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uwmspeccoll · 6 months

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Publishers' Binding Thursday

For this week's Publishers' Binding Thursday book, I went searching in the catalog to see if we had any books designed by well-known designer Margaret Armstrong. There were several that came up and I went to the stacks to investigate. I found this lovely book and was excited to see how vibrant the colors are and what good shape the cover is in! However, upon a closer look, the cover is clearly signed "ELF" and not with Margaret Armstrong's characteristic overlapping "MA."

Try though I might, I cannot find any information about who E.L.F. may be, because searching in Google just turns up results about elves! I've also searched several digital collections to no avail, so if anyone has information about who E.L.F. might be I would greatly appreciate it!

The book is The Man Behind the Book by American author, professor of English Literature, Presbyterian clergyman, and diplomat Henry Van Dyke, Jr. (1852-1933). It was published by Charles Scribner's Sons in 1929. Van Dyke taught English Literature at Princeton, his alma mater, and was Minister to the Netherlands and Luxembourg, mainly on the strength of his friendship with fellow Princetonian Woodrow Wilson. Van Dyke was also friends with Helen Keller and officiated Mark Twain's funeral.

The cover is just lovely, with gold, purple, and teal decorations featuring grapes and grape vines alongside some tulips. The cloth is a deep navy, which really allows the shiny gold and the bright purple and teal stand out. The spine is a bit worn, but repeats the same motifs used on the cover of grapes and grape vines stamped in gold along with the title and author's name.

We believe this copy may have belonged to American poet, editor, and critic Louis Untermeyer because it contains a letter from Henry Van Dyke to Untermeyer. The letter and the envelope in which it was sent are pasted into the front cover of the book. The address on the envelope is vague, just "Mr. Louis Untermeyer, Elizabethtown, Adirondack Mountain, New York." The envelope is dated and time stamped September 12, 1931 at 7:00 p.m.

View more Publishers’ Binding Thursday posts.

-- Alice, Special Collections Department Manager

#Publishers' Binding Thursday #publishers' bindings #E.L.F.#The Man Behind the Book #Henry Van Dyke Jr.#Margaret Armstrong #Louis Untermeyer #Alice

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uninfected · 2 years

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#earth day #earth #animal liberation front #animal liberation #veganfortheanimals #veganarchist #militant vegan #veganism #vegan #riot #protest #earth liberation front #e.l.f.#earth liberation #anarchy #anarchist #grunge

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luna-zamiko · 1 month

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hazeltailofficial · 3 months

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VALENTINE'S DAY FLASHBACK

e.l.f. Nail Polish in Electric Fuchsia

hazeltail on youtube / hazeltailofficial on tiktok / hazeltailofficial on ig / @hazeltailofficial

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im-goin-mad · 18 days

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ask me why that e.l.f. x liquid death corpse paint collection is actually really funny and "the normies are stealing it" is bullshit because they're not even doing corpse paint <3

#i mean it #ask me #because *i* am not insecure or a #poser #unlike some people #but that's a different story #e.l.f.#elf cosmetics #liquid death #corpse paint #metalhead #black metal

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glitzydiamondgrl · 7 months

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Man, how I love getting my makeup remover in my eye when I'm wiping it off. ☺️

#actual blog post #sarcasm #makeup #e.l.f.

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madpencil · 9 months

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Good vibes only? More like aroace vibes only.

#aroace #aromantic #asexual #lgbtq #lgbtqia #lgbtqiia+#e.l.f.#elf good vibes only brushes #makeup #makeup brushes

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cinnamaelfwon · 10 months

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DID ANYONE ELSE SEE LEETEUK'S FOOLS PERFORMANCE BC HOOOOOLLLLLYYYY COW!!!!! MY BRAIN HAS BEEN REWIRED!!!! THAT OLD MAN CAN STILL GET IT!

#leeteuk #super junior #suju #e.l.f.#im totally normal about this #its fine

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flixadda · 2 years

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15 E.L.F. Products Under $15 for Budget-Savvy Beauty Lovers

Because E.L.F.’s makeup and skin-care offerings are incredibly affordable and effective, wanting to fill up your cart with everything the beauty brand has to offer is a little too tempting. (We’ve all been there.) Add in the fact that you can pick up the products at your local Target, Old Navy, and drugstores, and you’ll start wondering if E.L.F. wants you to directly deposit your paycheck into…

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#Drugstore Beauty #e.l.f cosmetics #e.l.f.#exfoliating #eye shadow #highlighter #lipsticks #makeup shopping #peel pad #shopping #target #ulta

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lifeofjas · 5 days

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14/04/24

today was really bland, but somewhat fun. I went shopping and bought two items during a 50% off mcobeauty (a popular Australian cosmetics brand, think e.l.f) sale, a laneige lip balm dupe and a sol de janeiro 40 dupe. I’ve opened the body mist because I like to have rotating fragrances but I’m stockpiling the laneige dupe until I’m done with some of my other lip products. no ootd photo today, I got unready before I got to take one and I don’t feel like getting ready again :) It’s taking everything in me to not just doomscroll but I’m going to log off and read <3

#drugstore beauty #drugstore makeup #day in the life #sol de janeiro #laneige #e.l.f.#haul #I wanna be an aesthetic babe but the cost of living iykwim #cost of living crisis #overconsumption #capitalism #gave in to my inner demons

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thecapitolradar · 7 days

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When your broker tells you e.l.f. cosmetics are made in China.

#e.l.f.#makeup #made in china #elf cosmetics

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hazeltailofficial · 3 months

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VALENTINE'S DAY FLASHBACK

e.l.f. Nail Polish in Red-y Or Not

hazeltail on youtube / hazeltailofficial on tiktok / hazeltailofficial on ig / @hazeltailofficial

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axelwolf8109 · 2 months

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The Judge Judy x Suits E.L.F. make-up commercial is so dumb it's funny

#judge judy #e.l.f. beauty #e.l.f.#suits #suits tv

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sofiagveloso · 2 months

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E.l.f Cosmetics' 2024 Super Bowl commercial and why it does work for digital media

"Judge Beauty," e.l.f. Cosmetics' 2024 Super Bowl commercial, is ideally suited for digital success for multiple reasons. First of all, it makes use of well-known figures from pop culture, such as Meghan Trainor and Judge Judy, to draw in a large audience and their corresponding fan bases. With the help of this tactic, the advertisement will be shareable on multiple social media sites, such as TikTok, where user-generated content with celebrity endorsements frequently does well.

The theme of the advertisement, which promotes reasonably priced beauty products, is in line with current consumer trends, especially with younger audiences who are becoming more value- and price-conscious. On social media sites like TikTok, where conversations about easily accessible cosmetics are prevalent, this message strikes a powerful chord. e.l.f. Cosmetics stands out in the beauty industry because their calculated price increases have been matched by discernible improvements in product quality. The value they provide in terms of product performance and innovation has grown dramatically, even though their prices may have gone up a little.

In addition, the advertisement's shareability is increased by the presence of well-known faces from programs like "Suits" and "RuPaul's Drag Race". The content will likely be shared by fans of these shows within their own networks, expanding its audience even more. The humorous and captivating plot of the advertisement also makes it a great choice for sharing brief excerpts or highlights on social media sites like Instagram Stories or TikTok. The e.l.f. advertisement is ideally suited for digital consumption because these platforms are built on bite-sized content that can grab users' attention fast.

In addition to making the advertisement funnier, the allusion to Judge Judy's famous remark, "Beauty fades... dumb is FOREVER," supports e.l.f.'s emphasis on making wise decisions over appearance. It's a clever but perceptive comment that appeals to buyers who value knowledge and reason when making decisions about what to buy.

Furthermore, the advertisement gains a degree of relatability and authenticity from its subtly humorous jab at specific celebrities who might value appearances over content. Positioning itself as a brand that prioritizes substance over superficiality, e.l.f. aligns itself with Judge Judy's no-nonsense approach.

All things considered, e.l.f.'s Super Bowl commercial masterfully blends humor, sincerity, and a powerful message about the changing definition of beauty. It demonstrates the brand's capacity to establish a more meaningful connection with customers while hammering home the idea that affordability and quality can coexist.

Watch the Teaser

Watch the Short Version

Watch the Ad

Watch the Behind the scenes

#digital media #social media #super bowl 2024 #e.l.f.#makeup

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beautycarewomen · 2 months

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e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml)

SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.

FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!) Read More

#e.l.f.#power grip #smoothing skin #makeup #moisturizer

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i-survived-az · 2 months

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Hey, so this is fun, I just got some new makeup, but they are two different shades. I was trying to get a shade similar to e.l.f.'s 16 hour camo concealer in light peach, turns out that is way lighter than e.l.f.'s hydrating camo concealer in light peach

Blended out it does not get much better

This is very disappointing for me, I have to go back to the store (Where they have to damage out perfectly good product because of my assumption that light peach in the same brand would be consistent), and I have to go and try to figure out what my shade in not only that product, but of the foundation I bought along side it assuming that the Light Peach shade was the same.

#makeup #frustrated #why e.l.f #e.l.f.

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