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lnrbybay · 6 years

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The Surf Trend Rises With The Rising Ocean

According to the recent news articles, ocean level is rising due to the climate change. Interestingly, ocean is not the only thing that is rising! The surf culture is also rising as a life style trend and is becoming a “fashion” all over the world. The cities that have been making their major profit from surf culture on the beach and ponding waves may take an advantage of this surf trend for decade until the beach lasts.

America’s surfer population was estimated to be 2.70 million in 2015 according to the State of Surf report, and is growing globally. People are digging the culture and its vibe! The fashion industry is intelligently paying attention to this growing trend and potential market. Some high-end designer brands have also recognized this niche as an “energy” for upcoming trend and took their step to catch the rising trend timely. This may be a great opportunity for American fashion brands to stand out and make this trend as our own. Aloha to the global surf tribe!

Erosion is gnawing away at a prized Santa Cruz road, and the famed surfing beaches it overlooks. Photograph: Alamy

Santa Cruz sits on the northern lip of Monterey Bay, which is losing several feet of beach a year. Photograph: Marcio José Sánchez/AP

Yeah, obviously not 2-and-a-half mill, but this gives you an idea of the enthusiasm around our sport. Then think global... Photo: Juan Medina (@juan_medina_jcm)

The State of Surf 2016 | Defining The Surf Community

The UNESCO Word Heritage site Venice and its Lagoon is one of the sites most at risk from coastal flooding and erosion in the Mediterranean region.LENA REIMANN

Michael Kors (photo by David X Prutting/BFA/REX/Shutterstock)

Triptych L-R: Sportmax; Clavin Klein; R13

Anna Sui (photo by Pietro D’aprano/FilmMagic)

Louis Vuitton's Spring 2018 menswear pop-up on Madison Avenue. Photo: Louis Vuitton

LuLulemon Elite Ambassador and professional surfer Malia Manuel. Photo: @maliamanual/Instagram

The finale of Fenty Puma's Spring 2018 runway show. Photo: @puma/Instagram

Here is the analysis of how surf culture inspired one of the fashion brand in Milan.

Sportmax S/S 2019 Milan Fashion Week Women’sFASHION / 22 SEP 2018 /

BY LAURA HAWKINS

Mood board: Sportmax’s S/S 2019 collection had a surfs-up appeal, as the idiosyncratic athletic label presented a water sports inspired spring offering, advocating fitness, contemplation and getting back to nature – all the elements that today’s modern mind and body requires. This was a collection for the executive woman, who, whether she’s living in Hawaii or Biarritz, folds up her suit after her 9-to-5 and heads to the beach. Part boardroom part surf shack, Sportmax dove into the waves with board-short silhouette suiting, pencil skirts paired with bikinis and sequinned surf tops and blazers. There were wet suit style evening dresses, feather light raincoats and ruched toggle detail dresses and pinstripe sleeveless waistcoats paired with wet look leggings. Cool surfer chic… all you need now is your surfboard and a sense of adventure.

Finishing touches: Shell-inspired jewellery has been a staple for summer, and no look is complete without a string of cowrie shells tied around the ankle or a gold dipped scallop shell hanging from the ear. This was a trend that Sportmax tapped into for next summer too. Post surf, the Sportsmax woman is sure to make a necklace or too from shells she finds on the beach. There were stilettos with shell detail ankle straps, and shells hung around the neck or from the ear. These pieces were paired with nylon bucket hats and sporty shades, with models strolling carefree beach-style down the catwalk, their flip flops or heels in hand.

Best in show: The abstract marble prints in the collection had an inky, underwater appeal. Elsewhere, a slouchy tailored suit paired with a wetsuit-style top bought a sporty sophisticated to modern office dressing.§

Sportmax S/S 2019. Photography: Jason Lloyd-Evans

Source:

Sinking Santa Cruz: climate change threatens famed California beach town

Thu 11 Oct 2018 01.00 EDT

https://www.theguardian.com/us-news/2018/oct/11/santa-cruz-sinking-climate-change-beaches-surfing

Here’s How Many People in The World Surf:

https://stabmag.com/news/heres-how-many-people-in-the-world-surf/

The State of Surf 2016 | Defining The Surf Community

November 3, 2016 By Kailee Bradstreet

https://www.adventuresportsnetwork.com/transworld-business/state-surf-2016-consumer/

The SS19 takeaway:10 of the most stylish trends from the shows

Thu 11 Oct 2018 11.23 EDT

https://www.theguardian.com/fashion/2018/oct/11/the-ss19-takeaway-10-of-the-most-stylish-trends-from-theshows-a-photo-essay

Fashion Is Coming For Surfing, And Its Lifestyle, At Full Force

Mar19,2018

https://fashionista.com/2018/03/surfing-surf-culture-lifestyle-fashion-trend

Sportsmax S/S 2019 Milan Fashion Week Women’s

Sep22 2018

https://www.wallpaper.com/fashion/fashionweeks/womenswear-ss-2019/milan/sportmax-ss-2019-milan-fashion-week-womens

Rising Sea Levels Already Threaten Venice And These Other Historic Treasures

Oct 16, 2018

https://www.forbes.com/sites/ericmack/2018/10/16/these-historic-treasures-are-at-risk-of-being-lost-to-the-next-big-storm/#75f8af63232f

#womensfashion #fashionforecast #americanfashion #trend #surftown #surfing

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