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Event Management

Event management involves overseeing all logistics leading up to and during an event, whether a conference, wedding, or any organized gathering. Event managers execute the event plans by managing staff, finances, vendor relationships, and more.

In the event planning profession, the job titles are as diverse and numerous as the services offered, and it can often be difficult to differentiate one from another. It can be challenging when preparing an event planning portfolio, looking for work, or working with a client who does not have the correct understanding of your job function and responsibilities. Learn more about what event management involves and whether it's right for you.

What Is Event Management?

Event management includes a variety of functions for executing large-scale events, which might include conferences, conventions, concerts, trade shows, festivals, and ceremonies. It involves handling the overall logistics of the event, working with staff, and conducting project management of the event as a whole.

Additional duties might include managing the budget and the teams of people responsible for each function, as well as overseeing the execution of the event. Event managers also supervise the services of all outside vendors and professionals, including event planners.

How Event Management Works

Specific responsibilities of an event manager might include:

Selecting and reserving venues

Coordinating outside vendors

Engaging speakers or entertainment

Arranging for transportation and parking

Obtaining necessary permits and appropriate insurance

Compliance with health and safety standards

Developing emergency contingency plans

Crisis and situation management at the event

Designing a security plan

Monitoring the event

This list is by no means exhaustive. Depending on the scope of the event and the other hired professionals, the job responsibilities may vary. Essentially, the event manager is responsible for coordinating all logistics needed for an event.

The Role of Event Management Services

Event management firms are frequently hired to plan and execute large-scale company meetings and special events. While weddings and concerts are common events for an event management professional, sporting events, reunions, and large parties are also occasions that can benefit from event management.

Government entities, nonprofits, associations, and corporations all utilize event management companies to coordinate important events and meetings. The event management function can often be found within a corporate marketing or public relations department or as part of their special events staffing.

Skills to Succeed

As with most event planning functions, event management requires excellent organizational skills to succeed. The ability to multitask and juggle many moving parts is essential and, along with that top-notch organization comes the need for efficient time-management skills.

Being able to prioritize and stay on task is what leads to a successful event. Event management requires seeing the vision for the event through to execution, which calls for persistence, creativity, and flexibility.

Because project management is a key element and involves managing not only functions but teams of people, interpersonal skills are also important. Interaction with individuals at all levels of an organization is part of the job, so being comfortable, personable, and a strong communicator will go a long way in developing those relationships.

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