In complete seriousness, they need to make laws about ads that say they can take no more than one, maybe two, clicks/taps to close/skip. No more "wait 10 seconds until you can skip the video, wait 10 seconds until you can skip the fake playable ad, wait 5 seconds until you can close the 'download now' overlay, puts up a half-screen in-app appstore pop-up (which at least you can close immediately)." This should literally be illegal to do.

Edit: this is blowing up so I just wanted to add (haha ad) that this was my "reasonable request" I also think there should be way more and way stricter laws around all advertising in general. I think most advertising as we know it today should be abolished.