‼️ OUR 48 HOUR FLASH SALE STARTS NOW ‼️
we have a bunch of new skirts incoming and no place to put them, so for the next 48 hours get 20% off all your favorite printed midi skirts!
XS-8X
pockets deep enough to fit a nintendo switch
(please read the sizing on each skirt as some are different!)
store.mayakern.com
(the coupon is added automatically to your cart!)
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"Shopping for clothes is already intimidating. There are so many options and styles to consider, as well as factors like sustainability and ethics.
But for people in fat, disabled, or queer and gender-nonconforming bodies, it’s even more arduous.
Nico Herzetty, Emma K. Clark, and Paul Herzetty wondered: What if there was a way people could shop — not necessarily by color or size — but by measurements, materials, and ethics?
So they set off to create their website: Phoria.
Here, shoppers can set up a free profile, add their body measurements (and “typical fit challenges”) and peruse over 270 brands. Once these data points are entered, users can personalize their pages with “saved,” “recommended,” or “hidden” brands.
Pages can be totally private, or shared with the community to connect over styles and brands.
Aside from fit, brands in the Phoria database (which claims to be “the largest database of plus-friendly brands”) can also be filtered as “gender-neutral,” “woman-run,” “small business,” or “natural fibers.” Users can also filter for price, preferred styles, and more.
Pictured: A screenshot of the "Fit Challenges" feature on a Phoria user's profile.
Some brands include popular names like Athleta, Levi’s, and Patagonia. Others are small businesses, like Beefcake Swimwear, or Hey Peach.
“For so many people, it feels too damn hard to find and keep clothing that fits in all the ways that really matter. So we’re doing something about it,” the Phoria website reads.
“Unlike most online shopping experiences, we center the needs of plus-size women, nonbinary, and trans people, and prioritize supporting clothing brands focused on sustainability, ethics, and inclusion.” ...
That team — made up of Clark, and Nico and Paul Herzetty — calls themselves “fat, disabled, and very, very queer.”
“These are some of the main ways we identify, and they’re qualities that have directly impacted our ability to get dressed every day in a way that feels good,” the Phoria team introduces themselves on the website.
Pictured: A screenshot of Phoria's plus-size clothing brand database.
In addition to catering the user experience to women, non-binary, and trans people, Phoria is also a benefit corporation, or a B corp.
“We’ve legally required ourselves to consider the interests of all our stakeholders — customers, employees, the planet, and our shareholders,” the Phoria website explains.
“Our specific public benefit purpose is to reduce people’s dependence on buying mass-produced items made in unsustainable ways and to use human-centered business models to boldly challenge economic systems of inequity.”
Right now, in the early stages of the company’s business, it doesn’t make any money.
“We’re focused on building something that genuinely solves plus-size people’s challenges around clothes shopping and supports smaller and more sustainable brands,” Phoria’s website states.
So, spreading the word seems to be of utmost importance...
Additionally, TikTok creators @couplagoofs (a queer couple named Morgan and Phoebe), recently shared a video in which they discovered Phoria. They met the website’s creators at a fat liberation event in their city and were introduced to the tool.
Quickly, commenters responded with gratitude and excitement.
“It is so disappointing to sort through pages of plus size clothes that aren’t even plus size,” a TikTok user commented. “This is gonna be such a good tool!”
Some even shared emotional responses, speaking to the need at the heart of Phoria’s mission.
“I’m… gonna cry,” another commenter wrote. “I’ve needed this my whole life.”"
-via Goodgoodgood, November 20, 2023
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🌻Sunflower 🌻
It's a very good flower. The seasonal depression is kicking my ass but we take small victories where we can get them. Is an unusually warm Michigan winter scary? A little. But I get to wear this cute little fit. Small victories.
Maya Kern skirts continue to be a wardrobe staple time and time again. The deep pockets on these bad boys make carrying a purse unnecessary but I make an exception for my favorite sunflower purse made by Morning Witch.
Top: Old Navy
Duster: Torrid
Skirt: @mayakern @sergle
Bag: @morningwitchy
Boots: Meijers (When the ancient texts were first written)
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PLUS SIZE ASIANS EXIST
Michelle Elman
As you all know I’ve been talking about the absence of Asians in adverts, campaigns and fashion in general so @lindablacker and I decided to team up on a little passion project. Look at how incredible these women look!
Here’s to showing them what they are missing 💪🏽
Despite the absence in the media, asian is actually the largest ethnic minority in the U.K.
Asians deserve to be represented.
Asians deserve to be seen.
And all Asians aren’t the stereotype of being small and petite.
Being Asian is not one look.
Being Asian is not one culture.
Whilst even this shoot isn’t perfect representation, it shows just a small sample of the diversity within Asia. #AsianRepresentation
Thank you to all the wonderful women taking part and being my stunning models @nesslala @bishamberdas @saalene @kat_v_henry @minakumari.uk @simksandhu95
This was such a personal project and I couldn’t have done it without @lindablacker. She came up with the idea when I was talking about asian representation earlier in the year and I wouldn’t trust anyone else to do it. She has always placed diversity at the forefront of her shoots and her talent is remarkable. This entire concept was her doing and I’m so grateful for everything you did to make this a reality! Thank you also to @umberghauri and @hannah.shaikhup for the incredible makeup! It felt so complete to have the makeup artists also be Asian. We need just as much diversity behind the scenes on shoots as well! x
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