Reebok x Ariana Grande
This is my favourite advertisement because I love Reebok and the style can look sporty but chill/relaxed at the same time so this is why I love the brand, also Ariana Grande is my favourite singer. I think her style suits this brand really well so I'm glad that she got chosen to be the ambassador. Also her range is unisex so thats really good for her fans because it covers both male and female. This will attract more customers who may be an ‘arianator’ (fan) of her or they might like the style of her new line. Also the writing on the screen behind her is very inspirational as its basically saying is be who you are and don't let anyone get in your way, just be positive and spread out love instead of hate.
This message could also be meaningful to the younger generation as they might not feel great in sportswear and they could be self conscious about how they look. This advertisement is telling people to just be themselves and this can helped people in the world to get confidence.
https://youtu.be/Hco54Yacb34
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The Trickle Down Theory - TRENCH COATS
Trench coats started off as high end fashion as they look smart and people with wealth would’ve worn these in the 40s and 50s but as the years gone by lower market levels such as high street would’ve copied a high couture style of the trench coat to allow working class people afford and wear these types of coats. Now you can find different types of trench coats in any clothing stores at reasonable price.
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The Trickle Up Theory - DENIM
Denim started as street wear or for work wear so this type of fashion as rises through out the years as most people own a pair of jeans because they compliment any outfit and they are unisex they will attracted everyone in the world so they would’ve came more popular. In today’s society any market level will sell a pair of Jeans and anybody can afford a pair of jeans even people in working class areas.
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Student on a Budget Customer Profile Board
Today I created a digital and a magazine cut out collage for the t-shirts designs what we did. I focused on affordable stuff like what u can get from a local shopping centre such as Superdrug and Primark. I think students on a budget would do online shopping such as ASOS, PrettyLittleThing and BooHoo because they are reasonable prices for the student on a budget. but I think for their birthday and Christmas they would treat themselves to a more high end brand such as Harrods and Zara. They also could go to charity shops to find some great clothing what would be cheap for them to buy and the money that they pay would go to a certain charity foundation so they are helping foundations at the same time which is good. The digital collage had different logos such Tesco and Poundland because most people on a budget can afford these stores. However on the magazine collage it represents more of they makeup and clothing side of the student such as Mac and Simply Be.
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T-Shirt Styling (Student on a Budget)
Today I had to create 3 different outfits for a certain person to improve my audience in marketing and we had to sell the outfit to others.
They could use what they already have to look stylish without paying a lot of money for them. They can look good just wearing a plain black or white t-shirt, but to make it more eye catching they could use accessories such as necklaces and a snake skin belt and that would make the outfit look more valuable. They could also wear the t-shirt differently like off shoulder or even tied up to create a more edgy look to their outfit. This test has helped me a lot to focus on a particular audience so you can just aim to get them to purchase the item, this will help me in the future with university.
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Inspiration by Fashion Bloggers
I'm looking at many fashion bloggers for inspiration for the future as I want to be in the fashion industry. A bloggers caught my eye such as Kavita Donkersley, a.k.a @shewearsfashion (Instagram).
She posts pictures of many fashion trends such as denim on denim which was a huge trend this year. She inspires many people about what to wear because they will take her “ideas” and use them for themselves and eventually it’ll be in fashion. Her trends are normally bright bold colours such as orange and vibrant reds. Her style looks very fun and it’ll make you stand out!
She has inspired me to express myself the way want to in the fashion industry because she isn't scared to try new things.
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