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#a good editor couldve made this so fast
anervousmirrorball · 1 year
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would've could've should've
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EVALUATION OF SELLING THE DREAM
Introduction ˜Selling the dream’ is the title of our advert assignment. In this unit the target was to create an advert which had to be no longer than 30 seconds. We had to pitch our ideas for our adverts, then we got put into groups of four, each person had a different role. The different roles were director, editor, sound & light operator and camera operator. In my role I was light & sound operator. Our advert idea was based on a Kit Kat chocolate bar. Our directors idea was to have three different people, eating a kit kat in three different ways.’
Pre- Production -We had to put in some research to look at what locations would be suitable for our kit kat advert. Some locations that were considered were: Abby fields, St. Marys, the high street in Colchester town, Castle Park and also normal way. These are all based in Colchester. We wanted to find a location with some park benches as the benches were essential in our filming. Our research influenced the final product as we looked at an editor called Edgar Wright and some famous movies that he has worked on such as: Baby Driver, Shaun of the dead and Hot Fuzz. We liked his fast panning shots that he is well known for. This gave us an image of what we wanted to do within the advert. I think we couldve done some more research into audiences to see what we couldve added to attract all ages, as we used 3 actors the same age. We didnt include anything that applies to an older audience. We could’ve also planned the location and timing of the advert better as some of the actors were busy at different times, so we had about 2 hours to film the whole thing. Team work was an important factor in making a successful advert as the planning and filming requires a lot of team effort. This required turning up on time so we have every minute to plan and create an effective script that would allow us to put the advert together more efficiently. In my role with the lighting and sound, it was important to make sure that the lighting was all the same throughout filming. In addition to this we did all the filming within two hours to make sure that the lighting didnt change too much. It wouldve become a barrier if we had to film two different times of the day, or even on different days as the lighting wouldve changed. The lighting was a success. One of our actors George wore red clothing to match the colour of the Kit Kat bar. This creates a more relatable mode of address and makes the audience feel more connected to the product. As a group we decided to challenge ourselves.
Production - We decided to film some pan shots that connected two people together. We had confidence that these shots would work well together, and they did. We did struggle to add some of the panning shots together as we had to film two different shots and put them together. This did create a short jump between the two clips, however we pulled it off by spending the time to try and match the two shots up the best we could. The lighting in the advert was easy to maintain. We shot all the shots within two hours so the lighting didnt change. We all worked well within the group. We all had the same sort of idea for the advert so when it came to filming for the advert we were able to put a script together easily and work through it quickly. The entire group added new ideas in that we worked with, and we all made sure that everybodys voice was heard to make sure everyone had the chance to express their ideas.
Post production -The editing was hard. We had trouble trying to put all the different shots together as we filmed on a slight hill. It took a fair amount of time to try and perfect the shots together. In addition to this adding the voice over at the end was hard, and also adding the sound effects was hard to go along with the video footage. I think the editing itself was a task as it took the most time and took the largest amount of focussing. Finding the right sound effects online took some time too. We had to try and find some natural sound effects for the outdoor environment to set the setting well. Also finding some eating sound effects for when the actors bite into the kit kats. Once we attached the sounds effectively, we then had to lower and higher all the sound effects so that they would work together to give off a good effect on the advert.
Finished product -“ Over all, we shouldve allowed more time for our advert and also planned the shooting time better. Also sticking to the call sheets and the time sheets would’ve allowed us better timing for our advert. However the positives of the editing and the overall look and product of our advert were successful. We worked well within a group and as a result of this our advert looked professional.
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