#BCTDA | Explore Tumblr Posts and Blogs

moca-ca222-blog · 5 years

Text

Explore-Asheville

Small town, yes – but what a cuisine!

undefined

youtube

Today I’d like to be talking about the small city, which is located the county seat of Buncombe country,North Carolina, United States, Asheville and its renovation of branding destination . It is the largest city in Western North Carolina, and the 12th-most populous city in the U.S. state of North Carolina.

In Asheville, there is the Buncombe County Tourism Development Authority BCTDA). Their mission is to be a leader in the economic development of Buncombe County by attracting and servicing visitors, generating income, jobs and tax revenues which make the community a better place to live and visit.

So what is their unique sells points and what make them unique? According to their website, Asheville is that type of unique, special place that lingers sweetly in your mind and memories for years to come. The city's rich architectural legacy with its mix of Art Deco, Beaux Arts and Neoclassical styles is the perfect retro-urban backdrop to the edgy energy that emanates from the locally owned-shops and art galleries, distinctive restaurants and exciting entertainment venues.A bastion of cutting-edge art and technology in the Blue Ridge, the city also prides itself on its fascinating Appalachian past and celebrates this culture with annual events such as Shindig on the Green. While many cities underwent major overhauls in past decades, Asheville's historic and architecturally diverse downtown remains beautifully preserved.

There's something special about Asheville, and the world is just beginning to discover it. This thriving mountain city features a funky and eclectic downtown, 30-plus art galleries downtown alone, a burgeoning culinary scene, a thriving live music scene and, of course, the awe-inspiring scenery of the Appalachian Mountains. Asheville is the ultimate playground, with a wide diversity of outdoor adventures and the ideal destination for an active and healthy getaway.

Also the most unique point of them is “food”. They are branding theirselves as “dynamic food city”, “FOODTOPIA”. Tapping into soul food, this small city in North Carolina has managed to create a very dynamic food scene, FOODTOPIA, and built a very enthusiastic community of Foodtopians around it. Foodtopia is what they call their food scene in Asheville, home to a community of culinary collaborators crafting an experience to nurture your soul. Each restaurant, beer place, farmers markets believe every meal is a celebration, a revelation and a transcendent experience. And they are on a pursuit to bring the most unique and memorable food and drink experiences to tourist.

Even though Asheville is a small city and not really known compare to other American tourism city, it is filled with natural wonders and architectural treasures and unique and enjoylable food experience. You’ll soon understand the allure of Asheville if you visit there once. Nature, recreation, arts, events, festivals, locals and food, there are over 50 unique attractions which you cannot experience in your real life. You can create your own itinerary by them. You'll never get bored. Asheville is said an attractive tourism destination, but also this place has chosen as the best place people want to live.

I think Asheville’s way of branding is effective and considerable as destination branding. As escaping place from hectic cities, to find new and great experience, their promotion on internet and effective use of spectacular photo said, and logos seem effective. Especially, the brand name of their food scen" FOODTOPIA" makes it unique and make us want to visit there. Also as term of tourism slogans and brand messages always must be simple and easy to understand, their branding and selling point are very simple, and people must imagine what Asheville like and how beautiful it is.

Also I guess their target markets are multiple. Asheville has many attractive aspects for adventure lovers, family, elderly people, kids, international and even domestic tourists, short stay, long stay...etc, every types of tourists must be able to enjoy there attractions and travel. And the colorful logo indicates the diversity.

Discovery, inside and out -their slogan is also effective and exactly indicates the fun of discovery of their multiple attractions.

-575 words

https://www.exploreasheville.com/foodtopia/

https://www.exploreasheville.com/

0 notes