Marbled Monday
This Marbled Monday we are sharing London: or, the Progress of Commerce. A Poem by Mr. Glover, printed by Thomas Cooper at the Globe in Paternoster Row, 1739. “Mr. Glover” is Richard Glover (1712-1785), an English merchant, poet, and member of Parliament. Thomas Arnold (the Younger) described Glover in a critical introduction:
“Glover was a man of considerable powers, but he was stronger on the side of politics and practical life than in the field of literature. In his poems the rhetoric of party warfare is more conspicuous than the inspiration of genius.”
I’m not sure what one could expect to find in this book of poems, but Arnold doesn’t seem to have thought too favorably of it: “A chief object of his in writing London is said to have been to exasperate the public mind against Spain.” I guess if you want to be exasperated against Spain come visit us to read the book!
The binding, as you may have guessed, is not contemporary to the text inside it, but is more likely from the 20th century. The marbling pattern is either fantasy or french curl, which looks somewhat like a snail. To me it seems like a cross between the two!
View more Marbled Monday posts.
-- Alice, Special Collections Department Manager
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Meghan Markle's employer saved from Chapter 11
May 11, 2021 Paper Source Acquired by Elliott
https://www.businesswire.com/news/home/20210511005710/en/Paper-Source-to-Be-Acquired-by-Elliott
Elliott investment supports Paper Source for a bright future of its own and in teaming with Barnes & Noble
CHICAGO & NEW YORK & LONDON--(BUSINESS WIRE)--Elliott Investment Management L.P. (“Elliott”) announces today that funds it advises have entered into a definitive agreement to acquire the assets and business operations of Paper Source Inc.
The acquisition of Paper Source by Elliott allows the stationery and gift retailer to emerge from Chapter 11 with the support of a well-capitalized owner committed to the development and growth of the business. Following the Chapter 11 process, Paper Source will benefit from significantly less debt on its balance sheet. It will operate from approximately 130 stores across the US, from Papersource.com, as well as its wholesale division, Waste Not Paper by Paper Source.
Elliott is also the owner of Barnes & Noble, the leading bookseller in the US with bookstores in every state. The businesses are highly complementary, with shared product ranges and a common commitment to excellent customer service. While the businesses will continue to operate independently, considerable opportunities exist for mutually beneficial retail partnerships.
Barnes & Noble has enjoyed a strong performance since its acquisition by Elliott in September 2019, overcoming a number of pandemic-imposed challenges. Elliott now looks forward to the continued progress of both retailers. James Daunt, CEO of Barnes & Noble, will have oversight responsibilities for both companies.
James Daunt, CEO of Barnes & Noble said: “I look forward to working closely with everyone at Paper Source. This is a wonderful brand, with a unique culture and community. With Paper Source’s management team, we will support and accelerate the brand’s strategic growth initiatives. Alongside this, the opportunities for Paper Source to work with Barnes & Noble are tremendously exciting for both businesses.”
Winnie Park, CEO of Paper Source said: “All of us at Paper Source are delighted with Elliott’s investment in the brand and look forward to working with them, and with James and the team at Barnes & Noble. I am so grateful for the community who have supported Paper Source through both the pandemic and the Chapter 11 process – our amazing teams, our incredibly loyal customers, landlords, and our partner and vendor community.”
Paul Best, Portfolio Manager and Head of European Private Equity at Elliott said: “As the country’s leading specialty retailer of stationery, cards and gifts, we see tremendous future potential in Paper Source’s business. We look forward to working closely with the management team to position the brand for continued growth coming out of the pandemic.”
About Paper Source
Founded in 1983, Paper Source is a premier lifestyle brand that offers a curated selection of fine papers, gifts, crafts, party supplies, wrap, greeting cards and an exclusive collection of envelopes and cards. With a mission to inspire people to Do Something Creative Every Day, Paper Source offers a creative aesthetic with a unique color palette and proprietary designs that are hand-illustrated by an in-house art and design team, as well as over 1000 artists and makers around the world. Paper Source is an iconic brand with approximately 130 stores across the U.S., a direct-to-consumer eCommerce business, and a robust wholesale network. For more information, please visit www.papersource.com.
About Barnes & Noble
Barnes & Noble, Inc. is the largest retail bookseller in the United States, and a leading retailer of content, digital media and educational products. The Company has over 600 Barnes & Noble bookstores in 50 states, as well as the Nook Digital business and one of the Web’s premier e-commerce sites, BN.com. General information on Barnes & Noble, Inc. can be found on the Company's website at www.bn.com.
About Elliott
Elliott Investment Management L.P. manages more than $42 billion of assets. Its flagship fund, Elliott Associates, L.P., was founded in 1977, making it one of the oldest funds under continuous management. The Elliott funds' investors include pension plans, sovereign wealth funds, endowments, foundations, funds-of-funds, high net worth individuals and families, and employees of the firm. Elliott Advisors (UK) Limited is an affiliate of Elliott Investment Management L.P.
Media Contacts
Paper Source (Chicago)
Noreen Heron
Heron Agency
Or
Elizabeth Owens
Paper Source
Barnes & Noble (New York)
Amelia Mulinder
Barnes & Noble
Elliott (London)
Sarah Rajani CFA
Elliott Advisors (UK) Limited
T: +44 (0)20 3009 1475
ELLIOTT ADVISORS (UK) LIMITED
© 2024 Business Wire
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The FinTech Revolution and Data Analytics in the UK
With London poised to overtake New York as the fintech capital given regulators embrace of transformative insurance, trading and risk management technologies–financial bodies recognize analytics talent as crucial for global competitiveness and market-readiness.
Leading commerce masters programs respond by integrating fintech specializations focused on blockchain models, cybersecurity protocols, robo-advisors and predictive risk analytics amidst cutting-edge technologies entering mainstream banking. Graduates feed directly into high-paying analytics and product development roles tailored to mold the future of finance.
Domain emphasis apart–the sheer diversity of world-leading banks, consultancies and boutique fintech firms concentrated in the square mile offers unparalleled work integrated learning opportunities from day one allowing internationally mobile career progressions.
Posted By:
Aditi Borade, 4th year Barch,
Ls Raheja School of architecture
Disclaimer: The perspectives shared in this blog are not intended to be prescriptive. They should act merely as viewpoints to aid overseas aspirants with helpful guidance. Readers are encouraged to conduct their own research before availing the services of a consultant.
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Madeleine
Volume 1: Fantine; Book 5: The Descent; Chapter 2: Madeleine
He was a man about fifty years of age, who had a preoccupied air, and who was good. That was all that could be said about him.
Thanks to the rapid progress of the industry which he had so admirably reconstructed, M. sur M. had become a rather important centre of trade. Spain, which consumes a good deal of black jet, made enormous purchases there each year. M. sur M. almost rivalled London and Berlin in this branch of commerce. Father Madeleine’s profits were such, that at the end of the second year he was able to erect a large factory, in which there were two vast workrooms, one for the men, and the other for women. Any one who was hungry could present himself there, and was sure of finding employment and bread. Father Madeleine required of the men good will, of the women pure morals, and of all, probity.
He had separated the work-rooms in order to separate the sexes, and so that the women and girls might remain discreet. On this point he was inflexible. It was the only thing in which he was in a manner intolerant. He was all the more firmly set on this severity, since M. sur M., being a garrison town, opportunities for corruption abounded. However, his coming had been a boon, and his presence was a godsend. Before Father Madeleine’s arrival, everything had languished in the country; now everything lived with a healthy life of toil. A strong circulation warmed everything and penetrated everywhere. Slack seasons and wretchedness were unknown. There was no pocket so obscure that it had not a little money in it; no dwelling so lowly that there was not some little joy within it.
Father Madeleine gave employment to every one. He exacted but one thing: Be an honest man. Be an honest woman.
As we have said, in the midst of this activity of which he was the cause and the pivot, Father Madeleine made his fortune; but a singular thing in a simple man of business, it did not seem as though that were his chief care. He appeared to be thinking much of others, and little of himself. In 1820 he was known to have a sum of six hundred and thirty thousand francs lodged in his name with Laffitte; but before reserving these six hundred and thirty thousand francs, he had spent more than a million for the town and its poor.
The hospital was badly endowed; he founded six beds there. M. sur M. is divided into the upper and the lower town. The lower town, in which he lived, had but one school, a miserable hovel, which was falling to ruin: he constructed two, one for girls, the other for boys. He allotted a salary from his own funds to the two instructors, a salary twice as large as their meagre official salary, and one day he said to some one who expressed surprise, “The two prime functionaries of the state are the nurse and the schoolmaster.” He created at his own expense an infant school, a thing then almost unknown in France, and a fund for aiding old and infirm workmen. As his factory was a centre, a new quarter, in which there were a good many indigent families, rose rapidly around him; he established there a free dispensary.
At first, when they watched his beginnings, the good souls said, “He’s a jolly fellow who means to get rich.” When they saw him enriching the country before he enriched himself, the good souls said, “He is an ambitious man.” This seemed all the more probable since the man was religious, and even practised his religion to a certain degree, a thing which was very favorably viewed at that epoch. He went regularly to low mass every Sunday. The local deputy, who nosed out all rivalry everywhere, soon began to grow uneasy over this religion. This deputy had been a member of the legislative body of the Empire, and shared the religious ideas of a father of the Oratoire, known under the name of Fouché, Duc d’Otrante, whose creature and friend he had been. He indulged in gentle raillery at God with closed doors.
But when he beheld the wealthy manufacturer Madeleine going to low mass at seven o’clock, he perceived in him a possible candidate, and resolved to outdo him; he took a Jesuit confessor, and went to high mass and to vespers. Ambition was at that time, in the direct acceptation of the word, a race to the steeple. The poor profited by this terror as well as the good God, for the honorable deputy also founded two beds in the hospital, which made twelve.
Nevertheless, in 1819 a rumor one morning circulated through the town to the effect that, on the representations of the prefect and in consideration of the services rendered by him to the country, Father Madeleine was to be appointed by the King, mayor of M. sur M. Those who had pronounced this newcomer to be “an ambitious fellow,” seized with delight on this opportunity which all men desire, to exclaim, “There! what did we say!” All M. sur M. was in an uproar. The rumor was well founded. Several days later the appointment appeared in the Moniteur. On the following day Father Madeleine refused.
In this same year of 1819 the products of the new process invented by Madeleine figured in the industrial exhibition; when the jury made their report, the King appointed the inventor a chevalier of the Legion of Honor. A fresh excitement in the little town. Well, so it was the cross that he wanted! Father Madeleine refused the cross.
Decidedly this man was an enigma. The good souls got out of their predicament by saying, “After all, he is some sort of an adventurer.”
We have seen that the country owed much to him; the poor owed him everything; he was so useful and he was so gentle that people had been obliged to honor and respect him. His workmen, in particular, adored him, and he endured this adoration with a sort of melancholy gravity. When he was known to be rich, “people in society” bowed to him, and he received invitations in the town; he was called, in town, Monsieur Madeleine; his workmen and the children continued to call him Father Madeleine, and that was what was most adapted to make him smile. In proportion as he mounted, throve, invitations rained down upon him. “Society” claimed him for its own. The prim little drawing-rooms on M. sur M., which, of course, had at first been closed to the artisan, opened both leaves of their folding-doors to the millionnaire. They made a thousand advances to him. He refused.
This time the good gossips had no trouble. “He is an ignorant man, of no education. No one knows where he came from. He would not know how to behave in society. It has not been absolutely proved that he knows how to read.”
When they saw him making money, they said, “He is a man of business.” When they saw him scattering his money about, they said, “He is an ambitious man.” When he was seen to decline honors, they said, “He is an adventurer.” When they saw him repulse society, they said, “He is a brute.”
In 1820, five years after his arrival in M. sur M., the services which he had rendered to the district were so dazzling, the opinion of the whole country round about was so unanimous, that the King again appointed him mayor of the town. He again declined; but the prefect resisted his refusal, all the notabilities of the place came to implore him, the people in the street besought him; the urging was so vigorous that he ended by accepting. It was noticed that the thing which seemed chiefly to bring him to a decision was the almost irritated apostrophe addressed to him by an old woman of the people, who called to him from her threshold, in an angry way: “A good mayor is a useful thing. Is he drawing back before the good which he can do?”
This was the third phase of his ascent. Father Madeleine had become Monsieur Madeleine. Monsieur Madeleine became Monsieur le Maire
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Tuesday 6 August 1839
7 ½
12
much rain in the night and till 6 this morning – fair or nearly so at 7 1/2am F71 ½° at 9 am breakfast at 9 ¼ in about ½ hour+ - then had Smith giving us a lesson in Norsk till about one – afterwards till 1 40/.. talking to me – wish him to draw up a little grammar –
name navn a name et navn
the name navnet a good name et godt navn
names navne the good name det gode navn
the names navnene the good names de gode navne
when the crown price is here he is viceroi – Comte Vedel [Wedel] Jarlsberg is Stadthooder and as such is respected but his nobility is nothing – Smiths’ is-to-be father in law is noble but not titré – he is allowed to keep his nobility for life, and so are his children allowed to keep theirs they that were bron before the new constitution (made in 1814) because the constitution is not retrospective but nobody could be born noble in Norway after 1814 S-‘s father in law has sent his papers (documents vouchers of nobility they being 1st allowed and signed by the storthing) to his nephew Glöcker to be kept at Copenhagen the nephew being in the Danish royal guard – many here in a fit of enthusiasm burnt their documents of nobility - a new large excellent map of Norway, very dear, in progress – See this and Krafts’ (Krofts) account of Norway – any English copper mining company at [Talvigoes] N.L. 70° in Finmarkens amter established about 4 years ago – the Fins are pagans and nomads – are mountaineers – come down into the vales in winter – a steam boat goes between Xtiania and Bergen and from Bergen to Talvigoes – the Sirius large London Petersburg
Tuesday 6 calls at Xtiansand 40 miles by water (=3 days) from Xtiania and .... miles by Drammen and by land – a Storthingsman has 3 ½ species a day. then inking over accounts till off at 3 12/.. from Drammen the suspension bridge the only one in Norway – Drammen consist of the 3 towers Bregĕnes [Bragernes], Strumsöe [Strømsø?], and Tangen = 7000 to 8000 inhabitants Drammen the Liverpool of Norway on account of the enterprise of its merchants – they had the 1st steam boat – just out of D- barley harvest – sheaves hung to dry round (from top to bottom) a pole 6 or 7ft. high – looking like sheaf-coloured cars downwards at Sjellibeck (pronounced yellibek) single house at 4 ¾ - off at 5 and at 6 7/.. at Ravnsborg single house for the scattered village at a little distance – beautiful drive all the way from Drammen here – and fine afternoon – at 6 54/.. turn (left) from the Xtiania road to Jonsry [Jonsrud] to see Crokleaven [Krokkleiva?] tomorrow morning – beautiful drive – the road good but evidently a by-road – about 7 ½ close to a little cascade and mill and bridge poor Smith thrown from his but not hurt – I could not reach the reins – the lad behind sat unmoved in spite of my signs to him jump down and stop the horses – they got to the middle of the bridge then got the rein (at 7 55/.. Barum) round the near fore wheel, backed and we might have been in a scrape in the water or over the wall several feet below the road but S- gathered himself up and came A- behaved very well – a man in a spring cart behind us came up and helped to get all right – at 7 55/.. Barum [Bærum] picturesque good village belonging to comte Vedel [Wedel] Jarlsberg where he has an iron foundry – the mineral chiefly comes from Arendal by water – very little of it get here – but the foundry here on account of the great quantity of wood – his property said to = a million of species, but he is said to owe as much – now things so better with him – he is stadhoulder and is doing better – he fait un grand commerce en fer et en bois –
SH:7/ML/TR/12/0020
August Tuesday 6 Norway buys coal of England (stein cöel as pronounced) charbon de terre - gives us wood, but only the large wood the smaller pays too much duty i.e. pays the same as the large sold last year 500,000 species worth of herrings – the anchovies caught chiefly in the Xtiania fjord – caught in autumn – S- paid last year last winter in a private house (très bien) breakfast dinner and coffee and supper and well lodged 8 species per mois ½ species for wood and ½ species to the garçon = 9 sp. per mois – if he should die, his widow would have a pension – 80sp. a year on his having paid 300sp. all at once or by little and little to government – the highest pension given by government = 350sp. a year which must be paid for in proportion – our bill this morning too much – and 4sp. per day at the hotel du nord at Xtiania enormous – at Jonsrud at 8 ¾ - nice large comfortable room rez de chaussée – 1 bed and the sofa made up into a bed – It was just beginning to rain as we alighted but has held off – pancakes and tea at 9 50/.. then till 11 finishing inking over accounts fine day F71° now at 11 pm no rain but the drop or 2 that frightened us on our arrival at 8 ¾ pm
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Chief Obafemi Jeremiah Oyeniyi Awolowo (March 6, 1909 – May 9, 1987), was a Nigerian nationalist and statesman who played a key role in Nigeria’s independence movement, the First and Second Republics, and the Civil War. The son of a Yoruba farmer, he was one of the truly self-made men among his contemporaries in Nigeria.
As a young man, he was an active journalist, editing publications such as The Nigerian Worker, on top of others as well. After receiving his BA in commerce in Nigeria, he traveled to London to pursue his degree in law. He was the first premier of the Western Region and later federal commissioner for finance, and vice chairman of the Federal Executive Council during the Nigerian Civil War. He was thrice a major contender for his country’s highest office.
A native of Ikenne in Ogun State of southwestern Nigeria, he started his career, like some of his well-known contemporaries, as a nationalist in the Nigerian Youth Movement in which he rose to become Western Provincial Secretary. He was responsible for much of the progressive social legislation that has made Nigeria a modern nation. He was the first Leader of Government Business and Minister of Local Government and Finance, and the first Premier of the Western Region under Nigeria’s parliamentary system (1952-59). He was the official Leader of the Opposition in the federal parliament to the Balewa government (1959-63). In 1963 he was imprisoned under the accusations of sedition and was not pardoned by the government until 1966, after which he assumed the role of Minister of Finance. In recognition of all of this, he was the first individual in the modern era to be named the leader of the Yorubas. #africanhistory365 #africanexcellence
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National Old Stuff Day
National Old Stuff Day, on March 2, is the day when people across the country clean out their closets and garages, rediscover old treasures, and declutter their lives. Just in time for spring cleaning, National Old Stuff Day is a great opportunity to devote a day to tend to your closet, garage, attic, and other cluttered spaces that don’t get a lot of attention. But you don’t have to stop at things — maybe you want to change an old habit or try a new activity. Get creative with new ways to organize, appreciate, or get rid of ‘old stuff’ in your life!
History of National Old Stuff Day
Second-hand shopping was popular in Elizabethan England, where desirable upper-class clothing could be purchased at one of hundreds of London’s resale shops. Fashion changed quickly, and those with means purchased tailor-made garments or hired servants to make clothes for them. Most Britons, however, couldn’t afford the luxury of new clothing. Because clothing was meant to last, purchasing an outfit was a big investment. Second-hand shops served the majority of Londoners, who could buy up the clothes cast off by the upper classes. Clothing was sometimes sold multiple times, with garments getting cheaper as they became more patched and ratty. Nevertheless, having ready-made clothing available for a few pennies was a vast improvement over having to sew everything yourself.
Beginning in the early 20th century, Christian nonprofits and charity organizations essentially invented a new business sector by linking charity to capitalism and commerce. Seeing the need for second-hand clothing and household items among the urban poor, progressive reformers used this as an opportunity to link used goods to charity and use sales to raise money for various causes.
Thrift stores quickly wised up to consumer tastes, using department-store-like displays to reduce the stigma around used goods and encourage middle-class shoppers to patronize the stores. Slowly, thrift stores became a fixture of American culture. As Americans gained increased access to mass-produced, disposable goods, thrift stores offered a way to assuage consumers’ guilt by justifying their purchases as charitable and frugal. Thanks to the environmental movement, increased awareness of mass consumption, and the elevated popularity of thrift store shopping in pop culture, thrifting has become a fashionable hobby. The stigma around used goods has largely dissolved as ‘vintage’ replaced ‘secondhand’ and shoppers increasingly seek to reduce their consumption of new goods. Today, there are over 25,000 second-hand stores in the United States.
National Old Stuff Day timeline
1820
Secondhand Shopping Begins in America
Charity fairs, often hosted by churches or ladies’ charity groups, begin to rebrand secondhand shopping as a charitable act.
1902
Goodwill Industries Founded
Reverend Edgar J. Helms, a Methodist minister, starts Goodwill by collecting used goods and training his employees to repair them for sale.
1919
‘Thrift Shop’ Coined
The first recorded use of the term ‘thrift shop’ occurs in 1919 — just a decade later, the Great Depression would lead Goodwill to open over 200 stores nationwide.
1995
eBay and Craigslist Revolutionize Secondhand Shopping
Both popular online marketplaces launch, revolutionizing online shopping for secondhand items.
National Old Stuff Day FAQs
What items should I donate to thrift stores?
Just because you’re ready to donate an item doesn’t mean a thrift store necessarily wants it. Don’t donate items that are too damaged, dirty, or out of date. Some useful donations are high-quality cookware, dishes, children’s books, and clothing in good condition without stains or rips.
Is thrifting sanitary?
Most thrift stores take care to sort through items and remove any that are damaged or stained. Many also don’t accept items like mattresses or baby toys that could breed germs or bugs. However, you should still wash thrift store clothing before wearing it and use your judgment when buying things like upholstered furniture that might be difficult to clean.
How do I find the best thrift stores near me?
Check internet message boards for your community, ask your friends, and search websites like Yelp to find the most popular thrift stores in your area. You can also seek out swap meets and seasonal vintage markets.
National Old Stuff Day Activities
Clean out your space: Even the most minimalist among us can benefit from taking a good look at our space. Start with the small things: Do all your pens work? Give them a try and throw out the ones that don't.
Donate intentionally: When you're ready to donate your old stuff, do it with purpose. Donating to specific causes — for example, Dress for Success collects suits for job interviews — can help reduce waste and ensure clothing actually reaches those who need it.
Change an old habit: Do you have an unhealthy habit you'd like to change or a new habit you want to take up? Maybe it's a dietary change, a new hobby, or a new way of thinking. Use today to set an intention and commit yourself to altering one habit over the next year.
5 Interesting Facts About Thrift Stores
Thrifting is popular: Around one in five Americans regularly shop at thrift stores, and many pride themselves on buying used and finding secondhand treasures.
Most secondhand clothes never get sold: Your donated clothing may not always see a second life — in fact, over 80% of second-hand clothing eventually ends up in landfills or incinerators.
Thrift stores as consumer educators: Although many people now shop at thrift stores to reduce their consumption and avoid sending items to landfills, thrift stores also had an early role in shaping American consumer behavior and essentially training the American shopper.
Resale brings in billions: The thrift store industry makes a lot of money — in 2014, Goodwill Industries alone made more than $5 billion in sales.
Beanie Babies and the rise of eBay: eBay executives have cited the Beanie Baby craze as a major factor in the early growth of the company.
Why We Love National Old Stuff Day
It saves you money: Buying used helps you spend less and acquire interesting items you may not find elsewhere. You can get great deals on clothing and housewares at your local thrift stores.
It helps conserve resources: Giving an old item a second (or third) life is a great way to avoid producing new things and using up precious resources. When you buy a thrift store item, you reduce, reuse, and recycle all at the same time!
It's fun! Finding the perfect stuff at a thrift store can be extremely rewarding. Bring a friend and see what treasures you can discover at your local resale shops.
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International Women's Day
March 8, 2024
Women Achievers Award
Sponsored by: The National UN Volunteers-India
Dr. KAMAKSHI JINDAL, Fashion stylist , Trend identifier and Event curator.
Dr. Jindal's exceptional contributions to the fields of fashion styling, trend identification, event curation, and women empowerment make her a truly deserving candidate for this prestigious recognition.
As a renowned fashion stylist and trend identifier, Dr. Jindal has made a significant impact on the fashion industry with her innovative vision and creative expertise. Her co-founding of Aesthetics International, a 17-year-old organization, reflects her commitment to excellence and her dedication to promoting artistic expression and aesthetic beauty.
Dr. Jindal's establishment of the Aesthetics International Council for Progressive Women (AICPW) and her work in 25 countries and 90 districts of India demonstrate her unwavering dedication to empowering women and promoting gender equality on a global scale. As the Vice Chairman of the Asian Chamber of Commerce and Industries and the Global Goodwill Ambassador of Ladies of All Nations International (LOANI), she continues to champion the rights and opportunities of women in various spheres of society.
Her initiatives, such as "The Pink Ribbon" breast cancer awareness campaign, the "GRAHNI" brand for generating employment for household women, and the "AASRA" project providing shelter to vulnerable women, showcase her compassion, empathy, and commitment to social causes. Dr. Jindal's vision for "GURUKUL DHAM," offering free education to children and nurturing their holistic development, exemplifies her belief in the transformative power of education and knowledge.
Recognized globally for her influential work, Dr. Kamakshi Jindal has received numerous accolades, including the Alta Springs Fashion Award in Brazil and being named one of the 51 most influential women in India. Her leadership and impact have been acknowledged by LOANI London, where she was among the 112 most influential people worldwide.
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UK Fights for Global Trade Fairness
UK's Stance at the WTO Summit
In a significant move to bolster global commerce, UK Trade Secretary Kemi Badenoch has taken to the international stage in Abu Dhabi at the World Trade Organization's (WTO) Thirteenth Ministerial Conference. Furthermore, this event, a crucial gathering of over 150 trade ministers, aims to forge paths for more equitable global trade practices.
Badenoch's mission, therefore, is to advocate vigorously for the dismantling of trade barriers that impede UK businesses and to champion the cause of free trade across the globe.
The UK's Ambitious Trade Goals
The UK's presence at the conference is not just ceremonial; it's strategic. With a clear agenda, the UK seeks to protect its businesses from the rising tide of global protectionism and trade barriers.
"Free trade is the lifeline of global economy," Badenoch asserts, emphasizing the UK's dedication to fostering an environment where trade can thrive without undue restrictions.
Moreover, the UK is pushing for key negotiations at MC13, including the continuation of tariff-free digital trade and reinforcing the WTO's dispute settlement mechanism. Such efforts underscore the UK's resolve to maintain an open, yet regulated, global trade system.
Strengthening UK-Gulf Trade Relations
An intriguing development is the UK's engagement with Gulf Ministers to advance talks on a UK-Gulf trade deal. Moreover, this deal is poised to enhance trade and investment opportunities, building on the already significant £59 billion trade relationship between the UK and the Gulf Cooperation Council (GCC) countries.
Additionally, Trade Minister Greg Hands, alongside Badenoch, is at the forefront of these discussions, showcasing the UK's commitment to deepening its trade ties with strategic global partners.
Championing the Needs of Developing Countries
A notable aspect of the UK's trade policy is its focus on aiding developing nations. The UK has been a vocal advocate for the Investment Facilitation for Development Agreement (IFDA), which aims to create a more favorable investment climate for developing economies. Also, the UK's substantial contribution to the WTO’s Enhanced Integrated Framework highlights its dedication to supporting the trade capacities of the world's least developed countries.
The Path Forward
As the conference unfolds, the UK's leadership is clear: to promote a trade environment that benefits all, from the bustling markets of London to the developing economies of the world. Moreover, the UK's efforts at MC13 are a testament to its belief in the transformative power of free and fair trade.
Furthermore, with discussions on a UK-Gulf trade deal and the UK's impending ratification of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the UK is positioning itself as a pivotal player in shaping the future of global trade. Additionally, these negotiations and partnerships are not just about bolstering the UK's economic interests; they're about fostering a more inclusive and prosperous global economy.
Sources: THX News, Department for Business and Trade, The Rt Hon Greg Hands MP, The Rt Hon Kemi Badenoch MP, & The Rt Hon Andrew Mitchell MP.
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SEMI-PERMANENT MAKEUP COURSE BY UK INTERNATIONAL LONDON BEAUTY SCHOOL: THE BEST BEAUTY SCHOOL IN NOIDA
Welcome to UK International London beauty school , the best beauty school in noida where dreams meet reality and creative energy knows no bounds. Nowadays, we hop into the changing world of semi-permanent cosmetology courses, investigating their key points of interest, future scope and the benefits they offer to both amateur skilled workers and progressed exchanges.
What may be a semi-permanent restorative?
Semi-permanent makeup, too known as micropigmentation or remedial ink, can be a dynamic strategy of infusing color into the skin and dermis, coming about in a long-lasting revival of facial highlights. From impeccably moulded brows to full lips topped with flushed and eyeliner, semi-permanent makeup offers numerous ways to improve your by and large glamour and boost your certainty.
Cosmetology Part-Time Course Key Benefits:
Opening:
Selecting for a Cosmetology Part-Time Course opens the entryway to a world of reviving career openings. Whether you need to connect a prestigious salon, set up a studio or be a free multi-talented skilled worker, a semi-permanent cosmetology degree will equip you with the aptitudes and capacities you would like to flourish in this thriving industry.
Upgraded Involvement Arrangement:
Our in-depth courses are planned to supply understudies with in-depth information of color theory, facial life frameworks, and progressed application techniques. From acing symmetry to idealizing exact strokes, our ace instructors are committed to making an effect. You hone your inventiveness and unleash your full creative potential.
Budgetary Benefits:
As the request for semi-permanent makeup develops, so do the budget motivating forces for talented professionals. Since you'll control your driver's competitive rates, taking a semi-permanent cosmetics course will allow your commerce a profitable salary and the opportunity to turn your energy into a beneficial career.
Client Fulfillment:
There's no more noteworthy fulfilment than seeing a client and the happiness they encounter when they encounter improved highlights for the primary time. By advertising semi-permanent corrective medications, you'll be able to control your clients and #039; certainty, alter your see and you'll take off an enduring impression that will keep them coming back.
Long-term of semi-permanent beauty care products:
The long run of semi-permanent beauty care products is full of possibilities. As innovations and strategies of operation progress, openings for improvement and inventiveness within the field increase. From dazzling colours that offer a more obvious life span to inventive application techniques that provide an immaculate see, the long run of semi-permanent beauty care products is anything but dynamic.
In expansion, the request for semi-permanent corrective medicines is anticipated to extend over time, with an emphasis on self-care and personal planning. Semi-permanent makeup is sought after by active experts seeking out for comfort, brides trying to idealize all-day cosmetics, or individuals with remedial conditions such as hair or scars seeking out a natural-looking outline for a flexible life. client base with distinctive needs and inclinations.
Other points of interest of semi-permanent makeup:
Sparing time:
Say goodbye to daily cosmetics and wish for additional valuable moments in bed each morning. With semi-permanent makeup, you wake up effectively cleansed and prepared to require it on the day.
Waterproof and smudge-free:
Whether you're within the exercise centre or on a night out, semi-permanent cosmetics can withstand it all. No more unpleasant near-cosmetic fiascos or touch-ups – your faultless vision keeps going from day to night.
Characteristic Looking Cosmetics:
Basically committed to color and procedure,
Semi-permanent beauty care products convey incredibly common features that improve highlighting without overwhelming. From delicate, padded brows to inconspicuous lips, the key is to improve your shine or maybe to cover it up.
In conclusion, the semi-permanent cosmetology course at UK international london beauty school isn't just a career - it could be a journey of self-discovery, imagination and empowerment. So why take it? Register today and go to a transformative assembly that will shape your future and open an endless world of fabulousness and aesthetics.the best beauty school in noida
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If you want to get recruited in E-commerce, then Hyderabad is the best choice for you
E-commerce (electronic commerce) is the exchange of goods and services and the transmission of funds and data over the internet. This includes online shopping, electronic payments, and internet banking. Ecommerce allows businesses to reach a global market, providing convenience and a wide range of product options for consumers. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet. Few people may know that ecommerce has a history that goes back before the internet began. The history of ecommerce started over 40 years ago, when the introduction of early technology like Electronic Data Interchange and teleshopping in the 1970s paved the way for the modern-day ecommerce store. In 1990 Tim Berners Lee and Robert Cailliau built a hypertext project called World Wide Web. Lee used a NeXT computer to create the first web server, as well as write the first web browser. In 1991, the web debuted as a publicly available service on the Internet. New technology continues to make it easier for people to do their online shopping. People can connect with businesses through smartphones and other devices and by downloading apps to make purchases. The introduction of free shipping, which reduces costs for consumers, has also helped increase the popularity of the ecommerce industry.
E-Commerce websites are looking for market coordinators who have organizational and leadership skills that ensure the implementation and execution of marketing efforts across the company. If you plan to sell online, you may need to rethink many of your business activities. You will fundamentally change the way in which you interact with your customers - for example, if customers place orders online instead of talking to a salesperson. You will also need to work out how every aspect of a transaction is handled - including order confirmation, invoicing and payment, and deliveries and returns. If you are a leader with good vision and the capabilities to direct a team, eCommerce offers this opportunity. eCommerce Project Manager job opportunity covers a range of responsibilities, it starts with the responsibility of taking all the information on board to get a given project underway. E-commerce Recruitment Agency in London gives placement service. The stages that follow this include analyzing activities, creating a time frame, monitoring the progress and making sure all the developments are suffice for when the site is ready to upload the new products. If the e-Commerce website offers more tailored products, it’s necessary for the project manager to have constant interaction with the customer to make sure the customer is satisfied.
Recruitment is the process of the choosing the right person for the right refers to the process of attracting, selecting, and appointing potential candidates to meet the organization’s resource requirements. Recruitment is one of the most fundamental activities of the HR team. If the recruitment process is efficient, the organization gets hamper and more productive employees. Recruitment determines the current and future job recruitment. It helps in increasing the success rate of selecting the right candidates. It helps in reducing the probability of short term employments. It increases the pool of job at the minimal cost. It helps in increasing organizational effectives for a short and long term. An important part of defining your vacancy is to lay out the interview process from the start. This is a key part in defining your role as a seamless process will really engage the right candidates. If using a recruiter for your hiring needs, the same rules above all apply. The recruitment agency will be communicating frequently with your potential new employee, so make sure they know everything about the role. They want to represent their candidates well and don’t want any unexpected surprises for them when they attend an interview. Best E-commerce Recruitment Agency in London that provide recruitment service.
E-commerce has a promising future as new technological and commercial breakthroughs open up several growth opportunities. It’s an interesting and diversified market to start a business. Another trend in e-commerce is the increasing reliance on mobile phones for online shopping. Wireless e-commerce is also known as mobile commerce, wherein people make purchases using mobile apps. New ways to make the customer experience more seamless will emerge in the industry, and businesses need to keep integrating them for growth. People continue to look online for the best deals and prices. This is driving the proportion of money being spent online. The Internet is now the natural place for shoppers to find fashion, health and beauty, home and garden, consumer electronics and travel services. With the continuing rise of social networking and mobile internet access, social media marketing is a key channel in which firms are most likely to be boosting their investment in e-commerce in the next couple of years. Top E-commerce Recruitment Agency in London that provide services in the placement.
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The Ultimate Guide to Selecting the Best Software Development Company in the UK
Everyday digitalizing new market trends and pressing need to go digital is making businesses to upgrade themselves towards technological advances. Generating resources for building software products, maintaining them, and keeping them bug-free is the foremost requirements such businesses are facing. However, many organizations fail to hire a competitive development team that meets their all-software development requirements, they opt for outsourcing. Those, who can avail such resources, maintain it to the best possible level to yield profitable returns.
Meanwhile, the software development market size in the United Kingdom is measured up to £41.4bn in 2023. In fact, the UKs software development industry has made a considerable progress in the past decade. It reflects observing the increasing reliance of the individuals as well as businesses on the electronic devices and digital processes. So, if you are looking for the best software development company in UK to meet your business’s software development requirements, you will find this article in the best interest.
Types of Software Development
Before hovering more over the day by day getting complicated software development environment, it is always better to get along with the types of software developed in the industry. Different types of software development practices better prepare the companies understand the type of software they need to present to their customers and the type of developers they need to hire for a particular project requirement.
Here’s the list that can help you get a better description about the type of software products and solutions are developed in the industry to meet the client requirements.
Software Development Industry in the UK
Operators in the software development industry design and write computer codes for implementing web pages, software programs, databases, and applications. The industry includes companies and businesses that create, modify, and test software, but it does not include the design of the systems using software or hardware, or the installation or publishing of the software.
A surge for working from home requirements has given rise to the demand for cloud-based software, as this technology helps the businesses in managing their operations smoothly. Custom-made software solutions appeal technical industries. Engineering and architectural companies heavily depend upon computer software programs for design requirements, whereas scientific researchers utilize programmes for measuring processes and record data.
Software publishers in the United Kingdom are benefitting from the tech-savvy talent pool from London. The British government is set to promote East London Tech City and therefore, the promotion of establishments in London is increasing presenting it an answer to the Silicon Valley.
International companies in the country getting advantage of the foreign research providing them competitive research. This is leading the developments accomplished in the research centres across the world be brought to the UK market.
Points to Consider While Selecting the Best Software Development Company in the UK
Choosing a right software development company is crucial for the businesses looking to enhance their operations, improve customer experiences, and stay competitive in the market. However, most of them need to be specialized in custom software development, app development, and e-commerce development services observing the market needs and services expected as per demographics. Out of thousands and lakhs of software development companies in the UK, selecting the one that best suits its customer’s needs is important and for meeting this purpose, looking on some important points is equally important that are being discussed here.
1# Define Your Business Requirements
Before stepping on the mission of searching for a suitable software development company for your business, you should clearly set your goals and business requirements in mind or drafted among your staff. You should have a clear outline in your mind about the specific software solution you need like custom software development or e-commerce development services needed to streamline the internal processes for launching your business online. If you have identified your organizational objectives efficiently, it will definitely help you narrow down the list of your potential partners or associated companies.
2# Expertise and Experience
It is always best to choose a company that has a proven track record of delivering successful projects to their clients and that too within deadlines. Just check out their experience and consider it for the benefit of your industry. The expertise of their development team could definitely lead your projects to success. Hence, pay attention to find expert professionals from an experienced team that perfectly understands the challenges and nuances of your business area and enables to provide the tailored solutions that perfectly meet your unique requirements. Check out their case studies, portfolio examples, and client testimonials to check how far they have been in their professional journey and assess their capabilities to further supply them your project for execution.
3# Comprehensive Tech Services
You should ensure that the software development company you are going to select offers a variety of comprehensive tech services that are closely associated with what your business is looking for. For example, if you need e-commerce development services in London, UK, you should verify whether the software development company London is capable of building a secure, scalable, and user-friendly, online shopping platform to its customers. Selecting a company that excels in creating robust and intuitive software applications, programs and solutions will be helpful in the long run that always comes with experience and expertise.
4# Technical Proficiency
Evaluate the technical capabilities and proficiency of the software development company you choose before submitting your project. The service providing company should be proficient in the latest technology, tools, and frameworks relevant to your projects. You should deeply check and inquire about the software development methodologies they implement, the quality assurance they provide, and the ability to handle the complex integrations they had. Additionally, always ensure that the company you have chosen should prioritize cybersecurity and follow best industrial practices for protecting your company data and your customers’ information.
5# Communication and Collaboration
A successful official and business partnership is the outcome of effective collaboration and communication between the parties involved. Hence, always check to find a company that promotes transparent communication channels, regular progress updates, and promptly addresses queries of their customers. The company professionals should be willing to listen to the ideas of the customers with closely working with them all through the development process. This ensures that their vision is clear and they accurately translate their efforts into their project’s success.
6# Scalable and Supportive Service Provider
When you are putting your hard-earned money and effort in finding a suitable software development company for your tech projects, you should think of the long-term prospects. With the future growth of your business, you may further need some additional software solutions and updates to your additional systems and programs. Hence, it is always better to select a company that scales the level of your business needs and requirements and provides constant support and maintenance services to help keeping your software run smoothly.
Who Can Be Your Software Development Partner in the UK?
An efficient software development partner will assist you in bringing the necessary expertise, calculating the overall cost of the project, and providing quick results that matter. There are a number of aspects you need to consider while choosing the best suitable software development company for your business and some of these aspects are concept validation, market study, prototyping, blueprinting, etc. In fact, you should select a company that helps your business after completing of the project as maintenance and update requirements will always be there to meet the evolving needs of your business as well as the market.
Apart from the above-mentioned special points need to be considered before selecting a software development company for your business, focusing on some of the smaller things is also important.
Go through the website of the service providing company, analyse their quality of work, and attention-to-detail on different pages.
Check out the company’s response time during the initial conversation.
Assess the quality of the content on the blogs, websites, guides, and other resources they have worked on.
Check about the social presence of their organization and the company culture they follow.
Check out reviews on the review websites and testimonials submitted by their clients and views shared by their employees on the job forums.
Discuss about the IP rights and protection clauses, or non-disclosure agreements they sign for protecting your ideas and intellectual property.
Always make sure you get an access to the code through a control repository on the cloud or any other platform.
Popular Sources to Find the Best Software Development Partner for Your UK-Based Business
Here are some of the popular sources that are quite relevant to find the best partner of your choice for all the software development requirements.
1# Online Marketplaces
Online marketplaces allow you to post your project requirements on them and receive proposals and project requests from globally located freelance software developers.
As you can easily find some companies accommodating large projects for mid to large companies on these platforms, majority of service providers available here are service providers or companies that cater to your request skilfully and efficiently.
2# Review Websites
GoodFirms, Clutch, DesignRush, and other similar websites provide verified reviews and ratings of software development companies to help finding the reputable development partners. They usually possess the verified reviews and you can rely on them fully. Try finding a good site to know about the reputation of your preferred company for all the software development related requirements in your business.
3# Social Media Websites
LinkedIn is a trusted source to find the best software development partner for your business. Most companies are professionally active on LinkedIn. They participate in the discussions, post comments, and communicate a lot about what they believe or if want to make any announcement about their ways of working. Social platforms let you know much about the company and their management and it becomes easier as well to jump to a decision of whether to choose them or not.
4# Referrals
You can connect to your industry contacts, networks, and business partners to receive recommendations for finding the best suitable software development company in UK. Some of them may have worked with the experts and leading names in the industry that have delivered quality services.
5# Conferences and Events
Attend industry events, conferences, and meeting with the selected software development companies and related professionals. A Barcelona based Mobile World Congress 2023 happened to be a fantastic event where the businesses met. Such kind of places are really helpful to reach to find potential clients as ell as service providers and make further business decisions.
Why to Research is Important in this Direction?
There are specific reasons behind why you need to research a lot to reach a decision. Your research provides you:
Extensive knowledge of the industry-specific needs and requirements of your and other businesses. One who understands can only meet up those needs well.
You get familiar with industry regulations, norms, and rules related to where to work and what to do for meeting your business’ specific purpose.
Relevant domain knowledge that develops with industry experience. It covers workflows, terminology, and business processes used in the industry. The knowledge can definitely help in streamlining the development process with ensuring the software solution that fits for the purpose.
Faster development process leads to faster time to market your product that ultimately saves you a lot of time and energy.
Conclusion
As it is already said earlier that it is a critical decision to select a finest software development company in UK that can significantly assure the success of your business enterprise. Hence, you have defined your business requirements, checked and assessed the expertise and experience of the professionals, evaluated their technical proficiency, considered comprehensive services, emphasised collaboration and communication with the parties involved, and ensured scalability and support feature, you are definitely going to make an informed choice.
If you have a software, app, or website development idea, Sofort Solutions is a perfect destination to have all hat you need. The company holds years of experience of working in the field of technology and their technical expert fail no where to meet their client requirements to the best of their abilities. These professionals handle all the single steps within the development process with ease and have assisted hundreds of startups, enterprises, and organizations till date for building their software programs and moving ahead in their journey to transform their business digitally.
Sofort Solutions develops technology solutions providing high-end tech facilities that ultimately guarantees business elevation. The company strictly focuses on the three aspects of working i.e., strategy, development, and testing processes to execute different types of projects and deliver outcomes in the promised time. It crafts scalable software solutions that generate higher conversions, ROI, and visibility to your business utilizing world-class technologies. Their reviews, client testimonials, and ever-growing portfolio speaks well about why Sofort Solutions is recognized as well as appreciated worldwide and takes pride to serve the global tech industry.
Original Published: https://www.sofortsolutions.com/blog/guide-to-selecting-best-software-development-company
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Industry and Empire, Chapter 1 - Britain in 1750
Introducing us to Britain in 1750, Hobsbawm gives contemporary tourists' contrasting descriptions of London as the biggest city in Christendom, versus the green and orderly countryside. Our tourist can't visit any comparable cities in England but Bristol, Liverpool and Glasgow are rapidly growing due to a burgeoning trade in slaves and colonial commodities.
Britain has 6000 mercantile ships with tonnage of half a million, nearly 6 times bigger than its nearest rival, France. This private merchant's fleet forms 1/10 of all fixed capital investment, with 100,000 seamen forming the largest group of non-agricultural workers. There is some machinery, basic lifts and steam engines, but was the country was better known for artisan manufacturing.
The overall impression is of a powerful, rich country, based on commerce and its navy, with a comparatively prosperous common people.
"Economic and technical progress, private enterprise, and what we would now call liberalism: all these were evident. Yet nobody expected the imminent transformation of the country by an industrial revolution -- not even travellers who visited Britain in the 1780s, when we know it had already started."
Importantly, Britain also had a national "monetary and market economy", with London providing a giant internal market for agricultural products and coal, little regional variation in prices, and a lack of famine outside of the Scottish Highlands and Ireland
There was little peasantry in the sense of small cultivators, villages had a cash economy with consumption of colonial goods like tea and tobacco, and land ownership was largely concentrated: "a few thousand landowners, leasing their land to some tens of thousands of tenant farmers, who in turn operated it with the labour of some hundreds of thousands of farm labourers..."
Manufacturing was largely rural, with villages starting to specialize in certain artisanal crafts. This meant that the big landowners had a direct interest in the mines and manufactures on their lands, and thus industry had a major influence on domestic politics in comparison to commerce, unlike the situation in other European countries
The British ruling class, due to the influence of the English Civil War, was much more interested in austere money-making compared to the more archaic and feudal aristocracy of the Continent, allowing them to adapt better when things did change.
A lot of what Hobsbawm is pointing to here -- the condition of town and country, the relative balance of industry and commerce, the concentration of land, and the essentially bourgeois nature of the aristocracy are all this that are about to rapidly change, or are relevant for understanding the politics of what is to come.
One thing I really like is Hobsbawm explaining the preconditions for the Industrial Revolution in fundamentally economic terms of land and production, and their attendance social relations, without too much appeal to national character or a kind of pure contingency. Those show up -- they aren't irrelevant -- but they play a mediating role rather than a basic one.
This is a short chapter, so I really need to improve my summarizing.
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Start your career with animation studio in London
Animation is the process of designing, drawing, making layouts and preparation of photographic sequences which are integrated in the multimedia and gaming products. Animation involves the exploitation and management of still images to generate the illusion of movement. A person who creates animations is called animator. Animation means giving life to any object in computer graphics. It has the power of injecting energy and emotions into the most seemingly inanimate objects. Computer-assisted animation and computer-generated animation are two categories of computer animation. It can be presented through film or video. Animation can bring a series of dead images to life. Animation can be used in many areas like entertainment, computer aided-design, scientific visualization, training, education, e-commerce, and computer art. Animation is a form of art with limitless potential that anyone can experience and enjoy. Animation is an art form that has been around since the 1800s, but it was not until the early 1900s that animation became more widely used in society. Animation Recruitment Agency in London has expertise in animation domain. It wasn’t until recently with advancements in technology and new ideas of how to make it accessible to more people that animation has become a popular medium for artists all over the world.
Animation occurs when images, drawings, or pictures are placed and played in sequence to create an illusion of movement. The use of animation in education is increasing in popularity with new trends in education. The fact that it eases the learning of complex concepts contributes to making it a popular choice among educators and learners. Learners can get a fair idea of the structure of a cell through an animated video. Furthermore, the learners can also learn the functions of various organs in the body through such videos. Educators can use animation to create lessons as well as assessments that engage learners. Best Animation Recruitment Agency in London suitable to guide for animation jobs. Different teaching methodologies can serve their purpose with the help of animation. Virtual reality videos show the actual experiments with complete accuracy of results. It gives the learners an experience that they could only get by performing them in real life. Educators can use 3D animation to teach geometrical principles and their real-life application. It can also be used to showcase many historical events to make history interesting to learn.
Animation is a competitive area but work experience can help to develop your technical skills, build your network, and give you access to further opportunities. Any experience you can gain in the animation industry is extremely useful, as is broader film or TV experience. As a film animator, you could work for studio producing films or TV projects. Many animators find employment in the computer games industry, either for large games developers or for smaller independent studios. As well as creating animated films, animators also work in post-production and VFX, where employers include Lucas film, Frame store, MPC, Rushes, and The Mill. You could also look for opportunities which allow you to develop complementary skills, such as working with others, working independently and managing your own time. Top Animation Recruitment Agency in London helps to get suitable resources in this industry.
We first saw animation in movies and shorts. Now, we see it in TV shows, ads, YouTube videos, social media, and video games. In all these media, visuals have been refined and will continue to develop in the future. Animation is now one of the biggest industries in the world, and many countries have put their own spin on traditional techniques. Companies such as Disney have had enormous success producing animated children’s films for many years as technology has progressed, the more realistic the scenes and characters have become, with 3-D animation becoming more widely used. In the past, we watched movies only in 2D animation, but now we can watch them in 3D and even in virtual reality. With virtual reality and augmented reality now on the rise, animators are doing their best to make environments and objects even more similar to what we see in real life. Animation is also a highly effective tool in marketing, advertising and even education, thanks to its unique ability to communicate messages in a highly memorable way.
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