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fletch240 · 5 years
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Jason Wu
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I researched a designer about his career and what he does. I really like his designs as they are original and he has his own style and its really interesting that he started out as being a doll designer then he became a fashion designer. this shows that he has became more talented as the years gone by because he didn't graduate be he came a successful designer so that inspires many people who hasn't graduated as well so it doesn't mean that you have to graduate to be successful. I really like his collections especially ‘Grey’ what is his most recent collection what is very meaningful to him because his favourite colour is grey so this collection could be all the things that he loves what he will add into the collection so it will relate to him. 
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fletch240 · 5 years
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Reebok x Ariana Grande
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This is my favourite advertisement because I love Reebok and the style can look sporty but chill/relaxed at the same time so this is why I love the brand, also Ariana Grande is my favourite singer. I think her style suits this brand really well so I'm glad that she got chosen to be the ambassador. Also her range is unisex so thats really good for her fans because it covers both male and female. This will attract more customers who may be an ‘arianator’ (fan) of her or they might like the style of her new line. Also the writing on the screen behind her is very inspirational as its basically saying is be who you are and don't let anyone get in your way, just be positive and spread out love instead of hate.
This message could also be meaningful to the younger generation as they might not feel great in sportswear and they could be self conscious about how they look. This advertisement is telling people to just be themselves and this can helped people in the world to get confidence.
https://youtu.be/Hco54Yacb34
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fletch240 · 5 years
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The Trickle Down Theory - TRENCH COATS
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Trench coats started off as high end fashion as they look smart and people with wealth would’ve worn these in the 40s and 50s but as the years gone by lower market levels such as high street would’ve copied a high couture style of the trench coat to allow working class people afford and wear these types of coats. Now you can find different types of trench coats in any clothing stores at reasonable price.
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fletch240 · 5 years
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The Trickle Up Theory - DENIM
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Denim started as street wear or for work wear so this type of fashion as rises through out the years as most people own a pair of jeans because they compliment any outfit and they are unisex they will attracted everyone in the world so they would’ve came more popular. In today’s society any market level will sell a pair of Jeans and anybody can afford a pair of jeans even people in working class areas.
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fletch240 · 5 years
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Market Levels
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This shows the difference between each market levels and how they copy each other even if is high end or haute couture. They cll copy each other ideas because they know that they are on trend in that season so thats where they will get the most profit. Also they all get made in the same factory but they just have more time spent on the garment if its higher in the market levels and obviously they have different brands put onto them. They tend to base their stores in the middle of town if its a high end store so it will attract more people to go into the store so they will eventually buy something.
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fletch240 · 5 years
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TKMaxx Analysis
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Today we had to do a presentation of the store TKMaxx. We focused on the history of the store and i found out that the store is mainly based in the US which is known as TJMaxx. I thought the presentation went better than i expected but i think instead of reading all the information from the PowerPoint slides i should next time create flash cards to read from as well which will make my confidence improve, but also the presentation will then become more interactive with the audience instead of my back facing them or just standing at the side making the presentation more “unprofessional”. 
To say it was our first presentation it went well as there was lots of facts about the store but we just had to add more pictures to the slides which I’ve done on the pictures above. This presentation will help us in the future with other presentations on what we can add to improve on how we present it.
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fletch240 · 6 years
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Student on a Budget Customer Profile Board
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Today I created a digital and a magazine cut out collage for the t-shirts designs what we did. I focused on affordable stuff like what u can get from a local shopping centre such as Superdrug and Primark. I think students on a budget would do online shopping such as ASOS, PrettyLittleThing and BooHoo because they are reasonable prices for the student on a budget. but I think for their birthday and Christmas they would treat themselves to a more high end brand such as Harrods and Zara. They also could go to charity shops to find some great clothing what would be cheap for them to buy and the money that they pay would go to a certain charity foundation so they are helping foundations at the same time which is good. The digital collage had different logos such Tesco and Poundland because most people on a budget can afford these stores. However on the magazine collage it represents more of they makeup and clothing side of the student such as Mac and Simply Be.
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fletch240 · 6 years
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Retail Analysis PRIMARK
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Target market ~ any age/sex
Price Range ~ Reasonable
Market level ~ average because they sell cheap and expensive items .
The shop can be busy but it isn’t as noisy as other stores can be. It is laid out very organised and easy access to everyone. Also the retail covers home and decor. Their position of the retail is near Yorkvick centre and also near topshop and many other retails such as Fenwick. Many products are on display such as clothing, accessories, shoes and home decor, also there’s mannequins in the window showing off their latest trends. The staff have their own uniform with the shop logo on them and their name badges. This consists with a polo shirt which is black and blue. They wear black trousers and black shoes with their uniform. Their approach to customers is very polite and pleasant as they are there to help people find things or ask where things are. They all give the customers a smile as they reach the checkout. Primark has their own website to show the online customers the latest range for people who wants to buy online without entering the store which normally aim to the younger generations.
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fletch240 · 6 years
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Retail Analysis  TOPSHOP/TOPMAN
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Target Market ~ any age (teens mostly)
Price Range ~ Expensive
Market level ~ Middle and upper class
The shop is very quiet but organised with women’s clothing which is downstairs and men’s clothing which is upstairs so it is easy to find what you are looking for. Their position of the store is near yorkvick centre and it’s near Primark and other retail stores. This store is mostly showing clothing shoes and accessories for men and woman which have a huge variety. The staff wear casual clothing such as a plain tshirt and jeans with a black lanyard saying topshop/Topman. Also their approach to the customers are nice and polite as they as you if everything is okay which shows that they care about the customers. Topshop/Topman has their own website for people who don’t have the time to access the store so they can buy the latest trends online.
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fletch240 · 6 years
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Retail Analysis DISNEY STORE
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Target Market ~ 2+
Price Range ~ Quite expensive to a certain extent
Market level ~ middle and upper class
The store is  sometimes noisy as there’s children running round the store but the atmosphere is great as there’s Disney music playing in the background so it brings back your childhood with the songs. The position of the store is near Halifax and M&S. This store is full of toys and children’s clothing and accessories for Disney fans and children. The staff wear blue shirt with a Disney badge with their names on it and to go with that they wear beige trousers and black shoes. Their approach is very friendly as they are working in a “child’s” store so they talk to the children too. Disney store also has their own website for parents and Disney lovers who can’t access a Disney Store and they normally have sales on nearer to Christmas so that would work out perfectly to buy Christmas gifts from that store.
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fletch240 · 6 years
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T-Shirt Styling (Student on a Budget)
Today I had to create 3 different outfits for a certain person to improve my audience in marketing and we had to sell the outfit to others.
They could use what they already have to look stylish without paying a lot of money for them. They can look good just wearing a plain black or white t-shirt, but to make it more eye catching they could use accessories such as necklaces and a snake skin belt and that would make the outfit look more valuable. They could also wear the t-shirt differently like off shoulder or even tied up to create a more edgy look to their outfit. This test has helped me a lot to focus on a particular audience so you can just aim to get them to purchase the item, this will help me in the future with university.
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fletch240 · 6 years
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Inspiration by Fashion Bloggers
I'm looking at many fashion bloggers for inspiration for the future as I want to be in the fashion industry. A bloggers caught my eye such as Kavita Donkersley, a.k.a @shewearsfashion​ (Instagram).
She posts pictures of many fashion trends such as denim on denim which was a huge trend this year. She inspires many people about what to wear because they will take her “ideas” and use them for themselves and eventually it’ll be in fashion. Her trends are normally bright bold colours such as orange and vibrant reds. Her style looks very fun and it’ll make you stand out!
She has inspired me to express myself the way want to in the fashion industry because she isn't scared to try new things.
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