DML's new subbrand Emily was unveiled as "Gothic Lolita" brand, much to the pain of actual Lolita fashion enthusiasts.
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DearMyLove: ハートチョーカーレースフリルブラウス
DearMyLove: Heart Choker Lace Frill Blouse.
official website.
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DearMyLove is currently promoting a "mass-produced landmine" as well as a Girly Kei collection on the frontpage of their Whip subbrand, but they are the same products with different thumbnails.
It's almost like it's the same style, huh...
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heart dot yoke frill set-up ~ dearmylove whip
whitexblack, pinkxblack, grayxblack, redxblack colorways ~ up to jp 6l
dni if you erase mental illness aspects from jirai kei/think it only refers to girly fashion.
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