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notwiselybuttoowell · 2 years

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Called Infinna, the fibre is already being used by global brands including Patagonia, H&M and Inditex, which owns Zara. "It's a premium quality textile fibre, which looks and feels natural - like cotton," says Mr Alava, rubbing his own navy blue tee between his fingers. "And it is solving a major waste problem."

Around the world, an estimated 92 million tonnes of textiles waste is created each year, according to non-profit Global Fashion Agenda, and this figure is set to rise to more than 134 million tonnes by 2030, if clothing production continues along its current track.

To the untrained eye, samples of Infinited Fiber's recycled fibre resemble lambswool; soft, fluffy and cream coloured. Mr Alava explains that the product is produced through a complex, multi-step process which starts with shredding old textiles and removing synthetic materials and dyes, and ends with a new fibre, regenerated from extracted cellulose.

This finished fibre can then simply "hop into the traditional production processes" used by High Street brands, replacing cotton and synthetic fibres, to produce everything from shirts and dresses to denim jeans.

Much of the science involved in making the fibre has been around since the 1980s, says Mr Alava, but rapid technological advancements in the last few years have finally made large-scale production a more realistic possibility.

In parallel, he believes High Street brands have become more focused on "really honestly looking for changing their material usage", while millennial and Gen Z consumers are increasingly concerned about shopping sustainably. "They are different animals, different consumers, to people my age," he laughs.

The company has already attracted so much interest in its technology that it recently announced it was investing €400m (£345m; $400m) to build its first commercial-scale factory at a disused paper mill in Lapland.

The goal is to produce 30,000 tonnes of fibre a year once it's operating at full capacity in 2025. That is equivalent to the fibre needed for approximately 100 million T-shirts.

"I think the impact could be quite big, if you think about the whole textile system, what exists currently and how much textile waste that we have," argues Kirsi Niinimäki, an associate professor in fashion research at Aalto University, a few blocks away from Infinited Fiber's headquarters.

"It's a really good example of actually how we can 'close the loop'… really begin to move to a circular economy."

Infinited Fiber's growth is tied into a wider vision in Finland, which wants to become Europe's leading circular economy, with a focus on reusing and saving resources. In 2016, it became the first government in the world to create a national road map designed to help reach its goal.

Several other Finnish start-ups are looking at ways to produce new textile fibres on a big scale, while also cutting down on harmful emissions and chemicals. These include Spinnova which, from its textiles factory in Jyväskylä, central Finland, transforms cellulose from raw wood pulp into ready-to-spin fibres.

Spinnova's yarn is attracting plenty of global attention and has so far been used by brands including upmarket Finnish clothing label Marimekko, and outdoor wear firms North Face, Bergans and Adidas, which recently used it in a limited edition midlayer hoodie designed for hikers.

Elsewhere in Europe, there are a range of other companies developing technologies to create more circular yarns, including Swedish startup Renewcell, and Bright.fiber Textiles, which plans to open its first factory in the Netherlands in 2023.

But experts say there are a range of challenges facing these new fibre brands as they plot their expansions.

Ms Niinimäki underlines that the clothing manufacturing sector has, until recently, been slower than many other industries when it comes to embracing sustainability, which could set the tone for a slower transformation than companies like Spinnova and Infinited Fiber hope.

"It has been so easy to produce the way that we have been producing, and just to move towards more effective industrial manufacturing on an increasingly bigger scale," she says.

"There hasn't been a big pressure to change the already existing system." However, she is hopeful that, in the European Union at least, new rules aimed at ensuring clothing manufacturers focus on more sustainable and durable products will speed up "a change in mindsets".

Another issue is whether clothing brands will be able to pass on the additional costs of their new high-tech production techniques on to consumers, especially at a time when the cost of living is spiralling globally.

Adidas' latest limited edition hoodie produced with Spinnova fabric costs €160 (£137; $160) to buy online in Finland, at least €40 more than most of its other technical hoodies.

"Fashion is a complicated area, because even if people are saying that they are environmentally aware, they don't always act rationally," says Ms Niinimäki. "There's also this kind of emotional side when you talk about fashion consumption, and of course, the price is also linked to that."

While both Infinited Fiber and Spinnova insist their business plans look holistically at all aspects of production - for example using renewable technologies to power their factories - climate campaigners argue it is still too early to accurately estimate the net effect of these new techniques on carbon emissions.

"Pulp and other alternative fibres can provide diversity for sourcing textile materials and therefore lessen the burden caused by production of more traditional textile raw materials such as cotton," says Mai Suominen, a leading forest expert for WWF. "However it depends on the use of energy, all the processes they use and how they use waste materials."

Most importantly, she argues, simply slotting more sustainable fibres into the multibillion dollar fashion industry won't be enough to combat climate change, if we keep making and buying clothes at the current rate.

There is no sustainable development unless the overall natural resource consumption is radically decreased to a level that fits within planetary boundaries," she argues.

But within the Finnish fibres industry there is a sense of boomtown optimism that the increased use of recycled or reimagined fibres could be an important part of the jigsaw in the battle to limit climate change.

"The fast-fashion companies who have been kind of creating certain parts of the problem are highly interested in new technologies," says Infinited Fibers chief executive Petri Alva. He believes that if investment continues, the recycled fibres could become mainstream within ten to 15 years.

#textiles #fashion #fashion industry #sustainable fashion #recycled textiles #closed loop economy #artificial fibres

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lacy19 · 1 year

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Divina Headcanons

Since no one wants to write about one of my favorite characters then I’ll do It myself.

- Libra Sun Scorpio Moon Leo Rising

- Her family last name is Aalto (Traces back to Finland with the word “wave”)

- He and Kent have a bunch of other siblings, and their the middle children

- And about them having a bunch of siblings, they have One older brothers, One older sister, Twin little brothers, and Two little sisters (one is like only a toddler)

- Her family used to live in Arizona but they moved to San Diego when she was 10

- She goes by She/They/He

- Lesbian and Grey-Sexual

- Their middle name is Aurora which contrast with Kent’s middle name August

- When I tell you She and Kent love the X-Men movies and Euphoria-. THEY LOVED THEM.

- They loved collecting jewelry, even if they didn’t wear it

- His father is a neurologist and his mom is a fashion/makeup stylist

- They have OCD and ADD (Kent has ADHD)

- Her and the nightshades all get high together and talk about what they want for their futures

- He hates loud talkers and chewers (the only one he tolerates is Ajax)

- She test makeup on Yoko and Ajax, she would do it on Bianca but she said she wouldn’t irritate her skin unless it was for a essential cause

- Kent is older than her by 23 minutes but everyone assumes Divina is older because the way she acts, and because she protects him more often then he protects her

(I have way more but this will be too long)

#divina wednesday #kent wednesday #bianca wednesday #ajax wednesday #wednesday show #wednesday netflix #headcanon

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wintercorrybriea · 2 years

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post some aalto fashion? from näytös22

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anthemofthefates · 2 years

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so i just realized i got the ages of Obi-Wan’s crechemates completely mixed up lmao so now i have to either fix it or make Red Bird even more of an AU than it already is. i, however, am All About that au life so guess which direction i’m going lol (probably very little of this is going to actually end up in the actual fic but i will know and it pleases me so i don’t care. write for your own enjoyment, y’all, yours is the only opinion that matters)

ANYWAY. i made Obi-Wan the youngest in his crecheclan, which i now know is completely wrong, but as i said this is my fic and i get to make the rules, so Obi-Wan is now the baby. this does, however, make a whole bunch of the Jedi Apprentice series make absolutely no sense so i’m going to be tossing a bunch of that out the window because My Sandbox Now and i do what i want.

the vaguest gist of how this change spirals out: - Obi-Wan being the youngest means he’s the last one trying to get an apprenticeship, so still feeling pretty desperate like in the books - Bruck and Aalto got apprenticed into the Temple Guard. none of the whole thing with Bruck helping Xanatos sabotage the Temple happens, because Bruck feels secure in his place in the Temple and when Xanatos tries to approach him he tells an adult Guard who Deals With It. Xanatos no longer causes problems. no i will not elaborate. - Bant is never Tahl’s padawan, she’s Kit Fisto’s straight from the start because Kit is rad and so is Bant and i’m much more meh on Tahl - Siri is the teensiest bit older than Obi-Wan and will hold this over his head Forever in true sibling fashion - i neither know nor care what their crecheclan is called in canon and have come up with my own name which is both plot-relevant and also funnier for reasons which will be explained Later

#im definitely missing things but shhhh #freedom is a red bird #my meta #my writing

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hel-looks · 3 months

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Tuuli-Tytti, 31

“I'm wearing a ruffle headband and t-shirt from my own collection, thrifted jacket which I dyed pink, vintage y2K skirt thrifted from Paris, cotton stockings with lace figures and Vagabond boots. My style tips for cold weather: Definitely wearing colorful clothes and your favorite accessories.”

18 November 2023, Otaniemi

#hel looks #hellooks #Aalto Fashion #espoo #otaniemi #style #street style

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finlandwomen · 9 months

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Top 10 Hottest Finnish Women: A Blend of Beauty and Talent

Finland, known for its picturesque landscapes and saunas, is also home to some of the most beautiful women in the world. These hot Finnish women are not just visually appealing but are also immensely talented. Here's a list of the top 10 hottest Finnish women who have made a mark in various fields:

❤️‍🔥 Find Your Hot Finnish Hottie 🧡

1.Sara Chafak

A famous Finnish woman, Sara Chafak, is known for her stunning beauty and charm. She was crowned Miss Finland in 2012 and represented Finland in the Miss Universe pageant the same year.

2.Suvi Koponen

One of the hottest Finnish women in the fashion industry, Suvi Koponen, has graced the covers of many international fashion magazines. Her striking features and unique style make her one of the most sought-after models globally.

3.Pihla Viitala

Pihla Viitala, a talented actress, is known for her roles in Finnish and international films. Her captivating performances and radiant beauty have earned her a spot among the hottest Finnish women.

4.Saara Aalto

This hot Finnish woman is a renowned singer-songwriter who gained international fame after participating in the Eurovision Song Contest. Her melodious voice, combined with her stunning looks, makes her a crowd favorite.

5.Noora Hautakangas

Noora Hautakangas, a famous Finnish woman, is a model and beauty queen. She was crowned Miss Finland in 2007 and has since become a successful television presenter.

6.Minttu Virtanen

Known for her elegance and style, Minttu Virtanen is one of the most beautiful Finnish women. She is a fitness model and the wife of Finnish Formula One driver Kimi Räikkönen.

7.Iina Kuustonen

Iina Kuustonen, one of the sexiest Finnish women, is a popular actress known for her roles in Finnish TV series and films. Her talent and Finish beauty standard have won her many fans.

8.Sara Sieppi

Sara Sieppi, a hot petite Finnish woman, is a model and television host. She was crowned Miss Finland in 2011 and has since become a well-known personality in Finnish television.

9.Kiira Korpi

Kiira Korpi is not just one of the hottest Finnish women but also a talented figure skater. Her athletic prowess and stunning looks have made her a beloved figure in the sports world.

10.Satu Tuomisto

Rounding off our list is Satu Tuomisto, a famous Finnish woman who won the Miss Finland title in 2008. She is known for her vibrant personality and stunning looks.

❤️‍🔥 Find Most Beautiful Finnish Women

These sexy Finnish women, each unique and talented in their own right, have made significant contributions to their respective fields. They embody the spirit of Finnish women - strong, beautiful, and accomplished. Whether it's the famous Finnish women making waves in the entertainment industry or the hot petite Finnish women setting the fashion world ablaze, Finnish women continue to captivate and inspire.

#hottest finnish #hot finnish women #famous finnish women #sexy finnish women #most beautiful finnish women #hot finland women tumblr

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marketadolejsova · 1 year

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DESIGNING-WITH: FOODS, FORESTS, FERAL CREATURES

Guest lecture at Aalto University - Innovative Fashion Design course. How can feral creative practice help to stimulate positive eco-social change? What does it take to design with more-than-human creatures as partners rather than 'materials'?

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judith-orshalimian · 1 year

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Aalto Spring/Summer 2019 Details!!

#fashion #aalto #style #fashion show #runway #fashion runway #dress details #runway details #fashion details

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unes23 · 2 years

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Aalto SS17

#aalto #fashion #runway #details #shoes #catwalk #unes23 #ss17

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earaercircular · 2 years

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Adidas launches the first (almost) circular tracksuit made from discarded clothing

The fashion industry is not sustainable enough to meet the ambitious climate goals of the Paris Agreement. Consumers buy 60 percent more clothes than 15 years ago, while keeping each item for half as long. That discarded clothing is thrown away instead of recycled and that must be solved with a view to circularity.

The New Cotton Project[1] is therefore launching a circular initiative to recycle old clothing with a high cotton content. It offers an alternative to cotton cultivation, which requires a lot of farmland, water and polluting pesticides. The aim of the project is to show that circular fashion is within reach.

Interim report

The three-year project started in November 2020. The partners then put on paper the concrete, circular plan to recycle discarded consumer clothing into new fashion. All production steps went as planned, according to an interim report.

First, REvolve Waste[2] mapped the locations of textile waste in Europe. A selection of these was transported to a sorting centre, where the textiles were analysed for fabric composition. Only textiles with a lot of cellulose – the building material of the cell walls of plants – can be used for this recycling project. This is mainly in cotton and viscose.

Xamk University[3] determined which pre-treatments were needed to be able to recycle the textile. Infinited Fiber Company[4] then spun their special “Infinna” yarn from it, which is to be considered as viscose. Manufacturers Kipas[5], Inovafil[6] and Tekstina[7] took on the testing and production. Adidas and Stella McCartney[8] designed the final product: a trendy, white tracksuit made of 60 percent viscose and – yes – 40 percent virgin organic cotton. Completely circular is possible. In April 2022, fashion brand Pangaia[9] launched a 100 percent Infinna shirt, but that costs 85 euros. A mix keeps costs low. In addition, the cotton fibre is strong, which is necessary for a sports suit.

Mixed materials

The special “Infinna” technology that makes this cotton project possible comes from the Finnish biotech innovator Infinited Fiber Company[10]. Their machines can process any cellulose-rich raw material – such as rice straw, old newspapers, and therefore worn clothing – into new textile fibres with the natural look and feel of cotton.

What is special is that clothing made of a mix such as cotton and polyester can be filtered, so that only the usable cellulose part remains. Normally you cannot recycle mixed materials and they are doomed to be 'downcycled' to a lower quality.

Challenge

A white paper by Aalto University[11], one of the project partners, explains in detail the lessons learned from this project. For example, we must make better agreements about how we report the composition of textiles transparently and completely, the paper states. We also need standards for sorting waste textiles. Only when we take those steps will the principle of recycling old clothes on a large scale become realistic.

The aim of phase two of the project is to collect a lot of data and share the important insights for the industry via the Fashion for Good platform[12]. For the autumn and winter collections, even more circular items are expected from Adidas and H&M.

Greenwashing

The results are good news for the sustainable economy, but it is also green marketing for the participants. Certainly in the case of project partner H&M, which was addressed by the Netherlands Authority for Consumers and Markets (ACM)[13] in September 2022 for false sustainable claims[14]. Mind you – big, trendy fashion brands have deep pockets. We need their investments in these kinds of projects to make fashion more sustainable.

Source

ANNA ROOS VAN WIJNGAARDEN, Adidas lanceert het eerste (bijna) circulaire trainingspak gemaakt van afgedankte kleding, in: Change Inc,12 oktober 2022, https://www.change.inc/circulaire-economie/adidas-lanceert-het-eerste-bijna-circulaire-trainingspak-gemaakt-van-afgedankte-kleding-39017

[1] This three-year multi-stakeholder project will harness cutting edge chemical recycling technology to pilot and scale circular fashion within garment production. https://newcottonproject.eu/about-us/

[2] REvolve Waste began in Portland, Oregon, USA in 2013. Since then, it has been working collaboratively to keep textile resources circulating. REvolve relaunched in The Netherlands in 2018 where it continues to work with industry front runners across Europe, North America, and beyond. It specialises in mapping textile resources, matching waste to recycling technologies, and developing circular materials flows. It delivers data, insights, and connections to increase reuse, recycling, and transparency within the textile industry. https://www.tumblr.com/earaercircular/search/REvolve

[3] South-Eastern Finland University of Applied Sciences (Xamk) is a University of Applied Sciences in Finland. It was established in the beginning of 2017, when Kymenlaakso University of Applied Sciences (Kyamk) and Mikkeli University of Applied Sciences (Mamk) merged. Xamk is the 5th largest university of applied sciences in Finland with 10 872 students and 914 staff members (662 in teaching and research personnel) across four campuses. Xamk is jointly owned by the cities of Mikkeli, Kotka, Savonlinna and Kouvola with Mikkeli holding a majority stake (52%) since August 2019. https://www.xamk.fi/en/xamk2/

[4] Infinited’s patented technology takes piles of trashed textiles that would otherwise be landfilled or burned and transforms them into brand-new premium-quality fibres for the textile industry. While the company currently focuses on using cotton-rich textiles, the beauty of its technology is that it can also turn other cellulose-rich materials – old newspapers, used cardboard, crop residues like rice or wheat straw – into the same fantastic fibre. https://infinitedfiber.com/our-technology/

[5] Kipaş Tekstil was established in 1984 as Kahramanmaraş İplik Pamuk A.Ş. Kipaş Tekstil is located in Kahramanmaraş with an annual production capacity of 100 million meters of fabric and 330 tons of yarn per day, with approximately 5,700 employees. Kipaş Tekstil, which is ranking in the top 100 in the ISO 500 list Turkey's and Europe's largest textile production. company is an integrated company with its experience of more than 35 years, with its Ring, Open End and Air Jet facilities, with its R&D power and rich product range from yarn to denim and non-denim woven fabric, from dyehouse to garments. https://www.kipas.com.tr/sectors/textiles

[6] INOVAFIL is a Portuguese textile company that focuses on the production of yarn, both for the fashion industry and for more technical purposes. Both these products are unique and set the industry standards. Our headquarters and production plant are located in Guimarães and Vila Nova de Famalicão (Portugal) respectively. The company was created in 2011 and relies on the expertise of shareholders who demonstrate a great deal of interest in the textile industry. These shareholders share all their expertise with us and help us position ourselves correctly in the markets in which we want to get involved. http://inovafil.pt/

[7] TEKSTINA WAS ESTABLISHED IN 1828 AS A FABRIC MANUFACTURER PIONEERING IN INNOVATION, SUSTAINABILITY, AND CREATIVITY. BEING AT THE FOREFRONT OF PROGRESS IS A TRADITION THAT TEKSTINA UPHOLDS TO THIS DAY. https://www.tekstina.si/history/

[8] Read also: https://www.tumblr.com/earaercircular/676457111952179200/fashion-brands-are-launching-buy-back-programs-in & https://www.tumblr.com/earaercircular/672470746450345984/sustainable-luxury-between-recycling-and

[9] PANGAIA is a materials science company on a mission to save our environment. It is a global collective of one heart and many hands — scientists, technologists, designers — creating essential products from innovative tech and bio-engineered materials. https://pangaia.com/pages/about-us

[10] Read also: https://www.tumblr.com/earaercircular/664773322658267136/major-fashion-companies-invest-in-finnish-textile

[11] Circular Economy as a concept is a recent addition to the production-consumption system currently at place. This white paper was written as the first of a series of working publications focused on the proposal, implementation and acquired knowledge gathered during the development of the New Cotton Project: an European Union funded project which is part of the Horizon 2020 programme to incentivise circular solutions throughout the industry. This first publication highlights the main strategies, stakeholders, and difficulties in the creation of a circular ecosystem proposed around an innovative technology which produces new cellulosic fibres from textile waste, disrupting the textile industry’s unsustainable linear economy. This white paper will introduce the reader to the theory on circular economy, provide examples and peculiarities of circular textile practices and finally present the New Cotton Project and its collaboration to the body of knowledge within this field. https://research.aalto.fi/en/publications/circular-economy-and-fashion-a-new-cotton-project-white-paper

[12] https://fashionforgood.com/innovation-platform/

[13] ACM (Autoriteit Consument & Markt) makes markets work well for people and companies. Now and in the future. It is an independent regulator within the government.

[14] Major clothing and fashion companies such as H&M, Nike and Zalando had thought that paying lip service was enough to give themselves a green image, that the foolish consumer would follow them enabling them to avoid making deep fundamental investments. Unfortunately for them, NGOs that are closely following these industrial concerns have protested loudly, labelling it "greenwashing". https://www.lap-publishing.com/catalog/details/store/gb/book/978-620-4-74455-1/towards-a-circular-economy

#circular economy #circular textile

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