Kitsch art … is designed to put emotion on sale: it works as advertisements work, creating a fantasy world in which everything, love included, can be purchased, and in which every emotion is simply one item in an infinite line of substitutes. The clichéd kiss, the doe-eyed smile, the Christmas-card sentiments: all advertise what cannot be advertised without ceasing to be. They commit the salesman to nothing. They can be bought and sold without emotional hardship, since the emotion, being a fantasy product, no longer exists in its committed form.
- Sir Roger Scruton
Warhol claimed to eat a lot of Campbell’s Soup – one for lunch every day for 20 years, to be precise. He had no fear of repetition and even said it himself, “the same thing over and over again.” So, was it a publicity stunt for the brand?
Consumerism was at the heart of American society, but bringing it into galleries was still unthinkable. Warhol, however, was dead set on bringing mass consumerism and real life into the field of art. To reflect the world around him, he used advertising images, photos of celebrities, and comics. Pop Art acknowledges reality, as did the Campbell’s Soup brand itself, with the slogan, “Made for real, real life”.
In an interview for The Face magazine, Warhol explained that his mother would use tin cans as vases for flowers. Perhaps he was paying tribute to her? Perhaps he was remembering his childhood? Andy Warhol was the youngest child of a family of Slovakian immigrants and particularly creative. His parents supported him in his endeavours despite their limited means.
Campbell’s Soup Cans was painted by hand. Warhol used paint as well as serigraphy. This enabled him to use the rules of art while simultaneously distorting them, observing reality to see it better.
As he put it, “Everything has its beauty, but not everyone sees it.” For Warhol, poetry was also in perception. A tin can could become a flower vase. A brand logo could be delicately painted with a paintbrush. And an industrial soup could become a symbol of art of Pop Art.
Photo: Andy Warhol shopping for soup cans in 1963.
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Agnes Moorehead as Endora, Bewitched..
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New episode up my channel! This week we’re making some adorable handy dandy notebook hair clips!✨
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