Oooooooof!!!! 450k+ views on TikTok. That’s a first! 🤯
Update: over 1 million views on TikTok. Slightly dead. Have been able to function enough to bring you prints: ColourofOctober.com.au/products/clutch 💕🥲🤯😩🫶🏻😮💨😵💖
How to Use TikTok to Sell Books: 12 Practical Tips
By Joe Yamulla, October 16, 2023
Estimated reading time: 8 minutes
Boasting over one billion active users, TikTok continues to grow in influence. Almost half the American population uses TikTok — it’s no longer just an outlet to watch silly dances or to learn how to bake your own sourdough bread (though you’ll find plenty of that). As it grows, the platform has become a powerful promotion tool, including for independent authors seeking to build their brands. You can even use TikTok to sell books.
Table of Contents:
• What makes TikTok so effective for authors?
1. Be relatable
2. Post consistently to grow your channel
3. Use the link in your TikTok bio to sell books
4. Be subtle with book promotion
5. Establish yourself as a subject matter expert
6. Package your content for holidays and celebrations
7. Embrace the community
8. Save and utilize your favorite sounds and trends
9. Use titles to draw in more viewers
10. Keep captions brief and prioritize hashtags
11. Get out of your comfort zone
12. Stay up to date with new trends
• How to start using TikTok as an independent author
Book marketing demands research, effort, and an open mind to get creative and experiment with new ideas — especially for indie authors. Because TikTok is wildly popular, you can use it to reach new readers, grow your author brand, and earn more book sales. So, how do you use this impactful platform as an independent author?