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ncmagroup · 5 years

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Pallav

107.81 billion emails are sent every day and while 10% of it is spam other 90% serious communication is sometimes converted to spammy looking email due to certain bad practices.

A few days ago we received an email from one of our team member Leo and his signature was awful. It was way bigger than the email text itself which made him our running gag for the day. Before that, I got a cold email in which I was CC along with 30 other senior management people from different companies.

Emails like these leave a bad reputation and negatively impacts the communication with the senders and this article will try to address one such disastrous problem of poor email signatures.

Let’s look at some of the annoying practices of email signature and if you do it too, maybe try to tone it down a bit –

Listing Out All Your Contact Details

The main aim of the signature is to let others know who you’re and how to get in touch with you apart from email. This does not mean you list out every single contact detail and slap it at the end.

Don’t be this guy,

Instead, make it look good so it reflects your personality, like this

You can also keep signatures simple and add 2-3 other contact details like phone number, skype id or even one of your social media profiles where you’re most active. Listing down 5-10 contact details will only confuse the other person and may jeopardize your privacy.

Alternatively, if you still want to add all your contact details, maybe mention in the end what’s the most preferred way to reach you.

Using An Image As a Signature

Granted that you can customize your signatures in every possible way with an image, doesn’t mean you should. Most of the email servers do not render images in the first go and always require the receiver’s permission. This is why you would often see a message like this when you open an email

If you’re already presenting your recipient’s trusted contact list, it might work out for you but otherwise, the recipient will only see your email text without any signature. There are various security reasons why it is not advisable to allow images to display in email and users following this advice would never see your signature.

Not only this, images increase the size of the email and thus increases the loading time. Users having slow internet connection might suffer.

To top it off, how do you expect people to copy information from your signature image?

If you still want to take a chance an alternative way is to specify an ‘alt’ text for your signature image. ‘alt’ text means alternative text and will appear if your image is not rendered properly.

To specify ‘alt’ text in your signature’s image you need to add an ‘alt’ attribute to signature’s HTML image tag which would look something like this:

Using Large Images in Signature

Remember the email signature which was even bigger than the email text? One of the reasons – the sender added a big logo of her company in the signature. Though her intention might have been to get her brand noticed, it ruined my experience. And I honestly confess, I didn’t reply to her with full enthusiasm as I generally do.

Placing a small logo of your company would probably be the best but make sure it is accommodated in a way that it doesn’t attract too much attention. And sadly even ‘alt’ text won’t work well here because when the image is absent it might show – ‘CompanyName Logo’ or simply ‘CompanyName’.

Using Mobile Friendly Signatures

Did you know – In 2014, 48% of total email opens occur from mobile phones or tablets. Depending on your target audience, your product, etc. the email opens from mobile varies from 15-48%.

This is enough of a reason to optimize your email signature for small screens. There are various possibilities of how you achieve this,

By using only text and no images.

By using small CSS icons.

By using tiny images which don’t increase the size of the email and doesn’t look bad even if they are not rendered. Example:

Adding Irrelevant Information At The End

So you chose to add random inspirational quotes at the end of your signature. This is what you suppose others to say?

Something else that can put off people is a big legal disclaimer at the end. Though it might be required at some companies due to company policy, it is mostly annoying and legally meaningless. Trust me, you can do without it.

If you really have to send a nondisclosure or legal disclaimer, it is better you send that information via secure channels in an encrypted format.

Too many disclaimers have led people to come up with interesting counters and trolls. This is what you find at the end of Neil Patel’s email.

Let’s look at one more – a green tree icon with a message like,

I wish you appreciated the irony of having your emails printed.

Too Much Content In The Signature That Causes Unpredictable Wrapping

Adding too much content to a single line in your signature might end up being wrapped in an unexpected way. To avoid this try to accommodate less than 72 characters in one line of your signature.

According to email standards, a single line containing more than 72 characters is wrapped on to the next line. To avoid unsightly wrapping, try to accommodate less than 72 characters and add info in multiple lines.

Don’t Use Tiny URLs or Shortened Links

Marketers use third party link shortening tools to track link clicks, be it from ads or any other place. Some of the famous tools like bit.ly, tinyurl.com, ow.ly, etc. have been around for years but using them in emails (like signatures) can seriously affect your email deliverability.

This is due to the fact that link shorteners mask the original URL and is used by spammers as well.

A better way to track link clicks is by adding UTM parameters to the original URL which is then tracked within your analytics system like Google Analytics.

“Sent from my iPhone”

It was a brilliant idea by Apple to put that as a default signature but it doesn’t mean you should leave it as is. You don’t add ‘Sent from my Dell Vostro’ while sending an email from your laptop then why not change it in iPhone/iPad.

On a lighter note,

And before you go, check out this super funny video of how ‘Declaration of Email Signature’ would have been signed back in the day. And if you think I missed any common gaffe, let’s discuss that in the comments.

Go to our website: www.ncmalliance.com

Do Me A Favor And Change Your Email Signature Pallav 107.81 billion emails are sent every day and while 10% of it is spam other 90% serious communication is sometimes converted to spammy looking email due to certain bad practices.

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weblistposting-blog · 7 years

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New Post has been published on Weblistposting

New Post has been published on https://weblistposting.com/postepic-is-an-app-for-elegantly-sharing-ebook-quotes/

Postepic is an app for elegantly sharing ebook quotes

It’s honest to mention the smartphone digital camera has emerge as the virtual device of maximum use, rendering the common character’s digital camera roll basically a memory buffer in which carefully composed mix rub up against snaps of receipts, funny things you noticed on the road and fancied sharing with pals, and, every now and then, snippets of textual content you got here throughout in a (paper) book and desired to make a notice of. Snapping an image in that moment is a stand in for the shortage of real international replica and paste.

And it’s the latter form of photo (text quotations) that the founders of cellphone app Post epic need to liberate from this unstructured jumble of visual facts. Indeed, the first model of the app, launched remaining yr as a bootstrapping side-challenge via a gaggle of ebook-loving friends when they graduated from college in Poland, became only a primary way for them to organize and percentage snap shots of the quotations they had cluttering their camera rolls.

“We commenced this project as we wanted to build something together,” says co-founder Łukasz Konofalski. “We all percentage an ardor for books and have been used to sharing costs and books recommendations among every other. We came throughout some reports that confirmed that in Poland in 2016 best half of an e-book may be studied on average, so we also wanted to aid readership in widespread by building a bridge among conventional books and cell world.

“Two things really surprised us whilst we ultimately released it in June 2016: the number of latest books really worth analyzing we observed by way of truly sharing charges with every other; and a very heat reception we received from the builders and users communities alike. We’ve got obtained volumes of valuable comments from them — and were given back to paintings.”

model 2 of the app, which launched this week, turns a simple idea into an app that has enough shape and characteristic to sense appealing to use. The center additional characteristic is optical person popularity (OCR) — that means that instead of uploading and sharing ugly-looking (and difficult to study) chunks of uncooked web page textual content, i.E. of their unique photograph form, Post epic customers can now carry the phrases off the web page, taking pictures and editing the textual content and its visual presentation with the aid of choosing from a spread of fonts and backgrounds.

The final end result gives the textual content snippet inside a square body, in a way that’s each smooth to study and visibly beautiful (for an instance of the way utilitarian prices appeared in v1 of the app see the image at the lowest of this submit). So Post epic basically we could humans flip a fave quote into an easily shareable unit of digital social forex. Aka, an ‘Instagram for e-book rates’.

closing yr Fb introduced a function aimed at improving the effect of the text statuses being shared thru its platform, giving users the ability to add colored backgrounds to their text updates to lead them to greater visual. And with a lot visible noise being injected into messaging and communications apps, that is infrequently unexpected. Point is, if you want something to stand out within the age of Instagram Memories (Snapchat Memories, Facebook Tales, WhatsApp Testimonies… etc and many others), it has to appearance right because the bar for being observed continues getting higher.

And with all this visible noise clamoring for our interest, it could experience just like the written word is being forgotten or overlooked as human beings ditch 1000 words in favor of sharing some pics. But a properly turned phrase has the electricity to be each arresting and enlightening, as well as a touch of extra depths lurking inside the full work. So given how an awful lot attention has been (and is still) lavished on visual sorts of communique — from photograph filters to selfie lenses to fashion transfer — there’s arguably area for a smart social sharing app that brings the electricity of the written word back into awareness.

Substantially, Apple’s new social video sharing app Clips consists of an automobile-captioning function. That’s top notch for accessibility, however additionally a reminder that words-as-textual content nonetheless has the strength and — with a bit technological automagic — may be results easily edited lower back into the selfie frame.

Post epic isn’t always the first app to take a shot at word snippets, though. Others have tried to build an ‘Instagram for e-book quotes’ — Quote, as an instance — however, no one has Yet controlled to generate huge momentum for the concept. It might be because sharing ebook snippets is an inherently greater area of interest than sharing pics (it’s surely more bounded, given language boundaries). Or because no one has made a slick enough version to attract extra mainstream enchantment.

Post pic’s v2 app seems to conquer Quote on OCR velocity. And as it’s chosen to fix the sharing format as a rectangular its content inherently feels better groomed for social sharing vs the greater word/textual content-heavy Quote. (Even though, on the flip facet, Post pic’s ease of use and extra formulaic layout would possibly appeal to a flood of cliché shares and drive down the exceptional of discoverable costs.) however, truely the founders’ hope is that the uniform sharing format units Post epic as much as gain from viral uplift if customers proportion watermarked quotes to their large follower bases on platforms like Instagram (as different apps have). Time will tell if they are able to make it seize on.

It’s genuinely nonetheless a reasonably informed element at this level, mainly given the dimensions and nature of its early adopter network — having handiest clocked a few thousand downloads for its MVP v1 via a release on Product Hunt. So despite the fact that the team has curated a group of quotations themselves to populate the app, you’re much more likely to discover fees approximately scaling a startup than strains from a Shakespearean sonnet. But the middle characteristic of v2 has been achieved nicely, within a clear app shape. So it’s tremendously easy to capture, edit and percentage properly supplied fees.

Citation length is capped at six hundred characters to make certain readability (and curtail any copyright worries). picture backgrounds also are limited to a handful of well-known shots and textures provided within the app — at the least, for now, to keep away from users importing irrelevant imagery, says Konofalski (on that the front, do not forget Secret?). Even as the OCR tech helps ten languages at this Factor: Chinese, English, French, German, Italian, Jap, Polish, Portuguese, Russian and Spanish.

The app additionally helps you to tag quotations for challenge count number and to add sources (a requirement if you’re making a quote public). Using those labels you can then browse and search prices, At the same time as a favorites feature lets you curate a like listing in case you spot rates shared by others that you like. And if you don’t need to the percentage the charges you create with the crowd you don’t must — you could hold person rates private and simply use the app to create a prepared, visible library of the satisfactory bits from the books you’re reading.

at the community front, the primary feed of Post epic is a diverse jumble, for now, showing a stream of non-subject matter looked after ‘trending’ costs that Konofalski says turns over each few hours based totally on what others are liking. Presently there’s no manner to comply with other users to customize what you notice here but that’s all the way down to how nascent the network is. “Our goal is to offer a solution that many contents and photograph sharing apps use: to provide customers a choice to select their favorite genres and authors to modify their feed,” he says. “Moreover, we need to launch a functionality of following different customers, so their posts show up in person’s feed… [but] determined to put off the functionality… till we attain a network length that would warrant this.”

Post epic does also support social sharing to other systems, as you’d assume. even though this doesn’t usually paintings as you’d believe. for example, checking out sharing to WhatsApp the app merely created a frequent textual content message with a hyperlink to view the quote in Post epic, in preference to together with the visible shape of the quote in a WhatsApp message template (though that is in all likelihood a WhatsApp restrict on sharing from a third party app). A primary workaround is obviously to screengrab a quote and adds it manually where you want as a picture. Sharing to Twitter integrated both the image and a textual content message with a link once I examined it. Konofalski says that with most “widely recognized apps” it’s going to automatically import/drop a photograph into the other app.

The app is free to download (and iOS best for now), and Even as the group says it has a few thoughts for capacity monetization down the line — including hosting pre-launch book campaigns or providing writers a subscription-based totally platform to hook up with lovers — the focal point, for now, ‘s fully on constructing up the scale of the network to try to reach an “important mass” of readers.

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