‘Do memes provide a useful way of understanding politics?’
Before we get into our topic, what exactly is a memes?
These days, memes have grown in popularity. A meme, in my opinion, is a piece of information that is hilarious, goes viral on the internet, and may be remixed and changed over time. These are also the main elements that define a meme. As to Pettis's (2018) study, Richard Dawkins provided the initial definition of the term "meme" in his book ‘The Selfish Gene’. The term "memes" was first used by Dawkins (1976) to describe the transmission of ideas virally. Memes are similar to biological "genes" in that they are self-replicating and convey information, opinions, perceptions, and beliefs that are shared across individuals (Kasirye 2019). Dawkins defined a meme as any unit of culture that might be copied and transmitted among humans; examples of such units of culture include popular songs, fashion trends, or religious traditions (Pettis 2018). Dawkins did not define memes only as pictures and videos.
Do memes provide a useful way of understanding politics?
Even though memes might be a fun method to share knowledge, they are not a reliable tool for understanding political topics in their entirety. For what reason? Memes frequently employ humour, satire, or exaggeration to express a point; it is impossible to determine if the content is real or fabricated. It could also include bias from the author. For instance, if I dislike a politician, my memes will highlight all of their flaws, even if they are good politicians overall. However, it also offers a useful way of knowing politics, as shown in the memes below. Through this meme, teens will know that who is our Prime Minister and what happen between them.
Memes provide a useful way of understanding politics because of the funny point, it can attract teenagers easily, compared to news. It can serve as a gateway for young people to become more politically aware and involved.
Simplified Political Messaging
Besides, the complexity of political messages is another reason why the majority of people in today's society don't fully understand politics. Political information is more widely available to the general public because to memes, which frequently create complicated political messaging into formats that are easy to understand. For instance, the government usually makes announcements through news or videos during the MCO time. Personally, I am lazy to bother watching these announcements, especially because the most of them are in Bahasa Melayu. Because of memes, they made the announcement in this instance easier for me to understand. Memes need to be humorous and relatable, like I already stated. On these two main components, they simplified political message, people began to share with their friends, and the general public began to understand politics. However, this can also lead to the dissemination of false information or misinformation due to the bias of the authors.
Impact of Politics Memes
In 2019, the government officially announced that the voting age would be lowered from 21 to 18 years old. But when it comes to voting, memes could have an impact. Since those teens have minimal political knowledge, they will select politicians who frequently appear in memes. Participants may also use an anonymous account to publish their own memes in order to market themselves and make teens remember them. In the book "Memes in Digital Culture," Shifman explains how memes were effectively used in the US election of 2008. Because to memes, Obama received around 70% of the vote among Americans under 25 in the 2008 US presidential election (Oakes 2020). Politicians may create humorous content and advertise a nice, friendly image to the public by using memes. They will be able attract more teenagers to vote for them if they use this strategy.
Conclusion
Memes, in my opinion, can help us understand politics, but only if we are able to identify the difference between information that is true and that is fake. Political memes may make politics easier for pupils to recognise and comprehend than heavy textbooks, especially for those taking history exams. Additionally, because of its hilarious element, which makes politics less boring, and since it is simple to attract people in, it is also a helpful approach to learn about politics.
References
Dawkins, R 1976, The Selfish Gene , download.booklibrary.website, viewed 19 October 2023, < https://download.booklibrary.website/the-selfish-gene-richard-dawkins.pdf>.
Kasirye, F 2019, ‘THE EFFECTIVENESS OF POLITICAL MEMES AS A FORM OF POLITICAL PARTICIPATION AMONGST MILLENNIALS IN UGANDA’, Journal of Education and Social Sciences, vol. 13, no. 1, viewed 20 October 2023, <https://www.jesoc.com/wp-content/uploads/2019/08/KC13_032.pdf >.
Limor Shifman 2014, Memes in Digital Culture, The MIT Press, Cambridge, Massachusetts, viewed 20 October 2023, <https://research.ebsco.com/linkprocessor/plink?id=348695e0-233d-3fc5-9070-95351505ffab>.
Oakes, A 2020, How has social media changed the US presidential election?, New Digital Age, viewed 21 October 2023, <https://newdigitalage.co/social-media/how-has-social-media-changed-the-us-presidential-election/>.
Pettis, B 2018, ‘Pepe the Frog: A Case Study of the Internet Meme and its Potential Subversive Power to Challenge Cultural Hegemonies’, Scholars’ Bank (University of Oregon), University of Oregon, viewed 17 October 2023, <https://scholarsbank.uoregon.edu/xmlui/bitstream/handle/1794/24067/Final%20Thesis-Pettis.pdf?sequence=1&isAllowed=y>.
Shifman, L 2013, ‘Memes in a Digital World: Reconciling with a Conceptual Troublemaker’, Journal of Computer-Mediated Communication, vol. 18, no. 3, pp. 362–377, viewed 20 October 2023, < https://academic.oup.com/jcmc/article/18/3/362/4067545>.
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