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#so dre as always should have thought about the effect he has on his fans first before saying things
marcazoshop · 3 years
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I Am A Simple Woman Dog Paw Flip-Flop Wine Trucker T-Shirt
This photo is from way back in ’98 at my first headline nyc show at tramp’s before the start of this very wild ride with the slim shady lp with jimmy and dr dre definitely a I Am A Simple Woman Dog Paw Flip-Flop Wine Trucker T-Shirt special time I looked back on after watching the premiere of thedefiantones in la the series starts on hbo tomorrow night also be on the lookout for this limited merch to celebrate the premiere. ️ ️ ️ ️ ️ no one has to know your age unless you want to share says fan linda about her eye lift pro experience what else gives you a lift our vote goes to chocolate chip cookies comment below your avon representative is ready to come 2therescue with your eye lift pro. Playing the super bowl last year was indescribable it changed my life so excited to see what justin s going to do I know it will be amazing sb52 superbowl superbowl52
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So this is going to be a bit long but bear with me I had what I believe to be a pointless and incredibly frustrating experience with the assistant manager jamie at your auburn hills great lakes crossing location today I have been coming here for three years I frequent your orlando san marcos and new jersey locations as well at least once a year when we stop we usually spend 5 to 10 thousand dollars on your products the system is simple I go in park in a corner and bring bins to my corner sort them bag them move them to the front register and repeat today I brought a personal duffel bag as it holds about 8 to 12 of your bags worth of stuff I get told that i’m not allowed to use it because it’s policy not a big deal at all I say okay i’ll do that for the rest rather than rebag all of this i’ll just go up in line and pay for it and it can sit behind the counter seems pretty reasonable to me nope I got obstructed suggested that I might be stealing something and not allowed to pass stating if I don’t want to follow the system I can leave he then takes my entire duffel dumps it onto the floor and then rebags it into victoria secret bags then moves it to the front counter so it can be rang in I thought this was a little odd but hey he was doing all the work rebagging it so whatever i’m like dude i’m going to be spending about 8k today all I want to do is come in spend some money get out without any drama what’s the problem whoevers in charge should be thrilled with a sale like this we’re spending 8k keep in mind that I told him that I would do what he wanted and it wasnt’ a big deal and the response was to the effect of stop being lippy and just listen I told him what do you want from me I just agreed with you and said I would use your bags i’m not being lippy at all I know this because I said okay dude not a problem i’ll use your bags his response was maybe if you get to buy it i’m like what are you suggesting that an 8 000 order is something you guys don’t want he’s like yeah if you buy it i’m like dude we are spending 8k today why would I bag up a bunch of stuff and spend 2 3 hours picking our your fabulous product to not buy it anyway so I had 4 credit cards one card had 2 000 one had 3500 one had 2000 and one had 1000 because I am buying for multiple people I had 4 different cards all in my name I wanted one receipt for each card not a big deal to me right wrong again he cited some policy and said if the order is more than 750 items that they aren’t allowed to ring in under 750 items on any one receipt id like to point out that that amount is higher than your employees said they could take as a cash payment I asked him to please show me that I would understand better if I could just read it he was willing to do so he brought out the policy book and to my surprise what it actually said was words to the afffect of cash payments cannot be split up or over 750 items I forget the second half my immediate reply was so what’s the big deal im using credit not cash he snatched the policy book away from me at that point and said you know what you can just listen to me or I don’t have to let you buy anything it’s up to my discretion I then called your orlando outlet and your new jersey outlet and talked to the store managers and cited your policy I was given I asked them to confirm if that was accurate and both said if it was a policy it was news to them I then asked if they would let me buy my order using 4 cards and 4 receipts the woman at orlando said oh my gosh yes we do that every single day I asked if I went to her store if I would have any trouble with this in the future and was told no then she said you can always come down here if you’re in the area and i’ll be happy to take your order after that phone call I tried again here’s the video of that attempt I said listen I have 4 credit cards your register girl said you told her she can’t ring up an order under 750 items that’s 3500 if it’s 5 items not all of my cards have that much I have done multiple receipts every time I came here heck I can even supply them to show it he tells me that because I am order so many items that I can’t have less tan 750 items per receipt so I point around to everyone else and ask what about everyone else you aren’t forcing them to spend a minimum of 750 items what about the final charge i’ll have 750 items for two tickets but the leftover isn’t going to be 750 items you’re not going to let me buy them he shrugged his shoulders to say no at this point I haven’t yelled ive been a bit snarky and sarcastic because I know he’s just giving me a hard time two people ring in our order almost every time I am up there and we were there 3 times in the last 6 months spent a bunch each time so at 730 8pm or so we are done shopping assuming that two people could ring us up ended up being a fantasy he forced one employee only to ring us up later on he comes up when its now close to 9pm and says hey you mind if we ring you up on both registers I chuckle and say no I don’t but you do you don’t want to be breaking that 750 rule do you he glared at me and then sent the employee away and walked off after blinking a few times I laugh because after telling me over and over he couldn’t do it he just got caught trying to do what should have been done to begin with a short while later after 9 I find out that everyone is standing uip front except for the one girl and another associate because none of the rest of them are allowed to help her ring us up the only two people left in the store with about 700 more items to be rang in if that’s not enough since it was a holidy all of these employees are apparently being paid overtime to stand around and wait at a bit after 10 all but two girls leave and one girl is waiting to count cash while the other girl sits and keeps ringing stuff in we apologize profusely we expected two employees to ring us up like always and timed our visit to be out around 9 if this had happened instead of having one literally stand there and watch her for 1 hour and 47 minutes after close we would have all been out on time and no overtime or extra hours spent so finally at 10 47 pm our orders are done we thank the lovely girl lauren and jasmine who got stuck staying 2 hours past close because a manager made up some random policy and had to double down when I pointed out he really needed to follow that 750 rule when he was going to toss another girl on the register if this is policy fine it doesn’t seem to be no manager at your other outlets knew what he was talking about the orlando one insisted that the only restrictions are on cash payments and verified I was paying cash or credit it’s a pretty humiliating experience to get hassled trying to buy panties and bras by someone who’s on some type of power trip the only thing I said sideways to him was that I flat out didn’t believe his policy and that credit absolutely is not the same as cash I didnt call him any names scream at him or did anything to disrupt the store beyond what you see in the videos if this is not policy i’d like an apology from that manager in person or over the phone admitting he was mistaken I would hope that the next time I go there I am not hassled but if not I guess there’s always orlando or new jersey who seem to be quite friendly I also want to give recognition to jasmine and lauren lauren is the poor soul who got stuck ringing everything in alone because of the manager’s silly rule and not allowing anyone to help because it would be in violation of the 750 item rule jasmine was the cash counter who had to wait until we were out of the store to count cash even more interesting is that I had a former employee with me helping me buy and she said she never heard of this policy either but it doesn’t mean it wasn’t added since she left she was just as confused because the manager spent over 30 minutes trying to explain and defend this when that time certainly would have been more efficiently spent doing productive things instead of hassling someone who literally sits in a corner and speaks to no one while sorting through your products one bin at a time id love a call back about this or to find out what exactly is going on ive never been hassled like this before and it was a little frustrating and very trying to keep my cool joe rossetti alexandria gunn See Other related products: I Am A Simple Woman Dog Paw Flip-Flop Wine Trucker T-Shirt
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thesymphonyoflife · 4 years
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Favorite albums of the 2010s
This was an arduous and lengthy task to complete. Not because I don’t love talking about music, but because upon each subsequent album in this list, it became harder and harder to talk about. I mean, how do you truly do justice in words to describe how impactful an album was to you? Also, how do you compare things that are so different? How do you compare something released in 2019 to 2010? You can’t really do any of those things, so here I try to best present my thoughts as to why these 25 albums stood out the most to me in this past decade, and why they had such a personal connection to me.
Remember, these are just snapshots in time. The thoughts of this day, reflecting back on the past decade, and how I feel in this moment: My favorite albums of the 2010s...
25. Pusha T - Daytona
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Short and sweet. Quality over quantity. This album comes out swinging, knows it’s pace, direction, and theme, and does it well over a quick 22 minutes. The beats are always fun to listen to when Pusha T raps, and these 7 are no different from before. There’s no beat quite like “Numbers On The Board,” but I can’t fault the album for that. I always like Pusha T’s flow, and appreciate how his flow and harshness inherently make him enunciate very well, making it just a little more immersive (and makes it easier to stank-face rap along to it in the car).
24. Kelela - Take Me Apart
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This album is crafted so meticulously. The care taken to surround the messages in the songs with appropriate beats, and fusing genres together so seamlessly all in the process. Kelela’s vocals are so poetic and beautiful as the struggles and vulnerability come out immediately and never relent. It’s a personal but applicable and accessible album, because the concepts about love, loss, relationships, empowerment, are all relatable in some way to us. It’s hard to ever predict in the moment if an album is “ahead of its time,” but I submit this one as a candidate.
23. The Weeknd - House Of Balloons
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I think we could see this type of R&B coming. The spacey, moody, sexual R&B that was like a bunch of styles mixed together, combined with the effects and mixing possible in this decade. And that might sound like a slight on Abel Tesfaye, aka The Weeknd, but it’s not. I could spit out a bunch of ingredients, in right proportions to you, to describe a perfect entree, but I still need to cook it. And that’s what the Weeknd provided. Even if a lot of the magic behind the sound was in the production, there still needed to be a suitable voice to go with it. And turns out, he has a pretty good voice (and one that would naturally transition to pop). I like this record, obviously, for it’s underground mentality and foundation it led to this type of R&B sound. And even though it’s duplicated like no other now, I always appreciate the ones that not only lay the groundwork but do it well too. And this is what it was: simply the foundational “2010′s alternative R&B album” (which happened to be a mixtape).
22. Oddisee - The Beauty In All
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I have been making music (primarily hip hop beats) since I was in high school. I got inspired by my affinity towards hip hop, and the cool beats from Dr. Dre, Lil Jon, DJ Premier and DJ Shadow. When I got to college, I had less time, so I didn’t get to make music very often. When I was getting out of college though, and getting back in to the real world, I didn’t seem to have that spark. Then this album came to my attention. Coupled this with some new maschinery (pun intended if you get it), and I was on to my second phase of music making. I wouldn’t call the music in this album simple, but the thought of creating catchy, melodic, groovy beats seemed like a possibility when listening to this. Lots of bobbing head moments in car rides and airplanes were had.
21.  The War On Drugs - Lost In The Dream
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I’ve been trying, for the past several years, to craft a criteria list to what is needed to make a good “driving album.” I think I’m close, but for simplicities sake, I’ll just say it should have some elements that are in this one. The aesthetic, “the dream” is evident throughout this album, and one fitting of its title. The guitar tones and understated drums and basslines create an accessible foundation for all the tracks on the album, which make it easy to lose track of time and suddenly find yourself at your destination sooner than you anticipated. It can be easy to not truly pay attention to the lyrics upon first/second/third listens to this album as a result, but I urge you to try to decipher the messages that are outlined here. There’s a lot of poetic metaphors and interesting concepts presented here, fueling even more thought while listening. 
20. Radiohead - A Moon Shaped Pool
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I have been listening avidly to Radiohead for a much shorter time frame than most of the die hard fans, but I still have been a huge fan for about 10 years. Even so, it’s hard to really know what to expect off a band which has such a deep and replay-able discography in a new album. It almost needs to be a formula: Amount of plays you’ve had for all previous albums = number of plays needed for new album to completely digest it. The first 20 or so listens are really just to give your brain some time to place the sounds of the new album next to all the familiarity of the previous albums. And at the end of the day, it’s still Radiohead: beautiful instrumentation, poetic, frustratingly difficult to decipher lyrics, all wrapped up in exquisite mixing. It deserves it’s place along with their other albums, even if it’s difficult for me to go back to as much as their previous albums.
19. James Blake - James Blake
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I previously wrote about influential albums from my childhood. This would definitely make the list for the past decade. It changed my perception about specific genres, made me change my listening habits, and made me yearn for things more like it. I think that pretty much fits the description of an influential album right? I remember first hearing Wilhelm Scream, and I was more puzzled than entranced. But for some reason, I wanted to listen to it again. And then I found more elements I could grasp on to, like James airy falsetto, the pronouncement of the vocals in the mix that I had not heard quite like before, and this minimal electronic instrumental that I couldn’t predict where it was really going. The new can be exciting, but it can be off-putting if not all the elements are there. And for some reason, i could tell that there was music here, even if it didn’t sound like it very much upon my first listens. Then I started getting attached to Lindesfarne I, this primarily vocal only song that had this beautiful melodic and glitchy quality to it that kept me entranced. “Beacon Don’t Fly Too High,” repeated over and over again, in this autotune but beautifully nuanced quality to it that I just got lost in so easily. This album was a gold mine for my college, introspective, night-owl nature. I will always remember my college experiences and personal growth with this album, because they happened hand in hand (or ear and mind).
18. Beach House - 7
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Reverb is a powerful tool. In music you can use it in so many ways. Mostly, it’s used to create a sense of space and enveloping atmosphere that tries to not only transport you mentally but also physically into a different place (no, reverb is not marijuana. But I will be exploring the similarities in my thesis. Stay tuned). It’s basically the music equivalent of escapism in films. And dream pop/shoegaze are genres that do it hella well. I mean, the key word is in the genre: “dream.” It’s hard to just conjure feelings of a dream with a simple formula though, it takes intricate instrumentation, meticulous craft of the mixing and vocals, and appropriate frequencies occupying the final space. And those are all elements which Beach House have perfected over the past decade with their music. I could have picked any one of their 5 albums from this decade, really, but I will settle on the last one, mainly for my affinity towards the lushness and grand sonic texture they were able to craft throughout the track list. It may not encompass my favorite vocal performances, but I just love the layers and melodies and downright cool sounds mixed together for the instrumentals. It’s refreshing and it allows me to pick different things I didn’t catch before upon each subsequent listen. brb, gonna go drift off into space for a bit now...
17. Janelle Monae - The ArchAndroid
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I discover a lot of music during the end of the year, when journalists write their “best of” lists. This album was on a lot of them, so I was seeing a lot of praise for it before actually listening to it. And sometimes, ingraining those expectations in your head can lead you in the wrong state of mind when trying to digest it (especially something as adventurous as this album). This is a concept album which is carefully crafted and expertly mixed/mastered to resemble music coming from the future. So it did take me a few listens to shake off my judgmental, hipster young college mind when I immediately heard an orchestral piece as the opening track of the album. “Hrumph, this is just pretentious,” my mind kept telling myself. But it only takes a few songs that you come back to before you just start playing from the beginning again. It was “Cold War” and “Tightrope” I kept coming back to first, maybe because it resembled previous R&B/hip-hop I had heard before. Then it turned to “Neon Valley Street,” which incorporated beautiful strings weaving through Janelle’s beautiful vocals. Then as I listened to “BaBopBye Ya” unbeknownst to me for the 8th time in one day, envisioning a play, where the main actress was singing her heart out in her shining soliloquy, that I finally appreciated the work she had crafted. Then I played the album again. “Once more, from the top!”
16. Kacey Musgraves - The Golden Hour
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Remember what I said earlier about “driving” albums? Ho boy, this one is a doozy in that regard. And no, I’m not just stereotyping it because it is a country album (even though, to be fair, it is the genre that birthed the masterpiece known as “Dirt Road Anthem”), I am saying that because again, all the elements are here: melancholic instrumentals, easy to understand vocals, and a general tone that is just downright pleasant. It’s hard to describe what “easy on the ears” really is, but this is what I would showcase as an example. And that’s not to take away what Kacey accomplishes in this album. The songwriting is very poetic in my opinion, and while the concepts about love, relationships, purpose, and just life in general are not extremely groundbreaking, each track in the tracklisting is neatly wrapped up in a bow with a cherry on top. It’s the equivalent of a dog looking at you and smiling. You can’t help but feel a little good about yourself, no matter what circumstances you might be in at the time. And yes, I promise you, that’s the only time I will be comparing music to animals during this list. But this is a truly beautiful record that I keep coming back to, and each time, I get transported to the same feelings of peace, tranquility, and nostalgia (and a smiling dog).
15. Holy Other - Held
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This was a huge decade for my affinity towards electronic music. There was a whole avalanche of factors which contributed, like the general rising output in general, the vast number of stylistic shifts and sub-genres crafted, and just my growing pallet for interesting and cool sounds. And this album checked all the boxes for what I was infatuated with in the genre. The immediate, overbearing, dark, almost too-in-your-face spacey atmosphere. The weird synths and percussion elements. The right vocal samples that complement the beats well and sit atop the mix perfectly. And the tempos which keep you guessing and keep you engaged. I hadn’t heard anything like it before. And when you hear something like that, it makes you want to find out, immediately after listening to it for the 85th time, “what else sounds like this???” It’s always disappointing when you keep searching and don’t find something exactly in the same vein, but then you start to realize the uniqueness of this music and appreciate it even more. (BUT STILL, WHERE IS THE NEW MUSIC BRO?? IT’S BEEN 8 YEARS!!!!) It’s albums like these that keep me excited for the genre in the future, the “new-ness” of it all, and the possibility that you might stumble upon another Holy Other.
14. The Roots - Undun
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Hip Hop has been my favorite genre of music for quite some time now. You never really know what’s going on inside the mind of a pre-teen, even if it was my own, so it’s hard to recall what it exactly was about it that immediately made it stick out to me. I think the energy, and the aggressiveness fit my moods at the time, and maybe because I was into basketball a lot, that also swayed me to it instinctively? Either way, I mostly liked the uptempo beats from the stuff that was popular in the early 2000s (crunk, dirty south mostly). So in that regard, my exposure to hip-hop was not of a natural exposure, or one you would recommend to someone who wants to get into a specific genre. Once I had my fill of the hype stuff, I came back around to the earlier hip-hop staples, from Illmatic to Reasonable Doubt to Me Against The World to Ready To Die. But even then, all the while, I resorted back to my listening habits from when I first started listening to hip-hop. Paying more attention to the beats than the lyrics. Maybe it was my attention span. But whatever it was, I never made a concious effort to dive deeper into the messages behind the lyrics. Until I got to this album. Maybe it was the relaxed nature of the beginning of the album that eased me into it. Maybe it was the outstanding verse from Big K.R.I.T. on “Make My” that pulled me closer in. Or maybe it was just Black Thought’s outstanding flow and heartfelt emotion displayed. For whatever reason, this album, from the very first listen, played out like a book. Which is kind of what they were going for here. And since then, I’ve been able to pay attention to lyrics a lot more. Challenge myself to understand the subject matter, even if it might be completely foreign to me. I have The Roots to thank for that.
13. Tim Hecker - Virgins
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What is music? Yes, the halfway point in the list is the perfect time to get all philosophical. No but really, what is music? Is it just tones and notes and melodies? Or can it be other things, like noise? Prior to this album, my brain would’ve just processed things differently and filed noise away in a separate box. Now it’s a little more complicated. Thanks to this album. Again a result of recommendations on a year end list, I took my first foray into drone music with this album. And I surprisingly loved it from the get-go. The ethereal textures, lush synths, and other-worldly noises were just the tip of the iceberg with this album. It made me redefine what I considered music altogether. I learned that it is possible to encompass as much of the frequency spectrum as possible and still have it contain clearly recognizable, distinguishable melodies and harmonies to keep coming back to. The dense-ness of it just kept you hurling through this atmosphere deeper and deeper until you found yourself lost in it and not wanting to escape. The crescendos, the moments of quiet are all spaced apart beautifully and organically. Yes, it is music. And some of the best damn music I have ever heard.
12. Frank Ocean - Blonde
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I’ll have more to say about this artist later (nudge nudge wink wink), so I’ll stick to talking about the album specifically. And I can’t help but go back to the wait for it. Because who, in this day and age of instant gratification, could ever imagine an artist living their life, taking their time, and waiting until the right moment for them to release another album?? Ridiculous, right? I admit I was on that boat, like most others too. It was just hard not to be anxious. This genre doesn’t have the best track record for quick releases (cough cough D’Angelo cough cough) and after his previous music output, I was getting antsy. But I’m glad on how the album turned out, and I’m even more appreciative of how it captured the essence of that wait and what it said to us, in an understated, melancholic tone: patience. Sit back, soak it all in. Enjoy everything, experience as much as you can, and just watch, it won’t feel like another 4 years again next time. This album showcases the power of patience. Just relax, try not to be so stressed out, and you will get more out of the music. You will hear vocal harmonies you haven’t heard before. You will hear new basslines you didn’t know were in the song. And you will come to appreciate the quiet and empty spaces in the music, too. And, would you look at that, it’s already 2020! 
11. Moses Sumney - Aromanticism
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Like Blonde, to have production so minimal, you have to back it up with some serious vocal chops. And Moses Sumney does exactly that on his debut album. Not just the range, but the subtlety mixed with doses of harshness and scratchy-ness give the ambient backdrops so much more texture and life to them. The layering and the way he sometimes replaces conventional instruments with his voice is a unique thing to hear. But let me tell you, it is an even more unique and jaw-dropping sight to see. His live performance was a lesson in crafting a sound in the show, rather just putting the show on. And there are conventional ways to switch up live versions of songs, like lengthier or different solos, different tempos, etc. But what Moses does in his shows are unlike anything I’ve ever seen anyone else do. The looped vocals. The even more sparse instrumentation. The crescendos. The way he utilizes the acoustics of the space to properly fill every crevice with vital frequency content. The sheer GARGANTUAN natures he takes some of the songs. It makes you appreciate the artistry even more coming out of the show. And making you wish you could experience that side of the music with your own speakers or headphones, but you can never really do it justice, even playing back the live recordings. I’m excited for what’s next for Moses Sumney, but I’m even more excited for his next tour.
10. Kiasmos - Kiasmos
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Humblebrag time: I’m really good at finding music I like, then adding it my library/collection very quickly. I started at a young age, like most people proficient in this kind of thing. It started in elementary and middle school, on cassette tape, where I would listen to radio at all hours of the night, and have a writeable tape inside a boom-box ready to record the audio of whatever was being played. Fantastic device. And I quickly got really good at starting and stopping with minimal time between songs, and crafting my own pseudo mixtapes, then playing them back on the bus rides back home from school. Then in high school and college it transitioned to iTunes, where I would find songs from artists I would like, then go down the rabbit hole, playing those 30 second clips (yes iTunes only had 30 second samples back in the day) of similar artists and similar artists of those artists and so on until I found music I like. I would then write them down on a huge list and download them all on limewire (I mean buy them. I totally didn’t do any illegal downloading). Now it’s a little too easy, in my opinion. I honestly could spend whole days and nights trying to find a new artist I liked. And I had a blast doing it. I still appreciate nowadays when I do discover a new artist through similar processes, but now the feeling of satisfaction has definitely waned. Nevertheless, when I find music like this album from Kiasmos, I can’t really complain.
This particular sound was exactly what I was looking for when searching similar artists to Jon Hopkins (again, spoiler for below). The atmospheric, textured micro house/minimal techno (don’t electronic sub-genres have the best names?) that was very easy on the ears but also beautifully crafted and addictively catchy. A true sonic collection put together in album form. Almost like one naturally flowing song, containing some small detours but for the most part maintaining the specific course it set out for. And for all those reasons, I keep coming back to it, wanting to take that journey back into the soundscape Kiasmos created. And also wanting to find more artists similar to them.
9. Tame Impala - Lonerism
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Tame Impala’s rise has been pretty incredible this past decade. Not because Kevin Parker doesn’t deserve the praise (in fact I still believe he is underrated), but because I never would’ve thought the “masses” would be so quick to warm to this very nuanced and unique sound. I mean he played at Coachella in 2011 and was on the 5th line (see below).
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Then in 2013 he rises to 3rd line, then 2015 he rises to 2nd line, then in 2019 he is headlining. Pretty linear trajectory. Just a couple of guesses as to the rise in popularity:
1. I don’t think you get more popular without performing some kick-ass shows
2. I think to become popular, you have to make some kick-ass albums
I know, those two points may be shockers. Write it down. I think I cracked the formula for music success.
This is my favorite album of his because, well, it just contains so many memories of mine. Our memories are much stronger when our emotions are at their capacity, and this music just fuels emotions with all the exploratory sounds and melodic detours and passages that are so different from one another, but fit so cohesively well together in an album. This album is different in that, when I go back to it, I don’t necessarily listen to it from start to finish. I pick songs that I want to go back to. Like “Endors Toi,” which takes me back to a time when I could hear the expansive synths echo into the atmosphere at a concert I was running late to (it’s a long story). Or “Why Won’t They Talk To Me,” which takes me back to biking back to my apartment from an informative, exciting, and sunny day at graduate school. Or “Elephant,” which brings back memories of hanging in the basement of a friends house, listening to music and trying to be productive and record something. Or “Nothing That Has Happened So Far Has Been Anything We Could Control,” which transports me back to sitting in a friends SUV at a cabin, on a rainy night, listening to the song and discussing the themes in the song. It’s music that is so powerful that I forget what sounds are going in my head and instead my mind just fills it with the memories it used to accompany.
Yeah, I think that would constitute as a pretty kick-ass album to me.
8. Frank Ocean - Nostalgia, Ultra
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A lot of people, when making their lists for best albums/songs of the decade, stuck to one artist, to talk more about other artists and share a bigger variety of what they enjoyed. I get that. But another part of me also says, “fuck that.” Frank Ocean made 4 great projects this decade, so I’m gonna talk about why I loved each one so much! This one was a complete and utter replay bonanza from the first listen. It just contained so much substance and uniqueness to it that I couldn’t get enough of it. And one of the first instances where I immediately kept replaying it, without giving myself time to digest and listen to other things. And the first instance where it did not sway my opinion of it one bit. And a case, shamefully, that I immediately started singing and thinking of the Frank Ocean versions of all the covers on the album. The way he reinvigorated already existing instrumentals with his beautifully nuanced, light, but powerful voice, was an addictive thing for my brain to come across. And there was something about his voice that just made you want to blast your vocal chords trying to belt the vocals along with him. I don’t know if my singing got any better, but it certainly had not experienced the work out quite like it before I discovered this mixtape. And now if you’ll excuse me, I’ve got a concert I have to perform inside my car.
7. Darkside - Psychic
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How do we typically describe music in writing? Usually words cannot truly replicate sounds, so we resort to comparisons of material that is well known, like the influences and recognizable sounds. But how about for albums that are truly one of a kind and explore new realms not previously charted? That’s the conundrum when describing the music on Darkside’s first (and sadly, probably, only) album, Psychic. But I think I’ve come up with one word that tries to do it justice: Movement. The play with movement, and all that word encompasses, is ever present in this 45 minute sonic adventure. From the opening track, where it starts with a slow jaunt through an unknown, desolate atmosphere, trying to gather your thoughts about where you are. It’s very dark, and you have to adjust your eyes. Then as more starts to come in focus, you start to walk a little faster, with a little more urgency, trying to discover more you can. You get a little tired, so you take a break. Then, when the sun comes back up, more and more starts to come into focus, and your heart starts to race faster and faster trying to uncover more about this strange new place. You start to run now. Everything is new, and exciting, but also strange and somewhat lonesome, as there are no recognizable faces anywhere. You slow down and start to recognize the time scale, and realize that you have time to discover more, and rest after an eventful first day. And that was just the first track!!
Darkside plays with movement more throughout the album, with the sharp panning present in “Sitra” to the marching style beat of “Heart,” to the circuitous and chaotic, wandering nature of “Freak, Go Home.” This movement is so visceral, so real when it happens with all the organic, fresh new sounds, along with some distinctive, comforting guitars and sparse but thunderous vocals. Music that makes you want to move your legs and feet, but also makes you want to move your environment around and experience it under new conditions to discover even more than you previously thought was present. And I implore you to do that last thing. Listen to this alone, in the dark, at night. Listen to it first thing in the morning. Listen to it in a new country. Listen to it on a train. Listen to it in a crowded room, full of people. And then, maybe, you will start to understand why I describe the music with that one word. Or maybe, you’ll find another way to describe it.
6. Bon Iver - Bon Iver
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This is an introspective album. I don’t think there would be much argument about that. So as a result, when I think about it or I replay it, I always go back to the time that I discovered it and really started listening to it for the first time. That coincides nicely with a huge period of my own personal growth and introspection, right smack dab in the middle of college. I remember the apartment, the exact shade of brown in the desk I first listened to it. I remember the long philosophical discussions late into the night I had with my 3 outstanding, unique, and role-model worthy roommates. And this music was the the one accompanying these discussions in the back of my mind. 
The album cover appropriately describes the landscape the music invokes. Not only because Justin Vernon famously crafted his previous album at a cabin deep in the woods. But because the music in this album so expertly capture the essence of the outdoors, of exploration, and of different weather patterns (mostly of spring and autumn in my mind). And as a result of all that introspection, I kept on yearning to learn more about not only myself but the world around me. To discover new distant, uncharted territory. And thanks to this album, the new didn’t seem all that frightening, because I had this to accompany me and remind me of all the enormous mental growth that I already had, along with all the important people who helped me discover more about life.
5. Kendrick Lamar - good kid, m.A.A.d city
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Stories work extremely well in the album format. Personal anecdotes, conversations, thoughts, and showcasing events are a brilliant way to understand someone and follow along on their journey they describe. But after that, what gives an album replay value? There has to be a human element to it too, to draw the audience back in again and again. And this album is a masterclass in that art, not only taking us through a vivid journey of Kendrick’s upbringing, but also attaching a humanistic and empathetic element to it, all while talking about subject matter that not many people experience. “Sing About Me, I’m Dying Of Thirst” is just one (albeit grand) example of this. The track takes us through this incredibly vivid story and introspective moments, pulling back on the instrumentals and giving Kendrick the reigns to speak from experience, poetically, metaphorically, and directly all at the same time. And the album is littered with moments like this in each track. It’s digestible in different segments of each verse, in each song, each telling a different story but one that’s all the same in the same essence. And all the while, allowing us to get enveloped in the stories and make us feel genuine emotion about this stranger, and possibly, to an entire population that experiences similar things to this. I’m not sure if that’s ever what is the intention of the artist, but that’s the power of music. Release it and see what happens, and if it speaks to even one person then I’m sure it’s just as impactful to them as releasing all their emotions into making the music itself. Just one of the lasting impacts this album will always have. The power to connect. The power to escape. But, more importantly, the power to empathize.
4. Frank Ocean - Channel Orange
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R&B went through an incredible journey this past decade (just look at this list for a small glimpse into some of the stylistic shifts). But at the end of the day, love, emotions, heartbreak, and relationships encompass the life-blood of this genre. Each artist has their own way of conveying these themes, under different instrumental backdrops, under different vocal rhythms, and under different metaphors and stories. As far as the 2010s are concerned, no one did it better than Frank Ocean. I said earlier that the most powerful music sticks with us because it elucidates such strong emotions out of us. And as far as love and relationships are concerned, Frank Ocean has been the soundtrack to that part of my life this past decade. The lows, the highs, and everything in between, has been thought about and experienced with a song or twelve from Frank Ocean. These emotions we have are extremely personal and hugely vital to our growth and shape who we are and who we want to become. Because relationships are inevitably experiences with someone else, and there’s no better way to learn and grow than to do it with someone, or learn from someone else’s experiences. So the subject matter must be dealt with care and contain some type of believable sense of vulnerability, otherwise we will discard it like other fleeting music. Frank makes a lasting impression for all of us because of this vulnerability and genuine emotion in every song, every verse, and every note he sings. 
Just as Frank’s music allows us to hear another persons story, experiences, and emotions, it truly feels like it does more than that, and even lets us show our emotions back to it. It’s just as much the listener as it is the talker. And that’s what truly makes this relationship with his music much more powerful. Sometimes when I sing back the lyrics, I’m singing the same words as him but conveying an entirely different, personal emotion. And it’s a nice, cathartic feeling, to let loose and sing someone else’s song, all the while pulling back the curtain and displaying some of your own pent up emotions. And that’s what companionship is. So thanks for the companionship, Frank, for this decade and the decades to come.
3. The National - High Violet
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A lot of this list I have described what has made me gravitate to an artist/album. A lot of the time, there’s a bunch or reasons: emotion, personal connection, and relatability are the majority of them. But for some, like this album, it comes down to something pretty simple: I just really like the music. It’s not that there’s none of the above elements here (the themes of hardships, sorrow, and frustration are readily apparent and relatable), but I’m merely stating how the dominant factor in why I keep playing it over and over again is because my brain just says “yes” to each and every one of these songs in this album. This is a band in a true sense of the word. And each of the 4/5 elements brings character and flavor to the songs. The drums of Bryan Devendorf give each track essential pacing and rhythm, laying a solid foundation for the rest of the instruments to weave in and out of. The basslines from Scott Devendorf are somewhat hidden but ever present in the mix, and round out the frequency spectrum nicely. The guitars and piano from Bryce and Aaron Dessner give the music catchy and notable melodies. And Matt Berninger’s vocals sit atop (or below, i guess) all of this and punches through the songs, providing much of the emotional weight of the tracks. 
Sometimes, you just gotta sit back and let your brain figure out whether the music is good or not. Many times, it will enjoy things a lot for a short amount of time. But sometimes, there will be music that it enjoys every time it’s played. That’s High Violet for me.
2. Jon Hopkins - Immunity
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When I first wrote about this album on my favorite albums of 2013 post (yes, I linked to my own writing, all pretentious journalists do it), it only landed in my honorable mentions, not even in the top 15. So what changed? I guess it grew on me. That led me to question what that really even means. Does every subsequent listen form one piece of a puzzle in your brain until enough listens makes you “get it”? Does each listen unlock something that you previously didn’t hear before, and make you appreciate it more? Does each listen have different circumstances and environments surrounding it, giving you a better frame of reference? I think it’s some combination of all three of those things, but it doesn’t happen in the first place unless you really like the music and find it unique to begin with. It can be tough to go back to something your brain seriously dislikes upon the first few listens. Sometimes, admittedly, I move on to other artists and albums quickly because I have this obsession with finding new music and new artists. It gives me joy because I truly believe variety is the spice of life (as cliche as it sounds). Expanding my pallet and tastes has always been a complete joy. So I guess I’m glad, in this case, that there wasn’t (and isn’t) anything quite like Jon Hopkins’ Immunity. Because once I realized there was nothing like it, I kept coming back. Again. And again. And like I said, it grew on me.
I’ve always laughed at the name for a particular sub-genre of electronic music: IDM. Because apparently it stands for Intelligent Dance Music. Now there’s nothing more pretentious than labeling a whole style of music as “intelligent,” but the artists don’t create the labels, the listeners do. And once you understand the meaning behind the label, then it somehow makes complete sense. Because the true meaning of IDM is that it is inherently “cerebral” and better suited for home listening than at a club. And that’s exactly the emotions that circle my head when I play this album. The chaotic rhythms and punchy highs of it are certainly fit for a nightclub. But the tranquil and introspective lows are fit for a dark, anechoic chamber devoid of any human interaction within 3000 miles. So combine the two, and I guess, you have some fine and dandy Intelligent music. 
Like most emotions, you have to experience one extreme to truly understand the other. And it has to happen organically. You can’t force true sadness to experience true joy. The brain is smarter than that. And that’s exactly what happens in this album. The balance between the glitchy noise and chaotic synths and driving kick drums with the subdued pianos, distant atmosphere, and sheer voids are necessary to bring this all together and truly show the dichotomy between the two sides. But even so, all the while, when you leave the album remembering the extremes, you forget about all that happened in the middle. And so you go back and listen again, and this time, you try to remember the stuff in the middle too, because that’s part of life too and sometimes it’s just as impactful. And in essence, that’s what this album does. It is truly an out of body experience, by going through all those highs and lows, making it feel like you endured a life’s worth of emotions in 1 hour and 4 seconds. And then you want to go back and experience it again. Just to feel that euphoric state again. That state that could only be described as
Immunity.
1. Kendrick Lamar - To Pimp A Butterfly
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I made a claim to a friend the other day, stating that this was not a great decade for hip-hop. And under several different metrics, like truly revolutionary artists, number of adventurous, stylistic shifts, and impactful albums, it may truly have been a weak one compared to other decades. But one big thing I was overlooking was my frame of reference, comparing all others in the genre, to Kendrick Lamar. And that might be unfair to do. Not only because comparisons are tedious and often an exercise in futility, but because one artist should not define a genre. Even in this braggadocious genre, I think Kendrick would agree that it is not his goal to distance himself from his contemporaries, but merely try to raise the bar higher. To really show the importance of not only this genre, but music as a whole. And for that reason, because of this album, I’d say it was a pretty good decade for hip-hop.
A lot of the music here in this album is not unlike that presented in good kid, m.A.A.d city, being very personal, very reflective of his own experiences and the experiences of the people he is close to. But he takes the messages and themes surrounding these tracks one step further here, developing them under the guise of heady topics such as racism, sexism, gentrification, politics, and ethics, among others. This allows more people in to relate to the themes, and also allows more fodder for discussion and self-reflection. Kendrick also presents these topics as a form of discussion, often presenting both sides of the argument, in order to spark conversation rather than dissonance. And as a result, it was easier to keep coming back and revisiting this album, because it didn’t feel preachy, but rather inviting, both thematically and musically (Not to mention just the sheer awesomeness of the music too).
The best type of empathy is one that actually enacts change. Empathy that is so strongly invoked that it makes you truly think about others and makes you actually change as a person. The kind that makes you a better talker and an even better listener. And that’s the feeling I get whenever I get through this album.
Music, for most people, at most times, is for entertainment, and for escapism, like any other art form. And that’s perfectly fine. But every now and then, there comes a time when I need someone to yell in my face and get me motivated. To have that friend to tell me to change. To shake me a little and implore me to try and make a difference in the world. To help get me inspired. And sometimes, the best way to do that is through the medium of art. Because only art can illuminate the emotions I have been describing throughout this list. Only art can present themes and messages in ways not possible otherwise. And only Kendrick could wrap up all of this into one cohesive, sonic masterpiece, full of intense passion, intricate, nuanced instrumentals, and witty, poetic lyricism. 
Long Live King Kendrick.
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ocdaniel · 7 years
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How To Build A Brand
In my humble opinion, I present "How to build a brand" Identity - First step to any brand is to first identify what the hell your trying to do. This will become your logo, website, marketing materials, concept, feel and vibe. What message and vibe are you trying to make? What do you want to have translated to your target audience? This is the look and feel of the overall brand. To get here though, it helps to go through a few things of the mind first. Mental gymnastics to give you that solid platform for less wasted time as you start actually designing things. Avatar Identification - identify who your client, follower, customer or person your targeting is. A lot of people miss this first vital step. They think too big or get caught up with competitors strategies. The concept of "stay true to yourself, stay true to your audience, build an authentic brand movement." You might be able to "fake it till you make it" but damn that is exhausting! How much easier is it to just identify who you are, how you feel is most effective to reach who you want to reach, then let the dominos fall. I think one of the biggest keys to failure is trying to do something you don't know anything about. Who knows how to be you better than YOU?!?!? The hard thing is that there is so much noise in the world today competing with your inner voice that it distracts you from knowing yourself well. It's almost like that 7ft 2in guy that tries to emulate Steve Nash because he sees himself as a point guard. Delusions kill great potential brands. Don't do that. Spend time understanding who you are and go deep. The deeper you go, the more straight your path to get to your desired goals. Before I work on a brand, I ask a series of questions. 1. How did you get to where you got? 2. Why do people like you? 3. What are the top things your followers think of when they think about you? 4. What is YOUR message and what would you want to transfer to another person if you only had a few moments with them? 5. What gets you excited and what are you into? 6. What other brands do you like? 7. What brands do you think your fans wear? 8. What is your ultimate vision of where you want to be? This is a great starting point to help identify what your brand "COULD" look like. Remember, iteration is part of the process and what you start with often will look significantly different by the time you are done. Get comfortable with the PIVOT! Messaging - how do you say everything you want to say to your followers in 3-5 words? It's your hook/ chorus/ tagline. If you were going to deliver a keynote speech, what would you title it? It's gotta be something people can remember and makes sense when they learn more about you. Kinda like "sacrificial love" for one of the most prolific movements to exist called "Christianity" from a guy named Jesus. You have a title that supports your story or message. What is YOUR message? This is not easy so my recommendation is to relax, take your time, and fire away. Just start writing things down. Spit out 20-30 maybe 50 ideas. I call this the message iteration sequence. Do you think Apple Computers came up with "Think Different" on the first go around? Your message might evolve. I mean do you want to force feed things to your fans? What if you start off a guest on a talk show and the cameras catch you say something like.... "cash me outside, how about dat?" and it goes viral? Are you going to roll with it or try to explain that doesn't truly represent you and your brand should be something else? Brands evolve and you should be open to this. I mean the core of it could start off with your story and message but your FANS might demand a PIVOT. Be ok with that. The idea in this phase is to put something out that can get the ball rolling. Nothing sucks more than a lot of potential that sits on a bench. Get off the bench and start testing! Rapid Testing & Refinement - Now that your idea or message is "off the bench" you can start getting feedback to either validate your idea or receive reasons to change it. Don't keep fishing with the same bait if it doesn't work. If you can make tweaks to it, do it! I heard this quote I always use "slight tweaks lead to great peaks!" Truth! The stubborn guy eats the left overs and by himself in the corner. The market moves fast as people are always changing. Move! As you test and refine, you will eventually find something that works. The key is to keep trying. Don't give up.... I was told once, "daniel, people give up... don't give up! Not giving up is half the battle." From my own findings, I see this true more than 80% - 90% of the time. Now, 10% - 20% of the time, the old classic poker song "know when to hold em, know when to fold em" has to be enforced... but during this first phase, don't give up! Innovate, Deploy, Test, Refine. The clay pot always starts off a big blob of brown dirt mixed with water. Build your pot! Eureka - You caught a whale! That's the point of testing... when you catch a whale go HARD! Stop testing. I call this, start wide then go super narrow. Once you figure out what is working, don't waste any time on things what take away from reeling that whale in. If you got a saying that people keep repeating or a vibe you see people posting, you got something! Think, this is when people start tattooing what your saying onto their bodies (this actually happens many times). The whole point of testing and refining is to get to a singular focus you can repeat over and over and over again. It's your brand! Now go take over the world kid! Ok... now that we went through that we can snap back to now. That was a mental gymnastics exercise to show what lies ahead. If your fortunate enough to make it to the "Eureka" stage.... believe me, there is a whole new set of rules that apply there. You can't just sit back and collect cash. You gotta keep nurturing it and treat it like a prize horse. Frequently grooming and maintenance is a great thing to exercise once your brand has been established. So back to identity. Once your process all that above, your ready to start making a logo. By now you should have some sayings you want to start with, brands you like or feel your fans like and an overall vibe that you want to build your brand around. Logo - A good designer can help put some concepts into motion. Fonts, sizing, layout, texture and colors are very important to pay attention to. A good designer can help translate your idea into a graphic that can get you started. I'd recommend getting 4-8 logo variations to look at unless your working with a guru that knows what he's doing. If you got a guru, then you might want to take his advise on what looks good and give your slight feedback on that. Look up how Steve Jobs came up with the Apple logo for reference. If you don't have access to a guru and you have to play your own creative director, I'd pick 1-2 of the initial set then have them do 2-4 treatments each. Play with different layouts, colors, etc. Maybe even have them apply the logos onto marketing materials such as flyers, website mockups, mobile apps, etc. This will give you a good vibe of how it will look applied. Remember, not everything that looks good in a catalog translates well when you actually try it on. Give it a test drive and see how they can treat the logo onto different graphic layouts to get a real fee of it. Once you got it, pick the one you will call home and start the remodeling! Marketing assets - once you have the logo and the initial messaging, you will need to get marketing assets. Here is what I believe you need today in order of importance: Social Media Promo Assets (the modern flyer), Website (the modern store front), & a one sheet (the modern business card). You could do without a one sheet if your a entertainment brand but as a business, you'll want a one sheet. That one sheet will force you to properly consolidate all your ideas into a concise format. It will also be very useful for business meetings, video production, marketing campaigns and new employees down the line. I almost always build a one sheet before doing a website or mobile app. Even if I don't use it, it helps me filter the unnecessary content out. Now that you have your initial marketing assets.... START MARKETING! Now this is where I stop. I went over the steps in the mental gymnastics above so you can pretty much figure out what direction you should go if you follow my school of thought. These are my personal findings over the last 15 years or so after working with hundreds if not thousands of celebrities and influencers. I've worked on campaigns for Lady Gaga, Gwen Stefani, Kanye West, Beats By Dre, Farmers Insurance, UFC gym, and many others.... I've seen it work. Stop wishing and start working! A dream without a plan is only a dream. 👌 I'm just a student just passing along info I've caught. - Daniel
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