*The anon on tumblr was received by @skepticalarrie today.
Jack posted this video at the Lakers basketball game on Friday 4 November 2022. So if the rumour is true, Louis and Oli went to the same game as Jack. X
Louis followed Jack's IG on 6 November 2022.
This twitter account appears to have been opened today (6 November 2022), tweeted twice, was active for 1 hour, and has been deleted now.
maybe it's a good time to remember that if there's stunt content in the doc it'll serve a purpose. maybe it's an opener for future developments. maybe it's to strengthen a narrative. but if that purpose is simply to uphold louis's closet, and nothing else, then so be it. that shouldn't stop us from enjoying the two hours of louis content we'll be getting
Don’t get this the wrong way because Knkove and hate them both equaly.but after everything Louis did with babygate in the last two years and still keeps doing-people getting worked up about this silly tattoo is actually funny to me,sorry
Don’t take this the wrong way, but this is just so sad
Lately there has been a shift in how Louis’ stunts are being presented to the fandom, with babygate mentions growing and seemingly being pushed by Louis himself.
I have taken some time to go over some (very arbitrary) success indicators that could possibly justify this push in stunts as a marketing ploy, however I have only confirmed my suspicions that the fanbase IS NOT HAPPY and that has been translating in Louis’ numbers.
(May I add that I focused more on louis’ relationship with his fanbase and I know that’s not everyone’s definition of success so I also added streaming numbers)
I took my numbers from this website and I looked through late 2021 and 2022 mostly
Starting off, lets look at Louis’ twitter following and activity:
Number of followers
Throughout August, September, October and November 2021, louis gained between 20k and 40k followers each month, those numbers were much higher during the earlier months of 2021, so what could have sparked that change?
The first picture of louis with F in years dropped in August, which happens to coincide with the sudden drop in Louis’ following
In December, the First Christmas BS happened, and that generated a drop in his following (he didn’t actually start losing followers until 2022, but he only gained 4K in December 2021) that would be weird on its on, but paired with the start of his tour (in which his numbers should be increasing much more) it was very obviously correlated.
Now onto 2022, which was quite an eventful year
2022 marked the start of LTWT which was not only an incredible time for preexisting fans could have been a great opportunity to increase his fanbase by giving him more visibility, especially paired up with a new album. We’ll see that this wasn’t the case
The beginning of the year presented Louis with a slow, especially if compared to 2021, but steady raise in following. This drastically changed in July.
The infamous dm leak happened on July 30th 2022 and it greatly impacted the fandom, which was translated into Louis social media following. Looking at it comparatively, in June 2022 he gained 129k followers, in July that number dropped to 26k, showing the impact of those final 2 days. In August, his numbers only continued to drop.
With the album announcement, one could’ve expect a raise in following and activity, but the opposite happened, and I can’t help but link it with the marketing strategy that was chosen, with further mentions of his “personal” life, especially bbg
The promotional interviews began July 2022 still during LTWT and, at first, they were stunt free (with the exception of one Interview on July 21 2022, in which he stumbled when saying F’s name, something he seemed much more comfortable with later on).
September 6, 2022: It is during an interview with Radio Deejay Itália that the mentions truly begin. Louis brings up Freddie unprompted and says he travels to LA often to visit him, from this point forward, the kid is often brought up.
November 2022 we get all those articles saying “louis finds parenting to be challenging”, over 100 copy and paste articles of this nature were posted.
December 2022 the Christmas Bs 2.0 took place, with the kid being flown to the UK and spending around a week there, between Christmas and New Years. The only footage of louis and F interacting was posted on Louis’ birthday, in a short video of the two in a dinner with the rest of the Tomlinsons.
How did this translate in his twitter following? When FITF promo started, Louis only lost followers
August 2022 he lost 7k
September 2022 he lost 33k
October 2022 he lost 24k
November 2022 he lost 29k followers (not good right after an album announcement)
December 2022 he lost 28k followers
January 2023 he lost 43.9k (the most so far)
But did all this only happen to his twitter following? Surely that’s not the only indicator of his success and relationship with his fanbase?
I agree, although louis does seem to use twitter the most when connecting with fans, lets look through his instagram
When FITF promo started, Louis only lost followers
August 2022 he lost 24k
September 2022 he lost 18k
October 2022 he lost 30k
November 2022 he lost 49k followers (not good right after an album announcement)
December 2022 he lost 33k followers
January 2023 he lost 62.8k (the most so far)
Looking at his streaming statistics
(I’m using walls as a comparison for timeline purposes, although im well aware walls promo was far from stunt free, it seems most fans have, understandably, a harder time dealing with bbg than Eleanor)
*Walls debuted at number nine on the US Billboard 200 with 39,000 album-equivalent units
*Faith in the Future debuted at number five on the Billboard 200 selling 43,000 album-equivalent units
So there was obviously an improvement on FITF debut, but has it been consistent since the album release?
The “this is Louis tomlinson playlist” on Spotify
May 2021 The "This Is Louis Tomlinson" playlist reached 250k likes
February 2023 The "This Is Louis Tomlinson" playlist reached 320k likes
Album stream milestones
Walls
Over 100 million streams on Spotify: February 6th, 1 week after its release
FITF
Over 100 million streams on Spotify: December 10th, 1 month after its release
So, overall, the situation does not seem to be improving…
I will later go through his tour sales, but given the different venue sizes this could be a bit tricky
My interpretation of those numbers i presented is that no, it is not worth it. Regardless on your opinion about bbg, from a marketing standpoint this image doesn’t seem to be doing Louis any favors…
(Please feel free to add your thoughts, I’d love to deepen this discussion)
Also, I don’t think any stunt that furthers a queer person’s closeting could ever be “worth it”, this was just my attempt to try to see what could be their motivations for this (although if its commercial success, it’s definitely not working)
it's a wild action, vibrant, brutal action flick that is right up there with the best of the best.
It's very easy to compare it to the JOHN WICK film (the JOHN WICK stunt team was to do the fight choreography but in one of the multitudes of bad luck that happened to the film during production namely Covid 19, but including the studio going bankrupt, Patel's gaffer dying from a heart attack, losing the location he scouted for four to five months, having to move the shoot from India to Indonesia, thus losing much of the production team and their equipment and Patel breaking his hand on his very first stunt, and injuring his foot when a stuntman stepped on it) Patel lost the stunt team), and while Patel has said his influences were bombastic Bollywood action films and Korean revenge films; for me, not as versed in those films, an easy reference is THE RAID. So if you like that brand of action, you would love MONKEY MAN.
What I especially loved is that after the first act the action levels out, which is great because when it is incessant (as I found JOHN WICK 4), it's mind-numbing, so with act two, you get breathing room and a deeper dive into the story and it gives more depth to the film.
-Dev Patel is just one of the many SKINS cast members who are having a moment. What are some of the others up to?
-Jacob Anderson was in only one SKINS episode but he has remained in the fold somehow.
He even invited the gang to his wedding.
and was on GAME OF THRONES with Joe Dempsie and Hannah Murray.
Anderson can be seen May 12th in series two of AMC+'s INTERVIEW WITH THE VAMPIRE, where he plays the long living, long-suffering Louis du Pointe du Lac.
-Jack O'Connell, pictured with young Jacob, will reportedly be the villain in Michael B. Jordan and Ryan Googler's next team-up.
Jack can be seen S.A.S ROGUE HEROES.
-The cast reunited at another wedding a few years ago based on pics posted by Kaya Scodelario and five years ago at a Golden Globes celebration.
Kaya can be currently seen in Netflix's THE GENTLEMEN.
-Also on Netflix is Daniel Kaluuya's directorial debut THE KITCHEN.
during his time on SKINS, Kaluuya also pitched storylines and co-wrote a few episodes for the series.
-Nicky Hoult, who played the lecherous Tony, is our future Lex Luthor in James Gunn's SUPERMAN LEGACY.
A series of posts with the top five fics of each category by kudos plus five more hidden gems from that category! Remember to leave kudos and a comment on the fics you enjoyed to show your appreciation! You can find our other recs here.
- Top 5 H/L Fics -
1️⃣ Escapade by dolce_piccante / @haydolce {M, 146k}
In the grand scheme of things, finding a date for a wedding should be no problem for Louis Tomlinson. He's rich. He's handsome. He's reasonably well behaved. But when the wedding is for his lifelong best friend (and former boyfriend), and is happening in under a month, finding a date for the ceremony and accompanying festivities becomes more of an adventure than he ever could have planned for.
2️⃣ And Then a Bit by @infinitelymint {E, 158k}
“We’d like to give the fans what they want.” Magee states, placing his hand on the table in front of him and leaning forward. “We want to give them Larry Stylinson.”
Or, take a parallel universe where Louis and Harry were never together, mix in a two year hiatus and an impending comeback, pour in a dash of lost fans, two tablespoons of strong friendship and a Modest! employee with a good idea. Add a squeeze of pretending to be a couple, lots of kisses and a tattoo or two. Stir. Serve: the mother of all publicity stunts.
(aka Harry and Louis fake a relationship for publicity. Eventually it becomes a lot less fake and a lot more real.)
3️⃣ California Sold by @isthatyoularry {M, 123k}
Notoriously closeted boyband member Harry Styles is famous on a global scale, meanwhile Louis, as his best friend, is back home in Manchester, living the typical life of a 24 year old. When Harry needs Louis with him in LA, a publicity stunt gone wrong changes their friendship forever.
A fake-relationship AU between two lifelong best friends.
4️⃣ Paint Me In A Million Dreams by green_feelings / @greenfeelings {M, 112k}
Harry's one of Hollywood's biggest actors, has made a name for himself in prestigious films and lives the life of a superstar. There's just one thing missing to make it picture-perfect, but the one Harry's in love with is completely out of reach for him. Enter Louis, one of Hollywood's biggest actors himself, who just came out of the closet and taps new genres in the industry. When Louis sacks the role Harry auditioned for in Scorsese's next big film, their irrational feud starts. Who could have guessed it would get even worse when for promo season, their teams decide to present them as a couple for publicity?
In short, Harry's in love with someone and doesn't care about dating anyone else, Louis never felt home in L.A., Liam writes love songs for someone he shouldn't write love songs to, and Niall makes everything better with good food.
5️⃣ Faking It by TheCellarDoor / @donotdialnine {M, 46k}
A uni AU in which Louis has been Harry’s best friend since he offered him cubed fruit on the playground, and they spend more time cuddling in their dorm beds than they do apart, but it’s not like that. Or is it?
Aka Harry pretends to date his best friend to escape unwanted attention from a too insistent classmate and hopes it won’t blow up in his face. Featuring embarrassing dildo accidents, awkward boners, longing, first times, late night conversations, emotional discoveries and Niall as the exasperated friend with bad advice.
HIDDEN GEMS:
💎 this charade (was never going to last) by @scrunchyharry {E, 68k}
On the surface, CitizenX, an international caritative nonprofit, looked like any other nonprofit, funding humanitarian missions worldwide and striving to make the world a better place, one donation at a time.
At least, that was what Harry thought, until he was hired as a computer specialist for a spinoff agency called carish, whose true purpose was to reveal CitizenX’s tangled web of lies.
As if the whole ‘industrial spy’ business was not stressful enough, Harry found himself in a hatred-at-first-sight relationship with one of his new coworkers, Louis, a man intent on detesting Harry.
When the worst happened and Harry and Louis found themselves thrown together in hiding, with only each other to rely on, Harry never could have predicted the turn their relationship would take.
Nor could he anticipate that it would all be taken away from him and he would have to decide how far he was willing to go to get Louis back.
💎 Love Is a Winning Game by Rearviewdreamer / @all-these-larrythings {M, 47k}
Before their broken engagement, Harry had his head stuck so far in the clouds that he doesn’t even remember entering him and Louis for something as crazy as a couple's gameshow until a series of bad, post-breakup decisions puts Harry in the awkward position of needing the help of his ex-fiancé to try and fix the mess he has made.
💎 Wed’n Walk (Or, We Went to Amsterdam Together) by @hellolovers13 {E, 11k}
When Harry had first started planning his honeymoon to Amsterdam, he had not envisioned ending up there with his best friend.
Or getting fake-married to him for 24 hours.
💎 Every Line, Every Word, Everything by lsforever / @kingonafiftymetreroad {G, 10k}
“I just fucking came out of the closet to the whole world so I wouldn’t have to parade around fake relationships anymore and that’s what you’re trying to put on me again?!”
or, the AU where Harry's team suggests that he should have a fake boyfriend after he's just come out. Who would've thought it would be his best friend?
💎 Just To See That Smile by @homosociallyyours {NR, 6k}
It's Coming Out Week at university, and Harry's taken on a lot of responsibilities to make everything run smoothly. Finding his roommate's boyfriend attractive is making that a bit difficult, unfortunately. It might help if he realized that said boyfriend (Louis) is really just there to help said roommate (Liam) figure out if Liam's crush (Zayn) likes him back.
But that would make things too easy.
A fic where a hastily faked relationship and a lot of miscommunication almost ruins a perfectly good dance.
FAKE RELATIONSHIP FIC REC, Part II: Below you will find more fics that have themes of fake/pretend relationships. (Part I)
📖 The Greatest Thing by @infinitelymint (163k)
“What’s that on your finger?” Louis asks, his voice higher than usual, slightly panicked as though he’s realised something that Harry hasn’t even begun to comprehend.
Harry looks down on his right hand then, sees nothing and moves on to the left, and—
Oh.
A ring.
Or, Harry and Louis haven’t spoken since the band broke up when a dangerous combination of Niall Horan, tequila, and an ordained Elvis impersonator means that the two of them have to embark on their biggest publicity stunt to date - together.
(aka the semi-canon accidentally married in Vegas fic that has been seven years in the making)
📖 Lightning Strikes The Heart by @fournipplesau & @justalarryblog (130k)
Shrewsbury, 1814
Dearest reader, I present to you your new bulletin of news regarding Shrewsbury citizen's activities. My name is Lady Merriweather and I will be in charge of the updates. I will make sure you are to know all the important details of what is to happen this season. You must know that you do not know who I am and you never shall. But be forewarned; I certainly do know you. I advise you to be on your best behaviour, lest you want the whole town to be privy of your business.
As expected every year, the Lockhart House hosts the season’s opening ball, and its invitation is the motive of the hustle in town, and every family hopes for the invitation. This year is no different, but this year everyone's attention is focused on the new Duke of Montgomery, His Grace Harry Edward Styles, and whether he will attend it.
All the omegas will be in their best manner, behaviour and clothes as it is expected. And here, dear reader is where we will find out which young omega might succeed at securing a match, hoping to not become a spinster.
Place your bets.
📖 Mistletoe's For Two by @ireallysawanangel (90k)
After an encounter in a coffee shop with the rudest man he's ever met, Louis hopes the city is just big enough that he'll never bump into him again. When he spots that man at a bar the following evening, a plan begins to form. They both need dates for their respective Christmas parties and decide to use each other for their own benefit. They'll help one another through the holidays and then 'break it off' on New Year's, then agree to never see each other again. Developing feelings was not part of the plan.
Or, an enemies to lovers fake dating advent fic.
📖 this charade (was never going to last) by @scrunchyharry (68k)
On the surface, CitizenX, an international caritative nonprofit, looked like any other nonprofit, funding humanitarian missions worldwide and striving to make the world a better place, one donation at a time.
At least, that was what Harry thought, until he was hired as a computer specialist for a spinoff agency called carish, whose true purpose was to reveal CitizenX’s tangled web of lies.
As if the whole ‘industrial spy’ business was not stressful enough, Harry found himself in a hatred-at-first-sight relationship with one of his new coworkers, Louis, a man intent on detesting Harry.
When the worst happened and Harry and Louis found themselves thrown together in hiding, with only each other to rely on, Harry never could have predicted the turn their relationship would take.
Nor could he anticipate that it would all be taken away from him and he would have to decide how far he was willing to go to get Louis back.
📖 another dream but always you by @nobodymoves (60k)
Harry is a Dreamwalker; he has the ability to visit people in their dreams and help put them on the right path. He's assigned to Louis, who's struggling after the break-up of his band. It's an unusual assignment from the beginning; Harry has a crush on Louis, and Louis's subconscious immediately decides Harry is the love of his life. When Dreamers cast Harry as their love interest, he can usually redirect them, but Louis is insistent on being Harry's boyfriend, and despite knowing they have no future, Harry wants to keep up the charade.
📖 Glitter in the sky, glitter in our eyes by @softfonds (59k)
What happens when a Duke who will only marry for love and a courtesan who only sells it create a public ruse? Well, nothing boring for sure. An Edwardian AU.
📖 I Keep Looking For Magic by @lululawrence (36k)
Harry loves Christmas, but this year is special. After ten years of boyfriends all failing to ever meet Harry's family, Harry has a fiance to introduce and things are looking like they will be perfect.
Until they break up.
Harry cannot go home alone when he had promised to bring a significant other again. This leaves him with little choice but to find someone to pretend they are his fiance.
Surely nothing could go wrong with this plan.
📖 Lies & Liability by @evilovesyou (34k)
Harry Styles has only three wishes when he leaves River Dane Manor to go to Town for his first season: that his sister has rented a townhouse that will provide him as many of the comforts of the country life he has grown accustomed to as possible, that he will not trip and fall when he is presented to Her Majesty the Queen, and that he will enter matrimony out of true love, no matter how favourable the match with any which alpha may be.
📖 Pray To God This Won't Be A Mess by @xogucciblue (28k)
When Louis is outed just weeks before his hotly anticipated second album is set to drop, Harry agrees to hold his hand in a few pictures to cool down the media hype. That's all it was supposed to be.
📖 Went Down In Flames by @itsnotreal (26k)
Louis was in an absolutely shit storm. He had let it go on for too long. Let it go too far. But he had a plan. And tonight, said plan was going down. He was going to tell the boys he was proposing this weekend. ‘Harry’ would turn him down, albeit gently, and Louis would play the heartbroken boyfriend. He’d gotten this far. All he had to do was lock himself in his bedroom and cry a little. He’d been in a few plays growing up. Piece of cake.
Except. It didn’t go that way. Of course, it didn’t. Because the universe, the beautiful chaotic bitch that she was, just had to have an actual Harry Styles and he just had to be Niall’s best friend.
📖 And I’d Marry You Harry (Because You Forced Me) by @2tiedships2 (24k)
The Proposal AU featuring Harry as Sandra Bullock, Louis as Ryan Reynolds, and all the fun a fake relationship and forced engagement can bring.
📖 if it looks like, feels like, tastes like love... by @tempolarriefix (16k)
the one where harry and louis hate each other but pretend to date to be able to live in university 'family housing', zayn and liam are their nosy next door neighbors, and niall is the friend who made it all happen.
📖 Wed’n Walk (Or, We Went to Amsterdam Together) by @hellolovers13 (11k)
When Harry had first started planning his honeymoon to Amsterdam, he had not envisioned ending up there with his best friend.
Or getting fake-married to him for 24 hours.
📖 Not Another Lonely Christmas by @haztobegood (8k)
Harry should be more nervous that he’s bringing a literal stranger to meet his extended family, but he figures it can’t be much more awkward than Aunt Sharon’s Christmas parties usually are. Instead, he’s looking forward to having an extra person to buffer the conversation.
A knock comes one minute after eleven. He lets out the breath and opens the door. “Hi there— Louis?!”
Or, the one where the friend Niall sets up as Harry's fake boyfriend turns out to be Gemma's best friend Louis
📖 Christmas Pretenders by @larryatendoftheday (4k)
When Niall convinced Louis to come home with him for the holidays as his fake boyfriend, he never expected he'd run into the loveliest man he'd ever seen.
Or, twist on the fake-dating for the holidays fic, where the real love interest is the fake-boyfriend's best friend.