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As part of my research purchased on eBay 3 Collectors Catalogs of Singapore Tourism Promotion Board
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Key Words
Branding Destination
Singapore Tourism Board
Singapore Tourism Promotion Board
Advertising in Singapore
Customized Experience
Personalization
Copywriting
Art Direction
Yoursingapore
Advertising Principles
Formal Analysis
Singapore Vintage Posters
Marketing
Strategy
Branding
New Asia
Uniquely Singapore
Surprising Singapore
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New Research Question
What is the image that that Singapore was trying to sell in their advertising campaign “Yoursingapore”?
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Brinna note on my “Tide” piece
Tamir Moses’ piece “New Branding for TIDE”, utilizes movement and abstract geometric shapes to evoke an image of a washing machine in the newer mind. Using tides classic brand colors, dark orange, white and navy blue and adding bright yellow, Moses creates a visual that feels one with the logo but adds an optimistic energy. The colored triangular shapes swirl around the logo in the center. In one of the images in the series this logo and swirling background are cropped into a circle and placed over the window of a washing machine, helping the viewer draw the connection between the swirling orange, yellow, blue and white shapes and laundry spinning in a machine.
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Artist Statement + Sentence
My name is Tamir and I’m a student at Parsons School for Design. I come from a small village in Israel. Today as a student, I live in New York which is the perfect place for me as I see myself as a global citizen. I recognize the importance of being exposed to other cultures and societies therefore, in any given time, I pack up my gear and go travel in order to explore the world.
As a human being, I have interests and I always curious to learn more but as an artist and designer, it is my duty to try to have a connection to others’ interest as I learned that communications must be both ways. If I can lead, inspire or create an argument – Then I did my job. I always try to communicate something deeper which I observed and thought of. For example, I created a sticker that criticized the United Nations by using its original symbol while manipulating its surrounding leafs. Those leaf became as the 3 wise monkey’s hands. By doing so, I stayed original to the graphics of the United Nations symbol, yet showing a different perspective on what the United Nations means for me and for others as well.
The lion shares of my work, I create with my Laptop. Very few of them will end up printed as the majority of my work stay on Social Media platforms such as Facebook and Instagram. I think social media essential tool to promote my work, I believe this way it gets the most exposure, not just for myself, but for all brands. An example of work which I did especially for social media is The new logo for Tide uses dynamic, abstract shapes which imitates the motion of a laundry machine and the clothes inside of it. Because they are simple shapes, they can be the ground for creating visual artworks which live on social media, and appeal to a new target market (Generation Z and Y). and it also provoke immediate comments from other people, mostly friends and family. It’s important for me to get feedback on what I do. It helps me to improve my practice and it’s good to listen and communicate with others. Simply makes me a better person.
The reality is that I need those tools, which allows me to expand my artistic and design methods to create something important, which would be visually pleasing for others to consume. I believe in the power of design to change people’s behavior. I believe my talent meant for something bigger than mysel
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Research Questions Group
How the alphabet letterforms can shape an identity?
Symbolic nature of the letterforms or the typographic visual elements?
Historical process of choosing English as a main language of Singapore
Economic landscape for country identity
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Reading Discussion Notes Week 7: Seeing Signs
1. In this reading, Mieke Bal discuss the theories and concepts behind semiotics in it's relations to art and design. He gives definitions of ways in which societies interpreted information by looking on different kinds of signs.
2. “First of all, any identification of icon and the entire domain of the visual is mistaken” — I had to read this sentence few times to understand this argument. I still not sure what the point is. It is definitely bold statement, which evokes thinking. It explains that an icon must be relates to an object, as we must imagine as this object, which its represent is exist. But what does it means “identification of icon and its entire domain?
3. As a communication designer student. It’s important to understand the theory and it’s psychology behind semiotics theories as I use those theories in my practice as a designer. It is my tool to create a meaning, provoke interpretations as an artist and to make sure that each project can communicate the way I wanted to.
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List
Cultural Gap
Colonialism in Singapore
English Language in Singapore
Multicultures
Bilingual
Society
Identities
Economy
Authority
Government
Business
Story
Modern Singapore
History of Singapore
Education in Singapore
Governmental structure
Laws
Power
Influence
Social Control
E government
Sings
Advertising
Alphabet
Raffale
Lee Kuan Yew
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Semiotics, also called Semiology, the study of signs and sign-using behaviour. It was defined by one of its founders, the Swiss linguist Ferdinand de Saussure, as the study of “the life of signs within society.” Although the word was used in this sense in the 17th century by the English philosopher John Locke, the idea of semiotics as an interdisciplinary mode for examining phenomena in different fields emerged only in the late 19th and early 20th centuries with the independent work of Saussure and of the American philosopher Charles Sanders Peirce.
Peirce’s seminal work in the field was anchored in pragmatism and logic. He defined a sign as “something which stands to somebody for something,” and one of his major contributions to semiotics was the categorization of signs into three main types: (1) an icon, which resembles its referent (such as a road sign for falling rocks); (2) an index, which is associated with its referent (as smoke is a sign of fire); and (3) a symbol, which is related to its referent only by convention (as with words or traffic signals). Peirce also demonstrated that a sign can never have a definite meaning, for the meaning must be continuously qualified.
https://www.britannica.com/science/semiotics
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Studio Project Proposal
“A language is not just words, It’s a culture, a tradition, a unification of a
community, a whole history that creates what a community is. It’s all embodied
in a language.”– Noam Chomsky.
The first written language existed around 3300 BCE. At the 8th century
BCE the Greek created the first “true” Alphabet. The English alphabet is now
popular and being used by many nations. It became, for many different reasons
in history a global language that people speak to communicate each other
despite their cultural back ground. Alphabet is the common ground for identity
and communication between societies.
For this assignment, I would like to make a social experiment by creating
several posters written in different language (Chinese, English, Russian, Korean
and Spanish which would ask the students to gather around them each poster
would probably attract different students. Interesting things can happen; For
example, a mixture of identities as we live in a global world. Where will people
choose to stand if they know more than one language? This experiment would
seek to answer some questions about the role of language and it’s alphabet in
society in relations to communications, identity and order.
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Roland Barthes
Roland Gérard Barthes was a French literary theorist, philosopher, linguist, critic, and semiotician. (Wikipedia)
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