Since the 1960s, Los Angeles’s Sunset Strip has hosted a kaleidoscope of custom-built billboards. They’ve been labeled variously as “sky trash” and art. An architecture critic once called a 70-foot Marlboro Man “one of the most effective landmarks in the confusing landscape of our city.” Timeline put together a photographic field trip to the Sunset Strip’s last 50 years of billboard advertising.
I was out in the area when I realized that I could go and find it. I thought it was closer in the main Hollywood area, but it was further west. No big deal.