Elias, 24, Juuso, 28

Elias, 24: “I am wearing a sweater that my mom knitted for my dad in the 80s. If you've seen me outside this winter I've probably worn this houndstooth scarf and metallic jeans combo – no shame in my outfit repeating game! Trekking shoes for comfort and warmth. I love functionality and funky details that make me smile. Handcrafters and pop music will inspire me 4-ever.”30 December 2023, Bulevardi

Jessica, 21

“I’m wearing my friend’s band t-shirt, jeans made by me and men’s big puffer jacket. I love thrifting. My style gets inspired by so many things: I like edgy stuff, street style, antique, Royal, retro and old things, some really girly stuff, hippie looks, tattoos, goth stuff. I just mix all things I like. I look different everyday. And I love it.”

30 December 2023, Bulevardi

Glenn, 25

“The coat I’m wearing is thrifted and the skirt, corset and shift are custom from Baseborn, inspired by Robert Egger’s film The VVitch. Currently my style is inspired by historical garments and anything my Czech grandmother would have worn.”

30 December 2023, Kalevankatu

Matilda, 30

“I'm wearing a 70s leather skirt, blouse from Sini Saavala, jewellery from Mannström, a mid-2000s Fendi Spy Bag, a vintage reversible sherling coat and Shaka boots. I'm obsessed with one-of-a-kind pieces from independent designers, high fashion samples and vintage designer bags. As a goldsmith (and toddler mum) my style is atm very much about functionality and durability. I often let accessories finish my look.”

16 December 2023, Kankurinkatu

Iris, 30

“I plan to keep my head warm and feet dry this winter. That is why I recently invested in proper winter boots and this storm proof hat by Vyner Articles. The rest is thrifted or hand-me-downs.Comfort, layers and petrol blue inspire me.”

16 December 2023, Pursimiehenkatu

Henia, 28

“My fit is inspired by my Christmas holiday, which started today. I put on the most comfy clothes that I found. The hoodie is Yung Lean merch and the balaclava is made by my dear friend Halle.”

9 December 2023, Sörnäisten rantatie

Miio, 33

“Everything I’m wearing is my friends’ or my mother’s old stuff except Buffalo shoes that are secondhand from tori.fi and glasses from Specsavers. I don’t usually think about my style that much but just wear the stuff I happen to have and that feel comfortable or fun for the day. Today I felt good about these colours.”

9 December 2023, Sörnäisten rantatie

Tuulia, 27

“I’m wearing my dad’s old jacket which he hesitantly gave to me since apparently it’s too ’raggare’ for me. The scarf is my late grandma’s. The skirt is a second hand kids skirt. The pants are resized by me and my dear friend. And the shoes have gotten very slippery but I like to stuff the pant legs inside them. I pay attention to silhouettes and a general vibe and I’m inspired by noticing and combining.”

9 December 2023, Sörnäisten rantatie

Sophia, 22

“My style is a reflection of my mood and my personality. I love bright colours and different textures. This is my ’Create a 5 min look before running to the train’. I’m wearing Even&Odd scarf, Swedish Stockings tights, SomethingNew leopard faux fur coat, Cras bag & Zara silver boots.”

8 December 2023, Keskuskatu

Anna, 46

“I’m wearing Ganni boots, a Natures Copenhagen parka, skirt and shirt from Gant, Zara sweater, and Kenzo glasses.”

23 November 2023, Tennispalatsinaukio

Aska, 17

“I am wearing a woollen skirt made by my aunt and hand-knitted socks with a traditional pattern from the island of Kihnu in Estonia. The striped jacket is my dad's, it’s very warm and I have a habit of stealing his clothes, while the turtleneck and leather jacket are both thrifted. The necklace is from my mum's jewelry box, and Doc Martens add a finishing touch. I am mostly influenced by a very specific way of dressing in my school in Tallinn – while it's compulsory to wear modest, dark and academic clothes, the school itself is a harbour to many artists (including myself) and bohemians, and thus, a unique style has developed there.”

23 November 2023, Tennispalatsinaukio

Veera, 29

“I am wearing my favourite weekend jacket with puppies on it. If I would own a dog this would be my dog walking outfit. I have blue scarf and cardigan because blue is my happy color. All of them are from UFF. My style tips for winter: My mom still has to remind me of dressing up properly for the weather so I’m not the person who can give tips for this!”

18 November 2023, Otaniemi

Sanna, 21

“Everything I am wearing is second hand except for the skirt, which is made by Ellen Rajala. Pants are linen that I dyed black. My bag is Miu Miu and shoes are Guidi. My cold weather style tip: get yourself a big fuzzy hat.”

18 November 2023, Otaniemi

Zoe, 25

“I have my favorite Vagabond boots on; the jacket, shirt, and skirt are thrifted, though I cut the skirt and gave it a little fringe. I love to feel cozy, so I’m choosing soft fabrics. Also showing off my jewelry piece to add a bit of magic to the fit. I am inspired by friends and cool people I see around my uni. Going for a punk fairy vibe.”

18 November 2023, Otaniemi

Paulina, 28

“I’m wearing an aviator coat and leather vest, both are second hand. Dress is from Samsøe Samsøe. My style tip for cold weather is to wear oversized clothes that can be used as a body bag when you freeze to death.”

18 November 2023, Otaniemi

Tilda, 25

“I’m wearing an oversized t-shirt with two skirts on top of each other and a suede bomber, all thrifted. Self knitted mittens layered on gloves to protect my eczema, white leather boots, old family jewels to spice things up and knitted bag made by me. My style tips for cold weather are to wear a lot of layers and avoid going outside if possible.”

18 November 2023, Otaniemi

Nilius

“I'm wearing clothes that my partners and friends gifted to me. This oversized coat came from one partner in Italy, they have been keeping it for generations in their house. I have my grandmother's shirt topped with a vest from of an old friend. The orange trousers come also from a partner. I want to wear lots of colour to cheer up myself and people that see me.”

18 November 2023, Otaniemi