As Florida’s premier digital marketing agency, we have extensive experience in pushing our clients’ social media presence to the forefront of their industries and target markets. Facebook marketing success is mainly achieved through consistently scheduled, creative, and well-optimized posts. Excellent copywriting and image selection are just two elements among many that can help you succeed in social media posting.

In this digital age, your pages say a lot about your brand and the way you connect with your customers. Here, we share how you can improve your social media posts for your customers in Florida.

Lakeland, Florida

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As a premier Florida marketing agency, we have extensive experience in helping our clients create and rebuild their brand to give them a boost towards the forefront of their industries and target markets. Brand marketing success is mainly achieved through relevant, creative, and consistent brand messaging.

So you feel like you need a brand revamp. First of all, you need to decide whether you need a brand refresh OR a rebrand.

There’s a significant difference between the two. You need to know which one would be best for your business. 

Lakeland, Florida

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One of our biggest priorities when it comes to helping our Florida clients is to boost their SEO. As Florida’s premier digital marketing agency, we work hard to boost our clients SEO and raise them to the highest Google Search result ranking possible. Pursuing a high Google ranking can be immensely competitive and dynamic for Tampa businesses. This is not a surprise since your SEO status heavily influences your lead generation and brand awareness.

Here we wrote a short guide on how to boost your Google ranking as a Tampa business or organization.

Lakeland, Florida

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Presenting a pitch is always nerve-wracking. We should know, we are always talking to businesses in Florida who may or may not be interested in partnering with a Florida marketing agency. Aside from making sure that you’ve got a solid portfolio, the client interview process is also something that you need to ace to get new clients for your business in Florida. Selling your services through speech and visual presentation is an art form which is hard to master. As a service business owner or sales head, you will probably face more interviews than the typical office worker.

To help you calm your nerves and conquer those client interviews, here are our best interview tips to acquire more clients and business.

Lakeland, Florida

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Successful Social Media Posting in Florida

As Florida’s premier digital marketing agency, we have extensive experience in pushing our clients’ social media presence to the forefront of their industries and target markets. Social media success is mainly achieved through consistently scheduled, creative, and well- optimized social media posts. Excellent copywriting and image selection are just two elements among many that can help you succeed in social media posting.

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This is Why Google My Business is Important to YOUR Business

Google My Business is a tool that allows you to manage and optimize your Business Profile on Google. Do you remember how you have an account on Gmail and on Google Drive? It’s sort of like that, but this time it’s YOUR business having an account/profile on Google My Business.

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SEO/Content Creation

Using the power of communication, impactful and effective copywriting, and optimized digital content, Social Reach makes sure that your customers and target audience finds you fast and with certainty.

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Website/Landing Page Development

Is your website an effective digital office or shop for your customers? Or is it more like a placeholder built just to make sure that you *have* a website, with nothing going on aside from the homepage?

It is understandable to feel overwhelmed and to not know where to start when it comes to building a website for your brand or agency. There are so many things to consider when it comes to building a decent website, much more a fantastic one.

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CRM Integration

CRM Integration simply means that your customer data can be integrated with third-party systems. Integration will look quite different for different types of businesses. For some businesses, CRM integration can just be as simple as linking a CRM system with a few functions of the company website; this can be done through integrations that are already built into the existing CRM software. However, more complex businesses or bigger corporations will need to integrate a CRM platform with a variety of other systems.

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Email/Text Campaigns

Your company or organization may need to implement an SMS and email campaign to inform your customers about current promotions or remind the city or state on government deadlines and public sector alerts. Email/text campaigns are an effective way of immediately raising awareness and spreading relevant information.

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Paid-Ads

Investing in paid ads is a crucial part of marketing in the digital age. Whether your ads aim to increase sales or inquiries, attract more engagement, encourage civic action or spread information, these ads are important in boosting your marketing agenda to greater heights. As Florida’s fast-growing digital marketing agency, we have been privileged to work with brands and companies that have found success in investing in paid ads through our help.

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Invest in a Quality Digital Marketing Partnership (Not Spend on Cheap Services)

Why should you invest in EXCELLENT digital marketing?

Digital marketing is not going anywhere as the internet continues to expand. Whatever you are running, whether it’s a small business, a corporation, or a government agency, you will need to be competitive when it comes to digital searchability, online presence and providing virtual value to your clients.

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Building and Utilizing an Email List is Essential for Public Sector Engagement

Your email list is a list of names and email addresses of taxpayers who gave you their consent to send them updates and announcements from your organization. You will need an email marketing software to build an email list and be able to use it to send email notifications to everyone regarding your updates, deadlines, or other public service announcements.

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It’s About Time the Public Sector Invests in Paid Ads

Paid advertising is a highly effective way to get new website visitors from your state or city and to increase awareness. But remember that posting ads is not enough; planning and strategy is crucial for the effectiveness of these paid ads. Some entities execute online advertising campaigns and spend thousands of dollars, but they see little to no return on their investment, because the strategy is not done right, which is a disaster.

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The Impact of Email Marketing on the Public Sector

Government agencies are responsible for encouraging civic engagement AND managing data securely and using it right.

The email newsletter is a standard, go-to communication channel for public sector entities to share information, ask for feedback, and educate the public. Email marketing for government agencies consists of sending email messages to citizens to disseminate information and encourage civic engagement.

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The Growing Importance of SEO for Government Agencies’ Digital Presence and Processes

So much of the processes taxpayers go through now to apply for permits, certificates, and licenses, or to register businesses and organizations are done online.

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Why Blogging and Content Marketing Matters Hugely for Government Organizations

Some believe that blogging takes too much time and that people don’t want to spend their time scrolling through lengthy articles. If you work in a government organization, chances are, you might have thought that blogging shouldn’t be your focus. Just as much as social media (we see you posting on Facebook and Twitter!) is relevant and highly useful to engage with people, blogging and content marketing offers huge value to bringing in site visitors, and action-takers to your organization.

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