"Shopping for clothes is already intimidating. There are so many options and styles to consider, as well as factors like sustainability and ethics.
But for people in fat, disabled, or queer and gender-nonconforming bodies, it’s even more arduous.
Nico Herzetty, Emma K. Clark, and Paul Herzetty wondered: What if there was a way people could shop — not necessarily by color or size — but by measurements, materials, and ethics?
So they set off to create their website: Phoria.
Here, shoppers can set up a free profile, add their body measurements (and “typical fit challenges”) and peruse over 270 brands. Once these data points are entered, users can personalize their pages with “saved,” “recommended,” or “hidden” brands.
Pages can be totally private, or shared with the community to connect over styles and brands.
Aside from fit, brands in the Phoria database (which claims to be “the largest database of plus-friendly brands”) can also be filtered as “gender-neutral,” “woman-run,” “small business,” or “natural fibers.” Users can also filter for price, preferred styles, and more.
Pictured: A screenshot of the "Fit Challenges" feature on a Phoria user's profile.
Some brands include popular names like Athleta, Levi’s, and Patagonia. Others are small businesses, like Beefcake Swimwear, or Hey Peach.
“For so many people, it feels too damn hard to find and keep clothing that fits in all the ways that really matter. So we’re doing something about it,” the Phoria website reads.
“Unlike most online shopping experiences, we center the needs of plus-size women, nonbinary, and trans people, and prioritize supporting clothing brands focused on sustainability, ethics, and inclusion.” ...
That team — made up of Clark, and Nico and Paul Herzetty — calls themselves “fat, disabled, and very, very queer.”
“These are some of the main ways we identify, and they’re qualities that have directly impacted our ability to get dressed every day in a way that feels good,” the Phoria team introduces themselves on the website.
Pictured: A screenshot of Phoria's plus-size clothing brand database.
In addition to catering the user experience to women, non-binary, and trans people, Phoria is also a benefit corporation, or a B corp.
“We’ve legally required ourselves to consider the interests of all our stakeholders — customers, employees, the planet, and our shareholders,” the Phoria website explains.
“Our specific public benefit purpose is to reduce people’s dependence on buying mass-produced items made in unsustainable ways and to use human-centered business models to boldly challenge economic systems of inequity.”
Right now, in the early stages of the company’s business, it doesn’t make any money.
“We’re focused on building something that genuinely solves plus-size people’s challenges around clothes shopping and supports smaller and more sustainable brands,” Phoria’s website states.
So, spreading the word seems to be of utmost importance...
Additionally, TikTok creators @couplagoofs (a queer couple named Morgan and Phoebe), recently shared a video in which they discovered Phoria. They met the website’s creators at a fat liberation event in their city and were introduced to the tool.
Quickly, commenters responded with gratitude and excitement.
“It is so disappointing to sort through pages of plus size clothes that aren’t even plus size,” a TikTok user commented. “This is gonna be such a good tool!”
Some even shared emotional responses, speaking to the need at the heart of Phoria’s mission.
“I’m… gonna cry,” another commenter wrote. “I’ve needed this my whole life.”"
-via Goodgoodgood, November 20, 2023
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i feel like the reason mullets are hated is because they're an androgynous hairstyle... but it's not a neutrally androgynous style, the kind of androgyny that's glamorized by some.
it's a mix and match androgyny. the front is seen as masculine, and the back is seen as feminine; the silhouette cant be shoved into one box. people really don't like when people make gender clash. they just want you to conform. and if you wont do that, they at least want you to be as unassuming as possible by simplifying your femininity (but not to the point that you're really masculine).
mix-and-match androgyny - mullets included - doesnt give a fuck about being "too feminine" or "too masculine." it'll mix even the most traditionally gendered traits together, and a lot of people's reaction to that is just disgust.
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Hey, I’m possibly genderfluid, currently identifying as gender-nonconforming transmasculine but I’ve also described myself as nonbinary
Clothes are really difficult for me since I’m trying to express my gender identity while masking my extremely afab body and I hate both looking too girly and looking too masc (like cishet masc if you get me)
Any tips for dressing on a budget as a queer of gender?
Yo, thank you so much for the ask! I'm gonna be honest - I suck at fashion and clothes in general. I'm probably the worst person to ask for the advice in this matter lmao. I generally would recommend second-hand shops since they have a lot of things for a cheap prize. And that's um... it. Sorry, I suck at this haha :') Can anybody help our friend out? I know some of y'all are great with outfit ideas and such. Any and all help appreciated!
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