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meclabs-institute · 11 months
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Customer-First Objectives: Discover a three part formula for focusing your webpage message
 You can see resources related to this Session #5 video at https://MECLABS.com/FastClass05 
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     In Session #5, Flint teaches the most effective way to determine and structure the objective of our webpages. 
 Here are some of the most important insights from this class: 
 • Too often, our campaigns and their messaging are dominated by a social dynamic rather than a science dynamic. Our collateral suffers a “designed by committee” process and thus speaks with the disjointed voice of compromise.
• 70% of our signal set (web pages) should be focused on a single objective. 
• The customer's desires are more vital than the company's categories.
• Don't ask before you have communicated enough perceived value. 
• The customer forms two conclusion sets: about you and about the offer. 
Use the geography of the page to guide the chronology in the mind. 
To get immediate help with your marketing challenges, just contact Flint and his team: [email protected] Editor’s Note: This session includes a Classic Case Study. Sometimes the newer experiments involve a learning so profound to share it would give up competitive advantage. The Classic Experiments are old enough to allow us to share much more of the data and learnings. 
This is session #5 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants. 
 #CustomerFirstObjectives #Webpage #WebpageMessage #Customer #CustomerSucces #CustomerExperience #Entrepreneurship #business #CustomerOriented #CustomerProfile #EntrepreneurialMindset #Marketing #FlintMcGlaughlin #MECLABS
Originally published here: https://meclabs-institute.blogspot.com/2022/01/customer-first-objectives-discover.html
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meclabs-institute · 11 months
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Your Customer Profile: 5 powerful questions about your prospect (before you design a webpage)
 You can see resources related to this Session #4 video at https://MECLABS.com/FastClass04  
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   In Session #4, Flint teaches how to convert prospect data into customer wisdom. Here are some of the most important insights from this class: • For the Marketer Entrepreneur, the value of data is absolutely derived from its predictive power (Grand Customer Theory). • Focus not on the DEMOGRAPHICS; focus on the PSYCHOGRAPHICS. • We progress UP the funnel through a series of micro-yeses. • Embarrassment is often the price of marketing wisdom. • You can only change a page in three ways; you can (1) ADD, (2) REMOVE, or (3) CHANGE. To get immediate help with your marketing challenges and reach more potential customers, just contact Flint and his team at this email address: [email protected] Editor’s Note: This session includes a Classic Case Study. Sometimes the newer experiments involve a learning so profound to share it would give up competitive advantage. The Classic Experiments are old enough to allow us to share much more of the data and learnings. This is Session #4 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants. #CustomerProfile #EntrepreneurialMindset #FlintMcGlaughlin #CRO #LandingPageOptimization #MECLABS #Marketing #Conversion #ConversionOptimization #valueproposition #marketer #funnel #customerprofile
Originally published here: https://meclabs-institute.blogspot.com/2022/01/your-customer-profile-5-powerful.html
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meclabs-institute · 11 months
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The Marketer's Self Image: Three distorted concepts that are robbing your conversion results
You can see resources related to this Session #3 video at https://MECLABS.com/FastClass03 
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   In the very first FASTCLASS, Flint McGlaughlin, Founder, MECLABS Institute taught that there is a new class of marketer. They achieve different results because they employ different thinking. 
In FASTCLASS Session #3, McGlaughlin helps you correct the distorted concepts that are keeping you from mastering your craft as a marketer. The course is fully underwritten by MECLABS, with no cost to participants. In this session, Flint shares: 
• Three keys to help correct our distorted thinking 
• Four types of value propositions • Why people are falling out of your sales and marketing funnel 
• How to get micro yeses from your customers that ultimately lead to the macro yes 
• Why the marketer cannot drive traffic 
  To get immediate help with your marketing challenges and reach more potential customers, just contact Flint and his team at this email address: [email protected] 
Editor’s Note: This session includes a Classic Case Study. Sometimes the newer experiments involve a learning so profound to share it would give up competitive advantage. The Classic Experiments are old enough to allow us to share much more of the data and learnings. 
Join our email list here: https://MECLABS.com/research/newsletter This video episode is part of Session #3 from the online course “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants. 
 #ConversionResults #EntrepreneurialMindset #FlintMcGlaughlin #CRO #LandingPageOptimization #MECLABS #Marketing #Conversion #ConversionOptimization #valueproposition #marketer #funnel
  Originally published here: https://meclabs-institute.blogspot.com/2022/01/the-marketers-self-image-three.html
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meclabs-institute · 11 months
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Landing Page Creation and Optimization: 6 key questions to prepare the marketer
 You can see resources related to this Session #2 video at https://MECLABS.com/FastClass02 Our goal in creating this course is to provide you the definitive guide to converting high-converting landing pages. 
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  In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business (you can download The Marketer’s Mindset Checklist at https://MECLABS.com/FastClass02). The course is fully underwritten by MECLABS, with no cost to participants. In this session, Flint shares: • Three essential keys for developing high-converting webpages • The key to transformative marketing • How to create a well-crafted webpage • How much of your webpage elements you should focus on a single objective • What it takes to build a well-crafted webpage To get immediate help with your marketing challenges and reach more potential customers, just contact Flint and his team at this email address: [email protected] Editor’s Note: This session includes a Classic Case Study. Sometimes the newer experiments involve a learning so profound to share it would give up competitive advantage. The Classic Experiments are old enough to allow us to share much more of the data and learnings. Join our email list here: https://MECLABS.com/research/newsletter This video episode is part of Session #2 from the online course “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants. #LandingPageCreationAndOptimization #EntrepreneurialMindset #FlintMcGlaughlin #CRO #LandingPageOptimization #MECLABS
Originally published here: https://meclabs-institute.blogspot.com/2022/01/landing-page-creation-and-optimization.html
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meclabs-institute · 1 year
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What is the most important question to ask before creating a high-converting landing page?
What is the most important question to ask before creating a high-converting landing page?
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Our goal in creating this course is to provide you the definitive guide to creating high-converting landing pages.
In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.
In this session, Flint shares:
Three essentials for developing high-converting webpages
The key to transformative marketing
Why we do not optimize web pages and what you should optimize instead
How much of your webpage elements you should focus on a single objective
What it takes to build a well-crafted webpage
To get immediate help with your marketing challenges, just contact Flint and his team: [email protected]
Essential resource
Get the Marketer’s Mindset Checklist
Related In-depth Podcast Discussion
Flint McGlaughlin and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa take a deeper look at the Marketer’s Mindset Checklist in The Marketer as Philosopher podcast.
We had so much info to share with you, we split Episode #2 into two parts to break down each question in the checklist (a free and easy checklist you can use to help create high-converting marketing).
In Part 1, we discussed:
the easy-to-overlook downside of being an experienced brand-side marketer, business leader, entrepreneur, or marketing consultant.
dilution in marketing
how internal politics drag down digital marketing performance
the need for focus on a primary objective
why the lust for scale kills beauty
tightly defining which customers your company can best serve
a letter written by Herb Kelleher of Southwest Airlines
In Part 2, we discussed:
the role of the founder’s DNA in a value prop
serving particular customer groups
why marketers should produce “reasons” for the customer
the essential need for curiosity in marketing
customer-first marketing
Related resources
The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap
The Data Pattern Analysis: 3 ways to turn info into insight
Customer Service Can Be a Treasure Trove of Ideas For CRO
Retention exercise
This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.
Originally published here: https://meclabs-institute.blogspot.com/2021/11/what-is-most-important-question-to-ask_5.html
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meclabs-institute · 1 year
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What is the most important question to ask before creating a high-converting landing page?
 What is the most important question to ask before creating a high-converting landing page?
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    How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?
Flint McGlaughlin, Founder, MECLABS Institute, helps you answer these questions in the first class of the Become a Master at Creating and Optimizing High-Converting Web Pages course. The course is fully underwritten by MECLABS, with no monetary cost to participants.
In this session, Flint shares:
Three insights that might transform the way we approach our work tomorrow
How a 272% increase in conversion produced significant impacts in revenue, cost per acquisition, and monthly profit for one organization
Four essential growth elements
Why you should beware of focusing on your lower-converting web pages
How your highest-converting webpage could be costing you the most money
To get immediate help with your marketing challenges, just contact Flint and his team: [email protected]
 Essential resource
Get this Landing Page Blueprint to help you create and optimize high converting landing pages
In-depth Podcast
In the debut episode, we start by discussing a key word – “becoming” – a central concept behind all the really big issues that face your marketing career and your drive to get results for your brand and/or your clients.
Join Flint McGlaughlin, Founder, MECLABS Institute, and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa, for this lively, deep exploration into what it means to be a marketer.
We discussed:
The four essential elements of marketing – the sender, the message, the receiver, and the means
MarketingExperiments’ simple (but not easy) seven-word mission statement: “To discover what really works in optimization” 
Humility in marketing. As McGlaughlin suggested, you don’t have to get humble, you have to get honest. Because if you truly get honest, the humility will follow 
How to use marketing communication tactics to build a better relationship with your children, especially when you feel that you have wisdom that you can’t even give away to them. Capture their hearts and their minds will follow, McGlaughlin suggested. 
Why the marketer must experience a conversion before they can maximize the conversion of customers
Retention exercise
This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.
Session Content
Marketer Quiz: What is the most important question to ask before creating a high-converting landing page?
Originally published here: https://meclabs-institute.blogspot.com/2021/11/what-is-most-important-question-to-ask.html
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meclabs-institute · 1 year
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MECLABS Institute in-person team training
The World's Largest Research Institute
Dedicated to Discovering How People Make Choices
904.813.7000
GET IN TOUCH
PRODUCTS
RESEARCH
EVENTS
ABOUT
Maximize Your Return on Marketing Investment in Two Days
Great promotions attract prospects, but they’re less likely to buy without optimized landing pages and value propositions. To drive revenue, your team needs proven, actionable knowledge. The methodology that is a core component of our corporate training has been taught at the University of Florida and Cambridge.
Set Your Team Up for Success
Here’s What They Need to Drive More Conversion and Revenue
Do you know precisely why prospects should buy from you instead of the competition? If we asked everyone on your team, would they give the identical answer?
Do online conversions come easily for your team?
Can you identify where prospects could be dropping out of your online sales process? Do you know what to do about it?
If you can't answer these questions with a resounding "yes," you're losing conversions and revenue. Change this fast by bringing your team the MECLABS Institute Certified Value Proposition Development, Website Optimization, and Online Testing courses.
Customized to your needs and presented in person for an optimal learning experience, this is the only training based on more than a quarter century of research that leverages insights gained from 20,000 sales paths and 1 billion email sends. It’s why MECLABS Institute programs have been a critical component of a graduate program curriculum at the University of Florida and repeatedly presented at Cambridge University.
You have likely seen this knowledge published in case studies, benchmark reports and training by our subsidiary organizations, MarketingSherpa and MarketingExperiments. It has also been published in publications such as The Wall Street Journal and AdWeek.
Classes range from 10 to 250 students. Your team will graduate certified in the methodology of customer response, conversion and messaging optimization through interactive, hands-on education. Instructors will guide your team through applying key marketing principles to your own pages and emails. In just two days, your team will have the tools to take precisely the right action to continuously improve online conversions. Here’s a sample of major conversion lifts our training has achieved.
Customizable Courses Set the Stage for High Marketing ROI
Value Proposition Development
Website Optimization
Online Testing Fundamentals
Identify, craft and express a unique value proposition that resonates with your ideal customer
Improve landing page efficiency to convert more visitors to sales or leads
Learn a proven methodology for executing effective and valid experiments for increased marketing ROI
Why Value Proposition training is critical to success:
The heart of business is the transaction, which is the direct result of an effective value proposition. It's why prospects say "yes" to your offer. It's why your ideal prospect should buy from you rather than any of your competitors. If your value proposition is unknown or unclear:
You're missing opportunities because prospects are naturally attracted to the choices that provide the most value.
Your competitors may be doing a better job of communicating value and taking business away from you.
A strong value proposition seals the holes in your sales funnel.
MECLABS value proposition training will teach you to:
Identify and articulate a value proposition
Achieve maximum impact by adjusting four critical value proposition elements
Infuse your value proposition into all of your marketing collateral
Curriculum
What is a value proposition? Find out what a value proposition is and isn't. The curriculum is based on extensive research into more than 1,100 academic articles by the best minds on the subject including Michael Lanning, Rosser Reeves, David Ogilvy and others.
What determines the force of a value proposition? Learn how to measure and adjust the four factors that make or break a value proposition.
How are value propositions crafted? Craft an effective value proposition through an easy-to-follow, step-by-step process.
How should value propositions be applied? Discover how to leverage everything you've learned to start driving results fast.
In two minutes, find out why the sales funnel is inverted and how that affects you.
Peter Doucette, Vice President, Consumer Sales & Marketing, Boston Globe, explains how the MECLABS methodology is driving millions of dollars in incremental revenue.
Look Inside a Training Manual
Meet some of your instructors
Flint McGlaughlin
Dr. Flint McGlaughlin is the founder of MECLABS, the world's largest independent research institution focused on offer response optimization.
His personal work has focused on the philosophy of human choice, experimental design, and the cognitive psychology of conversion. Dr. McGlaughlin has written or edited more than 250 articles and texts, he has won multiple awards, and he has been quoted in more than 10,000 online and offline sources.
McGlaughlin has patented ten conversion-related heuristics and he has conducted large-scale research projects in partnership with companies such as The New York Times, Google, Bank of America, Wells Fargo, and Royal Bank of Canada.
He has lectured at major conferences and universities around the world including New York University, Columbia University, Oxford University, and he has delivered keynote addresses for companies such as Cisco Systems Inc., Microsoft, and Google.
McGlaughlin is also the author of "The Marketer as a Philosopher: 40 Brief Reflections on the Power of Your Value Proposition." The book unveils a new way to look at marketing through the philosophical lens.
McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the former Chairman of the Board of Governors for St. Stephen's University and as a former Trustee for Westminster Theological Centre. He originally studied philosophy and theology at University of London's Specialist Jesuit College.
He lives in Ponte Vedra Beach, Florida, with his wife and three children.
See More
Student Testimonial
The training, certifications and new set of eyes MECLABS gave me has resulted in over 8 figures for my clients. I am continually referred to as the authority in my market. If I had to start over and learn from one resource alone, it would be MECLABS without a doubt.
— Jason Henderson, MARKETING CONSULTANT
FAQs
How was this training developed?
What makes these trainers qualified?
What does the training provide me?
Get our latest research delivered straight to your email inbox.
Research updates, case studies and analysis based on marketing experimentation
By providing your email address, you agree to receive additional content from MECLABS and its family of brands. We will not rent or sell your information.
Research DirectoryQuick Links
Landing Page Optimization
B2B Marketing
B2C Marketing
Nonprofit Marketing
MECLABS Methodology
Site Optimization
Ecommerce
Value Proposition
Lead Generation
Marketing Training
Business Strategy
Online Testing
Email Marketing
Customer Motivation
Keynote Speakers
Conversion Optimization
A/B Testing
Customer Anxiety
Analytics and Data
Careers
Incentive
Customer Theory
Messaging
Subscription Marketing
Press & Media
Contact Us
Copyright 1997 - 2021 MECLABS LLC. All Rights Reserved.
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meclabs-institute · 1 year
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MECLABS Institute
The World's Largest Research Institute
Dedicated to Discovering How People Make Choices
904.813.7000
GET IN TOUCH
PRODUCTS
RESEARCH
EVENTS
ABOUT
LEARN MORE
8 crucial conversion optimization lessons
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MECLABS.comPlease tell us which role or interest best describes you. Our goal is to provide you with content that is most relevant to your needs.
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Research
Learn about the MECLABS Technology Group.
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Education
Learn a patented methodology to increase customer response.
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Events
Learn more about events featuring speakers from MECLABS Institute.
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Get our latest research delivered straight to your email inbox.
Research updates, case studies and analysis based on marketing experimentation
By providing your email address, you agree to receive additional content from MECLABS and its family of brands. We will not rent or sell your information.
Research DirectoryQuick Links
Landing Page Optimization
B2B Marketing
B2C Marketing
Nonprofit Marketing
MECLABS Methodology
Site Optimization
Ecommerce
Value Proposition
Lead Generation
Marketing Training
Business Strategy
Online Testing
Email Marketing
Customer Motivation
Keynote Speakers
Conversion Optimization
A/B Testing
Customer Anxiety
Analytics and Data
Careers
Incentive
Customer Theory
Messaging
Subscription Marketing
Press & Media
Contact Us
Copyright 1997 - 2021 MECLABS LLC. All Rights Reserved.
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meclabs-institute · 1 year
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MECLABS Institute education - Conversion marketing training
The World's Largest Research Institute
Dedicated to Discovering How People Make Choices
904.813.7000
GET IN TOUCH
PRODUCTS
RESEARCH
EVENTS
ABOUT
Learn a patented methodology to increase customer response
To teach marketers and business leaders how to better serve customers and increase customer response, MECLABS Institute has developed a repeatable methodology featuring 10 patented heuristics based on more than 15 years of real-world research into customer behavior.
There are five ways to learn:
In-person Team Training
MECLABS instructors have conducted team-based training on corporate campuses and company headquarters across the nation.
LEARN MORE
Online Learning
On-demand courses allow busy professionals to study and master the material as their schedule allows.
LEARN MORE
Academic Partnerships
MECLABS Institute uses social science research as a foundation to help understand why and how people make choices.
LEARN MORE
Academic Lecture Series
MECLABS regularly hosts academics and researchers in a wide variety of disciplines to help spark new discoveries about how people make choices.
LEARN MORE
MECLABS Speakers
Experienced MECLABS Institute leaders and analysts are available to speak on a variety of topics, including business strategy, value proposition and customer behavior.
LEARN MORE
Featured Lecture
Flint McGlaughlin's lecture at Harvard University explores the personal-level value proposition.
Watch now
Ways to Learn
Professor Theoharis of Harvard Extension School explains the idea of choice through classic literature.
Watch now
Author Michael J. Lanning discusses the importance of making value propositions market-focused rather than internally focused.
Watch now
Get our latest research delivered straight to your email inbox.
Research updates, case studies and analysis based on marketing experimentation
By providing your email address, you agree to receive additional content from MECLABS and its family of brands. We will not rent or sell your information.
Research DirectoryQuick Links
Landing Page Optimization
B2B Marketing
B2C Marketing
Nonprofit Marketing
MECLABS Methodology
Site Optimization
Ecommerce
Value Proposition
Lead Generation
Marketing Training
Business Strategy
Online Testing
Email Marketing
Customer Motivation
Keynote Speakers
Conversion Optimization
A/B Testing
Customer Anxiety
Analytics and Data
Careers
Incentive
Customer Theory
Messaging
Subscription Marketing
Press & Media
Contact Us
Copyright 1997 - 2021 MECLABS LLC. All Rights Reserved.
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meclabs-institute · 1 year
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MECLABS Institute marketing research
Research to help you better understand your customers
MECLABS Institute is the largest independent research institution focused on value proposition optimization and how people make choices. Search more than 15 years of research in the MECLABS research library to help you understand the factors that go into your customers' decisions, and create more effective messages, products and services for your audience.
Search the curated library of 1,000+ experiments and case studies to learn about value proposition, the psychology of offer-response optimization and why customers say "yes."
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meclabs-institute · 1 year
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MECLABS Institute research (educative)
Better Business Results
From Deeper Customer Understanding
The MECLABS methodology combines behavioral psychology, neuroscience and philosophy of mind to build a model of how your customers think and make choices.
Learn how MECLABS Services can help you overcome your toughest marketing challenges.
25 Years of Experience Helping Companies Radically Improve Marketing Performance
MECLABS Institute built the first internet-based research program. For 25 years, Research Partnerships with organizations like The New York Times, Amazon and Google in the United States as well as South Africa, Canada, Italy, the United Kingdom, Australia, Brazil, and Japan have helped set many of the industry standards in testing, optimization and digital marketing.
This research with real customers making actual purchase decisions informed a patented conversion-increasing methodology that provides deep insights into customer behavior.
Based on that methodology, MECLABS Services provide breakthrough customer insights and then applies these customer discoveries to your funnel to produce remarkable results. MECLABS helps companies get results (and overcome previous roadblocks to success) in three key areas:
Conversion-Centric Web/App Development
Value Proposition-Centric Product Development
Conversion Testing and Optimization
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meclabs-institute · 1 year
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Learn a patented methodology to increase customer response
To teach marketers and business leaders how to better serve customers and increase customer response, MECLABS Institute has developed a repeatable methodology featuring 10 patented heuristics based on more than 15 years of real-world research into customer behavior.
MECLABS Speaking Engagements
Key leaders and analysts from MECLABS Institute are available to speak at your next conference, company meeting or trade show.
With more than 3,000 hours of public speaking experience, our leaders and analysts bring a rare combination of hands-on marketing experience, customer behavior research and innovative marketing and business strategy to your event.
What to expect from MECLABS speakers at your event
Each MECLABS speaker has a background in marketing testing and experience and has worked with Research Partners from around the world.
The speakers tailor presentations to each unique audience and are constantly working to optimize and perfect the content and the delivery of their presentations.
MECLABS presenters offer:
Relevant Content
With over 20 years of research experience and an entire library full of research, the MECLABS team is fully equipped with case studies and relevant examples from a variety of industries and circumstances.
Expertise
MECLABS speakers have from five to 35 years of public speaking experience, ranging from private firms to large corporations to community gatherings to world-renowned events. Each speaker has his own personal speaking style and story. Click on the videos below to see which speaker would be the best fit for your audience.
Real-world Examples
Case studies presented by the speaker have undergone scientific validity checks, and the key principles derived from those case studies have stood the test of time and increased experimentation, ensuring that your audience has accurate, actionable discoveries they can apply to their own challenges as soon as they leave your event. The audience will walk away with proven, practical takeaways and a firm grasp on new ideas, fresh thought leadership and potentially career-altering material.
Each speaker is an expert on a variety of digital marketing subjects. Key topics include, but are not limited to:
Website optimization
Value proposition development
Email marketing and testing
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