The Bettencourt-Zupan Coupe

The late 1940s marked the beginning of the custom car culture with modified cars first appearing in magazines and car shows. One of the first highly influential models that gained wide recognition was the Bettencourt-Zupan 1949 Mercury. This car was the first customized “Lead Sled” Mercury model that set the template for thousands that came after it. When they built the car, it became popular and was in several magazines. However, by the end of the ’60s, it was outdated. After the original owner died in an accident, they sold it to the famous SoCal customizer Dean Jeffries.

But one night in 1970, someone stole the car in front of his shop and he never found it. The custom car guys are on the lookout for this extremely important, valuable piece of the American car culture. The only trace was a pair of photographs that were allegedly taken in the 1980s. Those pictures suggest the car still exists, but it could be in a private collection.

Loma O. Johnson’s 1952 Kaiser.

Custom built and designed by the staff at Johnson Motor Co., a used car dealership and auto parts business, in Headland, Alabama. Known as "The Johnson Special," the car was also shown and presented as "The Car of Tomorrow."

Doug Thompson 50 Chevy with Oldsmobile, Cadillac & Pontiac parts.

I'd call it a GM Lead Sled.

fast back Merc . Well not really  it’sa photo shop froma Ford Vedette must be some forign Ford . But a real fast back Merc would be the COOL !

1950 Mercury

All Classic Ford Show

The cleanest shoebox

Mercury Coupe

Mercury Custom 1939 “Purple Haze” 

For sale in Valkeakoski, Finland

https://www.ebay.co.uk/itm/165601541715?hash=item268e9efe53:g:OWkAAOSw9~5i4~J3

CGI 1953 Buick Convertible “Lead Sled” Matches Summer With Bagged Widebody