinion Leaders
Testimonials, reviews, and interviews with well-known people is a breeding ground that can help you grow your brand awareness. It would be best to involve experts when promoting your brand, run AMA sessions, interviews, and high-quality reviews.
Adding a URL to a Post
You can place a URL in your comment or message that bears valuable and relevant information for the visitors. The strategy is, however, bound often includes Blog commenting, Forums, and Guest Posting. Indeed, it improves your website’s visibility and accumulates massive traffic provided you place it correctly.
Replicating Competitor’s Backlinks
The effectiveness and simplicity of the strategy make it the most popular among other link-building approaches. If you wish to improve your website rankings, it helps you build the same backlink profile as your competitor is using. If you want to increase traffic on your website, you get ideas from here to do the same.
Local Citations and Business Directories
If you run a business for a specific niche or provide services locally, then placement on business directories is a must for you. Even though you are allowed to place only no-follow links on these websites, such a strategy will have a very positive impact on your rankings on search engine result pages. These directories include a place where you can add information about your company, contact details, a link directing to your websites, and an address.
Forums and Blogs
It entirely focuses on blogs and forums along with image boards and questioning platforms such as Stack Overflow or Quora. You will need to find the relevant blogs and forums with valuable and relevant content.
Reciprocal Links
The strategy involves an agreement between the two owners of two websites with no-follow links. It allows you to link to the website of someone else while they relate to your website.
Unlinked Mentions
You can use this strategy to contact the admins of those sources linked to your website, asking them to add a link to the mentions to their website content.
Broken Links
You can look for your rivals’ broken link, report it to the webmasters or admins and get it replaced with your link.
There are many ways that you can use to boost your traffic and rank higher. But, link building is the most common and oldest method that can help you achieve your goals. The above-given strategies will help you in every way when you find any difficulty.
Source: Important Link Building Strategies For Professionals in 2021
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techhub100 · 3 years
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Best Twitter Plugins That You Need for Your WordPress Site
You can’t ignore Twitter if you are willing to grow traffic on your WordPress website. Here are some of the topmost and high-quality Twitter extensions for WordPress.
With over 300 million users active monthly, Twitter is the most powerful and dominant social media platform today. If you are willing to grow traffic and get massive user engagement on your WordPress website, it is time to tap into such a huge Twitter user base. It will be great to push enormous traffic to your website, sharing high-quality and exciting content on which you have worked so hard. You can also turn the fans of your website into your Twitter followers and grow your followers on the platform that can help you achieve your marketing goals.
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There are several plugins in the market promising integration with Twitter and WordPress. But, not all extensions are so capable and created equally. Here are some of the best Twitter extensions for WordPress that can help you in every way.
Revive Old Post Plugin
The Twitter plugin automates the tedious task of sharing your content on various social media platforms, including Twitter. It can help anyone who wants to boost his website traffic and gain more and more followers on social media. You can schedule when you want to share your newer and older content on social media. Besides, the extension allows its users to set filters specifically to automate what content they will post. It generates a hashtag also based on the category and age of your post.
AccessPress Twitter Feed Plugin
The extraordinarily user-friendly and popular Twitter plugin for the WordPress site is easy to use. It provides a comprehensive option of customization for WordPress. Plus, it allows its users to display tweets in real-time on your WordPress from any Twitter account. You can view it either in slider form or classical feed form. The free version of this plugin offers three excellent and great-looking themes.
FS Poster Plugin
The plugin for the WordPress site allows its users to share the content and posts to almost 12 social media platforms simultaneously, including Twitter automatically. Plus, it is packed with several features that can help you share your content, grow your following, and expand your reach. It can schedule what content to post, when to post, and on which social media platform. FS Poster plugin offers a calendar view option allowing its users to see precisely what posts and content they have scheduled for where and when. It is advantageous as it will enable you to use unlimited accounts on various social media platforms.
Rotating Tweets Plugin
The plugin allows you to save space on your WordPress website and display tweets one at a time. You can use this extremely customizable plugin to choose whether to include replies or retweets and customize the type of rotation, the format in which the tweets appear, and the rotation speed.
Official Twitter Plugin
You can use this plugin to embed your Twitter post or content to your website directly. Plus, you can customize every aspect of the feed appearance making its seamless integration possible with your website’s design. Besides, the users can select from light or dark backgrounds, change the color of their borders and links, and match the text style embedded to your WordPress website theme. The plugin allows its users to add a Twitter button to their posts so the visitors can share your content quickly and conveniently.
Custom Twitter Feeds Plugin
The plugin is extremely customizable and can quickly adapt to the look and style of your WordPress theme. It can embed your Twitter feed directly to your website. The users can also display feeds from multiple users to add more valuable for SEO purposes to your website. Plus, the plugin is optimized for mobile.
There is a massive audience on Twitter that you can attract and tap for your website. These Twitter plugins will help you in every way and bring you enormous traffic on your website. Whether you want to grow your followers on Twitter or traffic on your website, plugins are useful to cater to your every need.
Source: Best Twitter Plugins That You Need for Your WordPress Site
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techhub100 · 3 years
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Best SEO Tools For Monitoring and Auditing Your Website in 2021
Sudden Google algorithm updates often leave marketers feeling concerned and confused at the same time. It seems that Google waits for marketers to get all of their ducks in a row, then suddenly unleash an update making all your efforts obsolete and futile. Plus, Google also maintains some secrecy in evaluating different websites and determines which site and how it appears on the result pages of search engines for further queries.
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Luckily, several SEO tools can help the users view how search engines such as Google see their websites. Some of these SEO tools are free, and some are paid. All of these SEO tools are highly effective in improving your website ranking and relevance for chosen keywords. Here are the best SEO tools that you can use to monitor your website and auditing in 2021. Google Search Central: Google Search Console Google Search Central has many tools that can help you to appear in the result pages of search engines for the search phrases and term your target audience is searching for. Google Search Console debugs, optimizes, and monitors your website. You don’t need to have any knowledge of coding. The platform will help you to optimize the keywords that can currently rank on your website, crawl any errors existing on your website, optimize the mobile-friendliness of your website, etc. HubSpot Website Grader With this SEO tool, the users can learn about their website’s performance in just seconds, identify the specific issues related to website performance, and receive actionable and clear feedback on how to fix the problems. Further, the users can find out how to optimize their websites for mobile users, learn how to implement the best security practices for their websites, and create a great user experience. UpCity Free SEO Report Card The SEO tool provides its users a free SEO report card allowing them to analyze their website regarding how it can stack up against the competition. You can find various useful information from the report card, including rank analysis, on-site analysis, link building, trust metrics, website accessibility, and current indexing. Google Analytics The SEO tool has also the paid version, but its free version can also help you manage the SEO of your website. You can use this tool to get rid of the traffic that ruins your SEO reports, identify which web pages are getting the most traffic, and improve SEO on the web pages getting little traffic. The Site Content Reports can also help you determine each page’s engagement metrics, conversion of landing pages, engagement for the pages and directories, etc. Bing Webmaster The SEO tool from Microsoft gives its users access to various tools that can offer an insight into several factors of the website like diagnostic, reporting, etc. It helps users analyze their website, manage backlinks, and review keywords to ensure that the website is well-optimized for organic search. Internet Marketing Ninjas You can use the tools to optimize your web pages, increase organic traffic, generate meta tags, and compare your website against the competition. The users can identify broken links, view all their page links and images, and use an on-page optimization tool to evaluate the meta information, web page content, and internal links. SEOquake The Google Chrome extension automatically checks the SEO parameters of a web page for free. It includes reviewing internal and external links, on-page SEO audits, domain comparison, real-time URL, and data file export. You can get detailed information about how your links include anchor texts, URLs, etc. Seolyzer The site crawling and log analysis SEO tool helps the users identify SEO issues quickly and monitor them continually. For example, it can help you identify error messages, inadequate responses, and severe other damage on your website. It measures the impact of the SEO efforts you put on every page. Check My Links You can use this Google Chrome extension to ensure that your links on internal and external web pages are properly functioning or not. It auto-highlights the excellent and useful links in green and the broken links in red color. SEOmater The SEO auditing and crawling tool assists with on-page SEO optimization testing and technical SEO analysis to provide you a report about various elements related to SEO like backlinks, page quality, organic presence on social media, page speed and quality, etc. ContentKing The real-time content tracking and SEO auditing tool can track your website 24/7 giving you an insight into the issues related to your SEO. It visualizes data with real-time reports and dashboards and provides an opportunity to collaborate with your clients and team easily. Besides, you can also use some other tools like SpyFu to drive traffic to your websites, Keyword Hero to understand the organic traffic’s search intent and optimize your website’s structure. You can also use Linkody to understand the performance of your off-page SEO, Moz Pro to increase the search ranking of your business, BuzzStream to come up with useful email messages, research the appropriate viewers, and track the people accepting the requested link. Similarly, Woorank reveals the opportunities for improvement and optimization, and GrowthBar can perform competitive analysis, keyword research and follow the ratings for SEO. Almost every marketer and SEO expert are well aware of the SEO tools like SEMrush and Ahrefs. You can choose any of these tools or combine them to achieve your SEO goals and get started optimizing, auditing, and monitoring your web pages, content, and website. Source: Best SEO Tools For Monitoring and Auditing Your Website in 2021
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techhub100 · 3 years
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How You Can Find and Use the Best Twitter Hashtags
The social networking and microblogging platform Twitter is widely prevalent among users worldwide. If you are also among the Twitter users, you are well aware of ubiquitous Twitter Hashtags. Twitter hashtags offer the most extraordinary way to build an audience and make connections. If you are not using hashtags in your tweet, then you may not get expected audience engagement.
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Twitter Hashtags: What Are These?
A hashtag is a phrase or word without spaces, preceded by often a hash or pound symbol. Hashtags are a handy and useful way of categorizing and grouping tweets. They help people to follow and find topics in which they are interested. When someone searches or clicks on a specific hashtag, that person will find out all the public posts and profiles that use a particular hashtag. For example, if your search for #beautyproducts, you can see plenty of posts of beauty products. Hashtags were started in the year 2007. Since then, the usage of hashtags has spread to various social media platforms. If you want you to make your hashtags accessible to the people using screen readers, ensure the capitalization of your hashtag’s each word. However, it is not a common practice, but it is beneficial for those who rely on screen readers to consume content. It means you will need to use the hashtag “#IncredibleBeautyProducts” instead of “incredible beauty products.”
Twitter Hashtags: Why You Should Use It?
The research made by Twitter has found that tweets with hashtags increased retweets, clicks, engagement, replies for brands and individuals, and favorites. There may be several reasons behind using hashtags on various social media platforms. Here are the five ways Twitter hashtags can benefit you.
Great Resources for Research
Hashtags are clickable and searchable, and so are the excellent resources for research. However, you can search content on a particular topic by a phrase but using a hashtag makes searching more on topic and easy.
Easy to Reach Target Audience
Twitter hashtags make your content easily groupable and searchable, making it easy for your target audience to engage with your content. The users active on Twitter are well versed in the use of hashtags. They regularly click on hashtags to find out the content available on a specific topic. If you want more and more people to see your content, then using Twitter hashtags will help you immensely.
Add a Sense of Humor
The users can use hashtags as “inside” punchlines or jokes to show off their brands’ personalities.
Build Community
Twitter hashtags help people to share their content and build community by bringing voices together. You can participate in bigger conversations and connect with other people on the same topic.
Improve Click-through Rates
Tweets with hashtags receive much more attention from the people and audience engagement. So, it automatically increases click-through rates.
Twitter Hashtag: What is a Trending Hashtag & How to Use It?
Now, you have a better understanding of Twitter hashtags and also why they are so important? Let’s have a glance over trending hashtags and how you can find the best Twitter hashtags for your specific needs. Twitter allows its users to provide posts or tweets with a maximum of 140 characters. You can also search for other companies and users on this social media platform. Besides, it allows its users to follow those whom they find interesting. Other Twitter users can also follow your account.
When you log in to this social media site, a feed greets you to navigate various posts of people you have clicked before following them. Trending hashtags contains the most popular topics discussed on Twitter. Trending issues can involve a wide variety of topics covering the entertainment industry, politics, pop songs, music, and many others. When some hashtags went viral, these are often called Trending hashtags.
To find more trending hashtags on the social media site, you will need to click on the Explore option. Here, you will find different headings such as Trending Sports, News, Entertainment, For You, etc. You will need to tap on Trending. The trending hashtags are often personalized and appear to an individual as per his or her choice.
Aside from the Explore tab and “What’s happening,” you can also search for trending hashtags on Twitter using third-party apps like Trendsmap, Hashtagify.me, Hashtags.org, and others.
Twitter Hashtags: How to Use It?
Twitter hashtags are easy to use, but using them effectively can be a little trickier for your brand. If you want to get more benefits from Twitter hashtags, you will need to choose the hashtags wisely. Always select those hashtags that can make a difference for your brand and you. Let’s have a glance over some guidelines to use Twitter hashtags effectively.
Make your hashtags easy to spell and memorable.
Always use only one or two hashtags relevant to each tweet.
Make sure to use existing hashtags correctly.
Don’t use already popular hashtags for your other use.
Use organically fit hashtags in your tweet.
Capitalization of the first letter will improve accessibility.
Avoid using CAPS LOCK.
Use influencers to get visibility for your hashtag.
Events
You can promote your events using hashtags. No matter even if your event is not so big or grand. Promoting your event with a hashtag will attract those interested in your event and also engage others. Additionally, there are many occasion-specific and time-based ways to use hashtags.
Keywords
Hashtags are keywords. So, always use hashtags relevant to your brands and your tweet.
Locations
Using hashtags based explicitly on locations is an excellent way to attract and engage your local audience.
Branding
You can create and use branded hashtag campaigns to gather user-generated content. It will help you generate social proof, increase brand awareness, and grow your brand visibility.
Holidays
You can use Twitter hashtags effectively with holidays. When you use hashtags with holidays, don’t forget to relate them to your brand.
Chats
Chats are also another way to use hashtags effectively on Twitter. Using this, you can get more and more followers on Twitter and build your community.
Retweets
Retweet hashtags are also useful in getting you more and more audience on some specific tweets.
When you know how to use Twitter hashtags and use them accordingly, it helps you build a community with like-minded people and engage them. It gives you a way to increase your brand recognition.
Source: How You Can Find and Use the Best Twitter Hashtags
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