#geofencing
Text
So here is the long and short of it:
Google used (uses) geofencing data, location data that undeniably shows where you and your phone have been.
Google sells this data to data brokers and advertisers, whether you like it or not. And yeah, it wouldn’t surprise me if Apple also did/does this, but if they do, Tim Cook has done a yeoman’s job of keeping it secret.
Google also hands out your location data to police departments (and governmental agencies led by conservative, anti-abortion Republicans, but I’m sure that’s unimportant, right?).
Now—and here’s the crux of the matter—just as the government was using Google’s location data to prosecute January 6th rioters, Google has had a sudden change of heart and will effectively limit their ability to remotely store your GPS information on their servers (which means it will mostly only be available locally on your Android phone’s hard drive, thus making it significantly harder - not completely impossible - for Google to give the police access to bulk location data, even if presented with a search warrant).
The bottom line is, it was always wrong for Google to collect and then sell their “reverse location search data” to advertisers, data miners, the police and the government. The germane question is, why now? Why has Google suddenly found Jesus, so to speak, and decided that customers privacy rights are sacrosanct, just as the U.S. government is using that data to prosecute Trump sycophants who wanted to overthrow the election?
SN: I think the whole green bubble vs. blue bubble argument is a stupid made up problem by whiny people who don’t have enough real problems in life (if you disagree then please go make your own post), and Idgaf if you’re an Android or an iPhone user. If you’re happy with your phone, that’s all that matters — but our privacy rights constantly being violated isn’t trivial, that’s actually very important. And Google suddenly deciding that now is the best time for them to end their practice of ratting people out seems highly sus.
👉🏿 https://www.emptywheel.net/2023/11/25/the-maga-tourist-geofence-and-the-violent-confederate-flag-toting-geofence/
👉🏿 https://www.forbes.com/sites/cyrusfarivar/2023/12/14/google-just-killed-geofence-warrants-police-location-data/
#politics#google#location data#privacy rights#surveillance state#geofencing#reverse location searches#andriod#android phones#j6#j6 insurrection
128 notes
·
View notes
Text
“If you don’t collect [the data] you can’t give it to the government or have it breached by hackers,” EFF’s Andrew Crocker told The Guardian.
#geofencing #surveillance #privacy
#geofencing#surveillance#anti surveillance#privacy#invasion of privacy#october#1312#acab1312#acab#all cops are bastards#all cops are bad#political#police state#police#politics#class war#cops#kkkops#kkkop#anti cop#anti police#ausgov#politas#auspol#tasgov#taspol#australia#fuck neoliberals#neoliberal capitalism#anthony albanese
2 notes
·
View notes
Text
Between Two Buns
Sometimes I go to the vault to find a topic for The Daily Blog. After all, there is a wealth of teachable moments in the past. If there is one thing we marketers will be remembered for is that we are a bottomless pit of newsworthy actions, from amazing successes to dismal failures.
And as it turned out, Oldest Daughter shared a TikTok Reel with me a few days ago recounting one of those successes. I quickly knew I had to use this tale once more, which I had covered in The Daily Blog on 5th December 2018. From the 4th through the 12th that month, Burger King trolled McDonald’s by launching a promotion that required people to go to McDonald’s first.
Huh?
It was all about what was then a fairly new idea, geofencing. Basically, it involves setting up a virtual perimeter, and typically, businesses set one up around their own property. But Burger King did the opposite, setting up the perimeter around 14,000 McDonald’s locations. Once within the perimeter, which was usually set at about a 600-foot radius, an offer of a 1-cent Whopper would pop up in the Burger King app. The goal was to divert customers, and the effort has become legendary.
Of course, there is always risk in sending potential customers to a competitor first, and Burger King had to think strategically as to which McDonald’s locations to fence, because if there wasn’t a BK unit nearby, people would probably give up and just get a Big Mac. And if you didn’t own a smartphone AND had not downloaded the app, this promo just went flying right by your head.
Still, this was guerrilla marketing executed pretty much without flaw. Well, except that once Burger King did it, I have not heard of it being done again, at least not on a large scale. It’s one of those things that everyone quickly figured out could be used endlessly against anyone. Including you. Remember that Golden Rule? Yeah. While BK was no doubt giddy about this, imagine if McDonald’s had responded in kind? Or, worse yet, all the other burger joints formed a coalition to show Burger King a thing or two?
At some point, you just become a bad neighbor, and while it is always possible to play this card, maybe you shouldn’t. Tit for tat, you know. It might not end well.
That said, I am still a big fan of geofencing when it comes to your own property. Burger King could have done the whole promo using its own locations exclusively, but no. They wanted workers and managers in those McDonald’s locations to see people pulling in, and then leaving without ordering. That’s both diabolically delicious, as well as cruising for a bruising.
Looking back nearly five years now, we see that while the promo was a hit, it didn’t really change anything. Burger King has only a 1.2-percent share of the market. You really don’t want to poke a sleeping bear, and in this case, the bear—McDonald’s—could have crushed BK if it wanted to. Burger King should count its blessings.
And we should count this as yet another example of a high-tech strategy that worked, but one that should be realigned to focus more on the marketer and not so much on the competitor. Just because you can, does not always mean you should. It was cute. Some might say brilliant. I agree, but it was risky.
I’d put that fence over on my property, and work on being a better neighbor. Robert Frost once wrote, “Good fences make good neighbors.” I’m with him.
Dr “Having It My Way” Gerlich
Audio Blog
2 notes
·
View notes
Photo
If you live in the U.S. reblog and put in the tags your estimate of how frequently you encounter this message.
1 note
·
View note
Text
Geofencing for Banks: Enhancing Customer Engagement and Branch Experience
Geofencing for Banks: Elevating Customer Engagement and Branch Experience – Geofencing empowers banks to deliver tailored promotions and info based on customer location, boosting foot traffic, interaction, and loyalty.
In the competitive landscape of banking, where customer experience reigns supreme, innovative marketing strategies are crucial for staying ahead of the curve. Geofencing has emerged as a powerful tool for banks to connect with their customers in a more personalized and timely manner. By leveraging geofencing technology, banks can offer up relevant ads and promotions to customers based on their location. This article explores the potential benefits of geofencing for banks and how it can revolutionize customer engagement and branch experience.
1 note
·
View note
Text
Control Your Appliances Anywhere: Primezen Zen Touch Panel 4 Module
Effortlessly manage your home appliances from anywhere with Primezen ZEN 4 Module. Connect directly to your home router and control up to four different types of loads, including regular, dimmable, and heavy appliances. Enjoy features like scheduling, child-lock, geo-fencing, and voice control. No hub required. Get the Smart app now for seamless control and live notifications. Plus, enjoy a 3-year warranty. Make your home smarter today!
#PrimezenZEN4Module#SmartHomeAutomation#EffortlessControl#RemoteAccess#ScheduleManagement#ChildLock#GeoFencing#VoiceControl#NoHubNeeded#SmartAppIntegration#LiveNotifications#3YearWarranty#MakeYourHomeSmarter
1 note
·
View note
Text
Control Your Appliances Anywhere: Primezen Zen Touch Panel 4 Module
Effortlessly manage your home appliances from anywhere with Primezen ZEN 4 Module. Connect directly to your home router and control up to four different types of loads, including regular, dimmable, and heavy appliances. Enjoy features like scheduling, child-lock, geo-fencing, and voice control. No hub required. Get the Smart app now for seamless control and live notifications. Plus, enjoy a 3-year warranty. Make your home smarter today!
#PrimezenZEN4Module#SmartHomeAutomation#EffortlessControl#RemoteAccess#ScheduleManagement#ChildLock#GeoFencing#VoiceControl#NoHubNeeded#SmartAppIntegration#LiveNotifications#3YearWarranty#MakeYourHomeSmarter
0 notes
Text
Location-Based Selling: Harnessing Geographic Data for Sales Optimization
In the dynamic world of sales and marketing, precision is paramount. Understanding your customers, their preferences, and their geographical context can make all the difference in crafting successful strategies. This is where location-based selling comes into play – a strategy that leverages geographic data to optimize sales efforts, enhance customer engagement, and drive business growth.
Write to us at [email protected] to learn more about how location-based selling leverages geographic data to optimize sales efforts, enhance customer engagement, and drive business growth.
The Power of Location: Beyond Borders and Boundaries
Location is more than just a point on a map; it's a goldmine of insights waiting to be tapped. With the proliferation of smartphones and other digital devices, location-based data has become increasingly accessible and valuable. By harnessing this data, businesses can tailor their approaches, offer targeted solutions, and create more meaningful interactions.
Understanding Location-Based Selling
Personalization at its Best: Location-based selling allows businesses to personalize their offerings based on customers' specific needs and preferences in different geographic regions. This level of personalization enhances customer experiences and boosts conversion rates.
Geo-Fencing for Precision: Geo-fencing involves creating virtual boundaries around specific locations. Businesses can trigger targeted notifications or offers when customers enter these boundaries, creating real-time engagement opportunities.
Local Marketing Advantage: Location-based selling empowers businesses to create hyper-local marketing campaigns that resonate with specific regions' cultural nuances and trends.
Optimizing Resources: With location-based insights, sales teams can allocate resources more effectively by targeting areas with high potential and tailoring their pitches accordingly.
Data as the Foundation
The foundation of location-based selling is data that provides insights into consumer behavior, demographics, spending patterns, and even foot traffic. The following data sources are commonly used to drive location-based strategies:
Mobile App Data: Apps that request location permission provide valuable data on users' movements, preferences, and behaviors.
Social Media Check-Ins: Platforms like Facebook and Instagram allow users to "check in" at specific locations, providing businesses with information on customer presence.
Online Searches: Search engines process a vast amount of location-specific queries daily, offering insights into what customers are looking for in a specific area.
Purchase Histories: Transaction data combined with geographic information gives businesses a clear picture of popular products or services in different regions.
Crafting an Effective Location-Based Strategy
Segmentation Based on Location: Divide your target audience into segments based on geographic data. This allows you to create tailored messaging and offers that resonate with specific regions.
Real-Time Engagement: Geo-fencing enables real-time engagement. When customers are physically near your store or location, you can send them notifications or offers to encourage immediate action.
Localized Content: Create content that speaks to specific areas' local culture, language, and trends. This approach fosters a stronger emotional connection with customers.
Analyzing Patterns: Regularly analyze location-based data to identify trends and opportunities. Adjust your strategies based on these insights to ensure ongoing success.
Success Stories: Location-Based Selling in Action
Major retailers, restaurants, and even online platforms have successfully utilized location-based selling to boost sales. The impact has been profound, whether it's offering location-specific discounts, sending personalized recommendations, or tailoring ads to a local audience.
In Conclusion: Powering Sales Through Location Insights
Location-based selling is not just about making sales; it's about building meaningful connections with customers. By understanding their geographic context, preferences, and needs, businesses can create strategies that resonate on a personal level. In a world where customers seek relevance and convenience, location-based selling offers a powerful tool for businesses to stand out, optimize their efforts, and create exceptional customer experiences. Embrace the power of geographic data and open the door to a new era of sales optimization and customer engagement.
Visit our website now: https://www.anervea.com/
#LocationBasedSelling#GeoMarketing#SalesOptimization#Personalization#GeographicData#TargetedMarketing#CustomerEngagement#DataDrivenSales#LocalMarketing#HyperLocal#Geofencing#LocationInsights#CustomerExperience#DataDrivenStrategy#LocationIntelligence#SalesTactics#BusinessGrowth#RetailStrategy#LocalizedContent#LocationAwareness
0 notes
Text
#automation#white supermacists#blm#data#data mining#ethical#democratic#surveillance#minority report#predictive analysis#geofencing
0 notes
Text
Role played by Geofencing in ecommerce marketplace platforms
The world is witnessing advanced growth in technology and its application in the businesses across the industries.
One such industry that has undergone tremendous changes in the last two to three decades is the retail industry. Ecommerce was the drastic change brought in the retail industry due to the intense application of technology in the form of smartphones, high-speed internet connectivity and ecommerce software. Ecommerce is the buying and selling of goods through the online mode.
Thirty years have passed since the inception of ecommerce in the retail world and there's hardly any region in the world unaffected by it. According to Statista, the ecommerce market worldwide is projected to grow by 11.17% (2023-2027) resulting in a market volume of US$5.56tn in 2027.
Geofencing is one such feature provided in the ecommerce marketplace software that has transformed the entire delivery process. It lets the businesses carve out the areas where they want to deliver or where they can quickly deliver the items without any hassles.
Geofencing depends upon the delivery address. If the delivery address falls within the area carved out by the business on Google Maps, the ecommerce marketplace software lets you place the order or else it will restrict you from doing it.
Geofencing has turned out to be extremely helpful in the case of food delivery platforms where delivery timing and freshness of the cooked meal play an essential role. Any delayed delivery spoils the experience of the consumers forcing them to drift towards your rival’s platform.
Geofencing lets the ecommerce marketplace platforms achieve quick commerce which has become a trend nowadays. Failing to deliver the item in the shortest possible time shrinks your customer base. Through geo-fencing, the business can mark out the areas where timely delivery, due to rain or any other reason, is difficult to achieve. This helps the multi vendor ecommerce platform perform the timely delivery and achieve the much desired quick commerce.
Thus, we can see how a single feature of an ecommerce marketplace platform can be a game changer in the retail industry.
#quick commerce#ecommerce marketplace#food delivery software#hyperlocal delivery software#food delivery solution#q commerce#multi vendor ecommerce#hyperlocal ecommerce platform#geofencing
1 note
·
View note
Text
Unlocking the Power of Location-Based Services: Your Ultimate Guide!
A location-based service (LBS) is a service provided by software for mobile device apps that requires information on the location of the mobile device. The application collects geodata, which are real-time data obtained by one or more monitoring technologies.
Technological advances and the rising availability of geolocation, GPS, and mobile data technologies have made LBS more sophisticated and accessible. This allows for the development of new and creative market applications and solutions. These elements will contribute to driving the market expansion. In addition, according to a research report by Astute Analytica, the Global Location-Based Services Market is likely to grow at a compound annual growth rate (CAGR) of 24.2% over the projection period from 2023 to 2031.
What are the various types and elements needed to run location-based services?
Push:
The application starts the location process when triggered or at daily intervals. The application then displays appropriate information to the user or device based on their geographic location. In this case, a user gets emailed an advertisement or discount after the application detects that he or she is close to a particular retail outlet.
Pull:
The application user begins the location-based service procedures. A user using a mobile map application, like Waze, to identify the nearest automated teller machine is an example of a query-based on-location service. Few services also allow users to look into concerts, restaurants, or athletic events and utilize apps like Yelp, or Google Maps.
The following four essential elements are necessary for location-based services to function:
An application that makes use of location-based services.
A geodata collection placement system.
A mobile network for data transmission or reception.
Analytics software that runs on an outside server to calculate and present relevant data to users based on their geographic location.
What technologies are utilized to track a person's location?
Based on the demand, mobile device hardware type, and available enabling technologies, various tracking mechanisms are frequently employed for location-based services:
GPS:
The Global Positioning System is a network of satellites that exist only to assist in the location of objects on Earth. These satellites can be pinged by any device equipped with a GPS receiver (including various smartphones). This function enables the gadget to link up with a minimum of four satellites.
Wi-Fi:
Wi-Fi location tracking differs from previous approaches. Usually, a device only links to one Wi-Fi network at a time, thus removing the chance of triangulation. Instead, IP addresses are used in this location tracking.
Each network has an actual IP address that informs the rest of the internet where it is so that data may be sent over the internet infrastructure appropriately. When a user's phone joins a Wi-Fi network, it combines with the physical IP address of that network, enabling location services to determine their current location.
Cellular technology:
Cellular tracking functions similarly to GPS. User device links to cellular towers rather than satellites. In general, they'll be within the reach of at least two of the towers, allowing the system to utilize triangulation to pinpoint their location.
#LocationBasedServices#GeolocationTech#GPSNavigation#MobileApps#GeospatialData#ProximityMarketing#GeoTargeting#LocationAnalytics#GISTechnology#RealTimeLocation#GeoMarketing#Geofencing
1 note
·
View note
Text
1 note
·
View note
Photo
The Power of Family Trackers: Keeping Your Loved Ones Safe with Modern Technology
Parents and caretakers need to know that ensuring the safety and well-being of their loved ones, especially children, is of utmost importance.
0 notes
Text
Business Technology Partner
We are thrilled to announce our partnership with Setrans Mobility, as we bring our cutting-edge #automotive solutions to their operations.
Setrans Mobility now has access to EVRides' advanced suite of services, including AI-powered telematics, predictive analytics, real-time tracking, geo-fencing with enhanced security and remote On & Off functionality. Together, we will optimize operations, improve security, and embrace the future of mobility.
Real-time tracking and geo-fencing are potent tools that can help businesses achieve greater efficiency, extend battery life, and ensure #security in their operations.
To know more about our Technology offerings. please reach out to us at www.evrides.in.
TRiDE Mobility - EV Rides |
#technology#ai#telematics#predctiveanalytics#batteryperformance#battery#vehicletracking#geofencing#vehicletelematics
0 notes
Last Seen Blogs
half-hell
please wake me up when it's all over.
imaginaspersonales1d
Bienvenidas :)
the7thaveband-blog
7th Ave Band
whoooot
Sin título
someminismutfactory
Smut Stuff